BEChigher报告写作.doc

BEC高级写作笔记总结

Part I Report 商务报告
1.定义：商务报告主要针对某种商务目的，向某个个人或团体提供公正、客观和有计划的事实陈述，报告中所陈述的事实必须与事件、进展、结果、问题或提议的解决方案有关，帮助对方了解复杂的商业情况、计划进程，从而解决问题，帮助相关人员就此做出决策。
2.结构： 报告的结构一般包括事由、原因、解决方案和建议，最后进行简单的总结。
3.种类：商务报告常见的种类有，可行性分析报告，工作具体情况分析，阶段工作总结，进度汇报，产品分析，问题分析与解决方案等。
4.注意： 一般应注意报告的目的，报告的对象，报告的素材，报告的结构与报告的写作期限。写作原则：内容准确无误、简明扼要、结构清晰、建议明确果断。采用正式语体。
I．部门工作成绩报告；
一、概述；汇报工作情况时，应说明数据来源，详细说明通过那些措施达到了那些目标；说明存在的问题时，应结合工作情况，提出具体的针对性的问题，给予建议，并简要说明这样做的benefits, 要注意前后逻辑关系和层次。
二、黄金句总结
1. 写作目的：
(1)this report summarizes the performance of XX dept. over the period xx to and outlines future plans to make improvements.
(2) This report aims to give a thorough description/detailed account of the work in xxx in April.
(3) This report sets out to bring you up to date on the work progress of …over the past year.
2. 数据来源
(1) the recent survey, conducted among … shows that…; the questionnaire sent to… showed that….
(2)a survey on performance of our department was carried out among…. And…. A few findings are developed in this following report.
(3)all the information are obtained from my daily records of the job.
(4)According to the update sales data and an analysis about it, we found….
3. achievements/sucess
(1) First of all, to start with positive points, it is reported that….
(2)in the last ..years, we are focusing on….., and to our delight, we’ve achieved what we set out to do with good results./ we have achieved operational excellence.
(3)In the past xxx months, we have achieved excellence in terms of…
(4)we are pleased to report a record profit of…;
(5)especially pleasing was…..
(6)positive points
shows a positive team spirit,
receive excellent feedback from…
observe a rising demand for….and a marked increase in sales as a result of
sales results exceeded expectations./grew twice more that that of…/doubled that of
deliver dynamic sales growth./ the sales forecasts were increased by…..
4. Problems/difficulties
(1)Unfortunately, some aspects appear to be less brilliant/satisfactory.
(2)Unfortunately, there are still weaknesses which could be improved. For instance…., moreover… they all complaint about…
(3)However, we also found some problems which can be boiled down to the following..
(4)Negative points
No clear strategy to encourage the employees to attend training course
Lack of motivation with our team. Don’t work with gusto.
Lack of communication between xx and xx.
Product, packaging, advertisement. Etc.
5. Recommendations/plans:
(1)Finally I am confident that we can achieve improvement. Regarding…. I would recommend…., in terms of…, I suggest…
(2)In order to solve these problems and …., I propose that several measurements should be taken.
(3)our plans for the coming year is mainly to improve the above-mentioned points therefore, we will…, we will also…
Exercise 1 Publicity
To: MD
Purpose: analyze your work in the publicity in April.
Details: Introducing the general situation in your department.
Telling the boss the problems you’ve found
Giving your proposals to solve the issues.
Report On the work in April
Introduction
The report aims to give a thorough description of the work in the publicity in April. All the information and statistics are obtained from my daily records of the job.
Findings:
1. We observe a rising demand for our products in April and a marked increase in sale on the whole as a result of a series of advertisements in the Medias and several sales promotion activities in several major cities. /Surprisingly, one of the advertisements got so popular that we can often hear many children singing the theme song of it. /According to the update sales data and an analysis about it, we found that sales in three major cities grew significantly, about twice more than that of the same period of last year and doubled that of march. /需
2．However, we also found some problems which can be boiled down to the following:
lsome customers in the south are not accustomed to the new taste of the juice. 产品本身
lone of the advertisement is not very popular in northern part and investigations found that audiences just can not understand it. 广告内容
lmost children prefer the H-shaped bottle to the rectangular one. 包装
Recommendations:
To solve these problems and make our products more popular to increase sales at the current speed, I propose that several measurements should be taken,
lnew taste should be added to the juice to attract customers in the south, and advertisement should be followed.
la thorough investigation should be made about customers in the north and a new advertisement be put on.
lmore H-shaped bottles should be manufactured to meet children’s taste.
With all the above measures taken, I am sure we can keep the goo sales performance.
Exercise 2 A new branch
Your company opened a new branch a year ago, and the managing director at Head Office has asked you to prepare a report on its progress.
Requirements: reasons for opening the branch.
Its successes.
Problems experienced
Plans for the coming year.
Report On the Work Progress of XX branch
Introduction:
This report sets out to bring you up to date on the work progress of London branch over the past year.
Achievements:
The Beijing branch was established at the beginning of 2011, aiming at boosting our brand and exploring new markets for our X-PAD series products. To our delight, in the past twelve months, we have achieved what we set out to do with excellent results. / Firstly, we are pleased to report a record regional profit of $200 million this year, twice as much as that of 2010 due to the establishment of the new branch. Moreover, according to the recent survey conducted among local customers, brand identity has been strengthened significantly as a result a series of successful promotional activities.
Problems:
However, we also found some problems which can be boiled down to the following
Firstly, the soaring sales volume posed a great challenge to our existing logistic system. Many customers complained about the late delivery of goods.
Secondly, outlets here are too densely located in some high streets, having caused ill competition within our own shops.
Plans
Our plans for the next year are mainly to improve the above mentioned points.
Firstly, I propose we carry out a certain level of extra stock to ensure prompt delivery during peak season. Secondly, some of the outlets need further consolidation to save costs and avoid internal competition. Moreover, to sustain the momentum in sales, I am also considering sponsoring some influential sport events next year.(details see attachments pls.)
With the measures above, we are looking to make still further progress in the coming year.
Sample band 4
REPORT ON THE FIRST YEAR OF ACTIVITY OF OUR POLISH SUBSIDIARY
It has been a year now since our new subsidiary called “alpha” opened its doors in varsaw. Before pointing out its successes, the problems faced and the plans for the coming year, let me remind you the reasons for its opening.
REASONS FOR OPENING
In fact, there was only one main reason for choosing to settle down in poland: reducing labor cost rates. Indeed, our activity as cosmetics producers requires a lot of staff, and labor costs are much cheaper in poland than in switzerland!
SUCCESSES
Knowing this aim, we decided to go on. We managed to build a brand new factory on time, and the line works! That was our greater success: being able to respect the opening date and to produce efficiently.
PROBLEMS EXPERIENCED
But, however, we met difficulties in two areas:
-- transportation: the roads’ network in poland is not so good and time spent on transportation is higher than predicted
-- staff: we still have a lot to learn about staff’s culture and expectations.
PLANS FOR THE COMING YEAR
Our plan for the coming year is manly to improve the above mentioned points (as production is running quite well). Therefore, we will study the opportunity of buying a few lorries (not to depend on others for delivery). We will also organise seminars for both local staff and overseas managers, to understand each other better.
Finally, I would like to take the opportunity of this report to invite the top management for a visit of alpha, whenever they want.
II 活动反馈及建议
活动反馈及建议类的报告指公司参加某个活动(如行业会议、年会、培训等)后提交的关于该活动的总结；一般包括，活动概览(内容，地点、嘉宾etc)、参加此次活动的成果benefits(商业机会、经验等)、以及在此基础上给予的对于公司未来举办或参加类似活动的建议。
Sample 1. h4 test2 conference
You recently attend an annual conference related to your company’s line of business. Your managing director has asked you to write a report on the conference and its usefulness to the company.
Requirements;
A brief overview of the conference content and speakers;
An assessment of the opportunities to make business contacts at the conference
Recommendations concerning the company’s participation in the conference in future years.
Report on annual conference of IT industry
The annual conference of IT industry was held at crown plaza last Friday and this report sets out to provide a general account of the event and assesses the possible benefits we could exploit from it.
The conference this year focused on presenting the latest developments of IT technology. A bumper crop of innovations including data base management, HRM software, as well as secondary development kits were displayed together with detailed and interesting presentations given by representatives from different companies. Mr. Robby Ray, the chairman of national IT industry and Mrs. Hui Lee, vice president of Science and Technology ministry were invited and delivered the welcome and ending speeches.
In addition, this three-day event also included various networking activities such as drinking evening and informal workshops, which allowed participants to make useful business contacts on which they could build long-term relationship.
Generally speaking, it is very valuable experience for both individual and company. In view of its influence and high media coverage, I think it would be worthwhile to increase our involvement in it in the future through sponsorship or co-operating with the organizing committee, which, I believe, will raise the profile of our company significantly. Furthermore, due to the lack of previous experience of this kind of publicity, we didn’t fully exploit this opportunity to promote our products this time. Thus, I also recommend we make a better preparation next time, for example, we could bring a number of demos of our software to distribute to prospective clients so that they can have a trial use of it, which would boost more sales.
Sample 2 H2 Test 2 Training courses
You have recently attended the following one-day courses
Developing your potential
trends in electronic commerce; managing people; reducing costs
Your company’s training manager has asked you to write a short report about the training.
Requirements:
Describing the two courses which you found most useful
Explaining how you benefited from them
Outlining the specific training courses you would like to attend next year.
Giving reasons why these courses would be useful to you.
Report on the training courses
Introduction
This report aims to evaluate the training courses I recently attended and gave useful feedback on training needs.
Courses:
Of the four coursed I attended, Developing your potential, Trends in Electronic Commerce, Managing People, and Reducing Costs, I found the last two are particularly useful. ‘Managing People’ was a one-day course focusing on management techniques and their successful implementation. It examined different management styles and their benefits and disadvantages. Reducing costs, on the other hand, gave a close look all aspects of an organization for possible cuts.
Benefits
As a purchase manager, I found both of these courses offered very practical advice that can be used right after I back to the office. For example, ‘motivating people’ is a key aspect of my current role, and the techniques I’ve leant have helped me identify the “right button” and get my team work much more smoothly than ever! “reducing the cost” course was also very useful as our department are recently operating with a tight budget subject to the budget-control policy of company.
Conclusion
Next year, I would like to attend at least one of the following courses:
Effective Negotiations
Time Management
Communication - a key factor for success.
As all of these topics are closely related to my profession, I am sure that it would be to my and also company’s benefit if I would attend these courses.
III 活动成果汇报
与活动反馈类似，指公司完成某一项工作后，对此工作进行的总结，主要包括；1.overview；此项工作开展的背景、目的、工作的内容等；2. swot；成功之处和不足之处 3.benefits 公司取得的成果 4.对于未来举办类似活动的建议
sample 1 h3 test2 sponsorship
your company recently sponsored a national event for the first time and your manager has asked you to write a report on this.
Requirements; a brief description of the event
Which aspects of the event were particularly successful and why.
Benefits to the company of sponsorship
What needs to be done before considering further sponsorship
Report on ‘IT 2011
Introduction
This report aims to evaluate ‘IT 2011--the fifth exhibition of IT technology we recently sponsored and present useful feedback for future sponsorship.
Overview of the event
The exhibition lasted for a week and aimed at presenting the latest innovations and breakthroughs in IT business. A bumper crop of new products were displayed accompanied by/complemented by detailed and vivid presentations given by representatives from different companies.
Success
By comparison, this year’s exhibition distinguished itself by the unprecedented media coverage and number of participants. More than 300 companies, ranging from big multinationals to small companies focusing on niche markets, attended and 100-plus national media units gave intensive coverage, making the event extremely high profile. Vice president of Science and Technology ministry, Mr. Robby Ray were invited and delivered the opening speech, which was a further sign of its influence and importance.
Our benefits
As a golden sponsor, our company was offered a display stand and a chance to give a 15-minite speech in the opening ceremony. During the whole week, our staff has fully exploited every opportunity to promote the innovative ideas carried by our latest HRM software, successfully creating a buzz for the upcoming new product launch. A bonus would be a possible deal with ABC. Plc who expressed a deep interest in our software after trying them personally. We’ve arranged a meeting next week for further discussion.
Recommendations to further sponsorship
On the whole, the sponsorship has achieved what we set out to do so it would be worthwhile to continue our investment in this event. However, as it’s the first time we tried this type of publicity, pre-preparation proved quite inadequate, for example, we