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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,*,dvertising,A,Unit 1,Task(1)Writing an advertisement,Brain-storming,As we know,information,persuasive language and exciting images play a very important part in an advertisement.,How can we gain enough information before writing an ad?,Skills building 1:Listening for statistics and descriptions,How to read these statistics:,*Fractions:,1/,5,(one fifth),2/3,(two thirds),(three quarters)2,(two and one half),How to read:,2/5 _ 4 _,two fifths,four and three quarters,3(zero/nought point three),6.,downward/upward trend,studying abroad:_,*Fractions:,increase/rise by,2/5 _ 4 _,13 and fill in the subject.,studying abroad:_,an average:average price/number,How can we gain enough information before writing an ad?,This year:_museum visitors;out of them:_ young people,79(six point seven nine),Membership-two years ago:_;,fall to lowest level,twenty-seven point three five per cent,72%(forty-five point seven two per cent),This year:_museum visitors;out of them:_ young people,start off at/end up at,How to read these statistics:,*decimals:,0.3(zero/nought point three),6.79(six point seven nine),How to read:,0.9 _ 2.15_,*percentages,63%(sixty-three per cent),45.72%(forty-five point seven two per cent),How to read 27.35%_,zero/nought point nine,two point one five,twenty-seven point three five per cent,When listening,we should care about:,An,increase,an increase of,go up by,increase/rise by,two times as many,A,decrease,a decrease of,decrease/fall,by,no change,no change,remain/stay the same,Notice:,When listening,we should also pay attention to:,trend,downward/upward trend,a steady increase/decrease,start off at/end up at,rise/fall slowly/sharply/smoothly/gradually,a range:,vary between*and*/from*to*,Notice:,When listening,dont forget:,an average:,average price/number,a limit,maximum,peaked at,fall to lowest level,drop to lowest point,Notice:,Listening practice:Page 12,Membership-two years ago:_;,last year_,Market share-five years ago:_;,last year_,3 Communication figures-this year:_;,last year_,1,200,1,300,85%,65%,50%-60%,75.5%,Listening practice:Page 12,4 Students from our school continuing their education:,last year-at local universities:_,studying abroad:_,this year-at local universities:_,studying abroad:_,Last year:5,000 museum visitors;out of them:1,000 young people,This year:_museum visitors;out of them:_ young people,23.4%,11.5%,24.5%,13.6%,9,000,3,000,Step One:completing a bar chart,Review what we have learned in this section.,zero/nought point nine,Task(1)Writing an advertisement,Review what we have learned in this section.,2/5 _ 4 _,studying abroad:_,last year_,35%_,studying abroad:_,63%(sixty-three per cent),35%_,two times as many,79(six point seven nine),an average:average price/number,3(zero/nought point three),6.,Discussion,Discuss in pairs about the memo at P.13 and fill in the subject.,Home work,Review what we have learned in this section.,Make good preparations for the second part of Task.,
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