电商英语第单元省公共课一等奖全国赛课获奖课件.pptx

电子商务英语北京邮电大学 王冰 主编天津石油职业技术学院 王锦 主讲第1页Lesson 24Lesson 25END第2页The ABCs of Website Law电子商务英语第3页commission mission n.委任委任,委托委托vt.vt.委任委任,任命任命contract n.contract n.协议协议,契约契约,婚约婚约v.v.订约订约submission n.submission n.屈服屈服,降服降服,服从服从,谦恭谦恭,投降投降consent vi.consent vi.同意同意,赞成赞成,答应答应 n.n.同意同意,赞成赞成,pornographic adj.pornographic adj.色情色情,色情作品色情作品defamatory adj.defamatory adj.破坏声誉破坏声誉,诽谤诽谤infringe v.infringe v.破坏破坏,侵犯侵犯,违反违反deposit n.deposit n.堆堆积积物物,存款存款,押金押金 vt.vt.存放存放,堆堆积积millennium n.millennium n.太平盛世太平盛世,一千年一千年liability n.liability n.责任责任,倾向倾向,负债负债第4页attorney n.attorney n.律师律师,代理人代理人arbitration n.arbitration n.仲裁仲裁,公断公断litigation n.litigation n.诉讼诉讼,起诉起诉license n.license n.许可许可(证证),),执照执照 vt.vt.许可许可,特许特许 Iraq n.Iraq n.伊拉克共和国伊拉克共和国Yugoslavia n.Yugoslavia n.南斯拉夫南斯拉夫Iran n.Iran n.伊朗伊朗Cuba n.Cuba n.古巴古巴North Korea n.North Korea n.北韩北韩,北朝鲜北朝鲜Syria n.Syria n.叙利亚共和国叙利亚共和国第5页factual adj.factual adj.事实事实,实际实际sweepstake n.sweepstake n.赌金独得赌金独得,彩票彩票lottery n.lottery n.抽彩给奖法抽彩给奖法giveaway n.giveaway n.泄漏泄漏,无偿样品无偿样品sponsor n.sponsor n.发起人发起人,主办者主办者 vt.vt.发起发起,主办主办entrant n.entrant n.进入者进入者,新到者新到者jurisdiction n.jurisdiction n.权限权限counsel n.counsel n.讨论讨论,商议商议,辩护律师辩护律师 vt.vt.劝说劝说,忠言忠言consultation n.consultation n.请教请教,咨询咨询,磋商磋商,医医 会诊会诊assess vt.assess vt.估定估定,评定评定第6页intellectual adj.intellectual adj.智力智力 n.n.知识分子知识分子guarantee n.guarantee n.确保确保,确保书确保书 vt.vt.确保确保,担保担保permission n.permission n.许可许可,允许允许claim n.claim n.要求权要求权,主张主张 vt.vt.要求要求,声称声称,主张主张metatag n.metatag n.网站关键字网站关键字notification n.notification n.通知通知,布告布告,通告通告act n.act n.法案法案,法令法令,动作动作,举动举动,节目节目,(,(戏剧戏剧)幕幕obscenity n.obscenity n.淫秽淫秽,猥亵猥亵obscene adj.obscene adj.淫秽淫秽,猥亵猥亵viewing adj.viewing adj.无景色无景色,无意见无意见第7页prior adj.prior adj.优先优先,在前在前 n.n.预先预先 adv.adv.在前在前explanation n.explanation n.解释解释,讲解讲解,说明说明,辩解辩解,相互讲明相互讲明impairment n.impairment n.损害损害,损伤损伤motto n.motto n.座右铭座右铭,格言格言,题词题词,笺言笺言unregistered adj.unregistered adj.未注册未注册,未登记未登记dictate v.dictate v.口述口述,指令指令,命令命令,要求要求 n.n.指示指示illegal adj.illegal adj.违法违法,不合要求不合要求complaint plaint n.诉苦诉苦,埋怨埋怨,怨言怨言,委屈委屈,疾病疾病warranty n.(warranty n.(正当正当)理由理由,(,(合理合理)依据依据,授权授权,担保担保infringement n.infringement n.违反违反,侵害侵害第8页Age The age of your users impacts the website.According to Federal Trade Commission regulations through the Childrens Online Privacy Protection Act(COPPA),a website must get a parents permission for children under 13 to disclose information.年纪年纪用户年纪影响着网站。依据联邦贸易委员会用户年纪影响着网站。依据联邦贸易委员会（FTC）关于儿童在线隐私保护法案）关于儿童在线隐私保护法案（COPPA）要求，网站要向低于）要求，网站要向低于13岁岁儿童公布信息必须经过家长允许。儿童公布信息必须经过家长允许。according to 依照依照,按照按照disclose揭露揭露,暴露暴露第9页in nature实际上实际上,本质本质上上agree to 同意同意,允诺允诺划线部分为过划线部分为过去分词短语做去分词短语做定语定语Also,remember that children under 18 should not be permitted to view information which is adult in nature.In addition,children under 18 may not be able to agree to contracts such as your website user agreement and purchase contracts.Finally,FTC also regulates advertising and other content directed at children.而而且且，要要记记住住，低低于于18岁岁儿儿童童不不允允许许查查看看成成人人性性信信息息。另另外外，低低于于18岁岁儿儿童童不不得得签签署署契契约约，比比如如，网网站站用用户户条条约约和和购购置置契契约约。联联邦邦贸贸易易委委员员会会（FTC）对对于于面面向向儿儿童童广广告告和和其其它它内内容容也也做了要求。做了要求。第10页Bulletin Boards,Chat Rooms,Etc.Any posting ability by users should be subject to site submission rules and a user agreement.The rules should obtain users consent not to post pornographic,defamatory or infringing materials and,through your user agreement,consent to your company not being liable for other users taking such actions.公告板和聊天室等公告板和聊天室等用户任何登录都要受到网站规则和用户条约用户任何登录都要受到网站规则和用户条约限制。这些条约应该得到用户同意，不张贴限制。这些条约应该得到用户同意，不张贴色情、诽谤性或破坏性内容，还要经过用户色情、诽谤性或破坏性内容，还要经过用户条约同意你企业对于其它用户同类行为不负条约同意你企业对于其它用户同类行为不负责任。责任。be subject to v.受支配受支配,常遭常遭受受.consent n.同意同意,允诺允诺consent to v.同意同意,答应答应be liable for 对对.应负责任应负责任两个划线部分两个划线部分为并列关系为并列关系第11页Copyright The footer of your site should display a copyright notice for the content of the site.The notice should read“date copyright owner name All rights reserved”.You should also deposit a copy of the site with the Copyright Office to record ownership of the sites content,and look and feel.版权版权在网站页脚部位要显示网站内容版权申明。申明在网站页脚部位要显示网站内容版权申明。申明应该这么写应该这么写“日期日期 版权拥有者名称版权拥有者名称 保留全保留全部版权部版权”。你还应将网站副本送存版权局，方便。你还应将网站副本送存版权局，方便统计网站内容、外观和格调全部权。统计网站内容、外观和格调全部权。footer n.页脚页脚reserved adj.保留保留deposit vt.存放存放,堆堆积积第12页eligible adj.符合条件符合条件,合合格格limited liability商商有限责有限责任任attorney n.律师律师,代理人代理人 Finally,under the Digital Millennium Copyright Act,depending on the purpose and the users activities on the site,your company may be eligible to register for limited liability offered by the Act for the site.You should consult your attorney for review of the Act and how to register.最最终终，依依据据数数字字千千年年版版权权法法案案，依依据据网网站站目目标标和和用用户户行行为为不不一一样样，企企业业能能够够依依本本法法案案注注册册为为有有限限责责任任企企业业。你你应应该该向向律律师师咨咨询询法法案案内内容以及怎样进行注册。容以及怎样进行注册。第13页Domain Name When building your website,domain names are an important part.Often they are directly tied to your business name,your logos and your brand.Businesses often fail to give proper thought to which domain name to choose.Picking a domain name should have the same careful thought as naming other products or services.域名域名在建立网站时候，域名是一个主要部分。它通常直接在建立网站时候，域名是一个主要部分。它通常直接与企业名称、标志和商标相联络。企业经常不能对于与企业名称、标志和商标相联络。企业经常不能对于选择什么域名给予适当考虑。挑选域名应该仔细考虑，选择什么域名给予适当考虑。挑选域名应该仔细考虑，就像为其它产品或服务命名一样。就像为其它产品或服务命名一样。fail to 未能未能.划线部分为划线部分为动名词短语动名词短语做主语做主语第14页arbitration n.仲裁仲裁,公断公断litigation n.诉讼诉讼,起诉起诉划线部分为划线部分为动名词短语动名词短语在宾语从句在宾语从句中做主语中做主语retain vt.保保持持,保留保留 Choosing a domain name should include analysis of trademark law in relationship to the name.Under current law,domain names may be awarded to trademark holders over others through arbitration or litigation.This means that having trademark registration in the same name as your domain name may ensure that you retain ownership of the name.选选择择域域名名应应该该用用与与域域名名相相关关商商标标法法来来分分析析。在在现现行行法法律律中中，经经过过仲仲裁裁和和起起诉诉，域域名名会会被被判判给给商商标标持持有有者者而而非非其其它它人人。这这意意味味着着，商商标标注注册册要要与与域域名相同，这么就能够确保你能够保留域名全部权。名相同，这么就能够确保你能够保留域名全部权。第15页Export If persons from other countries use your site,then your are exporting.If you sell to such persons,you are exporting the item you sell and entering into contracts with persons of other countries.If you use encryption on the site,then you are exporting technology regulated by the Department of Commerce and Defense.出口出口假如其它国家人使用你网站，那么你就是在经营出假如其它国家人使用你网站，那么你就是在经营出口业务。假如你向这些人销售，你就是在出口你所口业务。假如你向这些人销售，你就是在出口你所销售物品并与其它国家人签署契约。假如你在网站销售物品并与其它国家人签署契约。假如你在网站上使用加密技术，那么你就是在出口由商业和国防上使用加密技术，那么你就是在出口由商业和国防部管理技术。部管理技术。划线一为定划线一为定语从句语从句划线二为过划线二为过去分词短语去分词短语做定语做定语第16页划线一为介划线一为介词前置定语词前置定语从句从句划线二为动划线二为动名词短语做名词短语做主语主语Various government departments regulate the countries with which US companies may do business and when a company needs an export license to transmit items,technology or information abroad.Doing business with certain countries,such as Iraq,Iran,Cuba,North Korea,Syria,Yugoslavia and others,is severely restricted.政政府府部部门门对对于于美美国国企企业业能能够够与与哪哪些些国国家家进进行行交交易易、什什么么时时候候企企业业需需要要出出口口许许可可证证方方便便向向国国外外输输出出货货物物、技技术术和和信信息息做做出出了了要要求求。与与一一些些国国家家做做生生意意是是被被严严令令禁禁止止，比比如如，伊伊拉拉克克、伊伊朗朗、古古巴巴、北北朝朝鲜鲜、叙叙利亚、南斯拉夫和其它一些国家。利亚、南斯拉夫和其它一些国家。第17页involved adj.相关相关be subject to v.受支配，受支配，常遭受常遭受.consult with v.协商协商,商商议议 Depending on the information on your site,what kind of business you do,the technology and information involved,your site may be subject to these regulations and you should consult with your attorney about these business decisions.依依据据网网站站信信息息、业业务务种种类类，使使用用技技术术和和信信息息不不一一样样，网网站站可可能能要要受受到到这这些些要要求求限限制制，对对于于这这些些商商业决议问题，你应该向你律师咨询。业决议问题，你应该向你律师咨询。第18页Framing It is important to be careful how your website frames to other sites.There have been trademark cases regarding consumer confusion over which site is which,and which site is the source of the content and data.框架框架在网站利用框架来使用其它网站内容时候，在网站利用框架来使用其它网站内容时候，一定要尤其小心。已经发生过商标案件，是一定要尤其小心。已经发生过商标案件，是关于用户混同了多个网站，搞不清哪个网站关于用户混同了多个网站，搞不清哪个网站才是内容和数据起源。才是内容和数据起源。cases n.案例案例regardingprep.关于关于第19页prohibit vt.禁止禁止,阻阻止止划线部分为划线部分为过去分词短过去分词短语做定语语做定语factual adj.事实事实,实际实际Also,be careful because some sites“terms and conditions”and/or“user agreements”prohibit collecting and reprinting data displayed on the site even if such data is factual,such as times and places for events.而而且且还还要要当当心心，因因为为有有些些网网站站条条款款和和用用户户条条约约中中禁禁止止搜搜集集和和翻翻印印网网站站中中显显示示信信息息即即使使这这些些信信息息是是一一些些事事实实，比比如如，一一些些事事件件时时间间和和地地点。点。第20页Giveaways Sweepstakes,contests,lotteries and giveaways are governed by state and national laws as to how they must be conducted.Florida and New York require registration with the state if the prizes are over$5000 in value.无偿赠予无偿赠予怎样进行彩票、竞赛、抽奖和无偿赠予要受怎样进行彩票、竞赛、抽奖和无偿赠予要受到州和国家法律管辖。假如奖金数额超出到州和国家法律管辖。假如奖金数额超出5000美元，在佛罗里达州和纽约州就要求美元，在佛罗里达州和纽约州就要求在州政府注册。在州政府注册。giveaway n.无偿样无偿样品品lottery n.抽彩给奖法抽彩给奖法as to 关于关于,至于至于第21页outline vt.描描画轮廓画轮廓,略述略述划线部分为定划线部分为定语从句，修饰语从句，修饰“offer”entrant 新会员新会员binding contract有法律约束力有法律约束力契约契约Most important,you should have rules outlining the terms and conditions of the giveaway.The rules are an offer from the sponsor which the entrant accepts by entering.The offer,plus the acceptance,make a binding contract covering the giveaway.应应该该有有描描述述无无偿偿赠赠予予条条款款规规则则，这这项项条条款款应应该该由由主主办办者者提提供供，新新会会员员在在入入会会时时候候要要接接收收这这些些条条款款。条条款款提提出出和和接接收收共共同同组组成成了了相相关关无无偿偿赠赠予合约。予合约。第22页Home Page On the footer of the home page of the site,you should have a link to your privacy policy,your user agreement or terms and conditions,and your copyright notice.主页主页在网站主页页脚应该有一条链接，可连接到在网站主页页脚应该有一条链接，可连接到隐私保护政策、用户条约或条款以及版权申隐私保护政策、用户条约或条款以及版权申明。明。link n.链链接接vt.连结连结 vi.连接起来连接起来第23页Insurance Be sure that your business insurance covers website activities.Often website activities are excluded from errors and omissions and other business insurance.Lloyds of London and a few other companies have insurance specifically covering materials and sales via websites,including security of credit card numbers and other important data.保险保险要确保企业保险覆盖网站活动。网站活动通常对相要确保企业保险覆盖网站活动。网站活动通常对相关差错和遗漏以及其它业务保险没有进行考虑。伦关差错和遗漏以及其它业务保险没有进行考虑。伦敦劳埃德保险企业和其它几家企业出售包含网站内敦劳埃德保险企业和其它几家企业出售包含网站内容和网络营销方面保险，包含对信用卡号码和其它容和网络营销方面保险，包含对信用卡号码和其它主要数据安全性进行保险。主要数据安全性进行保险。omissionn.遗漏事或遗漏事或人人划线部分为划线部分为现在分词短现在分词短语做定语语做定语第24页Jurisdiction One of the primary reasons for having a User Agreement is to better address the issues of jurisdiction.Under current law,website owners may be subject to jurisdiction and law in any state or country where its users are located.Being subject to the law of so many different locations makes trying to comply with the law and trying to assess your risk.司法管辖权司法管辖权签署用户条约主要原因之一是要更加好地说明司法管辖签署用户条约主要原因之一是要更加好地说明司法管辖权问题，在现行法律中，网站全部者可能要受到网站用权问题，在现行法律中，网站全部者可能要受到网站用户所在州或国家司法管辖。因为要受到不一样地域法律户所在州或国家司法管辖。因为要受到不一样地域法律管辖，就比较难于恪遵法律和预计风险。管辖，就比较难于恪遵法律和预计风险。addressvt.着手处着手处理，处理理，处理划线部分为划线部分为定语从句定语从句comply with v.恪恪守，照做守，照做第25页counseln.辩护律师辩护律师划线部分为划线部分为定语从句，定语从句，修饰修饰protectionsAn attorney can help you consider which markets are your highest risk and how to lower your risks through consultation with local counsel or blocking users from those regions.Additionally,you should consider that many foreign jurisdictions do not offer protections for intellectual property which are comparable to the US.律律师师能能够够帮帮助助你你预预计计哪哪个个市市场场风风险险最最高高，以以及及告告诉诉你你怎怎样样经经过过咨咨询询当当地地辩辩护护律律师师或或者者经经过过对对这这些些区区域域用用户户划划分分区区组组来来降降低低风风险险。另另外外，你你应应该该考考虑虑到到许许多多外外国国司法区无法提供可与美国相媲美知识产权保护。司法区无法提供可与美国相媲美知识产权保护。第26页Key Using the Public Key Infrastructure(PKI)you can make electronic signature on the confidential data so as to ensure authentication of the person who sends information such as the credit card number and important document.The message encrypted with your private key can only be decrypted by your public key.密钥密钥利用公钥基础设施（利用公钥基础设施（PKI）能够对机密数据进行电）能够对机密数据进行电子署名，方便对发送信息人进行认证，这些信息诸子署名，方便对发送信息人进行认证，这些信息诸如信用卡卡号和主要文件。经过你私钥加密信息只如信用卡卡号和主要文件。经过你私钥加密信息只能经过你公钥来解密。能经过你公钥来解密。划线一为定划线一为定语从句语从句划线二为过划线二为过去分词短语去分词短语做定语做定语第27页划线部分为划线部分为定语从句定语从句This guarantee that the one who send the information is the one that the message claim to be.You cant deny what is send by you.The electronic signature has the same legal force as the handwriting signature.这这就就确确保保了了发发送送信信息息人人就就是是这这条条信信息息中中所所声声称称人人。你你也也无无法法否否定定你你发发送送过过这这条条信信息息。电子署名含有与手写署名相同法律效力。电子署名含有与手写署名相同法律效力。第28页Linking When linking to other sites,you should consider two factors.One is what word or image you are using for the link and whether it is a trademark of another site or company.If so,you need the trademark owners permission to post the companys trademark on your site.链接链接当与其它网站相链接时候，要考虑两个原因。当与其它网站相链接时候，要考虑两个原因。首先是此链接使用什么文字或图标，这些文首先是此链接使用什么文字或图标，这些文字或图标是否是其它网站或企业商标。假如字或图标是否是其它网站或企业商标。假如是，就需要商标全部者允许才能在网站上公是，就需要商标全部者允许才能在网站上公开使用此企业商标。开使用此企业商标。划线部分为划线部分为表语从句表语从句第29页划线部分为划线部分为定语从句而定语从句而且是虚拟语且是虚拟语气气Second,you should always link to the home page of a web site since there have been“deep linking”cases claiming loss of advertising revenue which would have been gained if the users had been directed through the home page.其其次次，你你链链接接应应该该总总是是连连到到网网站站主主页页，因因为为已已经经出出现现过过“深深层层次次链链接接”案案件件。原原告告声声称称损损失失了了广广告告收收入入，假假如如用用户户被被引引导导到到主主页页，原原告告企企业本该取得更多广告收入。业本该取得更多广告收入。第30页Metatags Courts have not permitted use of another companys trade marks as metatags on competitors sites.These cases arose when company A used company Bs trademarked term in the metatagging of company As site so that when a user looked for company B,company A would come up in the listing.For example,it would not be permitted for Coke to use the metatag“Pepsi”on the Coke website.网站关键字网站关键字法院不允许一个企业使用其它竞争对手企业商标作为网站关键字。法院不允许一个企业使用其它竞争对手企业商标作为网站关键字。这种情况是这种情况是A企业在企业网站关键字中使用企业在企业网站关键字中使用B企业商标用语，造成当企业商标用语，造成当用户搜索用户搜索B企业时候，企业时候，A企业也会出现在列表中。比如，不许可口可企业也会出现在列表中。比如，不许可口可乐企业在本企业网站关键字中使用乐企业在本企业网站关键字中使用“百事百事”这个词语。这个词语。划线部分为结划线部分为结果状语从句果状语从句第31页Notification Under the Digital Millennium Copyright Act,there are required procedures for someone to notify a website that materials on the site may infringe that persons copyright.通告通告依据数字千年版权法案，存在这么程序，依据数字千年版权法案，存在这么程序，要求受侵害人向网站通告网站内容会侵害此要求受侵害人向网站通告网站内容会侵害此人版权。人版权。requiredadj.必需必需notify v.通报通报划线部分做划线部分做定语，修饰定语，修饰that materials 第32页Obscenity Materials which are considered“obscene”by state or federal law are not permitted on the internet and,especially,may not be viewed by children.What is obscene is based on the local standards of the viewing community.淫秽内容淫秽内容被州或联邦法律认为是被州或联邦法律认为是“淫秽淫秽”内容在因特内容在因特网上是不允许，尤其不允许儿童观看。什么网上是不允许，尤其不允许儿童观看。什么内容是淫秽，要依据当地对于观看群体标准内容是淫秽，要依据当地对于观看群体标准而定。而定。obscenity n.淫秽淫秽,猥猥亵亵划线部分为划线部分为定语从句定语从句obscene adj.淫秽淫秽,猥亵猥亵第33页prior adj.优先优先,在前在前determinationn.决定决定,决心决心review【法律】【法律】重审重审This makes prior determinations of what is acceptable somewhat complex.If you have questions about your site and its content,you should review them with your attorney.预预先先决决定定什什么么内内容容是是能能够够接接收收，这这个个问问题题就就有有些些复复杂杂。假假如如你你对对网网站站和和网网站站内内容容有有疑疑问问，就就应该和律师一起研究这些问题。应该和律师一起研究这些问题。第34页Privacy Policy If you collect any information from users of your site,using cookies or other methods,the Federal Trade Commission requires you to have a privacy policy.隐私保护政策隐私保护政策假如你用假如你用cookie或其它方法从网站用户那或其它方法从网站用户那里搜集信息，联邦贸易委员会要求你建立隐里搜集信息，联邦贸易委员会要求你建立隐私保护政策。私保护政策。cookie是当你是当你访问某个站点访问某个站点时，随某个时，随某个HTML网页发网页发送到你浏览器送到你浏览器中一小段信息中一小段信息.第35页划线部分划线部分做定语做定语The privacy policy should contain explanation of how you collect the users information