无形资产及其未来价值(英文版).ppt

Intangible assets and future valueAn Accenture surveyConducted by the Economist Intelligence UnitAugust and September 20031-Respondent demographicsWhich of the following titles best describes your job?What were your companys revenues in US dollars in 2001?2-Respondent demographicsWhat industry are you in?In what country are you located?3-Understanding of“intangibles”What do you understand by the term“intangibles”,when used in a business context?OtherOtherCustom definitions provided by respondentsIt might also include human capitalA uniquely positioned management teamValues outside the classical balance sheet Human capital assets,know how,intellectual assetsNon-physical assets that can be valuedR&D,brand,intellectual property and good will not defined by standard boards Any non-tangible asset(including people)Includes also the human resources and stakeholders of the companyAn asset which you cannot touch4-Definition of“intellectual capital”Which of the following element should be included in any business definition of“intellectual capital”?OtherOtherCustom definitions provided by respondentsTrade secretsSales pipelinesBusiness strategyCulture(positive or negative)Non-physical assets that can be valuedHuman resources5-Intangibles are important.but overlookedHow important are intangible assets to your companys long-term shareholder wealth creation?Does your company measure the performance of its intangible assets and/or intellectual capital?6-Must manage intangibles to succeed.In general,how important is the management of intangible assets and/or intellectual capital to the success of high-performing companies?How important is the comprehensive and integrated management of intangible assets and/or intellectual capital to YOUR companys future success in creating shareholder value?7-High standards,lagging performance.conducts comprehensive and proactive management of relevant intangible assets and/or intellectual capital.measures the management performance of all relevant intangible assets and/or intellectual capital.reports publicly on intangible assets and/or intellectual capital and matters relating to their performance8-Stockmarkets reward.but over timeDoes the stockmarket reward companies that invest in intangible assets and/or intellectual capital(assuming adequate disclosure of these investments)?Does company disclosure on the performance of intangible assets make a difference in the valuations that analysts make?9-