外贸英语函电Unit-2-Establishing-Business-Relations.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit Two,Establishing Business Relations,(建立贸易关系),国外市场寻找新客户的主要渠道：,Internet,Exhibition and trade fairs,Banks,Advertisements,Chamber of Commerce,Trade directories,行业名录,Commercial Counselors Office,商务参赞处,Market investigations,Enquires received from foreign merchants,Self-introduction or introduction from his business connections,a branch office or representative abroad,此类书信写作要点,如何并在哪里获悉收信人公司名称和地址,写作意图或目的,介绍本公司从事的业务范围、经营能力、产品名称及其优点、资信状况等,提出公司的希望，以促使对方采取行动的词句结尾,Letter 1 Recommended by Others,Dear Sirs,Through the courtesy of our commercial counselors office in London,we come to know the name and address of your firm.We notice that you are interested in doing business with China.,Our company specializes in exporting metal and mineral products to various foreign countries.We wish to enter into business relations with you by the commencement of some practical transactions.,Letter 2 Asking to Establish Business Relations,Dear Sirs,From the E-mail sent back by our Toronto Office,we know that you are one of the firms of good standing and reliability in Toronto and are particularly interested in the export of various papers to China.,By this letter,we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.,Of recent years,we have done much business with the largest and most prominent houses in your district.As is well known to you,the possibilities of importing the foreign products are very great here,especially as we are now developing our economy.,We are confident that we shall be able to give you big orders if you would cooperate with us on delivery,price and quality.,We look forward to establishing a friendly relationship with you soon.,Yours faithfully,