模块四单元一第四课时活动单.doc

模块四单元一第四课时活动单（3.31）【学习目标】1了解如何策划广告宣传运动2理解课文，熟悉重要短语的运用【活动方案】学生学习活动【活动一】1活动目标：熟悉两篇课文，理解基本意思2活动方式：学生听录音并朗读【活动二】1活动目标：熟悉两篇课文，理解基本意思2活动方式：学生练习，任务型阅读A（1）_ you should do in building an ad campaignWhat is an ad campaign? An ad campaign is a (2)_ program of advertisements using ads of various kinds to (3)_ a certain audience.What are three major (4)_ in building an ad campaign?Who is the audience for your ad campaign? The people (5)_ you want to reach are your target audience. How to (6)_ this question? You need do research and analysis in (7)_ to decide your audience. You need explore what the audience already thinks. You also need (8)_ right message for right people. What do you want your ad campaign to say? You settle this question by deciding what you want the audience to know or think about. It is of importance to try to (9)_ the audience so as to get them to (10)_ in some way. How do you reach your audience? You can get your message across in different ways when you are (11)_ an ad campaign. The approach you use should (12)_ on your target audience and which ads draw their attention best.Keys:1. What 2. planned/designed 3. reach/affect/influence 4. questions 5. that/who/whom 6. settle 7. advance 8. create/write 9. attract 10. react 11. organizing 12. dependBOur ad campaign (1)_ smoking(2)_ for the campaign Millions of people (3)_ the world die (4)_ smoking every year. Cigarettes contain poisonous chemicals that can lead (5)_ lung cancer and heart disease. Much money is (6)_ in smoking and more dangerously, the number of smokers is increasing.Solutions to the three questionsHigh school students are our audience. We pay attention to young people and (7)_ them from smoking Our anti-smoking campaign will tell young people the bad (8)_ effect of smoking, as well as secondhand smoking. We will explain the (9)_ of not smoking. We want young people to know smoking does not make them look (10)_ and people hate it when young people (11)_ in public. Smoking makes smokers smell (12)_, and gives them bad teeth, skin and fingernails. We want young people to (13)_ us in this anti-smoking campaign and be aware (14)_ the damage done to their health by smoking. Smoking kills is our slogan! Our campaign (15)_ on World Tobacco Day(May 31). We plan to put big posters around the school with our logo and slogan. Our website will (16)_ students with more information about smoking. We will use the school magazine to (17)_ students of the dangers of smoking, and we will organize an essay contest, (18) _.Keys:1. against 2. Reasons 3. across/around 4. from/of 5.to 6. wasted 7.discourage/prevent/stop/keep 8. physical 9. advantages 10. cool/smart/great 11. smoke 12. terrible 13. join 14. of 15. starts/begins 16. provide 17. inform/tell 18. too【课堂检测】根据对课文的理解，翻译下面的句子：1. 和单一的广告不同，一个广告活动是一个有组织的广告项目，它会用各种广告形式来影响特定的一批观众。2. 当你筹划一个成功的广告活动时，你心里必须有明确的目标和观众对象。3. 为了确定你的观众对象，你需要做一点研究。4. 了解你的观众是非常重要的，这样你才能为合适的人想出合适的广告词（答案省略）教师组织教学方案模块四单元一第四课时活动单（4.1）【学习目标】1复习本单元的重要词汇和短语，进行周知识整理2训练写作能力【活动方案】学生学习活动【活动一】1活动目标：复习本单元的重要词汇和短语，进行周知识整理2活动方式：学生自主呈现be aware of 知道，明白，意识到 play tricks on 欺骗，捉弄 believe in信任，相信be bored with 对感到厌倦 appeal to迎合，对有吸引力 trick sb into doing sth诱使某人做某事 be satisfied with 对感到满意 be used to对习以为常，习惯于 fall for 上的当，受骗 deal with 处理，对付 commit suicide/a crime 自杀 /犯罪be intended for 为而打算 for free免费的serve the public为公众服务be concerned with 对关心 get sth across 传达 be particular about 对挑剔 come up with 提出，拿出according to 根据 agree with sb. on sth.同意某人的意见hold ones breath 屏住呼吸 in public 在公共场所at ones service 听候某人吩咐，为某人服务cure sb. of a disease 治愈某人的病 be proud of 以感到自豪 even if 即使 at a low price 以低价格 be popular with 受某人欢迎 be of good / high quality 高质量 be on sale 在销售中 make an announcement 宣布 keep away from 远离 No comments 不加评论，无可奉告 be similar to 和相似up to （数量，程度等）达到 in particular 尤其，特别 introduce to 向作介绍 recommend sth. to sb. 向某人介绍某物protect from 保护免于 stand for 代表，表示 be responsible for 对负责in ones opinion 依某人看 warn sb. against/warn sb. not to do sth.attract/catch/draw ones attention吸引.注意力take turns to do sth. 依次做某事，轮流做某事persuade sb into doing / to do sth 说服某人做某事for the benefit of 为了.利益have/keep/hold sth. in mind 把记住be intended to/be meant to 旨在.Launch/start an ad campaign 发起一场广告活动 social concerns 社会热点问题把学生呈现的内容和老师准备的内容进行比较，要求学生朗读活动单上出现的所有短语。【活动二】1活动目标：训练写作能力，进行道德教育2活动方式：学生写作写作练习根据汉语提示写一篇120字左右的短文要点：1现在，世界上有许多人吸烟。2吸烟引起严重疾病，每年数百万烟民死亡。3政府从烟草销售中得到很多钱，但为应付吸烟引起的问题要花费很多钱：1）照料吸烟致病的人；2）吸烟会引起火灾。有人在床上吸烟，睡着后，会烧着被褥(bedclothes)，以至整个房子。参考答案：At present many people are smoking in the world. Smoking causes serious illnesses, and millions of smokers die every year. The government receives a lot of money from sales of tobacco, making tobacco sale everywhere at home and abroad. But cigarette smoking costs the government even more money. First, money is spent looking after people with illnesses caused by smoking. We all know the fact that smoking result in lung cancer and other diseases. Second, many fires are caused by smokers. People often smoke in bed. Sometimes, they fall asleep while smoking. The bedclothes catch fire and the whole house may be burnt down.Something must be done to stop smoking, especially in public.【课堂检测】1.根据首写字母或中文的提示，完整下列句子，注意用正确的形式。1. Ad is short for a_, which can be seen via different media in daily life.2. Commercial advertisements often use p_ and attractive language to encourage people to buy their products or services.3. He has been p_ from a common worker to secretary of the manager. 4. The storybook is i_ for beginners of English, interesting but not very difficult.5. Conflicts often break out in the Middle East because of the political i_ in the history.6. Id like to make friends with whoever _(分享) my happiness and sorrow. 7. Now, he _ (习惯) getting up early and doing some running in the morning.8. I really dont know how _(对付) such problem.9. Be careful not _(上当) such trick again!10. From the _(满意的) look on his face I guess he must have done quite well.【答案与讲解】 1. 填advertisement. 这是一个可数名词，指具体的一份广告，可简略成ad. 广告。put an advertisement (in the newspaper / on TV )for登广告寻求。【拓展】 advertise为动词 “做广告；登广告”，advertise for sb/sth (to do sth)登广告寻找某人/物(做某事)。 如：They advertised for a secretary in the newspaper. 他们登报寻找一名秘书。 advertising n.& adj.广告(业), 广告的。Advertising is one of the biggest businesses in America. 广告是美国最大的行业之一。2填persuasive. adj. 劝导性的；善说服的，persuasive words/language 劝导性的语言；a persuasive argument令人信服的辩论。 【拓展】动词 persuade，短语：persuade sb to do sth= persuade sb into doing sth说服某人做某事。注意：persuade强调的是成功地说服，若没有成功的劝说，须用try to persuade. 如：I tried to persuade my father to give up smoking, but he didnt listen. 我想说服父亲戒烟，但他不听。3. 填promoted. 作动词时表示“提升；促销；加速”等之意。 promote a new product 推销新产品；promote sb to a higher position提拔某人到更高的职位。如： The teacher has been promoted to headmaster. 那位老师已被提升为校长。 4填intended. sth be intended for表示“某物是意图用来”。如：This seat is intended for the disabled person. 这个座位是给残疾人的。【拓展】 动词intend“意图；想要”，intend to do sth意图要做某事；intend sb to do sth想要某人做某事；intend sb for /to be a doctor 想让某人当医生；intend no harm没有恶意。如： Her parents had intended her for a pianist, but she turned singer. 他父亲想让他当钢琴家，但她却成了歌手。 This dictionary is intended for beginners of English. 这本字典是为初学英语的人编撰的。 名词intention“意图”，by intention有意地；without intention没有企图；the intention of doing sth做某事的企图。如： I had no intention of hurting her. 我没有伤害她的意思。5填issue. issue“议题；问题”是指悬而未决、存在广泛的社会争议又具有广泛社会影响的一类问题。人们对此有不同的见解和解决方案。【拓展】vt. 流出；发给；发行 blood issuing from the wound从伤口流出的血；issue sth to sb / issue sb with sth发给某人某物；issue a series of maps发行一套邮票；issue an order发布命令。 n. 发行；（出版的）期号；结果 on the day of issue在发行日那天；the July Issue七月号；bringto a successful issue使有成功的结果。6填shares. 作为动词时share 表示“分享；共有”，可作及物和不及物动词。share sth with sb 与某人分享/合用某物。 把share happiness and sorrow with sb 与某人同甘共苦；share ones opinion 持有某人的观点。如：Im very glad to share my experience with you. 我很高兴把自己的经历告诉你们。【拓展】作名词时表示“份额”，the lions share最大的一份。take ones share承担自己的一份；hold 1000 shares in a campany在公司中持有1000股。 7填is used to be / get used to doing sth表示“习惯于做某事”；be used to do sth 为被动结构，“被用来做某事”，used to do sth表示“过去常常做某事（现在已不这样）”。试比较：Are you used to living in the city? 你习惯住在城市里吗？ Bamboo is used to make houses and furniture in the south. 在南方，竹子用来搭房子和做家具。He used to come to work by bike, but now he walks.他过去骑车来上班，而现在步行。 8. 填to deal with. deal with表示“处理；对付”时，deal为不及物动词，deal with后方可接要处理的对象，这时应用how来表示对方式的疑问。do with中的do为及物动词, 其后缺宾语，故疑问时常用what。how to deal with the problem相当于 what to do with the problem。【拓展】deal with还可以表示“对付；论述”，如：Deal with the man as he deals with you.以其人之道还治以其人之身。This book mainly deals with African cultures. 这书主要讲述非洲文化。9. 填to fall for.辨别 fall in; fall for; fall on; fall tofall in 表示 “(房屋等) 倒塌,集合”，fall in love with 爱上。fall for表示 “欺骗；喜爱上”， fall for a trick上了当。 fall on“攻击；落到”；fall to积极开始做某事。如：Some houses fell in during the storm. 有些房屋在暴雨期间倒塌了。If you arent careful, you will fall for such tricks. 你要是不小心就会上这类当的。The children fell on the dishes on the table. 孩子们争吃桌上的菜肴。He fell to picking waste paper on the playground. 他开始拾起操场的废纸来。 10. 填satisfied. satisfied 为形容词，a satisfied look满足的表情；be satisfied with表示“对满意”。【拓展】satisfy为动词“使满意”，satisfy/meet ones demands 满足某人的要求；satisfying为形容词“令人满意的”，它与satisfactory相近，a satisfying / satisfactory result令人满意的结果。satisfaction为名词“满意；满足”，beyond satisfaction 无法令人满意；a smile of satisfaction满意的微笑；express ones satisfaction with表示对满意。2. 选择填空。1. They decided to _for someone to look after their child when they are away at work. A. find B. make C. advertise D. take 2. The way of life they _ greatly in the past five years. A. were used to have changed B. used to change C. used to changing D. were used to has changed3. The president felt sad, for no one else _ his opinion. A. shared B. objected C. agreed D. disliked4. Commercial advertisements sometimes use _ words to trick us into buying their products. A. native B. sensitive C. persuasive D. positive 5. A clean environment can help the city bid for the Olympics, which in turn will _ its economic development. A. prohibit B. prove C. promise D. promote6. You mustnt sit here! These seats _ for old people or women with babies! A. are intending B. are intended C. intending D. intended7. Whether all the cigarette companies should be closed down is one of the _ that have aroused heated discussions on the Internet. A. problems B. titles C. issues D. trouble 8. Learn a lesson from it and never _ such trick again! A. fall in B. fall for C. fall on D. fall to9. Not knowing _ the problem, he went to his teacher for help. A. how to do with B. what to deal with C. how to deal with D. to do what with10. From the _ look on the teachers face, I know you have done a good job.A. satisfied B. satisfaction C. satisfying . D. satisfactory 3. 根据汉语完成下列句子。 1商业广告常使用一些劝导性的语言来促进商品的销售。 A commercial _ often used _ language to _ the sale of its product.2这期杂志的发行意图激发人们对这个话题进行争论。 The issue of the magazine is _ to arouse people to debate this _.3我已习惯于那样处理问题。 Im _ _ _ with the problem in that way.4老师对学生感到满意，因为没有人再上这类当了。 The teacher is _ _ the students, for no one _ _ such tricks any more.Keys: 2. 1-5 CDACD 6-10 BCBCA3. 1. advertisement; persuasive; promote 2. intended; issue 3. used to dealing 4. satisfied with; falls for教师组织教学方案