酒店产业研究telindustryresearch.doc

Hotel industry research
Table of Contents
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1.0 Executive Summary 1
2.0 Introduction 1
3.0 Report on Accommodation Types and Critical Features 1
3.1 The Motels 2
3.2 The Luxury Resorts 2
3.3 The Health Retreats 3

3.4 The Cruise Liners 4
3.5 Backpacker Hostels 4
4.0 Analysis of InterContinental Hotels Group PLC United Kingdom 5
4.1 Analysis of the Reasons to Success of IHG 5
4.2 The Personality of IHG 7
4.2.1 Talented Staffs 7
4.2.2 New Business Model - franchising Model 8
4.3 Predict the Future of IHG 9
5.0 Conclusion 10
References 11
1.0 Executive Summary
With the economic and social development progress, the role hotel industry plays becomes more and more evident in the fast-paced rhythm of life. It can not only provide people with a great convenience, but also become an important part of communication.
This main content of the report can be divided into two parts, first is to analyze the present operating classification of the hotel industry, the advantage and critical features of each accommodation type. The second part is to analyze the super 8 hotel case, talk about the “super 8” operating management and the reasons for its success. At last it will predict the future of this individual character hotel group.
2.0 Introduction
With the quantity of life improved, the hotel operators make their efforts to improve and expand the scope of services; improve the hardware equipment, that push the level of the hotel industry to a new height. The unique business model makes more and more detailed classification of hotels (Butler, 2008). The customers which they are facing also have a clear distinction. The motels face the persons who travel by car; the luxury resorts face the wealthy who want to enjoy their holiday; and the health retreats face the men who need be taken care of.
3.0 Report on Accommodation Types and Critical Features
At present there are many accommodation types in the diverse social, this report will introduce the motels, luxury resorts, health retreats, cruise liners and backpacker hostels.
3.1 The Motels
Motels, the original text from the English Motel, it is an acronym for motor hotel. The biggest and obvious difference between motels and hotels is that the parking place is connected with the bedroom. The first floor is used for parking and the second floor is used for resting which is the typical design for motels.
Most motels are in the vicinity of the highway exit or the road far away from the towns and cities in order to facilitate the visitors who travel with motor vehicles or motorcycles (IBISWorld, 2009). The construction mode of the cheap motel is standard, In order to reduce costs, some facilities which are not needed and luxury decoration are o 本论文由无忧论文网整理提供
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