1、巨量引擎连锁经营行业洞察报告2021 09!#$%&()*+,-#$./012345678%94:;?ABCDE012FGHIJKL!#$MNOPQR0STUVWX7YZ7PS#_0abcdeUVfI0ghijk7SlST0mnopqrLstsu0vwxSyz|7cV7xSTji0L1j7:“”vSV0d()&*+,LMS)0,y7#!#$0$NL%-7%A1BLl70Vkuf&7STLde0!#$PBCt0,7ghi7#$jk10L0DEIt0780HItuLxu0o7x:7IpDE0!#M$%&(K0?8!#$)p*+7()#$./056L,-%.%HI7/yzI|00123PuH=4CL
2、50vw670H=u80$%9:;!#$Ia0$%L?A)0!#$IBCODIEF0ghiGHIJLKLM7NIOP$%QRS-$V=TUVW!#$%$XY7ZIFBCO0|L#$%&!#$!#$%&!$#%()*+,-./0%&(123456789:78;?ABC,-D5678E9:F78GDHIJKLM?123N56OPQ:FOPR$0)*+,STUVWSTUVWQ QXYXY4Z6*_VWQXY0abVWabVWQ QXYXY4Z6*cdefVWQXY0ghijVWXYghijVWXY4_kcdefl?m%noghijVWpqrsl;XY0ghijtuvghijtuv4_kcdefl?m
3、%lwxghijVW;XY0yyz zVWXYVWXY4|yzVW?nox;XY0-./0 X0!#$_aDE7bcAde!#$%677fghi/!#$jVQ,Q7Qu8e$fghi7k,!#$%$!#$%&!()*+,-./,012345(67+89:;?!#$%&7Zk“V”;07ij?7 01234!()%&7ZV7;?uX?-9MX0*+,-.Zj uX?7?05634;?X7;0789:7?;?7x?srZ;0/,-.?dj7?”kkkkj?001-.7?dj?7 023/4-.;u?dj7?7?uX0!#$%l?;94:7MCm94n i#$q6l&:9o&9p&*+,9()qrD
4、E0#$q6Lstuvl!wc=q60 x7!#$yV%&()*+(,-./0zL()*+,-./0123456789:;?2A)*B7!#$1 2!#$IM9o&UXA|0#$q67y-&pI07x10#YP#$q0()7&b7&8wXL7-/!#$Itu*+7I7y“l”L56789:;?$9,ABCD!#$%&()*+,-./)012345)6789:;?A01BCDEFGHI)6789:;JKLMNOPQRSTU89VWXYZEFGHIJKLMNONP_)abcdefghij(kl;mnVo)poSQqrstKuvj(kl;UwUx23QRSTUV=9,WXYyM67%&Vz)|ISy
5、M67%&Vz)|ISNOr)p67F)“”!Z9,_a-.tt)vl;.)t“V89&Ef)#$%&()*C:;AD7EFGH2IJ2KLMNOPQARS!#$3 4c0Vf&-E$%7TV)0!#$%!-!L 7Vk0!8“T7L(TU2(VW+()*AXYZ_abc(def9!#$5 6()*+,-!#$%&()*(+,-.$/01,2345$67,89:;?$A7?BC,DE:FG7,$HAIJH:KLM,-./NOPQRSTPU:V;MWXYZR_:ab:cdeMWfghiRjklm:no:pqbMWrs4tRuv:wxMWyz-,R|:MW,-01yz+R:Weg-7!I$I7_0
6、I7%#_0vVLZbt7?Pa7xB7qb$IL7bI$I7!$I7L!#$%&($&)!&*+)*&)+(,&)!+!&)*(!&*),&+($&+(#!&+!($&+!%+&+)(,&(!)&+,!)&+%)$&(!)&!$#!$!#!$#!$#!$#!$#!$#!$#!$#!#!#$!#%!#%234,-0156789:sl!#$j$%&(gh!#$j$%&(!#$%&()*+,-!+./001./023(TUghi*jklmnopqr+st)uAvwxyz!7 8 9:n iU7(AU7Vg8u777!0L$I77!$I87!$Iu01b#!7$I7L!#$!%&$!$!$%(#
7、$%!%$%!$%$)*+$)&$)#$+&$+*$+!$#$(,#$(,%$(,(#$&$*#$%)$)#$()$(*+$()$&(&$&+$(!$(!$(!$(#$(+$&*$&$()$(&$&(-&(&-&(*-&(!-&(%-&(-&()-&(+-&(#-!#!#$!#%!#%;?$?AB./01232456789/0123245678:;?/:20123245678./012324*AB9/012324%*A)B:;?/:2012324 A%B!#%!#%;!78C56D5E!#$%&()*+,-!+./001./023T|T+(TUAXYZ!7 8 F G!x7S#_A|0-#
8、1U07x0p0YL7S#_0axy/ST0!t7YPSST0!M7ST%V0CLI!HZ_0L!#$%&!#&$!(#)*+!(#&$(!%#($!%#!$&!%#$!%#!,!(#+!$#)&%*#(%!*#)*,*#$%*)#)$)#(*,*#+*#$,*#*(!%#,+!%#&,%#%)%(#!+(%#*)!%#+*,%#)$%#$(%#!&+2,098 340 369 377 433 463 521 693 1,314 1,448-4.1%7.9%-2.3%3.1%2.1%4.2%7.4%-1.6%145/6175/61.5/6/5/6.5/675/645/685/60/5/6/9/
9、0/09/./.9/:/&(-&(&-&(*-&(!-&(%-&(-&()-&(+-&(#-!#!#$!#%!#%;?ABCDEFAGHIJKL;?ABCDEFGHIJKHILMN=OPQR=?ABCDEFSTUNTVWQR=?ABCDEFXYZ=ABDE_IaNbSQR=?ABCDEFcdIefSNUgQR=?ABCDEFhIiMNjklQR=?ABCDEFmnIoNpqargMQR=?ABCDEFZ=stABuvwx!#$%&()*+,-!+./001./023(VW3_(VWnh!H I 9:g77:|/ST07-gT 77!q?(L7cIx 0 x$7!ug_77?AO6-PHKL&5
10、QRST;R!XYZ=R!hIiMNjklQR=R!_IaNbSQR=R!GHIJKHILMN=OPQR=R!STUNTVWQR=R!cdIefSNUgQR=R!mnIoNpqargMQR=R!Z=Rwx(VWBe“r”92H!H I J+ghi0Bx*+P!#$I7x#i07!#$Ix&$X%&lT(E)5X*)L-./0123456789:;?ABCDEFG234H012IJ;“”./KLMNOP;AQRSTUVNWXYZ;_Nabcde;fghiNajklmnopqr*O,ncstuvwxNyz;|k;fkN;-KLNB?|NM;Ag“?”M;*O 1_UVWX34)YZ_abcdefg
11、h?AQNW;RS-P4rw;A|N-;jAgwkyzr,”!C 8i7jklm()*()*“rA HK?A BA4BCDEFG9HIJKL)*+,MNOPQRSTU:;9VWXY()*!#$MNOPQR0STUVWX7YZ7PS#_0abcdeUVfI0ghijk7SlST0mnopqrL!#$&”vSV0d,()&*+,7MS)0,y#NL%-7%A1BLvw57xSyz|I0+,p-#/$%QR0./o0uH=4CL|yz050H=-hi0$%9:;!#$Iopa0$%L($(+*;?)*!#!LMnopq($(+*;?+,$%#Lnors($(+*;?-&$Lnotu($(+*;?#$
12、./0!(LNvEw01Q23$#OMXY&%$LPtuv#$nP#$.!($LQR S T U 9:!#$%|!+./.05/43-2C“rAvwo0=12-f3$%7vwyz|0E7!#$4$%8x+u0vw5L6g-777o0!#$%78g7-9:L87S$%8lST0#$X104XL;778ZLl47o!#$4$%0?74/AB7%vwyz|00JKL././0././././:././7././9././4././././8././2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!!$!#&!#&!#$RSVWAB./
13、./0././././:././7././9././4././././8././2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!!$!#&!#&!#$RSVWABR S X Y 9:!#$%|!+././5/01./.05/43gnC./()*12-f3$%C 7DE8%vwyz|056LxFGHI97DEe0/vE)pJ7o!v$KE|0Lbt7Pvw/!#$I|LMU0B7o0DEpNL77o07!#$4$%OPuDE_7DE-77DE_L././0././././:././7././9././4././././8././
14、2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!#!#$!#(!#(xyz|?abKK)*M44%)*!)$!LqR S X Y 9:!#$%|!+././5/01./.05/43./Mn()*C!#$%0QRST;OU!#$340vw74/oA)0$%STAB7!#$%vw4/TLY7gt7o0Z_0!#$vw7VWX0;%_0!#$&-L/00!#$vwt7YXZ0:X#ox7&P10$%STL-!!$!#&!#&!#$AB././0././././:././7././9././4././././8././2././0/.
15、/./00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!!$!#&!#&!#$ABR S Z!#$%|!+././5/01./.05/43#G=vw/$%y-_0125678%avw67U0lnLo0Gb7V7c$%0Gbd12LY12$%Gg)79AL7bt712G8BCe77G_7-9:L|%I“”I+|“”|3%|v+|0/63!#$%|!+././5/01./.05/43789:1.62%0.81%/5/6/5.6/576/546/58605/605.6057605460586/0/./:/7/9/4/././0././././:././7.
16、/./9././4././././8././2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!!$!#&!#&!#$RS1|11.96%1.49%/5/6/59605/60596.5/6.596/9/0/09/./.9/:/././0././././:././7././9././4././././8././2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4!!$!#&!#&!#$RSZ -|C()*75!#$4$%0vw7fXvw7gVh7igQ7 77icb0Qj
17、XL/./7/4/8/0/0./07/081.:.71:/:017/7019/9/-_!#$Z;a5ESv5676_!#$ZbcZ d e f _!#$%|!+./.05/41./.05/3-()*Cwz2!#$vwx1SkSlDVhm7%zkSlDLxno7A)npqn!#$vwVhu7pq$rstu*nojXLxlD7v5%!#$VhU0lD7 7wtxsyz8%!#$jh0lDL892/290/0/900/6960/6096./6.96m_!#$Zghi5E!v(&*,!(!&-(-&-*-,-!-!(-././010123234/4/525267678989:;:;:1:10;0;=?
18、AA2A2AB1B1.A.A4A4ACDCDEFEFGHGH;I;IJKJKLM2LM2NOPNOPQRQRSTSTUVUVF1F1KWKWXFXFAYAYZZ_!#$ZTOPjk5E!v)!)(-!-!-(-(-%-CD EF _.=;I=3=/a A6 b=cd ef gh i4 j=Kk l=1I ST mn Xo?2A4ALM2GHCDB1NOPQRUVST=nopq!#$Zgh5E!v882/2.2724280/0/.0/70/40/8/6960/6096./6.96mnopq!#$Zghi5E!v!#$%|!+./.05/41./.05/3Z d e f n o p qC()*2r
19、xvwLM57o!#$vw/!#$O0LM 7/565U8LxLMn7o!#$vw/I|fVHI00jXL/0/./:/7/9/4/5/9/5/0/5/09/5/./5/.9/5/:/5/:9/5/7/5/79ZTTUgTQtco!SetmnTnopq!#$Zlm5E#v!#$%|!+./.05/41./.05/3Z d e f n o p q()*#2H=%!#$%0“G7”ggxBCPu80$%7lBPI|7A)$%STIBC78H=0aLbt7!#$IH=g-|?N7HTL-7o0Z_=7u|_7|KL:X7 o0*+7=gu|bc|-7t1c7!#$IH=?67L11 4 2 2/.7
20、480/0./9/0/09/./.9/:/:9/(!(%(&()(*($(,(+(!(!(!(!(!(!%(!&(!)(!*2020.01-2021.06_)nopqrstuvAB1$%&(!)*1%&(!1+&|)*1+&|300L+/9/0/09/./.9/:/:9/(!(%(&()(*($(,(+(!(!(!(!(!(!%(!&(!)(!*2020.01-2021.06_)nopqstABR S w u v!#$%|!+././5/01./.05/43r+()*AI=!#$:d&?QRvw0JK78%$%f,L6gg-777!#$4I|=_7I=7|KLI|?9:7x7!#$%u|7-t
21、I#%x7 o-c7I%0$%tgLx$%kVh7%!6v&!L057057 070000800 0040008040402080208(&*,!(!&!*!,(&*,!(!&!*(!(%(&()(*($(,(+(!(!(!(!(!(!%(!&(!)(!*?xstuvyPzstst,%&(st,+&|*)-*)-!-!-,-,-)-)-&-&-!#$!%#$!%2020.01-2021.06?x|RS5E“”h?N&+-)%-($-!,-!$-!&-!&-!%-!(-!%-!-!-(&-%*-!-+-!-!-!-(-%-&-)-*-)!)()%(!(%(&()(*($(,(+(!(!(!(!(
22、!(!%(!&(!)(!*_?xstyst,%wq-|st,&v?x!#$%|!+././5/01./.05/43r!#$_z“rC%“rCB&7I$%vw7!vwbek7!%!6v&6E!L9A7pdeWX0!#$r7ghijk0Q)k,A9:77$%vwL 7Sa-EI0jiF0*+76E!8xvwXZ09:,L!#$%|!+././5/4+./.05/43y%./012q-S345678Z129,:q-S3:/:/1:/61006160/609/61:86./614:6!-)-)-!-!)-(-(&*,!(!&!*!,”“?”N_C5K?VRSZAB././,4%12S;:./.0,4%
23、12S;:uv?xx87I8%vw$%07bt7I$%080778L9A7xjVI$%8)76v&!6E!$%8)7xwcL/./7/4/8/0/0./07/04/././0././././:././7././9././4././././8././2././0/././00././0./.0/0./.0/./.0/:./.0/7./.0/9./.0/4?xRSrVWAB%|?#&./6.96.6:6:96:6:6-ZAWBCgZXYZDEZZaOZDESZ202106!#$C5&?xRSVW|?x!#$%|!+././5/01./.05/43!#$%&()*+,-.A4BCDEZ)*+,?-.
24、MN_TU()*C(2)z*C!#$QXmgaL4/AB7ivw7Y/ivw0jXL!#$%|!+./.05/41./.05/3/./7/4/8/0/0./07/04/08/6960/6096./6.96:/6081.:.71:/:017/7019/9/-_78!#$K?;a5E!vFF906906GG726726_78!#$Zbc!7 8TU()*C+sa,z,!vwxlDS0Vh71S*SlD71SlD0jXLnoVh7A)u)vnoVhm7*vI0novwVh0jXLxlDVh75YVhPm0!#$vw7Y*$wtqlD7/!#$vw0&,8QL892/290/0/900/009/696
25、0/6096./6.96m_78Pghi5E!v)!)(-)-!-!)-././232301014/4/525289896767AA:;:;0;0;?GHGH:1:1=4A4AEFEF;I;I2A2AB1B1.A.ACDCDJKJKLM2LM2UVUVQRQRNOPNOPSTSTF1F1_78PTOPjk5E!v!(%-!-(-%-EF;IA6CD.=_3=1Icdb=/aXoghr1q=Kkj=STefi4p_78Pgh5E!v!7 8!#$%|!+./.05/41./.05/3-./A0123rK4TU()*o5A67S!#$vw/!#$OP0LMj 7/HIOP0jL 7”u5I6E$%
26、7xB0HIx!#$Q120XL/9/0/09/./.9/:/:9/7/5/9/5/0/5/09/5/./5/.9ZtfHI&qJKLMNfOPQRSetTUV!WhnXYQt_78!#$Zlm!7 8!#$%|!+./.05/41./.05/389:;?AB*C 34b770O7X&7L 4SSTFJK$7&516?HI7BCEl5e347kdL.$ke:$7?1bLPfXvw(7iQ)()(*“”6DZc_?abc?abdeHfXghijk3 E)F-LE)F-L!#$%&()*+,-./012(345%6789:;?ABCDEFGBHIJAKKLMNONPQRSTUVW!5XYZ#$%(
27、OO5%9:;?ABCDEFGBHIJI_a DEFG-HIbJaKLM3467&L41|fu7!0V=7&7n i7#=$%=&7(7)*f&?L.$A+,fW-.E7I/&07UX9A+,fW-.E7I/&07UX9L “”6D50%?1bc?ab_?abZcXghijkdeHfA+|A+|,fW-.E,fW-.E!b5Xcd%efghiNONPjklmn8opqrsi 9:;?ABCDEFGBHIJAtuvPfX7+#+#$,-QLNOPQR()*CSTUVWC!#$vw7fmZ17fXLgVh7i27ivw0jXL/./7/4/8/0/0./07/04/6960/6096./6.96:
28、/6:967/6796081.:.71:/:017/7019/9/-_-!#$Z;a5E!vFF4/64/6GG7/67/6_-!#$Zbc-!#$%|!+./.05/41./.05/3NOPQR()*Cza,XYZAi3fpQVhl1ScbTSa0lD77zSlDVhm7k*SlD0jXLVno7A)ppq$rno%3fp!#$vwVh40no7%jX0noLVlD75E673fpDE73fp!#$vwVhm0lDL/./7/4/8/0/0./07/6960/6096./6.96:/6m_-Zghi5E!v(&*-)-!-!)-./0;016723GH4/89:;52?B1:12AA;I=.
29、ACDEFJKQR4AUVLM2STNOPF1XFKWAY_-TOPjk5E!v!(%-(-&-*-v;Ii4pghCDEF=.=cd/a3=A6mn_-3l=r11Iefb=|Xouv0_-gh5E!v-!#$%|!+./.05/41./.05/3HI89:I$%73fp!#$vw.5l;40m?$%L/I05mx7YQjUVL/9/0/09/./.9/:/50/5./5:/57/59/54t?tjlmna5opqGHlrYYDElstuvjtfwlrxyz|Mjlqzar)ua_-ZlmSv-!#$%|!+./.05/41./.05/3T 6E!#$vw7fXvw7XLgVh7iQ6E!#
30、$vw4Vh0g7Y4AB7ivw0jXL081.:.71:/:017/7019/9/-_T!#$Z;a5E!vFF476476GG:46:46_T Zbc5E!#$%|!+./.05/41./.05/3()*CT 6E!#$vwuVhx1SzSlD71S-zSlD0XLA)pq)n6E!#$vwVhu7 7*jX7By$ClDLm_T Zghi5E!v4/4/01012323././AA52520;0;6767?8989:;:;4A4A;I;I2A2AJKJK=|wx61stefEghj=_T Zgh5E!v!#$%|!+./.05/41./.05/3()*Cz2_5 a6EvwLMAD7%
31、”0E7 F:BCGHIJB0$%8%”V50rLY4/AB76E!#$vw/HIKL$%0jXLe?Tsh“”it?tjeflhjkDERPQ lmns_T ZlmSvT !#$%|!+./.05/41./.05/3Cbcd.e-!#$%!#$%&(%)*+,-./%0123456789:89:;?/%ABCDEF01F7%&GHIJKLM%)NOP:%)=QR4S=TUVW&X7YZZ=%&A._abc.d3I!&%?efghijkAlmnopqhrstuvwxyKhz|NNItMtM01ltAr3“=”xN:Nx=:I“”6D3MNF-LMNF-L!pwxOOOUV5Xyz%(j|f8
32、9:;?ABCDEFGBHIJA;x!pwxOOOUV5Xyz%(j|f8 9:;?ABCDEFGBHIJA_?abc?abXghijkdeHfZc fggBk!#$%LM_Y7%ZN-%)*+?lt=Q_Y7|/%4=#B/%|=JKLM_Y%)NOP_Y%)hUVW&X7YZZ=%)7&XMN=MNh%)e?N_YNI!&%-*+hjY|fghjjjNjjj*+N-hNruvItMtM=8I“”6D_?abdeHfc?abPi7./0123./01233Oi67P&V)#Oi67P&V)#uqQRMWX,fLuqQRMWX,fL lmnoC!#p!vwfX7gu4xiwc77i7ijXL0
33、81.:.71:/:017/7019/9/-_!Z!vFF426426GG:06:06_!Z!#$%|!+./.05/41./.05/3q(CTUVWAC!m_!Zghi5E!v?0;:12AA4AB1.ACDEF;IGHJKQRLM2NOPF1STUVXFKWAY_!Z5ETOPjk5E!vyzCDp_/aEF.=3=;Ij=Xol=cdA6b=i4r1uvKkghefmnst1p=wx_!Zgh5E!v!#$%|!+./.05/41./.05/3rs5tqOuq(Cz!vwuVhxzkSlD7SfstnU7z%!vwVhmTjX0lDL!ZoUgSCetQtmnT_!ZlmSv!#$%|!
34、+./.05/41./.05/3q(o5q2v2w5xyz|!vw/!#$0LMU7 7/UVW4$%8X0LMLXYZ7!Q/v&_5jXLrsq!#$%(uVqG=s7_N7GN-7*+Q7=Q!#7=G$%“4=&G#$4=()GH#*“N#+“N#M,-“/+N.+/0()1234G5I!&%678-9:;9h4?hABCDEFfghGHIJK=LGMhNOP9QRItMtMQ(uSTUSV=WXYD=Z4_8X=:SC4abI“”6D_?abZcc?ab-cXghijkdeHf“”6D4d12ab7&L4d12ab7&LPiQ745678./*45678./*!#$%|!3 !(“”
35、(129:;?ABCDEFGBHADKPI(S5(8-(b889:;?ABCDEFGBHAvM(S5(8!#$%&()*+,-.A4BCabc9HIJKd,efg(hijklmnopq#A*CO:XA()*r8*C?-.BT?T?R-R-#$s t,s t,N.-K.nnP$!#$%&()*+,-./012344(567)89):#)*+)!#$%&()*;”|GHIJIHKLAMNONOPQRSNO56TU?VW|XYZF_Wabc=4d44ef4+,-./012T#$!#$gehi|jkhMlmno?p(qlmrstMu(vwxwyz|)#%&+,-.3456565656789:;?=AB
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