lipstick effect 口红效应.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,First,is that goods should have practical value and additional meaning,Second,the goods should have a low price,Third,the businessman should make full use of situation to guide consumers and stimulate consumption desire,.,How to apply lipstick effect,Lipstick effect,Can,be applied,in,many industries,An,Example,Of,Sport,industry,use“Lipstick Effect”,promoting,Sports Industry.,Research studies showed that during the financial crisis sweeping the globe，,many companies,and factories have been closed down,when the,sports industry does notdecrease but increase,，,sports goods,production,continue to benefit,called lipstick effect.,So how the businessman,many,not reduced，and,this is the economics phenomenon,phenomenon,in,the development of,1.Take market and expand the scale,2.Pay attention to the propaganda and sets up the brand,3.Sponsor events and Snap the brand,How to Use“Lipstick Effect”Phenomenon,in Promoting the development of Sports Industry,