模块四单元一第四课时活动单.doc

模块四单元一第四课时活动单（3.31）
【学习目标】
1．了解如何策划广告宣传运动
2．理解课文，熟悉重要短语的运用
【活动方案】
学生学习活动
【活动一】
1．活动目标：熟悉两篇课文，理解基本意思
2．活动方式：学生听录音并朗读
【活动二】
1．活动目标：熟悉两篇课文，理解基本意思
2．活动方式：学生练习，任务型阅读
A
（1）________ you should do in building an ad campaign
What is an ad campaign?
An ad campaign is a (2)________ program of advertisements using ads of various kinds to (3)________ a certain audience.
What are three major (4)_______ in building an ad campaign?
Who is the audience for your ad campaign?
The people (5)________ you want to reach are your target audience.
How to (6)_________ this question?
You need do research and analysis in (7)_______ to decide your audience. You need explore what the audience already thinks. You also need (8)______ right message for right people.
What do you want your ad campaign to say?
You settle this question by deciding what you want the audience to know or think about. It is of importance to try to (9)_______ the audience so as to get them to (10)_______ in some way.
How do you reach your audience?
You can get your message across in different ways when you are (11)_______ an ad campaign. The approach you use should (12)______ on your target audience and which ads draw their attention best.
Keys:1. What 2. planned/designed 3. reach/affect/influence 4. questions 5. that/who/whom 6. settle 7. advance 8. create/write 9. attract 10. react 11. organizing 12. depend
B

Our ad campaign (1)________ smoking
(2)________ for the campaign
Millions of people (3)______ the world die (4)_______ smoking every year. Cigarettes contain poisonous chemicals that can lead (5)_______ lung cancer and heart disease. Much money is (6)_______ in smoking and more dangerously, the number of smokers is increasing.
Solutions to the three questions

High school students are our audience. We pay attention to young people and (7)_______ them from smoking
Our anti-smoking campaign will tell young people the bad (8)______ effect of smoking, as well as secondhand smoking. We will explain the (9)________ of not smoking. We want young people to know smoking does not make them look (10)________ and people hate it when young people (11)_______ in public. Smoking makes smokers smell (12)_______, and gives them bad teeth, skin and fingernails.
We want young people to (13)_______ us in this anti-smoking campaign and be aware (14)_______ the damage done to their health by smoking.
Smoking kills is our slogan!
Our campaign (15)______ on World Tobacco Day(May 31). We plan to put big posters around the school with our logo and slogan. Our website will (16)______ students with more information about smoking. We will use the school magazine to (17)______ students of the dangers of smoking, and we will organize an essay contest, (18) _______.
Keys:1. against 2. Reasons 3. across/around 4. from/of 5.to 6. wasted 7.discourage/prevent/stop/keep 8. physical 9. advantages 10. cool/smart/great 11. smoke 12. terrible 13. join 14. of 15. starts/begins 16. provide 17. inform/tell 18. too
【课堂检测】
根据对课文的理解，翻译下面的句子：
1. 和单一的广告不同，一个广告活动是一个有组织的广告项目，它会用各种广告形式来影响特定的一批观众。

2. 当你筹划一个成功的广告活动时，你心里必须有明确的目标和观众对象。

3. 为了确定你的观众对象，你需要做一点研究。

4. 了解你的观众是非常重要的，这样你才能为合适的人想出合适的广告词
（答案省略）
教师组织教学方案

模块四单元一第四课时活动单（4.1）
【学习目标】
1．复习本单元的重要词汇和短语，进行周知识整理
2．训练写作能力
【活动方案】
学生学习活动
【活动一】
1．活动目标：复习本单元的重要词汇和短语，进行周知识整理
2．活动方式：学生自主呈现
be aware of 知道，明白，意识到 play tricks on 欺骗，捉弄
believe in 信任，相信 be bored with 对……感到厌倦
appeal to迎合，对……有吸引力 trick sb into doing sth诱使某人做某事
be satisfied with 对……感到满意 be used to对……习以为常，习惯于
fall for 上……的当，受……骗 deal with 处理，对付
commit suicide/a crime 自杀 /犯罪 be intended for 为……而打算
for free免费的 serve the public为公众服务
be concerned with 对……关心 get sth across 传达
be particular about 对……挑剔 come up with 提出，拿出
according to 根据 agree with sb. on sth.同意某人的意见hold one’s breath 屏住呼吸 in public 在公共场所
at one’s service 听候某人吩咐，为某人服务
cure sb. of a disease 治愈某人的病 be proud of 以……感到自豪
even if 即使 at a low price 以低价格
be popular with 受某人欢迎 be of good / high quality 高质量
be on sale 在销售中 make an announcement 宣布
keep away from 远离
No comments 不加评论，无可奉告 be similar to 和……相似
up to （数量，程度等）达到 in particular 尤其，特别
introduce ……to …… 向……作介绍
recommend sth. to sb. 向某人介绍某物 protect … from … 保护…免于……
stand for 代表，表示 be responsible for 对……负责
in one’s opinion 依某人看 warn sb against/warn sb. not to do sth.
attract/catch/draw one’s attention吸引..注意力
take turns to do sth. 依次做某事，轮流做某事
persuade sb into doing / to do sth 说服某人做某事for the benefit of 为了…..利益
have/keep/hold sth. in mind 把……记住 be intended to/be meant to 旨在…….
Launch/start an ad campaign 发起一场广告活动 social concerns 社会热点问题
把学生呈现的内容和老师准备的内容进行比较，要求学生朗读活动单上出现的所有短语。
【活动二】
1．活动目标：训练写作能力，进行道德教育
2．活动方式：学生写作
写作练习
根据汉语提示写一篇120字左右的短文
要点：
1．现在，世界上有许多人吸烟。
2．吸烟引起严重疾病，每年数百万烟民死亡。
3．政府从烟草销售中得到很多钱，但为应付吸烟引起的问题要花费很多钱：1）照料吸烟致病的人；2）吸烟会引起火灾。有人在床上吸烟，睡着后，会烧着被褥(bedclothes)，以至整个房子。
参考答案：
At present many people are smoking in the world. Smoking causes serious illnesses, and millions of smokers die every year. The government receives a lot of money from sales of tobacco, making tobacco sale everywhere at home and abroad. But cigarette smoking costs the government even more money. First, money is spent looking after people with illnesses caused by smoking. We all know the fact that smoking result in lung cancer and other diseases. Second, many fires are caused by smokers. People often smoke in bed. Sometimes, they fall asleep while smoking. The bedclothes catch fire and the whole house may be burnt down.
Something must be done to stop smoking, especially in public.

【课堂检测】
1.根据首写字母或中文的提示，完整下列句子，注意用正确的形式。
1. Ad is short for a________, which can be seen via different media in daily life.
2. Commercial advertisements often use p_______ and attractive language to encourage people to buy their products or services.
3. He has been p________ from a common worker to secretary of the manager.
4. The storybook is i_______ for beginners of English, interesting but not very difficult.
5. Conflicts often break out in the Middle East because of the political i______ in the history.
6. I’d like to make friends with whoever _________(分享) my happiness and sorrow.
7. Now, he ___________ (习惯) getting up early and doing some running in the morning.
8. I really don’t know how __________(对付) such problem.
9. Be careful not __________(上当) such trick again!
10. From the _________(满意的) look on his face I guess he must have done quite well.
【答案与讲解】
1. 填advertisement. 这是一个可数名词，指具体的一份广告，可简略成ad. 广告。put an advertisement (in the newspaper / on TV )for登广告寻求……。
【拓展】① advertise为动词 “做广告；登广告”，advertise for sb/sth (to do sth)登广告寻找某人/物(做某事)。 如：They advertised for a secretary in the newspaper. 他们登报寻找一名秘书。
② advertising n.& adj.广告(业), 广告的。
Advertising is one of the biggest businesses in America. 广告是美国最大的行业之一。
2．填persuasive. adj. 劝导性的；善说服的，persuasive words/language 劝导性的语言；a persuasive argument令人信服的辩论。
【拓展】动词 persuade，短语：persuade sb to do sth= persuade sb into doing sth说服某人做某事。注意：persuade强调的是成功地说服，若没有成功的劝说，须用try to persuade. 如：
I tried to persuade my father to give up smoking, but he didn’t listen. 我想说服父亲戒烟，但他不听。
3. 填promoted. 作动词时表示“提升；促销；加速”等之意。
promote a new product 推销新产品；promote sb to a higher position提拔某人到更高的职位。如：
The teacher has been promoted to headmaster. 那位老师已被提升为校长。

4．填intended.
sth be intended for…表示“某物是意图用来……”。如：
This seat is intended for the disabled person. 这个座位是给残疾人的。
【拓展】① 动词intend“意图；想要”，intend to do sth意图要做某事；intend sb to do sth想要某人做某事；intend sb for /to be a doctor 想让某人当医生；intend no harm没有恶意。如：
Her parents had intended her for a pianist, but she turned singer. 他父亲想让他当钢琴家，但她却成了歌手。
This dictionary is intended for beginners of English. 这本字典是为初学英语的人编撰的。
② 名词intention“意图”，by intention有意地；without intention没有企图；the intention of doing sth做某事的企图。如：
I had no intention of hurting her. 我没有伤害她的意思。
5．填issue.
issue“议题；问题”是指悬而未决、存在广泛的社会争议又具有广泛社会影响的一类问题。人们对此有不同的见解和解决方案。
【拓展】①vt. 流出；发给；发行 blood issuing from the wound从伤口流出的血；issue sth to sb / issue sb with sth发给某人某物；issue a series of maps发行一套邮票；issue an order发布命令。
② n. 发行；（出版的）期号；结果 on the day of issue在发行日那天；the July Issue七月号；bring…to a successful issue使……有成功的结果。
6．填shares.
作为动词时share 表示“分享；共有”，可作及物和不及物动词。share sth with sb 与某人分享/合用某物。 把share happiness and sorrow with sb 与某人同甘共苦；share one’s opinion 持有某人的观点。如：
I’m very glad to share my experience with you. 我很高兴把自己的经历告诉你们。
【拓展】作名词时表示“份额”，the lion’s share最大的一份。take one’s share承担自己的一份；hold 1000 shares in a campany在公司中持有1000股。
7．填is used to
be / get used to doing sth表示“习惯于做某事”；be used to do sth 为被动结构，“被用来做某事”，used to do sth表示“过去常常做某事（现在已不这样）”。试比较：
Are you used to living in the city? 你习惯住在城市里吗？
Bamboo is used to make houses and furniture in the south. 在南方，竹子用来搭房子和做家具。He used to come to work by bike, but now he walks.他过去骑车来上班，而现在步行。
8. 填to deal with.
deal with表示“处理；对付”时，deal为不及物动词，deal with后方可接要处理的对象，这时应用how来表示对方式的疑问。do with中的do为及物动词, 其后缺宾语，故疑问时常用what。how to deal with the problem相当于 what to do with the problem。
【拓展】deal with还可以表示“对付；论述”，如：Deal with the man as he deals with you.以其人之道还治以其人之身。This book mainly deals with African cultures. 这书主要讲述非洲文化。
9. 填to fall for.
[辨别] fall in; fall for; fall on; fall to
fall in 表示 “(房屋等) 倒塌,集合”，fall in love with… 爱上……。fall for表示 “欺骗；喜爱上”， fall for a trick上了当。 fall on“攻击；落到”；fall to积极开始做某事。如：
Some houses fell in during the storm. 有些房屋在暴雨期间倒塌了。
If you aren’t careful, you will fall for such tricks. 你要是不小心就会上这类当的。
The children fell on the dishes on the table. 孩子们争吃桌上的菜肴。
He fell to picking waste paper on the playground. 他开始拾起操场的废纸来。
10. 填satisfied.
satisfied 为形容词，a satisfied look满足的表情；be satisfied with表示“对……满意”。
【拓展】satisfy为动词“使满意”，satisfy/meet one’s demands 满足某人的要求；satisfying为形容词“令人满意的”，它与satisfactory相近，a satisfying / satisfactory result令人满意的结果。satisfaction为名词“满意；满足”，beyond satisfaction 无法令人满意；a smile of satisfaction满意的微笑；express one’s satisfaction with…表示对……满意。
2. 选择填空。
1. They decided to _________for someone to look after their child when they are away at work.
A. find B. make C. advertise D. take
2. The way of life they _____________ greatly in the past five years.
A. were used to have changed B. used to change
C. used to changing D. were used to has changed
3. The president felt sad, for no one else _________ his opinion.
A. shared B. objected C. agreed D. disliked
4. Commercial advertisements sometimes use _________ words to trick us into buying their products.
A. native B. sensitive C. persuasive D. positive
5. A clean environment can help the city bid for the Olympics, which in turn will _______ its economic development.
A. prohibit B. prove C. promise D. promote
6. You mustn’t sit here! These seats _________ for old people or women with babies!
A. are intending B. are intended C. intending D. intended
7. Whether all the cigarette companies should be closed down is one of the _________ that have aroused heated discussions on the Internet.
A. problems B. titles C. issues D. trouble
8. Learn a lesson from it and never _________ such trick again!
A. fall in B. fall for C. fall on D. fall to
9. Not knowing ________ the problem, he went to his teacher for help.
A. how to do with B. what to deal with C. how to deal with D. to do what with
10. From the ___ look on the teacher’s face, I know you have done a good job.
A. satisfied B. satisfaction C. satisfying . D. satisfactory
3. 根据汉语完成下列句子。
1．商业广告常使用一些劝导性的语言来促进商品的销售。
A commercial ________ often used _________ language to ________ the sale of its product.
2．这期杂志的发行意图激发人们对这个话题进行争论。
The issue of the magazine is _________ to arouse people to debate this ________.
3．我已习惯于那样处理问题。
I’m _______ ________ ________ with the problem in that way.
4．老师对学生感到满意，因为没有人再上这类当了。
The teacher is _________ ________ the students, for no one ________ ________ such tricks any more.
Keys:
2. 1-5 CDACD 6-10 BCBCA
3. 1. advertisement; persuasive; promote 2. intended; issue 3. used to dealing 4. satisfied with; falls for
教师组织教学方案