回首历史沉淀Acer历史成就Acer省公共课一等奖全国赛课获奖课件.pptx

This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.回首30年历史沉淀Acer历史成就Acer第1页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.1976年，宏碁创建，登记资本额为100万新台币，员工11人。生日：1976年10月25日。出生地：台北市民生东路。第2页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.孕育宏碁创业5大家伴：左起为淡出科技产业前任国碁董事长林家和，当前仍在创投与投资界活跃立錡科技与旭扬创投董事长邰中和，宏碁创办人施振荣，宏碁监察人黄少华，施振荣最正确人生搭档施太太叶紫华。第3页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁1981年在竹科设置第一座厂房，宏碁在创业早期最具代表性产品小教授一号便是在此诞生。第4页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.施振荣认为，定位为掌上型计算机学习机小教授一号，不不过宏碁自创品牌产品外销起点，更是奠定日后宏碁开始朝向个人计算机产业发展基础。第5页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁在1982年紧接著推出台湾第一部8位元计算机小教授二号，开启了宏碁在全球PC产业不停精进首页，到了1986年，宏碁甚至领先当初全球PC巨人IBM，率先成功开发这台32位元PC，Acer这4个英文字母开始真正在全球科技产业崭露头角。第6页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.左起为当初担任德碁总经理陈正平、施振荣、政务委员郭南宏，科学园区管理局长薛香川宏碁在搭上全球PC产业成长风潮后，深思必须提升台湾在PC关键零组件相关产业地位才能让台湾在全球市场深入茁壮，所以，宏碁在1989 年决定投入DRAM产业，与德仪分别出资74%和26%(总资本新台币31亿元)设置德碁半导体。德碁在1990年代相当成功，但以后随著提供技术德仪竞争力丧失且弃守DRAM产业，德碁营运情况每下愈况，宏碁在1999年将30%持股卖给台积电，正式退出DRAM产业。DRAM（Dynamic Random-Access Memory），即动态随机存放器最为常见系统内存。DRAM 只能将数据保持很短时间。为了保持数据，DRAM使用电容存放，所以 必须隔一段时间刷（refresh）一次，假如存放单元没有被刷新，存放信息就会丢失。第7页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁股票在1988年上市(当初为宏碁计算机)，开始朝向国际化大跨步布局，同时找来当初任职IBM副总裁刘英武担任总经理。第8页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁在1989年还曾因侵犯IBM键盘控制器著作权而赔偿高达900万美元，自此以后，宏碁在知识产权下了很大功夫，在1992年以矽奥技术(chip-up，只要换CPU就可让计算机升级)获得专利，但其它台湾PC业者将这种技术看成是习以为常技术(习见)而拒绝承认也不愿支付任何权利金，当时宏碁成为众矢之，甚至被同业指控是迫使产业外移凶手，施振荣碍于全球产业竞争激烈而不愿对同业采取法律途径，一直到4年后此技术也在美国取得专利，同业才愿意给付权利金，今后来业界广称矽奥事件可说是过去不将智能财产权当一回事台湾IT业者，日后开始正视智产权重要性转戾点。第9页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.若论宏碁这30年来在PC产业最大特色应该是永不怯于面对挑战，永远保持变革精神，走过天蚕变等改造工程后，到了1995年，宏碁在美国零售PC市场推出Aspire家用计算机，独特炫丽外型与亲近功效在美国掀起风潮，是宏碁甚至全部台湾PC业者难得一见全球级Killer产品，叫好又叫座，刚推出时，售价比其它国际大厂产品多出约100美元，依然受到消费者喜爱，但宏碁并未在零组件质量、生产运筹、市场价格控制与交货时限等步骤做好完全准备，造成以后Aspire在生产、销售到售后服务整合度欠佳，严重影响销售成绩，整个从成功到失败过程甚至成为美国哈佛商学院教材第10页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁在正式决定将品牌与代工制造业务完全切开，这个重大决定造就了现在宏碁在品牌PC市场与纬创在ODM产业荣景，当初，宏碁7人决议小组是完成宏碁分家关键灵魂人物。第11页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.，宏碁集团分割为:acer宏碁电脑Benq明基电通(1984年，明基电脑企业成立)Wistron纬创资通第12页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁在9月正式任命Gianfranco Lanci(兰奇)出任总经理，总是在台湾IT产业界饰演营运模式创新宏碁，再次让众人刮目相看，当初，宏碁新任总经理人选中，另一位呼声最高是现任信息产品事业群总经理翁建仁。施振荣和王振堂想法是，主掌欧洲市场兰奇能够将欧洲经验移植到大陆和美国等市场，宏碁要是能在全球打胜战 Winning Team，输赢才是关键，其它都不主要，而且，王振堂说，兰奇在欧洲营运策略和手法都是欧洲团体本身一点一滴创造出来，和以前宏碁花大钱在美国无功而返做法非常不一样，足见兰奇过人智能与能力。第13页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁股东会，这是宏碁正式由创办人施振荣交棒给第二代经理人王振堂，并为台湾科技产业界写下企业主将企业交给专业经理人而非亲属经营主要典范关键时刻。第14页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁集团介绍-集团总部 台北宏碁大楼（左）台北宏碁大楼（左）宏碁价值创新中心（右）宏碁价值创新中心（右）第15页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁中国-大事记第16页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.1993年：acer在苏州成立明基电脑企业，投资3000万美元在新区设置外设生产厂，后又增资至上亿元；同年9月，在北京成立中国总部宏碁讯息有限企业。1993年：acer将全球著名矽奥专利技术（单芯片升级）带到大陆市场，使中国大陆用户第一次领会到“用最少投入，享受最新技术”消费新概念魅力。1994年：acer在中国大陆市场推出全球第一台64位元专业服务器acerAltos7000。1995年：acer领先其它厂商推出低于0元飞跃技术电脑，业绩展现100%增加势头。第17页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.1996年：4月，突破传统设计acer Aspire（渴望）多媒体产品在业界刮起一股绿色旋风，墨绿色圆弧型外观革命性改变了以往死板外型。9月，acer与联想合作共同推出“好用、够用、适用”低价全民电脑，以不一样于NC及PC全新概念，提供给用户最经济实用电脑产品。1997年：推出低于1元低价超值笔记本acer Extensa355。1998年：相继推出低于0元PentiumII笔记本电脑Extensa700，打破笔记本产品高价壁垒。第18页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.1999年：acer以“超轻超薄是主流”行销理念，率先推出重1.8千克、厚2.35厘米轻薄精品TravelMate330系列，同时在商用市场盛大推出经济型产品acer Power Se。：acer PC产品极大丰富，台式机、笔记本、服务器3个产品线有近40种规格产品，其中包含为中小企业量身定做普及型产品acer Power Se/Sx，率先采取Intel815e芯片组架构高端商用产品Veriton7100，获多家媒体好评超薄超轻代表产品TravelMate340及4路高级企业级服务器acer Altos2。第19页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.：acer率先推出国内第一款基于13.3”LCD屏最轻最薄笔记本电脑TravelMate350系列，2.1厘米厚度，1.8千克，带有Smartcard、来电显示键等六项独创技术，使笔记本设计到达极至。年：acer推出Aspire第二代产品G600。Aspire G600改变了家用电脑基因，集成了电视、录像机、CD机、VCD、DVD机之功效，在业界引发强烈反响。20：宏碁总部由北京迁往上海。第20页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.挺进中国区总经理艾仁思人类在不停向前，科技产业进步永无止歇。，我们会继续秉承创新、关心理念，坚持高效、务实、精简、专注工作作风，以“打破人与科技藩篱”为历史使命，为客户创造最大价值，为消费者提供最满意服务。坚持百分之百非直销营运模式，致力与渠道搭档共创、共赢、共享，迎接Acer及IT产业灿烂美好明天！第21页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.宏碁电脑（上海）有限企业1993年，北京宏碁讯息有限企业在京成立，位于高科技园区中关村附近理工科技大厦。企业主要负责Acer 电脑产品在大陆市场行销和服务。10月，宏碁总部迁到上海，并更名为宏碁电脑（上海）有限企业。现宏碁企业在北京、上海、广州、武汉、成都、沈阳、西安建立有7家分企业。第22页This document is the intellectual property of Acer Inc,and was created for demonstration purposes only.It may not be modified,organized or re-utilized in any way without the express written permission of the rightful owner.Thank youAcer Group第23页