收藏 分销(赏)

2021中国母婴早阶人群行为及消费偏好洞察.pdf

上传人:宇*** 文档编号:4074481 上传时间:2024-07-29 格式:PDF 页数:36 大小:7.02MB
下载 相关 举报
2021中国母婴早阶人群行为及消费偏好洞察.pdf_第1页
第1页 / 共36页
2021中国母婴早阶人群行为及消费偏好洞察.pdf_第2页
第2页 / 共36页
2021中国母婴早阶人群行为及消费偏好洞察.pdf_第3页
第3页 / 共36页
2021中国母婴早阶人群行为及消费偏好洞察.pdf_第4页
第4页 / 共36页
2021中国母婴早阶人群行为及消费偏好洞察.pdf_第5页
第5页 / 共36页
点击查看更多>>
资源描述

1、Confidential?and?Protected?by?Copyright?Laws?务?粉?务?粉?202120212021/8/252?l?99.9%?APP?l?够?APP?45?300+?TOP 4?APP?l?研?2015?400+?l?务?研?副?l?务?Analysys?导?l?务?粉?0-1?l?务?l?务?资?2021/8/253?l务?0-12?瘦?l粉?粉?l?粉?0-1?123?务?务?0-1?18:392021/8/254?CONTENTS?0101?0202?03032021/8/255?PART?1PART?1务?粉?2021/8/256?15783?1764

2、7?20199?23247?25287?27689?28631?28400?30115?11.8%14.5%15.1%8.8%9.5%3.4%-0.8%6.0%05000100001500020000250003000035000201320142015201620172018201920202021F-10%0%10%20%30%40%50%20132013-20212021?务?务?l?务?l?研?研?2021?务?3?6.0%?研?务?2021/8/257?粉?粉?研?研?务?研?2021?7?务?N=3000l?研?l?务?粉?粉?1.0%8.0%17.0%39.0%29.0%6.0%

3、0.5%12.0%20.0%40.0%27.0%0.5%?6.2%11.5%30.4%25.3%13.3%9.6%3.7%3000?6.2%3001-5000?11.5%5001-10000?30.4%10001-20000?25.3%20001-30000?13.3%30001-50000?9.6%50001?副 3.7%粉?粉?2021/8/258?粉?粉?l?l?研?研?粉?KOL?粉?粉?研?研?2021?7?务?N=300013%20%29%26%13%14%21%30%24%11%16%21%28%26%10%0%5%10%15%20%25%30%35%?务?粉?粉?2021/8/

4、259?PART?2PART?2务?粉?瘦?2021/8/2510?瘦?瘦?9090?研?研?2021?7?务?N=?3000?4%11%35%42%8%?务?务?副?68%10%8%14%?务?/?/?46%50%4%95?90?85?18%19%26%21%10%3%2%1%3000?3001-5000?5001-8000?8001-10000?10001-15000?15001-20000?20001-30000?30001-50000?2021/8/2511?l?粉?太?88.3%88.3%?76.7%76.7%?52.1%52.1%?/?45.8%45.8%?100%100%?83.

5、5%83.5%?80.9%80.9%?65.3%65.3%?48.8%48.8%?100%100%?100%100%?75.2%75.2%?64.6%64.6%?22.6%22.6%?研?研?2021?7?务?N=?3000?2021/8/2512?瘦?务?瘦?务?APPAPP?APP/?对51243粉?粉?/?粉?粉?APPAPP?研?研?2021?7?务?N=?3000?6%57%39%8%42%30%61%44%73%83%1%33%35%38%40%45%49%51%53%59%74%76%80%?2021/8/2513?APPAPP?瘦?瘦?l?研?研?APP?瘦?务?瘦?瘦?202

6、12021?7 7?APPAPP?瘦?瘦?20212021?7 7?APPAPP?瘦?瘦?89.9?125.1?734.3?862.3?1408.7?18.3?21.3?50.9?2.10.71.12021/8/2514?粉?粉?研?研?2021?7?务?N=?3000粉?粉?77%21.1%21.9%27.4%31.8%72.1%?TOP5TOP5l 粉?粉?2021/8/2515?粉?粉?l?粉?告?瘦?研?26.1%?粉?瘦?粉?瘦?研?研?2021?7?务?N=?3000?8.4%17.7%33.7%20.2%20.0%?19.6%26.6%33.2%13.4%7.2%?16.4%21

7、.8%40.6%13.8%7.4%?2021/8/2516?粉?瘦?粉?瘦?瘦?瘦?研?研?2021?7?务?N=?3000?1%22%34%42%49%60%67%74%0%20%40%60%80%?/?对?KOL?粉?粉?19%26%31%38%49%53%56%58%60%0%20%40%60%80%?粉?粉?2021/8/2517?粉?粉?2021/8/2518?l?研?75%?瘦?瘦?瘦?研?研?2021?7?务?N=?3000?1%30%34%55%75%0%20%40%60%80%?粉?粉?11%15%21%25%28%29%35%37%39%52%62%0%10%20%30%4

8、0%50%60%70%?粉?粉?2021/8/2519?1%8%30%40%42%45%57%58%75%80%?对?APP/?l?APP?务?APP?务?APPAPP?粉?粉?粉?粉?研?研?2021?7?务?N=?3000?2021/8/2520?粉?务?粉?务?50005000?1000010000?研?研?2021?7?务?N=?3000?88%77%52%46%7%0%30%60%90%120%?/?/?81%74%60%31%29%26%22%16%10%3%0%30%60%90%?/?/?13.0%16.2%44.5%19.2%4.7%3000?13.0%3001-5000?16

9、.2%5001-10000?44.5%10001-20000?19.2%20001-30000?4.7%30001-50000?1.9%50001?副 0.5%粉?粉?2021/8/2521?912?100w+?务?务?912?瘦?瘦?务?l?l?+匹?H5?匹?务?瘦?2021/8/2522?粉?粉?2021/8/2523?APPAPP?86.6%?/?77.4%?59.3%?50.5%?35.3%?27.9%?/?20.4%?13.6%粉?粉?l?80%?瘦?APP?对?务?1234?研?研?2021?7?务?N=?3000?4%13%31%34%39%54%61%79%80%0%20%4

10、0%60%80%100%?对?APP/?粉?粉?2021/8/2524?l?研?瘦?粉?塔?粉?研?研?2021?7?务?N=?3000?67.0%33.0%?67.0%岁 33.0%56.0%44.0%?56.0%?44.0%1%21%32%57%66%97%?粉?粉?瘦?瘦?/?岁?岁?岁?岁?2021/8/2525?/?粉?粉?研?研?2021?7?务?N=?3000?1%58%75%17%31%11%21%36%26%80%1%14%19%22%28%37%47%49%62%65%81%84%100%100%0%20%40%60%80%100%?粉?l?务?太?2021/8/2526?

11、粉?务?粉?务?1 1?2 2?研?研?2021?7?务?N=?3000?5.0%12.8%24.4%27.3%14.2%12.5%3.8%3000?5.0%3001-5000?12.8%5001-10000?24.4%10001-20000?27.3%20001-30000?14.2%30001-50000?12.5%50001?3.8%粉?粉?3%10%16%18%36%44%65%?粉?粉?2021/8/2527?l?粉?瘦?KOL+KOC?瘦?KOL?KOC?/?/?/?/?/?/?/?/?/?/?4 4?4 4?5 5?3 3?8 8?KOLKOC?2021/8/2528?粉?粉?2

12、021/8/2529?研?研?2021?7?务?N=?3000?l?0-1?4%12%19%23%65%75%94%95%97%?粉?2%12%30%32%37%51%54%56%71%85%?/?/?/?1%9%16%17%18%22%28%64%78%80%?/?2021/8/2530?粉?粉?研?研?2021?7?务?N=?3000?93%74%66%36%36%24%15%?塔?塔?粉?粉?2021/8/2531?0 0-1 1?研?研?2021?7?务?N=?3000?l?90?95?粉?l?-?0-1?粉?10001-30000?50001?5.8%?5.6%23.2%29.7%2

13、0.7%14.2%5.8%3000?0.8%3001-5000?5.6%5001-10000?23.2%10001-20000?29.7%20001-30000?20.7%30001-50000?14.2%50001?副 5.8%粉?粉?0 0-1 1?2021/8/2532?l?务?的?2021/8/2533?PART?3PART?3务?粉?2021/8/2534?l?l?研?瘦?84%84%5151%84%?粉?44%11%9%17%19%50%7%10%20%13%44%5%16%24%11%?粉?粉?研?研?2021?7?务?N=?3000?2021/8/2535?l?90?瘦?瘦?瘦?

展开阅读全文
相似文档                                   自信AI助手自信AI助手
猜你喜欢                                   自信AI导航自信AI导航
搜索标签

当前位置:首页 > 研究报告 > 其他

移动网页_全站_页脚广告1

关于我们      便捷服务       自信AI       AI导航        获赠5币

©2010-2024 宁波自信网络信息技术有限公司  版权所有

客服电话:4008-655-100  投诉/维权电话:4009-655-100

gongan.png浙公网安备33021202000488号   

icp.png浙ICP备2021020529号-1  |  浙B2-20240490  

关注我们 :gzh.png    weibo.png    LOFTER.png 

客服