色彩心理学和生理学.ppt

Psychology and Physiologyof Colour色彩心理学和生理学The human body responds to colour psychologically and physiologically.Colour affects an individuals feeling in regard to space.Light and cool colours visually expand space浅、冷色放大空间Dark and warm colours visually reduce space深、暖色缩小空间Generally people are quieter in darker coloured rooms深颜色空间：安静Dark colours make us feel more intimate then light colours深颜色比浅颜色：感觉更亲密Colour affects the eyes perception of weight and sizeDark and bright colours appear heavier and larger than light and cool colours深颜色比浅颜色：看起来更沉重Colour affects a persons perception of temperatureWarm colours(RED-ORANGE YELLOW)can psychologically raise the room temperature from five to seven degrees暖色提高温度感觉：5-7度Cool colours(BLUE-GREEN-VIOLET)have the opposite reaction冷色相反Colour can cause feelings of boredom,calmness,stimulation or livelinessColour can cause the nervous system to become agitated or relaxed影响神经系统：不安/放松Warm colors are stimulating;cool colours are relaxing暖色令人兴奋，冷色令人放松Colour can affect the bodys reaction to sound,taste and time perceptionEmotional reactions associated with colours are spontaneous,positive or negative,inherent or learned依据颜色的情绪反应是自发的、积极的或消极的、先天的或后天的People react differently to the same color.The reaction is often due to the perception of a color rather than to the color itself.同个颜色不同人反应不同，由对色彩的感知引起 Red the SuperstarRed-(the Superstar)(extrovert,noisy and passionate 外向/显眼/激情)Associations:The first colour that a child sees 婴儿看到的第一个颜色The colour of knowledge,courage,passion,excitement,fire,anger,embarrassment,strength,dangerThe most dramatic,emotional,active and stimulating of the three primary coloursIt creates an atmosphere of excitement,warmth and eleganceThe people that like red are often good natured,open minded and love to party脾气好、开放、喜欢参加聚会When worn,red suggests a bold confident attitude大胆自信的态度Red stimulates appetite and conversation used in dining rooms刺激食欲和谈话 餐厅If you are feeling lonely,red makes you feel more secureIf you are feeling short of energy,red will perk you up,beware that it also can raise blood pressureIt is both a negative(violence)and a positive(ripeness and health)colourRed The first color that child sees婴儿看到的第一个颜色PASSIONATEPeople that like red are often good nature,open minded and love to party.脾气好、开放、喜欢参加聚会Warmth and eleganceRed stimulates appetite and conversation Used in dinning room刺激食欲和谈话 餐厅Red ApplicationsWhen decorating,red should be used with care.If used in quantity,it can make a room feel claustrophobic使用红色需小心，大面积应用容易使空间产生幽闭恐怖感When tinted,red becomes feminine and delicate(pink)Red mixes well with other colours,it is enhanced when trimmed with whiteRed and Taupe look great together和灰褐色搭配Red is a great accent colour in a neutral colour scheme中性色调配色方案中，红色是非常漂亮的背景色More appropriate in the city than in the countryThe complement of red is green.At the same value and intensity,these two colours are equal in visual weight.Pink Inhibits the secretion of adrenalin,it calms and soothes,reducing stress.It stimulates the desire for sugar.Pink is flattering to most skin tones粉红色 抑制肾上腺素分泌，镇静、舒缓、减轻压力 促进对糖的渴望 衬托大多数肤色RED (the superstar)Red is the second most common favourite colour but is the first for outgoing animated,excitement seekers because red likes to be notices.第二个人们最喜欢的常见颜色，外向、求刺激者第一喜欢颜色How do you answer this questions?1.What are three primary colors?2.What are the colours of traffic lights?Your answer3.What are the colours of the rainbow?Chances are your answer start with REDRed excites and activates us.People tend to move more quickly in a red room.刺激人们行动Red increases our pulse rate and our brainwaves and stimulates the metabolism.It makes a excellent dinning room color.增加脉率和脑电波，刺激新陈代谢Red is an advancing color,brings wall in and makes room smaller.前进色，使空间集中，房间变小All good rooms have a little red in then.Red When tinted,red becomes feminine and delicate(Pink)调浅后，红色变得女性和精美（粉红）SweetPink is calming and soothes.平静缓和Stimulates the desire for sugar促进对糖的渴望Is flattering to most skin tones衬托大多数肤色Fun in the living roomFun in the bedroomGreen,a good colour for relaxation and concentrationGreen(natures#1 colour)Associations:Nature,life,growth,serenity,hope,envy,safety,peace,pride,spiritual,wealth and prestige自然、生活、成长、宁静、希望、羡慕、安全、和平、骄傲、精神、财富和声望Traditional colour for relaxation and healing放松和治疗的传统颜色Soothing environment for someone who has or is experiencing stress舒缓环境Green(laid back,quiet and restful)Application:Natures number one colour and the easiest pigmented colour to look atIs often used as the dominant colour经常作为主色Makes a good monochromatic color scheme很好的单色配色方案Always in harmony with itselfGoes with any other color and all wood stainsWhite brings out greens best qualitiesAll values and intensities are good for background coveringsWhen tinted(white)and tone(gray),green becomes more restfulDeep green suggests elegance and securityA good colour for concentration and relaxation集中和放松The complement of green is red.At the same value and intensity,these two colours are equal in weight and will cancel out each others personalityGREEN (Relaxing to the eye)Our eyes can relax when they look at green because the green wavelength is the perfect length to fit our eyeball.It lands perfectly on the retina without any focusingeffort or adjustment.Red light waves are too long so the color advancesBlue are too short so blue recedesGreen are neither warm nor cool but poised between the two.Green is often classed as a cool colour for the sake of keeping the colour wheel symmetrical.School and hospitals have used green over the years because of its calming qualities.Green is the colour against which more interesting things catches our eye.Green loves the company of other greens.No greens clash.Acid green-yellow or citrus Yellow-green will replace red as the punch accent.Loves the company of other GreensNo Greens clash.无绿色冲突Acid green-yellow or Citrus-yellow green will replace red as the punch accent colour亮绿黄色或柑橘黄绿色替代红色凸显背景墙GreenGoes with any other colour and all wood stains与其他颜色和木色等百搭 Natural freshness 自然清新Yellow Associations:Cowardice,deceit,communication,enlightenment,optimism,warmthCowardice,deceit,communication,enlightenment,optimism,warmth Stimulates memoryStimulates memory刺激记忆刺激记忆 Evokes a sense of energy and excitementEvokes a sense of energy and excitement唤起能量和兴奋感唤起能量和兴奋感 Gold is elegant,luxurious,and appropriate for traditional stylesGold is elegant,luxurious,and appropriate for traditional styles Beneficial in kitchens where it nourishes the digestive systemBeneficial in kitchens where it nourishes the digestive system增强消化系统增强消化系统 厨房厨房Yellow Evokes a sense of excitement and energy唤起能量和兴奋感Yellow(the color of happinessonly if you are happy)Application:Yellow(pigment)makes it the hardest color for the eye to processYellow can appear too sharp,too acidic,or too coldPowerful and demanding at full intensity,most visibleIncreases irritability and hostility增加不安和敌意Babies tend to cry more in a yellow room婴儿在黄色的房间哭得多Good colour for hallways and rooms where little time is spentGreat accent colourGold(Gilt)finishes can be overpowering,use sparinglyDramatic with black furnishings and accessories与黑色家具和配饰搭配Good in northern exposureIn south and west facing rooms,it becomes brighter than the color chipIn combination with:Green yellow suggests a natural freshness Blue cleanliness /Red richness and happiness/Violet reassurance 绿色 -自然清新；蓝色 清洁；红色 富裕和幸福；紫色 放心The complement of yellow is violetyellowPowerful and demanding at full intensity强大、严格Violet/PurpleAssociations:Royalty,nobility,snobbery,power,drama,opulence,mystery,worship,dignity,passion,creativity,innovative,irresponsibility,mourning,sedating and soothing皇族、贵族、势利、权力、戏剧、富裕、神秘、崇拜、尊严、激情、创意、创新、不负责任、悲恸、镇静和舒缓Violet/PurpleApplications:Color of emotional contrasts:Pale purple:Romantic,delicate,fragile,feminine,shynessDeep purple:Strength,power,royalty,honour,tragedyVivid purple:Excitement,sophisticationLavender is a very popular pastel colorPurple is a dramatic accent color强大的背景颜色Purple makes a good monochromatic color schemeUsed in a bedroom,will help you sleep帮助睡眠 睡房Used on a large surface,it can be dramatic or disturbing用于大的空间，强/不安Unlike red,violet suppresses appetite and helps to lower blood pressure抑制食欲，降低血压The complement of purple is yellowPurple/VioletPurple/VioletPurple makes a good Monochromatic color scheme很好的单色配色方案Purple/VioletLavender is a very popular pastel colour淡紫色（薰衣草色）非常流行的柔和色Purple/VioletPurple is a dramatic accent color强大的背景色Lavender/Pale PurpleRomanticFragileDelicateFeminine浪漫、精细、微妙、女性Blue Associations:Sea and skyThe most popular color among both women and menHonesty,truth,sincerity,responsibility,loyalty,formality,sobrietySelf confidence,meditation,calming,sophisticatedDepending on the value and intensity,blue has the capacity to express clarity,mystery,joyfulness or sadnessWill enhance learning,self-cultivation and clear-thinking增强学习、修身养性、思维清晰Purity and cleanliness纯净、清洁To feel blue is to feel emptiness,lonely Purity and cleanliness Blue(is relaxing,if not particularly friendly)Applications:By itself,blue can seem too cool and non-stimulatingVaries greatly under different lightingLight blue is not the most flattering room colour for people with pale skin 浅蓝：不适合房间或肤色的颜色Interior space can appear larger when walls are painted blue,even dark blue涂刷成蓝色，内部空间感觉较大A ceiling painted pale blue will appear higher Caution:if not used effectively,blue may be depressingIn combination with:red,it creates a strong bold effect yellow,it creates a feeling of freshness peach,it suggests luxury and elegance红色：强大的大胆效果；黄色：清新感觉；桃红：奢华高雅The complement of blue is orangeThe complement of Blue is OrangeThe complement of Blue is OrangeBLUE-(the favourite)In western countries blue is the most common favourite colour.It is associated with good things such a s intelligence,logic,efficiency,trust,loyalty.But it is also associated with sadness,loneliness and melancholia.So why is Blue such a favourite?Perhaps because we always want what we can not have.The less of something there is,the more we want it.Blue is the scarcest pigment.Lapis lazuli is natures bluest blue.Pale blue rooms seems more spacious.淡蓝色的房间看起来更宽敞Pale blue ceiling seems higher 淡蓝色的天花看起来更高Most health care facilities use Pale Aqua blues to calm patients but they usually balance it with Apricot/Peach,especially in maternity wards.Light Blue is not the most flattering color for people with pale skinInterior space can appear larger when painted Blue,even Dark BlueOrange Association:Cheerful,exciting,stimulating,bold,sunset欢乐、兴奋、刺激、大胆、夕阳Good nature and knowledge脾气好、有学问Comfort and security舒适和安全Orange(a comfort colour and the most welcoming of all hues)Application:Remarkably versatileSimilar properties of,but less demanding than redLightened and muted,it becomes peachMakes some people feel uneasy 让人感到不安Is an adult colorAs an earth tone,orange evokes warmth and reassuranceAs a pale tint,orange is most flattering to human skin tones 衬托皮肤色调Mixes well with cool coloursThe mother of beigeThe complement of orange is blueNote:do not use equal parts of the same value and intensity of orange and yellow in the same room 同个房间里不能使用相同值和色度的橙色和黄色Orange Similar properties of,but less demanding than Red特性与红色相似，没红色表现强Orange The complement of orange is BlueOrange CheerfulStimulating Exciting Bold欢乐、刺激、兴奋、大胆Orange As an earthy tone,orange evokes warmth and reassurance朴实色调、唤起温暖和安慰Black(hot)White(cold)Associations:Black:Mourning,sorrow,depression,sophistication,magic,power,wealth,responsibility,mysterious哀悼、悲伤、抑郁、老练、奇妙、权力、财富、责任、神秘Can also make us feel protected and secure(an enclosing color)感到保护和安全（封闭的颜色）White:Purity,sterility,cleanliness,freshness,innocence,indecision,mentally reserved纯洁、贫瘠、洁净、新鲜、纯真、优柔寡断、精神上保留Back-WhiteApplications:Black:should be used in moderation.When used in large amounts,black can be extremely dramatic or oppressive.适量使用。大量使用黑色可以非常戏剧性，也可以非常压迫An elegant accent colour,it is always warm and adds valueWhite:Is cold and can give a mood of sterility and emptinessDo not mix white with off-white,the off-whites will look dirty.Mixing off-white is difficult.They not mix well with each other or with creams不能将纯白色与非纯白色混合，非纯白色将显得非常脏。与米白色也很难搭配。Changes of light are generally kind to off-whiteAn all white room can cause one feel stressed as well it causes eyestrain全白的房间使人眼睛疲劳，感到压抑An all white room will encourage you to think clearlyAlthough white makes colours look cleaner and livelier,it requires high maintenanceThe hardest colour of all最难应用的颜色Black and WhiteBlack Should be used in moderation.When used in large amounts black can be extremely dramatic or oppressive适量使用。大量使用黑色可以非常强大，也可以非常压迫White White is cold and give a mood of sterility and emptiness 冷色，给人贫瘠和空虚的感觉Neutrals Neutral colors are grey(a mix of black&white)and beige(from orange,influenced by yellow and red)and brown.Associations:Grey penance,gloom,storm,fog,wisdom,business灰色 忏悔、昏暗、暴雨、大雾、智慧、业务Beige earth,warmth,comfort,support,stability米色-大地、温暖、舒适、支撑、稳定Brown earth,stabilizing influence,emotional stagnation棕色 大地、稳定的影响，情绪停滞Applications:Universal classic to contemporary 通用 古典到现代Depending on the value and intensity of the grey,it can be restful of depressingIt can be difficult to mix grey with beige 灰色与米色很难搭配Neutrals and cream pick up and reflect surrounding colour.If used in excess,all the above tend to drain energy and dull the mind.中性色和奶黄色反映周围的颜色。如果过量使用，消耗能量、变得乏味Neutrals grey,beige,brownNeutral GreyContemporary 现代Neutral GreyTraditional 传统Neutral BeigeTraditional 传统Neutral BrownEarthy 朴实