unit-1-(slogan-writing)市公开课一等奖省赛课微课金奖课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,A brief introduction of,practical English writing,course,1/22,1.Course objective,-to learn how to write different types and genres of practical English writing(eg:public speeches,notices and notes,posters,ads,CV.Business letters,etc),-to practice practical English writing,-to learn to work in group,2/22,2.Course arrangement,-textbook&teachers PowerPoints in class,-activities:questions;discussions;group work;group presentations,-suggestion:think and work actively,3/22,3.Examination,-total score 100,-10%:class attendance,-30%(class performance for question-answering,group presentation and writing tasks),-60%:a close book test at the end of the term(writing tasks),4/22,4.Group division,-to choose your group members(4-5 students for a group),-to choose a group leader,5/22,How to write a slogan?,6/22,Task 1.,look at the following business slogans.Can you guess what products or companies they are for?,7/22,1.Time is what you make of it.,-(Swatch),2.Engineered to move the human spirit.,-(Mercedes-Benz),3.Start Ahead.,-(Rejoice),4.Feast your eyes.,-(Ponds Cucumber Eye Treatment),5.Focus on life.,-(Olympus),8/22,6.Good to the last drop,-（Maxwell coffee）,7.We lead.Others copy,-(Ricoh photocopier),8.Where do you want to go today?,-(Microsoft),9.Poetry in motion,dancing close to me,-(Toyota),10.We integrate,you communicate.,-(Mitsubishi Electric,),11.Right here writing for you,-(Practical English Course),9/22,Task 2:,have a free discussion with your partner about the features of a slogan,You can cover,Functions,Linguistic features(语言特点),Styles.,10/22,Part 3:features of slogans,1)functions,-communicative function,-informative function,-reflective function,-artistic function,11/22,2)syntactic features(句法特点),-simple sentences,Eg;Time is what you make of it.,Impossible is nothing,-imperative sentences(祈使句),Eg:Come to where the flavor is,Just do it.,-interrogative sentences(疑问句),Eg:Where do you want to go today?,Have you driven Ford lately?,12/22,-ellipsis sentences(省略句),Eg:more than a timepiece.A masterpiece,Shaped by the wind;born for the road,-disjunctive sentence(分离句),Eg:My best choice.For Marriott,The taste lasts!Forever,13/22,3)phonological features(语音特点),-alliteration(头韵),Eg:sea,sun,sand,seclusion.And Spain,Hi-Fi,high-fun,high-fashion,only for Sony,-rhyme(尾韵),Eg:Talk global,play local,Go for the sun and fun,14/22,4)rhetorical features(修辞特点),-metaphor(暗喻,),Eg:Pick an Ace for Toshiba,Your home in the air,-Parody(仿似),Eg:Not all cars are created equal,Where there is a way,there is a Toyota.,-pun(双关),Eg:We lead.Others Copy,Start Ahead.,Spoil yourself not your figure,15/22,-personalization(拟人),Eg:Whenever it hurts,well heal it.,Hold me,touch me,talk to me.It speaks you language.,-hyperbole(夸大,),Eg:In this world,there is one thing we cant bind together,a broken heart,endless time&space.Unchanged beauty,16/22,Writing Task 1:,the following are interesting advertisements illustrations,first guess what products they are.,Then,work in your group and write slogans for each other.,Please refer to what we learned about slogan writing,17/22,18/22,19/22,20/22,21/22,Task 2:,all of the group members work together to work out,a group slogan,by using the skills we just learned;,explain and present it to us next class,22/22,