东吴大学英语线上学习辅助教材基础写作篇.ppt

按一下以編輯母片標題樣式,*,按一下以編輯母片,第二層,第三層,第四層,第五層,東吳大學英語線上學習輔助教材,基礎寫作篇,蕭旭峰,討論,什麼是具體？什麼是明確？,好的開頭（,Introduction,）,好的中間（,Discussion,）,好的結尾（,Conclusion,）,我們先來看看下面這個範例,取材自蕭旭峰,ImageDJ Creative Suite,“,公司簡介,”,大綱,Introduction,Discussion A,Discussion B,Conclusion,Introduction,ImageDJ is a leading imagery provider of royalty-free creative digital contents.Since incorporated in 1995,we have been supplying quality stock photography to creative professionals at very affordable prices.Our commercial-grade imagery products are innovative,wholly owned,model-released and full of selections.,明確？具體？,明確和具體其實指的是同一件事，也就是把敘述的事件（物）講清楚，說明白。,在寫主題（旨）句的時候，明確具體更是重要。,這篇公司簡介首段的主題句，找到了嗎？它夠明確，具體嗎？,ImageDJ is a leading imagery provider of royalty-free creative digital contents.,具體：,ImageDJ,明確：,a leading imagery provider of royalty-free creative digital contents,說明（一）,主題句,具體：一開頭即清楚說明,ImageDJ,是什麼,(is a leading imagery provider),明確：本文為一篇公司簡介，全篇字數有嚴格限制，開頭提綱挈領，當然不可太長。以圖庫公司為例，交代清楚是,royalty-free,（免權利金）還是,rights-managed,（租正片）是非常重要的。,說明（二）,接著主題句後，簡單交代公司成立時間,(Since incorporated in 1995),及主要服務項目、特色為何,(we have been supplying quality stock photography to creative professionals at very affordable prices),。,目的為吸引投資者，及合作經銷伙伴。,Key words:1995,quality stock photography,creative professionals,affordable prices.,說明（三）,最後再強調圖庫產品相關的重要訊息及特色,：,Innovative,圖的創新,Wholly-owned,自有品牌,Model-released,肖像權釋放,Full of selections,多元化的選擇,