Gucci公司战略英文.pptx

GROUP1Nayun GwonHyeju ParkYeo BeomMa HongWatch123Perfume Handbag MAINMAINPRODUCTSPRODUCTSPerfumeResearchanewperfumeanduseallkindsofmediapublicitytoimprovetheexposurerateandvisibilityHandbagAccordingtothedifferentpeoplefordifferentoccasionsdesignthehandbag.Forexample,whiteworkershandbagshouldgenerousandsimple.Butthehandbagforformaldinnershouldexquisite.watchAseveryoneknows,Gucciwatchspopularityislowerthansomeproductelseandrivalfirms.Sothecompanyshouldusemoreadvertisingtoenhancethereputation.Gucciisafashionbrandandownsmanyfamousdesigners.atthesametimeGuccihasmanyloyalcustomers,includingmanyfemalecustomers.Guccihasitsowncosmeticsmake-upproduct,sowethinkthatifGuccilauncheditsownseriesofcosmeticswillbeverypopular.（Likeskincare，haircareproducts）BRANDNEWPRODUCTADVANTAGEADVANTAGEInthebeginning,themovie,TVpropagandaisverygood.Andthroughtheinfluentialmagazinecovermodelsuccessfullyopenedthemarket.NowGuccihavestrongfinancialchainandacertaindegreeofvisibility.How to beat the competition Guccishouldhiremoreinnovativedesignerandshouldntbetoohighprices.Andthanmanagementofreplacementshouldreplacethefreshbloodtomakeoperationmoredynamicandmoreinlinewiththeneedsofmodernpeople.