商务英语产品介绍.doc

Timing cupWe are vary honoured to have the opportunity of making this presentation to you,miss king.they are the Head of Sales,mr.pan , the R&D Manager,miss chen , Director of Sales and Marketing,mr.shithen,Were gonging to show you that:1. Introduction of Company 2.products show 3. Markets and sales strategy那么，我们会向您介绍：公司背景、产品展示、销售策略If you have any question,please feel free to interrupt at any time.如果您有疑问可随时打断ABC company has been manufacturing top quality cups for 10 years now. We began selling glasses from one small shop in Ningbo. At that time, we were strictly a mom-and-pop operation.ABC公司生产一流的杯具产品已有十年的历史了。公司最早在宁波以贩卖玻璃杯起家，我们当时只是小成本的家庭电器行。To keep up with overwhelming customer response, the company expanded rapidly. We improved our R&D department and enlarged our product lines.由于客户反应热烈 ， 公司即很快地扩展 。 我们加强研发部门 ， 扩大生产线 ， 增加产品项目Now, from me just look at our new products。现在，由我为大家一下我们的新产品， Is usually used to store drugs and have to remind people to take drugs on time and home electronics reminderTimeing cup是一种平时用于储放药物并具备提醒人们按时服食药物的家用电子提醒装置Timeing cupGenerally to remind some and storage of electronic medicine kit and cup body has three major components.Timeing cup一般由电子提醒部分和储药药盒和杯身三大部分组成。数Electronic kit to remind some decided to remind the operator, to alert and remind the number of ways电子提醒部分决定了提醒药盒的操作方式、提醒方式及提醒次Portable: the dose usually less, kit parts can be stored 1-3 days dose, small or moderate size, can be installed in a briefcase, backpack, bag, pocket, etc., easy to carry out, for those who frequently short-term便携型：药量一般较少，药盒部分能够存放1-3天的药量，体积较小或适中，可以装于公文包、背包、提包、口袋等，便于外出携带，适合于那些经常短期外出的商务人群、上班族、时常外出活动的老年人等使用。I think such a good product will occupy the majority of the market我想如此优秀的产品一定会占领广大市场Now，Im here to present my research about the advertising campaign for the timing cup. Since this is a new product, our maingoal is to establish brand awareness among our target audience, which is sick people.现在我要向各位报告媒体调查结果，是为了设计 定时水杯 广告所做的 。 由于 定时水杯 是新产品，我们的广告必须要在目标顾客（患病人群）建立起品牌知名度According to my figures, of the people we polled, 50% said they read at least one of the top-five magazines in Ningbo. And a full 80% said they watch at least one hour of television each night.根据我所得的数据 ， 接受调查访问人中 ， 有百分之五十的人表示 ， 会在宁波最畅销的五本杂志中 ， 至少选一本读阅 。 而有整整百分之八十的受访者表示 ， 她们每晚至少看一个小时的电视.If youll take a look at this chart, the best media mix, then, would be a combination of TV and magazine advertisements. I suggest 60% of the budget go toward spot ads and，35% toward print ads。 and 5% toward.如果各位看一下这张图表，就可以知道，最好的媒体组合是，电视和杂志广告并用 。 我建议将预算的百分之六十拨给电视广告 ， 百分之三十五给杂志 To conclude, even though our target audience is clearly defined, introducing a new product is always a gamble. But with the proper media mix we can certainly lessen the chance of failure.总结来说 ， 即使我们的目标顾客已订得很清楚 ， 但新产品上巿本来就像赌博 ， 没人能有十成的把握。然而，媒体组合选用得当，我们自然会降低失败的机率。