marketleader体验商英book2Unit3Companies省公共课一等奖全国赛课获奖课件.pptx

Unit 3 Companies第1页Be not afraid of growing slowly;be afraid only of standing still.-Chinese proverbCompanies go from doing poorly Companies go from doing poorly to doing well or small companies to doing well or small companies grow to large companies.grow to large companies.Rome was not built in a day.第2页Starting up-Family-owned-Public limited-Joint venture-Multinational-Parent-Subsidiary-Branch-Holding Company Company Ltd./Inc./SA/AGCan you explain the these?第3页Starting upAWhich of these companies would you like to work for?Why?Family businessMultinationalSelf-employed/freelancelawyerconsultantwriterdoctor第4页Starting upBDo you know these companies and their lines of business?第5页VocabularyDescribing companies1 The amount of money a company receives from sales in a particular period is called its _.2 The money a company makes after taking away its costs is its _.3 A company which is more than 50%owned by a parent company is called a _.4 The employees in a particular country or business are called the _.5 The percentage of sales a company has in a particular market is its _.6 The main building or location of a large organization is its _.7 The cost of a companys shares is its _.share priceworkforceprofitsubsidiarymarket sharehead officeAturnover第6页VocabularyDescribing companiesBI am pleased to say the company has continued its excellent performance.We are changing,growing and doing well at a difficult time for the industry._ was 57.2 million,an increase of 15%on last year,and _ rose by 5%,to 6.4 million.We are a highly competitive business.We have increased our _ to 20%.Consequently our _ has risen and is now at an all-time high of 9.6.Increased production and strong demand have had a positive effect on our cash flow,so we are able to finance a number of new projects.We have successfully moved to our new _ in central London.We are now planning to start full production at the recently opened Spanish _ in October.Finally,thanks once again to our loyal and dedicated _.Our employees will always be our most valuable asset.FINANCIAL PERFORMANCEComplete the following extract.Turnoverprofitmarket shareshare pricehead officesubsidiaryworkforce第7页DiscussionDescribing companiesWhat information is important when describing companies?Business performance:Turnover/sales;profitCompetitiveness:Market share;share priceFinance:Cash flow;investment in R&D;businessexpansion(new head office,subsidiary)Valuable asset:Loyal&dedicated workforce第8页Describing companiesCisco Systems,Inc.,founded in 1984 by a small group of computer scientists from Stanford University,is a multinational corporation with more than 66,000 employees and annual revenue of US$39 billion as of.Headquartered in San Jose,California,it designs and sells networking and communications technology and servicesPeugeot is a major French car brand,part of PSA Peugeot Citron.It is the second largest automaker in Europe,behind Volkswagen.Peugeots roots go back to pepper,salt and coffee mill manufacturing in 1842 and later bicycle manufacturing at the end of the 19th century.Its world headquarters are in Paris.Background information第9页Benetton Group S.p.A.is a global clothing brand,based in Treviso,Italy.The name comes from four members of the Benetton family who founded the company in 1965.Its core business is clothing.Their products include womens wear,mens wear,childrens wear and underwear and they have recently expanded into toiletries,perfumes,exclusive watches and items for the home such as kitchen accessories and baby products.Bacardi Limited is one of the largest spirits companies in the world with an enviable portfolio of premium brands.Founded in 1862 in Santiago de Cuba,Bacardi Limited has a presence in more than 100 markets worldwide including the United States,Spain,France,the United Kingdom,Mexico,Germany,Italy and Russia.Expansion has been prioritized in the emerging markets of India,China and Brazil.Describing companiesBackground information第10页American Express,sometimes known as AmEx or Amex,is a diversified global financial services company,headquartered in New York City.The company is best known for its credit card,charge card and travelers check businesses.Bayer AG is a German chemical and pharmaceutical company founded in Barmen,Germany in 1863.Today it is headquartered in Leverkusen,Germany.It is well-known for its original brand of aspirin.Maersk Line is one of the leading liner shipping companies in the world,serving customers all over the globe.Maersk Line is a division of the A.P.Moller-Maersk Group,headquartered in Copenhagen,Denmark.Describing companiesBackground information第11页Company Main activityNationalityCisco SystemsInternet equipment supplierAmericanCar manufacturerBacardi MartiniSpanishTravel&financial services providerAmerican Bayer GermanClothing manufacturerSonyElectronic goods makerMaerskDanishPeugeotFrenchDrinks supplierAmerican expressDrug&chemical makerBenettonItalianJapaneseContainership operatorVocabularyDescribing companiesCComplete the chart below第12页Oral practiceDescribing companiesChoose a company you know well and talk about it.D第13页The Triumph Motor Company had its origins in 1885 when Siegfried Bettmann(1863-1951)and Moritz(Maurice)Schulte from Germany founded Bettmann&Co and started selling Triumph bicycles in London.The Triumph Cycle Company branched out in 1902 into making Triumph motor cycles and by 1918 they were Britains largest motor cycle maker.In 1930 the company changed its name to the Triumph Motor Company.The company hit financial problems however and in 1936 the Triumph bicycle and motorcycle businesses were sold.However,Triumph made a comeback after a period of difficulties and now makes world-class bikes again.ListeningBackground information about Triumph第14页ListeningReasons for successAListen to the first part of the interview.What are the three reasons for Triumphs success?Reason 1:Reason 2:Reason 3:Triumph has a very strong brand name.Triumph has invested and developed new modelsTriumph has given its bike a very up-to-date look,focusing on the styling and quality of its products.第15页ListeningReasons for successBListen again and complete the extract from the first part of the interview.Weve focused on _ and also on the _ of our product.Its taken a bit of time to build up _,but weve done well in the first nine years,and we are now a _ alternative _.1 The key markets are those in which the most motorcycles are sold.2 In France,Triumph has its own subsidiary.3 Triumph has its own staff in all its overseas markets.4 Triumph has a poor dealer network which needs to be improved.5 Buyers of motorcycles are enthusiastic,but they do not know a lot.6 More than 80%of Triumphs production is sold abroad.7 France is Triumphs largest market in Europe.CWhich of the following is true?truetruefalsefalsefalsetruefalsestylingqualitysalesseriousmanufacturer第16页ListeningReasons for successDGroup discussion What do you think of motorcycle as a means of transport in cities and countryside?What are its advantages and disadvantages?Do you think that people in cities should be encouraged or banned to use motorcycles?Why/why not?第17页ReadingCompany websiteCompanyZodiac Inc.a highly successful clothing companyBrands Zodiac,Gemini,CapricornRevenues HeadquartersNumber of employeesMain aimMore than$8 billionSeattle,Washington,USAMore than 100,000 worldwideLong-term,quality growthRead the extract from the Zodiac website and complete the chart below.第18页ReadingCompany websiteLook at another extract from the Zodiac website and find answers to the following questions.1 In which year did Zodiac:a)first sell on the Internet?1998 b)open its first shop abroad?c)open its first store for children?d)first offer shares?e)introduce its own credit card?2 Where did Zodiac open its first store:a)in the US?b)overseas?c)for babies only?d)in France?e)in Canada?1989198419781999SeattleJapanSeattleParisToronto第19页ReadingCompany website1 go public2 go international3 launch4 go online5 achieve sales6 establisha)sell in overseas b)marketsc)b)trade on the Netc)Offer shares on the stock marketd)introducee)set upf)reach a sales targetMatch the words and phrases with their definitions.第20页CompanyMicrosoft HeadquartersRedmond,Washington,USA Statusa US-based multinational computer technology corporation Area of operationWorldwide No.of employees 89,000 in 105 countries ProductsMicrosoft Windows,Microsoft Office,Microsoft Servers,Business software,games Annual sales$60.42 billion in Oral practiceTalk about Microsoft,using the information in the chart.第21页Present simple and present continuousLanguage review1 Permanent and temporary actionsThe Present Simple tense describes usual,repeated and permanent things-for example,always,usually,often,sometimes,never.I work as an accountant.John doesnt know German.How often do you play tennis?We use the Present Continuous tense to speak about things which are happening now or things which are temporary.I am not working now.I am on holiday.Sally is listening to a new CD.Who are you phoning?第22页Present simple and present continuousLanguage review2 The future actionsWe use the Present Simple in the time and conditional clauses after if,when,assoonas,until etc,and when we talk about timetable,schedules,itineraries etc.What will you do if you fail your exam?We will wait here until she comes back.My plane takes off at 9.00.The President arrives in Norway on 17 July.What time does your train leave?We use the Present Continuous Tense for plans and arrangements.What are you doing tonight?Im seeing an important client in my office at 4.We are going to the sea for our holiday.Where are you staying in Vienna?第23页Present simple and present continuousLanguage reviewNote:There are some verbs in English that are not normally used in the Continuous Tense.like dislike love hate preferforget remember believe understandmean seem want need knowbelong ownBut some few verbs can be used in the Continuous Tense,depending on their meaning.I think you made a mistake.(believe)Im thinking about my mum now.(mental process)I have two cars.(possess,own)Im having my lunch.(eat)Im seeing my friend tomorrow.(meet)I see what you mean.(understand)第24页Language reviewA Complete the sentences with either PS or PC.1 We normally _(hold)our sales conference in Spain,but this year we _(hold)it in Poland.2 Although we _(use)our own sales rep at the moment,we generally _(use)agents in Japan.3 It normally _(take)us two years to develop a new product.4 We dont often _(raise)our prices more than 5%,but this time we _(raise)them 10%.5 Usually our Sales Director _(deal)with important customers.6 We usually _(recruit)from within the company,but this time we _(advertise)externally.7 We _(rent)offices until our new headquarters are ready.8 The company _(want)to achieve record sales this year.holdare holdingare usingusetakesraiseare raisingdealsrecruitare recruitingare rentingwants第25页Language reviewBComplete the following job advertisement.We _ one of the largest mobile phone retailers in Europe.We _ independent and impartial advice on mobile phones.We _ more than 800 stores in 10 countries,and we _ fast.We _ over 3,000 workers.Currently we _ _ the next stage in our development,and we _ for major growth outside Europe.We _ for people who are reliable,confident and enthusiastic.We _ experienced people who want to work for an expanding company.We _ a competitive salary and private health insurance.We are willing to reward staff with attractive performance-based bonuses.Sales ManagerRing 020 7946 0008 for an information pack.areofferhaveare growingemployareconsideringare preparingare lookingneedare offering第26页SkillsPresenting your companyWhich of the following suggestions are important for making an effective presentation?1 find out as much as possible about your audience2 introduce yourself(name,position,company)3 start with a joke4 outline the structure of your talk5 vary the tone of your voice6 refer to your notes as often as possible7 use clear visual aids8 summarize your main points第27页Tara FashionsWhere is the head office?Cordoba,SpainWhat does it sell?Who are its customers?Annual turnover?Annual net profits?Number of stores:in Spain?in other European cities?Strengths?Future plans?Clothes for men,woman260 million15Can bring out new designs very quickly Designs sold at right priceFashion-conscious men and women aged 20-3514(5 new stores next year)16 millionNew store in New York next yearSkillsPresenting your company第28页CASE STUDYCompany Valentino ChocolatesHeadquartersProductsNo.of employeesNo.of shopsAnnual salesProblemsReasonsCompany profileTurin,ItalyLuxury chocolates,biscuits&cakes3007590 millionSales growths have slowed down,costs have risen&profits have fallenPrices:too high Machines:too oldProducts:unpopularStaff:demotivated第29页CASE STUDYInvestment optionsCost Purpose Extend the factoryBuy out a local competitorSet up a factory in the US500,0001.5 million1.3 millionInvest more in R&DLaunch a marketing campaignFinance a marketing trip to US200,000500,000100,000Invest in existing cafesSet up online sales500,000150,000Buy new machinery200,000Buy new cars500,000A 1.5-million investment planExpanding businessThe futureMarketing Increasing salesImproving facilitiesMotivating staff第30页CASE STUDYTaskSpeakingYou are directors of Valentino.Meet to discuss your investment plan.-Decide on the appropriate investment options and present your ideas in groups as to how to use the 1.5 million investment-Try to reach an agreement on a final investment plan第31页CASE STUDYTaskWritingAs a director of Valentino Chocolates,write a memo to your CEO outlining your investment plan.Give reasons for your choices.You may begin like the example below.Memo To:CEO From:Subject:Investment Plan In recent years Valentino has become one of Europes leading bands of chocolate.It is now ready to become a successful international business.The Board of Directors has agreed the following investment plan 第32页第33页