copyright.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Copyright,By the one,History of Copyright,History of copyright,The Origin of Copyright,The origin of copyright in most European countries lies in efforts by the church and governments to regulate and control the output of printers.,History of copyright,The Statute of Anne,The first copyright law,The Berne Convention,The Berne Convention was first established in 1886.It relates to literary and artistic works,including films,and it requires its member states to provide protection for every production in the literary,scientific and artistic domain.,Cases,Microsoft,Shanzhai,Black Screen,How does Microsoft fight piracy?,Legal Action,Case against Dazhong Insurance,Case against Tomato Garden,How does Microsoft fight piracy?,Anti-piracy Campaign,WGA(Windows Genuine Advantage),Black Screen,Cutting prices,Microsoft cut the selling price for Office 2007 Home to 199 Yuan from 699 Yuan.,How does Microsoft fight piracy?,“shanzhai”,infringement or not?,shanzhai,Remote area,Difficult to access,Evade the quality check,Source mill,He or she?,Its a question!,Female version of KFC colonel,Shaoxing(,绍兴）,“,malatang”,（麻辣烫）,Colonels wife?Girlfriend?,Whats the result?,Similar but not violate,“Eat His Chicken”,“dont need to go to KFC for fried chicken any more!”,Conclusion,purely unauthorized use of other patents,violation of intellectual property rights,.,Conclusion,Original intellectual achievements,no violation of intellectual property rights,shaizhai,stars,Shanzhai stars,VS,copyright,Stars have image rights,but as long as the product does,not use star portraits,there is no infringement.Therefore,there is no infringement for ordinary people who look like,Jay Chou to endorse products.,We appeal that everyone improve copyright awareness and respect intellectual property rights.We should consider more about copyright in our daily lives.In addition,when our legal rights have been infringed,we should wield the weapon of law to protect our legal rights and interests.,Thank you!,