1、 STARBUCKS COFFE第1页The history of start buck第2页1971 The first opened coffee beans 1981 Founded in1987 Business development1992.6 Business growth and brand development第3页第4页1998 Entering China .9 Set up a star bucks China education project Established in Shanghai .2 Has more than 9000 stores第5页 The C
2、hange Of Starbucks Logo第6页Starbucks logo is full of mystery,first time on March 29,it is 1971 years.1971-1987第7页1987-1992Only STARBUCKS the word mark was registered on(注册)November 18,1986.第8页1992-This is the version of the greatest advances.第9页-now Now,Seattle,Pikes Place,Market,Starbucks,retain the
3、 original version of the logo.第10页The Business Of Starbucksan international coffee the largest coffeehouse company in the world.ice cream and coffee are also sold第11页 Starbucks targetopen 25000 stores in the world,like McDonalds 第12页 Mobile payment pay for 26 million trade deal each year 第13页The siz
4、es of cupsShort(273ml)Tall(355ml)Grande(473ml)Venti(591ml)第14页 The Product Of Starbucks 经典咖啡系列 classics coffee series冷饮系列 cooler series饮品drink第15页Cappuccino 卡布奇诺Caramel Macchiato 焦糖玛奇朵经典咖啡系列classics coffee series第16页Caff Americano 美式咖啡Caff Latte 拿铁第17页Caramel Macchiato焦糖玛奇朵摩卡咖啡mocha coffee冷饮系列cooler
5、 series第18页拿铁咖啡coffee latte美式咖啡Caf Americano 第19页 Earl Grey Brewed Tea 伯爵红茶Calm Brewed Tea提神茶 第20页拿铁Chai Tea Latte 香草拿铁 Vanilla Rooibos Tea Latte 第21页焦糖咖啡星冰乐 caramel frappuccino可可碎片星冰乐double chocolaty chip frappuccino星冰乐 frappuccino第22页Blueberry Scone蓝莓烤饼Chocolate Crme Whoopie Pie巧克力冰派 第23页Spinach&F
6、eta Breakfast Wrap 菠菜奶酪早餐包Egg Salad Sandwich 鸡蛋沙拉三文治第24页advertise代言公仔星冰乐代言公仔星冰乐第25页第26页More than 12,000 stores in over 50 countries Mainly lie in North America,Latin America,Middle East and the Pacific Region.第27页第28页Enter the Taiwan market in 1998First stores of the Chinese mainland was opened in 1999First store opened in Shenzhen,China CITIC BANK in 第29页In the future:1.As always,good service.2.Compete with Nestle to expand market share in Europe.第30页We are at your serviceThank you第31页