商务英语邮件写作.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,How to Write an Email,商务英语电子邮件的格式,商务英语电子邮件的写作要求,商务英语电子邮件的格式,Subject,-主题,Salutation,-称呼,Opening,-开头、,Body,-正文、,Ending,-结尾句,Complimentary Close,-礼貌结束语,Signature,-写信人,商务电子邮件的书写格式绝大多数采用齐头式。齐头式是,指正文中各部分都从每行的左边开始,没有空格。,Example,Dear David and Steve,-（,Salutation,）,Good afternoon.,On May 10,2010,a raid action against the target was conducted.On,site,totally 77 boxes and 7200 meters UTP Cables were seized.,Please provide us with verification report and price certificate.Samples,would be sent to you next week.,Should you have any comments or suggestions,please contact us at any,time.,Best Regards,-（,Complimentary Close,）,(Sincerely yours,Yours truly,Best wishes),Peter-（,Signature,）,Subject,主题,主题（Subject）框的内容应简明地概括信的内容，短的可以是一个单词，如Greetings,Inquiry;长的可以是一个名词性短语，如：“Your Meeting in California”,主题框的内容切忌含糊不清。,NO:News about the meeting YES:Tomorrows meeting canceled。,一种较为正规的格式可将除了少于5个字母的介词、连接词或冠词之外的每一个单词的首字母大写。一般来说，只要将位于句首的单词和专有名词的首字母大写即可。,YES：New E-mail Address Notification；Detailed calculation NO：detailed calculation,视信的内容是否重要，还可以开头加上URGENT等,Salutation,-称呼,1、商务信件中要特别注意称呼的礼貌得体。,如不知对方姓名只知头衔，可用 Dear+Title，如Dear Manager作为称呼或Dear Sir,Dear Madam,Dear Sir or Madam，Dear Customer,2、若知对方姓名，则用Dear+对方的姓氏,或者Dear Mr./,Mrs./Ms./Miss+对方姓氏,Tom Hanks,Jennifer Austin,Opening,开头,1、如果你主动给别人写邮件，表明意图,I am writing to,2、如果对方已经回复或联系过你了，感谢回复或联系,Thank you for your reply./Thank you for contacting us.,3、如果对方回复了你所咨询的问题,Thank you for providing the requested information.,4、提到之前客人发你的邮件内容,Regarding your letter of/As for,在邮件结束之前，可以再次感谢收信人,Thankyouforyourpatienceand cooperation.,或Thankyouforyourconsideration.,Ifyouhaveanyquestionorconcern,dont,hesitate to contact us.,或 We look forward to hearing from you.,your reply.,Pls.kindly check&advice.,Ending,结尾,Complimentary Close,礼貌结束语&,Signature,签名,Yours truly,Sincerely yours,Yours sincerely,Sincerely,Best regards.,签名（signature）通常是寄件者在信函的敬意结尾下面写上自己的姓名,商务英语电子邮件的写作要求,商务英语电子邮件写作应遵循的五C原则,Correctness,准确,Conciseness,简洁,Complete&Clarity,完整清楚,Courtesy,礼貌,Conciseness,简洁,简洁原则是商务英语写作最重要的原则，指在不影响完整性和礼貌性,的前提下，尽量使用,简单句子,和,简短词语,。一封拖沓冗长、措词复杂,的电子邮件既浪费写的时间，也会给阅读者带来不必要的麻烦，故商,务英语电子邮件应以,简明扼要,为第一要务。,在具体写作中，商务英语电子邮件呈现出的,句法特征,是,句子结构简单,明了,，舍长句、复合句，选短句、简单句，喜并列、弃从属有大量,省,略句,和,不完整句,。其,词汇特征,是,用语简洁,，,语言简明扼要,。,Conciseness,简洁,Pls.Please 请,Qty.Quantity 数量,PC Piece 个,U You 你,IOW In other words 换句话说,PS Postscript 附言,Info.Information 信息,BTW By the way 顺便提一下,Complete&Clarity,完整清楚,邮件文本信息需具体完整，层次清楚，用词准确。,The figures show a,significant,increase.,We will deliver your goods,soon,.,The figures show a year-on-year increase of 15%.,We will deliver your goods on Dec.10th.,Courtesy,礼貌,商务英语电子邮件应遵循措词,婉转,、,礼貌,的原则。可以通过,使用,虚拟语气,、,委婉语气,等方法迂回地表达观点，提出要求。,“We want to,之类的词能避免则避免出现，相比之下，,“We would like to显得更尊重对方。,If,we could not,We would appreciate it if you could,Courtesy,礼貌,表示建议、要求时用被动语态可以避免直接触及施动者(自己或对方)，使,口气更加婉转。,We have to stress that you must,It has to be stressed that sth.must be,如果是写一些坏消息或是道歉,Unfortunately,Were afraid that,Were so sorry that,Sorry for,Hi,Im sorry about this.Now,we have been clear about the,problem about our system.There is a new colleague joining,our team,and he will arrange for checking the system.,Because he is busy with another requirement now,he will give,us the optimal plan after finishing that one.,Regards!,整片邮件的格式（称呼、落款等）不规范,语句不完整，this指什么？同一个句子中连续出现2个about，重复。,后一个应该为of，表示从属关系。语句表达不合理，在发信方对于出,现的问题十分焦急的情况下应告知对方承诺解决的时间以及相应的计划等，,不能用责任人不在或没有时间来推脱。,Dear Mr.XXX,Were sorry about the problem of our system.We sincerely,apologize for it and well try our best to solve the problem,in a week.,（此处可加上具体的解决方案）,Please contact us if,you have any question.,Best Regards，,XXX,