1、GROUP1Nayun GwonHyeju ParkYeo BeomMa HongWatch123Perfume Handbag MAINMAINPRODUCTSPRODUCTSPerfumeResearchanewperfumeanduseallkindsofmediapublicitytoimprovetheexposurerateandvisibilityHandbagAccordingtothedifferentpeoplefordifferentoccasionsdesignthehandbag.Forexample,whiteworkershandbagshouldgenerous
2、andsimple.Butthehandbagforformaldinnershouldexquisite.watchAseveryoneknows,Gucciwatchspopularityislowerthansomeproductelseandrivalfirms.Sothecompanyshouldusemoreadvertisingtoenhancethereputation.Gucciisafashionbrandandownsmanyfamousdesigners.atthesametimeGuccihasmanyloyalcustomers,includingmanyfemal
3、ecustomers.Guccihasitsowncosmeticsmake-upproduct,sowethinkthatifGuccilauncheditsownseriesofcosmeticswillbeverypopular.(Likeskincare,haircareproducts)BRANDNEWPRODUCTADVANTAGEADVANTAGEInthebeginning,themovie,TVpropagandaisverygood.Andthroughtheinfluentialmagazinecovermodelsuccessfullyopenedthemarket.NowGuccihavestrongfinancialchainandacertaindegreeofvisibility.How to beat the competition Guccishouldhiremoreinnovativedesignerandshouldntbetoohighprices.Andthanmanagementofreplacementshouldreplacethefreshbloodtomakeoperationmoredynamicandmoreinlinewiththeneedsofmodernpeople.