年度清洁用品市场分析报告.pptx

Click to edit Master title style,Click to edit Master text styles,Second level,Third level,Fourth level,Fifth level,*,*,Body Text-28 pt.Bold,Second Level-28 pt.Normal,Third Level-24 pt.Normal,Fourth Level-24 pt.Normal,Title-36pt.Bold,Copyright 2002 ACNielsen,*,Body Text-28 pt.Bold,Second Level-28 pt.Normal,Third Level-24 pt.Normal,Fourth Level-24 pt.Normal,Title-36pt.Bold,Copyright 2002 ACNielsen,1,Retail Audit Presentation Prepared XXX,Updated to Jan/Feb.,年度清洁用品市场分析报告,第1页,Category Overview,Personal Wash,年度清洁用品市场分析报告,第2页,Agenda,Category Overview,Why XX-Bath Liquid Lose Share in SH/E A/S BCD/E BCD,Milk Yearly Performance Review,Explore 300999ml Pack Sales Opportunity,TTT Bag Launch Evaluation,年度清洁用品市场分析报告,第3页,Category Overview,年度清洁用品市场分析报告,第4页,SummaryCategory Overview,Total PW market size increased continuously driven by Bath Liquid,and Hand Wash size emerged in latest 2 years across cities;Bar soap size increased in cities as well,so far,Bar soap market size has little sales impact from the growth of Hand Wash and Bath Liquid,XX sales grew in line with total market yearly while behind the growth rate in latest 6 month vs YA;and lose share traced to SH/E A/S BCD/E BCD,年度清洁用品市场分析报告,第5页,SummaryCategory Overview(Con.),Overall MNB gained share in latest 6 months vs YA largely driven by P Olay gained share fastest followed with Dove,Zici/Aoxue captured share gain continuously,XX Milk share gained and distribution increased vs last year while failed to recover the lose from other variants,年度清洁用品市场分析报告,第6页,Product Segment Annual Growth,Total Category Increased While Bar Soap Sales Maintain,Volume Sales(Mil.Ton),Value Sales(Mil.Rmb),+12%,+9%,+100%,+85%,+49%,+25%,+2%,+1%,Year Growth,年度清洁用品市场分析报告,第7页,Product Sales Mix&Growth by City,Bar Captured Size Growth In City,Which Indicating Little Impact From the Growth of BW/HW,12,2,49,100,-7,-9,15,5,51,104,18,9,36,142,33,15,60,68,Volume Base-MAT JF03,Year Growth,38,年度清洁用品市场分析报告,第8页,Product Sales Mix&Growth by Region,PW Grew Traced to S/E/N Where Bar Size Increase As Well,Volume Base-MAT JF03,Year Growth,-5,-9,25,72,15,11,33,106,13,4,50,104,19,0,56,105,12,2,49,100,年度清洁用品市场分析报告,第9页,Product Segment Sales Growth Index,Soap Sales Captured Slightly Decline In Latest 2 Periods vs.YA,Total Personal Wash,Volume Growth Index,年度清洁用品市场分析报告,第10页,Product Segment Growth by CityND02/JF03 vs ND01/JF02,Bar Soap Sales Decline In BCD&Town,Volume Growth,TTL PW,Bar Soap,Bath Liquid,Hand Wash,National,6.4,-3.6,39.1,75.2,4 Cities,26.3,1.3,67.1,59.6,A Cities,6.1,3.4,2.3,87.6,BCD Cities,9.9,-1.9,49.3,84.3,Town,-10.3,-12.2,20.8,-25.6,年度清洁用品市场分析报告,第11页,Product Segment Price Trend,(JF01JF03),年度清洁用品市场分析报告,第12页,Bath Liquid Sales Growth XX Vs.TTL,XX Behind Market Growth In JF03 vs JF02,Volume Base,Value Base,Volume Base,Value Base,年度清洁用品市场分析报告,第13页,Multi.National Manufacture Share&Chg,P XX Lose Share,6M to,JF02,6M to,JF03,+/-,Chg,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,+/-Chg,JF03vs.02,MNB Bath Liq.,17,18.9,1.9,16.8,17.6,18.6,19.1,20.4,21.4,2.8,XX,7.5,7,-0.5,7,6.3,8.3,6.3,6.9,7.2,-1.1,P&G,3.5,7.0,3.5,2.9,3.9,3.5,6.8,6.6,6.7,3.2,Unilever,5.1,4.1,-1,4.9,5.2,4.4,3.3,4.2,4.8,0.4,Kao,2.3,2.9,0.6,1.9,2.3,2.4,2.6,2.7,2.7,0.3,MNB Bath Liq.,29,31.3,2.3,28.3,30,30.7,31.4,33.6,35.4,4.7,XX,11.6,11.1,-0.5,11.3,10,12.9,10.5,11.1,11.5,-1.4,P&G,7.6,10.3,2.7,6.2,8.4,7.2,11.8,11.7,12.4,5.2,Unilever,8.0,6.9,-1.1,7.8,8.3,7.1,5.5,7,7.8,0.7,Kao,3.3,4.0,0.7,2.9,3.3,3.5,3.7,3.8,3.7,0.2,Volume Share,Value Share,(National Bath Liquid Base),年度清洁用品市场分析报告,第14页,MNB&Key Lo.Brand Value Share,Olay Leading The Growth Followed with Dove,6M to,JF02,6M to,JF03,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,+/-JF03,vs.02,MNB Bath Liq.,29,31.3,2.3,28.3,30,30.7,31.4,33.6,35.4,4.7,XX,11.6,11.1,-0.5,11.2,9.9,12.9,10.4,11.1,11.5,-1.4,OLAY,2.8,5.0,2.2,2.2,3.2,2.6,4,4.5,6.1,3.5,LUX,6.4,4,-2.4,6.5,6.6,5.7,3.5,3.9,4.6,-1.1,SAFEGUARD,4.4,5.3,0.9,3.8,5.1,4.5,5.5,5.4,4.4,-0.1,DOVE,1.2,2.8,1.6,0.9,1.3,1.2,1.9,3,3.2,2,BIORE,3.3,2.3,-1.0,2.9,3.3,3.5,2,2.1,2.3,-1.2,ZEST,0.1,2.1,2.0,0.2,0.1,0.1,2.3,1.8,1.8,1.7,QING XIN,1.7,1.7,1.6,1.7,1.4,1.4,(National Bath Liquid Base),AOXUE,3.3,5.8,2.5,3,3.3,4,5.8,5.4,5.9,1.9,LIU SHEN,8.2,6.9,-1.3,12.8,7.8,6.3,10.8,6.5,4.8,-1.5,ZICI,2.3,3.4,1.1,2.3,3.7,1.8,3.6,3.4,3.3,1.5,+/-,Chg,年度清洁用品市场分析报告,第15页,MNB Price Tracking,National,Olay/SFG/Dove Price Gap Narrowing Down With XX,JF 02,SO 02,ND 02,JF 03,XX,68,100%,61,59,57,100%,OLAY,97,142%,74,74,72,127%,LUX,70,103%,60,60,55,96%,SAFEGUARD,87,127%,62,63,63,111%,DOVE,80,117%,65,62,60,107%,BIORE,64,93%,57,57,53,93%,ZEST,54,53,53,93%,QING XIN,45,45,44,78%,Price Index,to XX,Price Index,to XX,LIUSHEN,45,48,46,81%,46,74%,Rmb/Lit,Rmb/Lit,年度清洁用品市场分析报告,第16页,Bath Liq.Key Brands Distribution Growth,Competitors Close Distribution Gap with XX,Weighted Distribution,年度清洁用品市场分析报告,第17页,Bath Liq.XX/MNB/Lo.Share Change by City,XX Declined Noticeable In SH/E A/E BCD/S BCD,Volume Share Change,(SO01JF03 vs SO02JF02),年度清洁用品市场分析报告,第18页,XX Bath Liq.Share Trend By Variant,Milk Failed to Recover the Lose From Old Variants,(National Volume Share Bath Liquid Base),年度清洁用品市场分析报告,第19页,XX Bath Liq.Share Trend By Variant,(National Value Share Bath Liquid Base),年度清洁用品市场分析报告,第20页,XX Bath Liq.Variant Distribution Trend,Each Variant Distribution Increasing vs.YA,National Weighted Distribution,年度清洁用品市场分析报告,第21页,Why XX Lose Share In SH/EA/E BCD/S BCD,年度清洁用品市场分析报告,第22页,XX Share&Change by SKU,SH-H/S,Share Decline All Variants Except Milk,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,11.3,13.3,16.8,11.4,13.3,12.3,COOLING,2,0.7,0.6,1.5,0.7,0.4,300ML,1.1,0.3,0.3,0.8,0.3,0.2,1000ML,0.9,0.3,0.3,0.7,0.5,0.2,BLUE,2.4,2.3,2.1,1.5,1.7,1.5,100ML,0.5,0.4,0.3,0.3,0.4,0.5,300ML,1.1,1.2,1.1,0.8,0.9,0.7,1000ML,0.8,0.6,0.6,0.4,0.4,0.4,YELLOW,2.6,2.9,2.4,1.6,2.2,1.7,300ML,1.5,1.4,1.2,0.8,1.1,0.9,1000ML,1.1,1.5,1.2,0.8,1.1,0.8,MILK,0.1,3.4,8.1,3.9,5.6,4.9,300ML,0.1,1.7,2.8,2,2.9,2.5,1000ML,0,1.7,5.2,1.9,2.6,2.4,PEACH,2.3,2.2,1.9,1,1.1,2.1,300ML,0.9,0.9,0.8,0.5,0.5,0.4,1000ML,1.4,1.3,1.1,0.5,0.6,1.7,TTT,1.7,1.8,1.8,1.7,1.9,1.6,300ML(Bag),0.2,0.3,0.2,300ML,1.6,1.8,1.7,1.4,1.5,1.2,+/-%Chg,SO02JF03 vs YA,Value Share(Bath Liq.Base),-1.3,-0.2,-0.2,0,-0.7,0,-0.4,-0.3,-0.8,-0.5,-0.4,1.3,1.1,0.2,-0.8,-0.4,-0.4,-0.1,0.3,-0.3,年度清洁用品市场分析报告,第23页,XX SKU Weighted Distribution,SH-H/S,Dist.Increasing Most SKUs&Shelf Choice Increasing,XX,COOLING,300ML,1000ML,BLUE,100ML,300ML,1000ML,YELLOW,300ML,1000ML,MILK,300ML,1000ML,PEACH,300ML,1000ML,TTT,300ML(Bag),300ML,SO 01,ND 01,JF 02,88,89,90,86,76,75,77,63,73,56,53,55,86,89,79,44,59,49,84,87,79,41,41,45,79,70,69,79,70,69,52,51,54,22,75,86,22,74,85,14,66,68,87,87,86,87,86,86,51,52,53,82,74,75,71,71,73,SO 02,ND 02,JF 03,86,87,87,84,84,83,76,75,70,67,66,61,84,87,85,62,59,62,83,86,85,55,58,61,78,77,75,71,73,70,64,57,60,79,77,84,79,77,84,73,71,72,84,77,75,65,56,52,64,61,60,85,85,84,30,35,31,84,84,83,年度清洁用品市场分析报告,第24页,Key Brand Share&Distribution,SH-H/S,Dove/Olay/SFG/Qing Xing Gained Share,Value Share(Bath Liq.Base),Weighted Distribution,年度清洁用品市场分析报告,第25页,Segment Share&Chg by Brand,SH-H/S,Fresh/Antigerm Gained Importance While XX Cooling Weak;Dove Share Prompted&Leading In Moist.,SO01JF02,SO02JF03,OTHERS,20,13.5,XX,6.1,4.4,LUX,4.9,0.1,MOISTURIZER,43.3,43.7,DOVE,2.8,10.5,XX,6,6.8,Olay,5.1,6.3,LUX,6.6,5.7,NIVEA,4,3.8,BIORE,2.9,1.9,PONPON,3.6,1.3,FRESH,28.7,31,LIU SHEN,17.2,15.2,QING XIN,4.7,ZEST,2.3,BIORE,4.3,2,LUX,2.3,1.9,XX,1.2,1,BEAUTY WHITENING,1,2.9,LUX,1.9,ANTI-GERM,6.1,8.5,SAFEGUARD,3.8,6,DETTOL,1.5,1.9,Value Share(Bath Liq.Base),年度清洁用品市场分析报告,第26页,Dove SKU Share&Distribution&Price,SH,750ml Gained Share Strongly,Value Share(Bath Liq.Base)-SH H/S,JF 02,ND 02,JF 03,Dove,44,75,74,250ml,74,73,500ml,20,2,550ml,44,750ml,62,71,Weighted Distribution,JF 02,ND 02,JF 03,Dove,86,61,61,250ml,80,80,500ml,84,550ml,102,750ml,56,56,Rmb/Lit,年度清洁用品市场分析报告,第27页,Dove SKU Share&Distribution&Price,SH,720ml Gained Rapidly;More Shelf Choice,Value Share(Bath Liq.Base)-SH H/S,JF 02,ND 02,JF 03,OLAY,57,67,72,BLUE 200ml,14,18,BLUE 400ml,58,61,BLUE 720ml,48,55,O.400ml,56,4,4,O.720ml,28,8,7,PINK 200ml,15,17,PINK 400ml,58,61,PINK 720ml,57,63,JF 02,ND 02,JF 03,OLAY,78,65,64,BLUE 200ml,75,76,BLUE 400ml,68,69,BLUE 720ml,60,60,O.400ml,85,O.720ml,68,PINK 200ml,78,76,PINK 400ml,69,69,PINK 720ml,59,59,Weighted Distribution,Rmb/Lit,年度清洁用品市场分析报告,第28页,Qingxin SKU Share&Distribution&Price,SHNew Comers with Competitive Price,Value Share(Bath Liq.Base)-SH H/S,Weighted Distribution,Rmb/Lit,年度清洁用品市场分析报告,第29页,Zest SKUs Share&Distribution&Price,SH,750ml Captured Dist.Push Recently,Value Share(Bath Liq.Base)-SH H/S,Weighted Distribution,Rmb/Lit,年度清洁用品市场分析报告,第30页,Liushen SKUs Share&Distribution&Price,New Launch Items Failed to Help Share Gain,Value Share(Bath Liq.Base)-SH H/S,年度清洁用品市场分析报告,第31页,Liushen SKU Distribution&Price In Sh-H/SPrice Maintain,JF 02,JF 03,JF 02,JF 03,LIUSHEN,95,87,46,40,TEXIAO 1000ml,9,39,34,32,TEXIAO 700ml,85,45,47,47,TEXIAO 350ml,92,42,46,45,TEXIAO 200ml,30,21,55,51,SHUANGFU 1500ml,28,30,SHUANGFU 1000ml,39,32,SHUANGFU 700ml,27,46,SHUANGFU 350ml,42,47,SHUANGFU 200ml,29,72,RUFU 700ml,37,47,RUFU 350ml,72,48,RUFU 200ml,22,50,Weighted Distribution,Rmb/Lit,年度清洁用品市场分析报告,第32页,Lux Variants Share In SH-H/S,Share Almost Maintain Vs.YA,Value Share(Bath Liq.Base)-SH H/S,年度清洁用品市场分析报告,第33页,Lux SKU Share&Dist&Price In SH-H/S,Orange Well Performed;1Lit Launch With Lower Price,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,JF 02,JF 03,13.5,12.5,79,76,65,46,1000ml BLUE,0.8,30,38,37,250ml BLUE,0.5,73,68,17,750ml BLUE,0.9,72,45,35,1000ml SHUANGFU(G),0.6,30,39,37,250ml SHUANGFU(G),0.7,74,68,17,750ml SHUANGFU(G),0.8,71,47,35,1000ml RUNFU(WHITE),2.5,30,38,37,250ml ORANGE,1.8,74,67,17,750ml ORANGE,3.7,71,45,34,300ml SHUANGFU(G),0.8,44,68,20,750ml SHUANGFU(G),0.9,42,63,47,300ml BLUE,1.3,46,68,21,750ml BLUE,1.5,64,60,45,300ml PINK,1,45,69,21,750ml PINK,1.1,41,61,46,300ml PURPLE,1.7,26,68,20,750ml PURPLE,1.6,56,65,49,300ml RUNFU(WHITE),1.3,22,68,20,300ml MEIFU(PINK),0.3,22,67,20,750ml MEIFU(PINK),1,22,60,45,LUX,Weighted Dist.,Rmb/Lit,Val.Share,Rmb/Pack,年度清洁用品市场分析报告,第34页,Key Brand Share Change by Packsize,XX 1Lit Lose Share While Dove/Olay/SFG Bigpack Increased Fast,SO02JF03,chg,LUX,9.6,-4.3,250ML,3,3,300ML,0.3,-7.8,750ML,5.2,-0.4,1000ML,1.2,1.2,DOVE,10.6,7.8,250ML,3,3,500ML,0,-1.1,550ML,0,-1.2,750ML,7.6,7.6,SO02JF03,chg,XX,12.2,-1.3,100ML,0.5,-0.1,300ML,6.8,-0.4,1000ML,4.9,-0.8,BIORE,3.9,-3.5,300ML,1.1,-1.1,750ML,1.2,-3.5,1000ML,1.6,1.1,QING XIN,4.8,4.8,300ML,1.3,1.3,750ML,3.5,3.5,LIU SHEN,14.7,-2.5,200ML,1.3,-0.4,350ML,3.9,-1.9,700ML,3.1,-5.6,1000ML,5.3,4.4,1500ML,1.1,1.1,SO02JF03,chg,OLAY,6.3,1.3,200ML,0.6,0.4,400ML,2.4,-0.5,720ML,3.3,1.4,SFG,6.1,2.2,200ML,0.6,0.2,400ML,2.5,0.9,750ML,3,1.1,ZEST,2.3,2.3,200ML,0.5,0.5,400ML,1.1,1.1,750ML,0.8,0.8,Value Share(Bath Liq.Base)-SH H/S,年度清洁用品市场分析报告,第35页,Key Brand Big Price,SH-H/S,XX 1L Price per Pack High Could Be An Issue Behind,Rmb/Pck,SO01JF02,SO02JF03,XX,1000ML,48,44,44,BIORE,750ML,55,57,42,BIORE,1000ML,44,44,44,QING XIN,750ML,40,30,LIU SHEN,1000ML,34,32,32,LIU SHEN,1500ML,31,46,LUX,1000ML,38,38,DOVE,750ML,56,42,OLAY,720ML,73,59,43,SFG,750ML,69,51,38,ZEST,750ML,41,31,Rmb/Kg,SO02JF03,LUX,750ML,46,35,61,年度清洁用品市场分析报告,第36页,MNB Big Pack Top SKU Ranking,SH-H/S,XX,Share Behind Competitors In SKU Level,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,Value Share(Bath Liq.Base),DOVE,750ML,5.1,10.3,8.2,LUX,ORANGE,750ML,2.7,3,3.7,OLAY,PINK,720ML,1.1,1,2.8,LUX,RUNFU(W),1000ML,0.2,2.5,XX,MILK,1000ML,0,1.7,5.2,1.9,2.6,2.4,QING XIN,CAOYE,750ML,1.9,2.5,1.8,XX,PEACH,1000ML,1.4,1.3,1.1,0.5,0.6,1.7,BIORE,KAOZIRUN,1000ML,0.1,0.1,0.1,0.4,0.3,1.6,LIU SHEN,TEXIAO,1000ML,1.2,1.2,0.2,5.5,1.5,1.5,OLAY,PGBLUE,720ML,2.2,1.1,1.4,XX,JJYELLOW,1000ML,1.1,1.5,1.2,0.8,1.1,0.8,XX,JXXLUE,1000ML,0.8,0.6,0.6,0.4,0.4,0.4,XX,COOLING,1000ML,0.9,0.3,0.3,0.7,0.5,0.2,年度清洁用品市场分析报告,第37页,MNB Big Pack Top SKU Distribution&S.P.P.D&Price,SH-H/S,Dove/Olay/Lux SKU Better In-Store Performance,Weighted Distribution,SPPD,JF 03,JF 02,ND 02,JF 03,JF 02,ND 02,JF 03,DOVE,750ML,18.3,LUX,ORANGE,750ML,8.2,OLAY,PINK,720ML,7.1,LUX,RUNFU(W),1000ML,13.1,XX,MILK,1000ML,5.2,QING XIN,CAOYE,750ML,3.5,XX,PEACH,1000ML,4.4,BIORE,KAOZIRUN,1000ML,14.2,LIU SHEN,TEXIAO,1000ML,6.1,OLAY,PGBLUE,720ML,4,XX,JJYELLOW,1000ML,2.1,XX,JXXLUE,1000ML,1.1,XX,COOLING,1000ML,56,56,46,45,59,59,42,38,49,43,44,40,41,47,44,46,48,43,41,34,31,32,60,60,46,43,45,44,43,40,49,50,47,62,71,69,71,57,63,19,30,68,71,72,83,80,53,61,60,9,18,18,9,35,39,48,55,54,57,60,45,58,61,55,66,61,0.6,Rmb/Lit,年度清洁用品市场分析报告,第38页,Why XX Lose Share In SH,XX lose share across all variants except Milk,XX distribution gained most SKUs,and shelf choice increasing,XX share lose under the competition from MNB,Dove gained the most followed with Olay which consolidated share from other brands of Moisturizer segment;new comers Qingxin/Zest gained and drove Fresh while XX Cooling weak,XX 1Lit share declining,and share behind competitors in SKU level,price could be an issue behind,年度清洁用品市场分析报告,第39页,XX Share&Change by SKU,E A,Share Decline On Blue/TTT/Cooling,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,14.7,12.5,17.7,7.9,8.6,11.7,COOLING,2.2,0.3,0.2,0.5,0.2,0.5,300ML,2.1,0.2,0.2,0.4,0.1,0.4,1000ML,0.1,0.1,0,0.1,0,0,BLUE,7.7,7.4,2.5,2.2,1.7,4.1,100ML,2.8,2.6,2,1.6,1,2.6,300ML,4.5,4.6,0.4,0.5,0.6,1.4,1000ML,0.4,0.1,0.1,0.1,0.1,0.1,YELLOW,0.5,0.7,1.5,1.2,1.4,0.8,300ML,0.3,0.5,1.4,1,1.1,0.6,1000ML,0.2,0.2,0.1,0.2,0.3,0.2,MILK,0.1,0.5,0.9,2,2.7,2.9,300ML,0.1,0.3,0.6,1.6,2.2,2.5,1000ML,0,0.2,0.3,0.3,0.4,0.4,PEACH,0.6,0.6,0.8,0.7,0.7,0.8,300ML,0.5,0.5,0.6,0.6,0.4,0.7,1000ML,0.1,0.1,0.2,0.1,0.3,0.1,TTT,3.5,3.1,11.7,1.3,2.1,2.6,100ML,1.3,1,8.2,0.5,0.8,1.2,300ML,2.2,2,3.5,0.8,1.2,1.2,TTT 300bag is of 0.1%,in JF03,Value Share(Bath Liq.Base),+/-%Chg,SO02JF03 vs YA,-5.8,-0.6,-0.5,0,-3.3,-0.8,-2.4,-0.1,0.3,0.2,0,1.9,1.7,0.2,0,0.1,0,-4.2,-2.7,-1.5,年度清洁用品市场分析报告,第40页,XX SKU Weighted Distribution,E A,SKU Distribution Increased&More Shelf Choice,SO 01,ND 01,JF 02,SO 02,ND 02,JF 03,XX,60,61,62,81,64,67,COOLING,33,16,13,29,27,22,300ML,33,14,12,29,27,19,1000ML,11,10,5,26,16,19,BLUE,60,59,61,75,53,53,100ML,45,43,43,74,45,52,300ML,39,25,25,36,34,27,1000ML,17,9,7,24,16,20,YELLOW,11,19,17,39,31,32,300ML,11,19,17,38,31,32,1000ML,9,9,7,26,16,19,MILK,3,10,8,42,34,32,300ML,3,10,8,41,34,33,1000ML,3,10,8,24,15,18,PEACH,18,19,24,42,34,36,300ML,18,19,15,40,33,35,1000ML,9,9,16,23,16,18,TTT,52,47,46,62,56,61,100ML,40,35,31,46,32,43,300ML,24,27,27,39,41,40,TTT 300bag weighted dist.is of 16,年度清洁用品市场分析报告,第41页,Key Brand Share&Distribution,E A,A Number Of Competitors Gained Share,Value Share(Bath Liq.Base),Weighted Distribution,Qingxin share scored to 7%in SO02 and 1.4%in JF03,年度清洁用品市场分析报告,第42页,Segment Share&Chg by Brand,E A,Moist.XX Cooling Weak,OTHERS,29.7,20.5,XX,12.6,5.1,LONG LI QI,4.4,2.4,MOISTURIZER,27.4,33.2,Olay,6.5,11,LUX,2.6,4,XX,1.4,3.7,DOVE,0.3,2.3,BIORE,4,1.9,FRESH,21.6,25.9,LIU SHEN,13.4,10.2,QING XIN,4.4,ZEST,2.9,XX,0.9,0.4,BEAUTY WHITENING,3.8,4.7,LUX,1.5,SOFTTO,1,0.7,ANTI-GERM,14.9,14.9,SAFEGUARD,13,12.7,SO01JF02,SO02JF03,Value Share(Bath Liq.Base),年度清洁用品市场分析报告,第43页,Olay SKUs Share&Distribution&Price,E A,Balanced Gained From Packs,Value Share