汉语广告的英译.ppt

*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,汉语广告的英译,广告英译的目的和特点,广告是一种充满技巧和艺术的语言,n,，作为市场促销的一种手段，其最终目的是说服消费者，树立产品及公司形象。,英译的语言要求：可接受，吸引力。,语言尽量简明，准确。,标语型广告,：选择生动的语言，使译文有较强的感染力,(powerful effect),，与原文的风格和语气保持一致。,吉列，男士的选择。,钻石恒久远，一颗永流传。,挡不住的诱惑。,美好时光，美味共享,Gillette,the best a man can get.,A diamond is forever.,Cant beat the feeling.,Good time,great time.,陈述型广告：语言亲切,(approachable),，朴实无华,(plain),，语气客观,(objective),世界首创，中国一绝。天然椰子汁。,The pioneer of the world.The most delicious in China.Natural coconut juice.,Natural coconut juice:a world special with an enjoyment beyond all your words.,热烈欢迎外国朋友到我校参观指导！,Welcome,foreign,friends to visit our school to instruct!,Welcome to our school!,招聘，求职型广告：行文严谨，言简意赅（,concise and comprehensive),招聘广告,友谊大饭店招聘接待人员,男，,20,岁以下,高中毕业，懂英语,应征者将中文简历连同近照寄往本市,432,号信箱。,8,月,15,日截止。,Wanted,Friendship,Hote,needs receptionists,Male,age under 20,High school,graduat,preferred,Ability to know a little,english,Applicatoin,in Chinese resume with recent photo to local,p.O,.box 432,by August,15.,电影名的英译,由于中西方文化的巨大差异,中西电影片名各具特点,.,在中国电影片名的英译过程中,文化适应显得尤为重要,.,译者应该正确把握汉语中的文化信息,充分考虑文化适应中具体的各方面因素,以求译名与原名达到最大程度的功能对等,.,蜀山传,Zu,:The Warriors from the Magic Mountain(1983,）,英雄本色,A Better Tomorrow(1986,刀马旦,Peking Opera Blues(1986,倩女幽魂,A Chinese Ghost Story(1987,笑傲江湖,Swordsman(1990,黄飞鸿,Once Upon a Time in China(1991,青蛇,Green Snake(1993,梁祝,The Lovers(1994,小倩,A Chinese Ghost Story,顺流逆流,Time and Tide(2000,蜀山奇侠传,The Legend of,Zu,(2001),散打,Xanda,(2003,七剑,The Seven Swords(2005,十面埋伏,译作,House of Flying Daggers,霍元甲,也译得有些勉强，为,Fearless,。只是“无畏”之意。,FarewellMyConcubine,再见了，我的情人（,霸王别姬,）,SeventeenYears,十七年（故弄玄虚，,回家过年,）,AshesofTime,时间的灰烬（,东邪西毒,，这个译名意味深长，无论你是东邪还是西毒，武功再高还不是最后都成了时间的灰烬？）,AllMenAreBrothers:BloodoftheLeopard,四海之内皆兄弟：豹子的血（,水浒传,，,水浒传,有个英文译名就是,四海之内皆兄弟,）,ChineseOdyssey1:PandorasBox,中国的奥德赛,1,：潘多拉宝盒（,大话西游之月光宝盒,，这个绝对是入乡随俗了，不过好象都挨不上边耶，葡萄）,FuneraloftheFamousStar,明星的葬礼（淡出鸟来，,大腕,）,Treatment,治疗（,刮痧,，如果美国法律这么认为就好了）,SteelMeetsFire,钢遇上了火,烈火金刚,）,ThirdSisterLiu,第三个姐姐刘（,刘三姐,，典型的不动脑筋）,StealHappiness,偷喜（,没事偷着乐,，）,BreakingtheSilence,打破沉默（,漂亮妈妈,，译名直接，反观原名倒有卖弄风情之感）,EmperorsShadow,帝国的阴影（,秦颂,，是说希特勒的？）,IntheMoodforLove,在爱的情绪中（,花样年华,，恋爱中的译者）,Woman-Demon-Human,女人,-,恶魔,-,人类（,人鬼情,，失恋中的译者）,FatalDecision,重大选择（可惜,FATAL,有致命的意思，致命的抉择？,生死抉择,）,IntheHeatoftheSun,在炎热的太阳下（,阳光灿烂的日子,，原文的“阳光灿烂”可有寓意啊。,KeepCool,保持冷静（,有话好好说,，郁讵！）,FlirtingScholar,正在调情的学者（别人看,红楼梦,看到诗，你看到了屎？,唐伯虎点秋香,）,ABetterTomorrow,明天会更好（“玉山白雪飘零，燃烧少年的心,.”,，,英雄本色,）,ColorofaHero,英雄的颜色（,OnceUponaTimeinChina,从前在中国（,黄飞鸿,，大而无边）,TwinWarriors,孪生勇士（,太极张三丰,，张三丰是双胞胎吗？）,AManCalledHero,一个叫做英雄的男人（,中华英雄,，译者偷懒）,Swordsman3,：,TheEastisRed,剑客,3,之东方红（,东方不败之风云再起,，东方一红就不败）,Mr.NiceGuy,好人先生（,一个好人,，有美国本土片名风格，国内译者可能会译成,AGOODMAN,）,1.The Mask,变相怪杰,From zero to hero.,2.The Lost World,迷失的世界,Something has survived.,3.Gladiator,角斗士,A hero will rise.,4.Entrapment,偷天陷阱,The trap is set.,5.Tomb Raider 2,古墓丽影,2,The lady returns.,6.Lost in Translation,迷失东京,Everyone wants to be found.,7.Terminator 3,终结者,3 Rise of the machines.,8.Hannibal,汉尼巴尔,Break the silence.,9.Final Fantasy,最终幻想,Truth in every dream.,10.Charlies Angels,霹雳娇娃,Get some action.,6.Lost in Translation,迷失东京,Everyone wants to be found.,7.Terminator 3,终结者,3,Rise of the machines.,8.Hannibal,汉尼巴尔,Break the silence.,9.Final Fantasy,最终幻想,Truth in every dream.,10.Charlies Angels,霹雳娇娃,Get some action.,11.Jeepers Creepers,惊心食人族,Whats eating you?,12.Moulin Rouge,红磨坊,Truth.Beauty.Freedom.Love.,13.The Four Feathers,四根羽毛,Freedom.Country.Honor.Passion.,14.1-Spy,金牌间谍,Attitude meets Espionage.,15.Ice Age,冰河世纪,Ice Age is coming.,16.Reign of Fire,火龙帝国,Fight fire with fire.,17.Showtime,作秀时刻,Lights.Camera.Aggravation.,18.Simone,西蒙尼,A star is created.,19.Spirit,小马王,Leader.Hero.Legend.,20.The Time Machine,时光机器,Where would you go?,The more I see of the internet,the more enthusiastic I am.Were living through a period of dynamic change.America is ahead just now,with over 50 percent of the,populaton,online;Britain is next,the Scandinavia and Japan,with the rest of Europe lagging surprisingly behind.But it wont be long before everyone catches,up.especially,in,the third world,the internet will be a liberating force that will power democracy and economic growth.,我对互联网了解得越多，就对它越着迷。我们正经历着一个生机勃勃，千变万化的时代。美国处于领先地位，上网人数超过,50%,；英国其次，然后是斯堪的那维亚和日本，而欧洲的其他国家都出乎意料地落在后面。但用不了多久大家都会迎头赶上。尤其是在第三世界国家，互联网将成为促进民主事业和经济发展的解放力量。,