2024年创意趋势报告：探寻未来.pdf

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US345.2.?撰?危?睫?奉?去?去?去?去?撰?奉?痪?去?#grandmillennial?#coastalgrandma?Lad Bible?Royal British Legion?聊?Living by Alfa?奉?55?务?去?去?痪?去?危?The Golden Bachelor?Loewe?88?Maggie Smith?Naomi Watts?锐?Stripes?研?65?STI?群?240%?Dentsu Creative Canada?F#cking Old?历?50%?18?29?2000?38%?24ME,MYSELF AND US355.3.AI?痪?锐?去?确?痪?Z?去?47%?痪?43%?70%?26?痪?痪确?痪?ChatGPT去?AI?映?Grimes?AI?叙?Grimes?Adobe?AI愿?Firefly?Adobe Stock?研?抒?确?AI?叙务?Tom Hanks?聆?Deepfake?IMAGE GENERATED BY MIDJOURNEY70%?2570%FOR BRANDS?去?DIY奉?奉?锐?去?撰去?The Two Generations?去?&BUSINESSES?稿?纸?撰?WHAT IT MEANSME,MYSELF AND US36?37?痪?撰?聆?导?聆?痪?痪?痪?痪?痪?2023 CMO Survey?81%?聊?喧?睫?睫?告?痪?确?覆?痪?1.2.3.4.5.6.7.8.9.10.11.12.13.14.15.16.17.18.19.20.21.22.23.24.25.26.“Top Trends 2023:Volume 2”,Horizon Catalyst,July 2023“Why dopamine dressing is the feel-good fashion trend we need in 2022”Glamour Magazine UK,2nd Aug 2022“From main character energy to ROI on friendships,new Guardian research reveals a nation finding happiness in the smaller picture”,The Guardian,July 2023 “TikToks new favourite self-care trend?The four-hour“Everything Shower”,The Guardian UK,15 Sept 2022“TikT sales leap 17%as fans buy bigger,more complicated sets”,CNBC.com,7 March 2023 “Dentsu Creative 2023 CMO Report:Creativity At A Crossroads”,11 Sept 2023“Climate Change in Entertainment”,The Norman Lear Centre,2022“Stories vs.facts:triggering emotion and action-taking on climate change”,Springer Link,6 April 2019 “Amazon Prime Video uses TikTok duets to host voice-acting contest”,Contagious,16 May 2023 “Dentsu Creative 2023 CMO Report:Creativity At A Crossroads”,11 Sept 2023“Horizon Media Top Trends Volume 2”,July 2023“Gauging Indias middle-class opportunity”,Financial Times,May 172023“Brits bored by low-quality social media content,says study”,Warc,April 212020“Chinas e-commerce slows down as celebrities turn to Xiaohongshu for quiet selling”,Jing Daily 13 October 2023 “Dentsu Creative 2023 CMO Report:Creativity At A Crossroads”,11 Sept 2023“ChatGPT-statistics&facts”,Statista 2023“Early Insights on My AI”,2023“Dentsu Creative 2023 CMO Report:Creativity At A Crossroads”,11 Sept 2023“The luck factor:Chinese youth embrace digital prayers and lucky charms in tough times”,Jing Daily,5 October 2023 “The State of Creativity Study”,Cannes 2023“KFC Re:Store,Reinventing retail for one of the worlds largest audiences”,Dentsu Creative 2023“2022:Upswing in people feeling part of their community,with young people leading the way”,TNL Community Fund,11 January 2022 “Americans more likely to say its a bad thing than a good thing that more young adults live with their parents”,Pew Research 2023 “Gen Alpha&Gen Z”,Newzoo Gamer Insights,2022“MetaverseFashionTrends”,Roblox 2023SOURCESTHANK YOU