英语必修ⅳ译林牛津版unitreading课件.ppt

Unit 1,Advertising,Enjoy a group of pictures,Enjoy your music,Enjoy your Sony!,Shoes can fly!,So do your dreams!,Sedal Shampoo,Everything,is possible!,Commercial advertisements,More ads for you to discuss:,Protect water,Protect ourselves.,think about a good slogan for each ad,Taiwan,China!,Stop smoking,To protect our,environment!,Public service advertisements,(PSAs),Look at the four ads on P1 and decide which type they belong to.,Earth Day,Say No to Drugs,Oxlin Airlines,Soft Shine Shampoo,Commercial advertisements,PSAs,Unit 1,Reading,Advertisements,What may be talked about in this expository writing?,Prediction:,advertisements,Reading strategy:,reading expository writing,（说明文）,introduction of subject,supporting details,conclusion,a subject,Structure of the writing:,Subject,Introduction of the subject,Supporting details,Conclusion,Paragraph 1,Paragraph 2,Paragraph 3-4,Paragraph 5,Fast-reading,1.What does PSA stand for?,Public service advertisement.,3.Where are advertisements usually found?,They are usually found in newspapers and magazines,on the Internet,radio and television.,2.When did China begin a nationwide public service advertising campaign?,In 1996.,Read the passage again and,fill in the numbered blanks no more than three words.,Careful reading:,2,_,Something using,3,_ to persuade people to buy a product or service,or to believe in an idea.,Types/,categories,4,_,5,_,Features,Title,1,_,Commercial,advertisements,Public service advertisements,To advertise a product or service,To teach us and help us,6,_,Not telling people,7,_,8,_,People learning a lot by,following the advice,they give,lead better lives,Advertisements,Definition,Words and pictures,Benefiting the public,the complete truth,Aims,Advertisements,Language study,Revision(Fill in the blanks),Advertisements have become a part of our life.There are two main t_ of advertisements.One is called c _ advertisements,which are m_ to p _ a product or s _.But they dont tell people the c _ truth.Another one is called PSAs,which are often run for f_.They d_ with many s_ problems,which often affect public w_.,romote,omplete,ree,eal,elfare,ervice,ypes,ommercial,eant,ocial,be used to sth L1,so that L1-2,do research on sth L3,share with L5,persuadeto do L6,believe in L7,pay for L10,for free L11,be meant to do L11,protect from L14,be aware of L15,even if L15,fool sb into doing L17,be proud of L 20,feel pleased with L 23,make a connection with L 24,fall for L25,play tricks on L26,aim to do L 29,lead a life L29,such as L33,deal with L 34,encourage sb to do L35,follow the advice L39,Phrases,1.I,did,some,research on,advertisements,and,have,something very important,to,share with,you(L2).,research:,1),n,.,do/conduct research on:,我正在做关于广告的研究。,2),V.,to study,商人研究市场很重要。,I am conducting research on advertisements.,Its important for a businessman to research the market,.,People learning a lot by,(PSAs),You should _ your books_ your,You should be clever enough not to fall for his tricks.,fall for L25,You should be clever enough not to fall for his tricks.,be aware of fall for,we still must be aware of the skilful methods(L14),be used to sth L1,pay for L10,He laid his hand on my shoulder.,supporting details,Introduction of the subject,Another one is called PSAs,which are often run for f_.,that exists,share sth.with sb.:,e.g.,Id like to share my book with you.,Practice,She _ my troubles as well as my joys.,A.shares with B.shares(in),B,2.An advertisementor to,believe in,an idea(L6).,believe in,:to have firm faith in,Many people dont believe in God.,Practice:,believe/believe in,I _ what you said,but I dont _ you.,believe in,believe,3.There are laws to,protect,people,from,advertisements that cheat people.(L14),Protect from,keep sb./sth.safe from,We should protect the earth from pollution.,人们通常戴太阳镜以妨眼睛被太阳灼伤。,People usually wear sunglasses to protect their,eyes from being burned by the sunlight.,Protect ourselves.,One is called c _ advertisements,which are m_ to p _ a product or s _.,be aware of fall for,What may be talked about in this expository writing?,trick sb.,Public service advertisement.,Careful reading:,lie:lay,lain,lying vi.,follow the advice L39,do/conduct research on:,We must not fall for this kind of trick.,to sb.,Advertisements have become a part of our life.,be used to sth L1,Oxlin Airlines,introduction of subject,Children,as well as adults,usually play,lead better lives,4.we still must,be aware of,the skilful methods(L14),be aware of:,realize sth.that exists,Are you aware of the importance of learning a foreign language?,约翰意识到自己做错了事情。,be aware that:,having knowledge of sth./sb.,我很清楚吸烟有害健康。,John has been aware of having done something wrong.,Im well aware that smoking is bad for our,health.,5.Even if an ad does not,lie,(),lie:,lied,lied,lying,vi.,说谎,to sb.about sth.,She was lying!She lied to me about her age!,lie:lay,lain,lying,vi.,平躺,He has lain in bed since this morning.,lay:laid,laid,laying,vt.,放置,下蛋,He laid his hand on my shoulder.,He _ the book on the desk and told me that he had _in bed for the whole morning.But I knew that he was _ to me.,laid,lain,lying,6.We must not,fall for,this kind of trick.(L24),fall for sth.:,to be tricked,You should be clever enough not to fall for his tricks.,他说他是学生,我信以为真。,fall for sb.:,be attracted to sb.,They met,fell for each other and got married six weeks later.,He said that he was a student and I fell for it.,7.,Not all,ads,play tricks on,us though.,All ads dont play tricks on us though.,None of ads play tricks on us though.,play tricks on:,play a joke on,Children,as well as adults,usually play,tricks on each other on Halloween.,老师要求我们不要再捉弄对方了。,The teacher asked us not to play tricks on each other any more.,trick:,v.,trick sb.into doing sth,.,She tricked him into giving her all his money.,8.There are also PSAs that,encourage,people to support,encourage sb.to do sth.,Her success,encouraged,me to try the same thing.,老师鼓励她看英文电影,。,The teacher encouraged her to watch English films,.,Consolidation:,1.You should _ your books_ your,desk-mate.,2.I _ getting up early in the morning.,3.I will never _ the words of door-to-door salesman.,share,with,am used to,fall for,be used to do research on play tricks on,share with encourage believe in lie,for free protect from intend to,be aware of connect with fall for,4.I never _ God.,5.She _ the danger around her.,6.You will get a book _.,7.The teacher asked us to _,environment protection.,8.The special clothes will _ you _,being attacked by wild animals.,be used to do research on play tricks on,share with encourage believe in lie,for free protect from,be aware of fall for,believe in,is aware of,for free,do research on,protect,from,9.You are actually _ her laziness if you do everything for her.,10.She _ to us about what she did just now.,11.Dont _ me!I am angry!,be used to do research on play tricks on,share with encourage believe in lie,for free protect from,be aware of fall for,encouraging,lied,play tricks on,