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单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1 advertising,Welcome to the unit,Whats this?,Its an advertisement.,Advertisements are good,way to,sell,products or services.They are also a good way to,make people aware of,the needs of others and dangers around them.,Look at the following pictures,then discuss the questions.,Project hope,1 How do you feel when you see the child in the big eye?,2 What would you like to do for the child after seeing thus advertisement?,3 From this poster,what do you think the purpose of Project Hope?,This poster,is intended to,make people,aware of,the importance of Project Hope.,It makes people realize that there are still a lot of children,dropping out of school,for economic reasons.,It,calls upon,people to do something to help children in poor areas.,Special discount on learning software,1 If you intended to buy some cheap learning software,would this advertisement help you?,2 Would you like buy this learning software?Why or why not?,OxLin,Airlines,I love to fly with,Oxlin,Airlines.,1 What does the advertisement try to sell,a product or service?,2 Would you like to fly with,Oxlin,Airlines?Why or why not?,Look at the fourth picture on the book.What problem is the poster trying to,highlight,?What do you think Earth Day is about?,Earth Day,is on,March 21.,Today 169 countries and regions take part in activities associated with the day.Earth Day has become an international festival for world peace and conservation of the environment.,Please look at the fifth picture on the book.,Poster of the anti-drugs campaign,From the poster,do you think drugs are harmful?,If someone takes drugs,what could happen to him or her?,Shine that lasts for days!,Soft shine shampoo,1 What kind of people do you think will pay attention this advertisement.,2 Do you think this advertisement will successfully,persuade people to buy,this shampoo?Why?,Lets look at other advertisements together.,Questions,1,Which advertisements make you want to buy a product or service?Why?,2,Which advertisements make you think about problems in society or about people who need help?Why?,3,Do you believe that advertisements tell the complete truth?Why or why not?,Summary and homework,Advertisements are important in our lives.,There are two kinds of advertisements:,commercial advertisements,public service advertisements,.,After class,please find some information of the advertisements,.,
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