桦舍文化刊物精准沟通目标客层读者轮廓.ppt

按一下以編輯母片標題樣式,按一下以編輯母片,第二層,第三層,第四層,第五層,*,康是美情報誌,COSMED Magazine,COSMED magazine provides the most practical information and trends to suit different types of consumer needs,so that each reader can improve his or her health and beauty!,康是美情報誌依照不同需求，提供最實用的情報與趨勢，帶給每一個讀者的健康與美麗！,樺舍文化刊物 精準溝通目標客層,讀者輪廓,Readership Demographics,男女比,Gender,(,Men,),(,Women,),讀者輪廓,Readership Demographics,樺舍文化刊物 精準溝通目標客層,年齡,Age Distribution,(Below 18 years),(24-28 years),(29-35 years),(Above 35 years),(19-23 years),讀者輪廓,Readership Demographics,教育程度,Education level,樺舍文化刊物 精準溝通目標客層,(University),(Secondary),(Less than Secondary),(Graduate and above),職業類別,Occupation,樺舍文化刊物 精準溝通目標客層,讀者輪廓,Readership Demographics,(Students),(Financial/Insurance),(Information),(Medical/Food/,Manufacturing),(Media/Publishing),(Management/Consulting),(Education/culture),(Research),(Law-Ralated),(other),深入溝通,In-Depth Communication,一般商品曝光管道限於篇幅或預算，通常僅能做形象曝光，而缺少溝通商品資訊的,功能，康是美情報誌以內文的方式可與讀者做深入商品溝通。,Because normal product exposure channels are limited by size or budget,they are able to,convey an image of the product to desired audiences,but are unable to present readers,with detailed product information.Because COSMED magazine also includes features,articles,we are able to communicate with readers in-depth regarding products.,通路結合,Integration with Distribution Channels,康是美是專門的女性藥妝通路，康是美情報誌則是針對女性需求而企劃的雜誌，以購,買雜誌的讀者與門市消費者的輪廓極度吻合，使得廣告效益更容易管化為消費動機。,COSMED is a specialty drug and cosmetic retail store for women,and the magazine itself,is tailored to address womens needs.Thus there is a great deal of overlap between those,who buy the magazine and COSMED customers,and advertisements often directly lead,for future purchases.,刊物優勢,Publication Strengths,樺舍文化刊物 精準溝通目標客層,訴求精準,Clear Editorial Focus,康是美情報誌是針對女性需求，提供商品訊息與專題企劃的綜合性女性雜誌，企劃,方向以美容保養為主軸，流行資訊為輔。,COSMED magazine provides product news and features articles geared specifically to,suit womens needs and interests.The primary editorial focus of the magazine is health&,beauty care,and the secondary,fashion.,廣告配合,Ad Coordination,為客戶量身定做廣告專案，可特別針對客戶需求，企劃出突顯商品特質與切合商品,形象的廣告提案。,We can plan advertising campaigns based on each clients specific needs in order to bring,out the special qualities of each product as well as create a unique product image.,刊物優勢,Publication Strengths,樺舍文化刊物 精準溝通目標客層,刊物優勢,樺舍文化刊物 精準溝通目標客層,發行配置,Release Disposition,康是美情報誌,發行時間,季刊,(4,、,7,、,9,、,12,月之,1,號出刊,),尺寸,23*28.5 cm,印刷,彩色印刷,印量,120,000,本,頁數,132,頁,(,含廣告頁,),封面用紙,150,磅 琉璃特銅,內頁用紙,80,磅 特銅,裝訂方式,左翻，膠裝，收縮膜,通路,全台康是美門市、,7-ELEVEN,門市,刊物優勢,樺舍文化刊物 精準溝通目標客層,廣告價目,Advertisement,Prices,版面,Location Set,定價,Price,尺寸,Ad Size,封面裡,Inside Front Cover,$160,000,23 28.5cm,封面對頁,Opp.to Inside Front Cover,$160,000,23 28.5cm,第一特跨頁,First Two-Page Spread,$280,000,46 28.5cm,第二特跨頁,Second Two-Page Spread,$260,000,46 28.5cm,第三特跨頁,Third Two-Page Spread,$240,000,46 28.5cm,目錄對頁,Opposite Contents Page,$140,000,23 28.5cm,封底,Back Cover,$200,000,23 28.5cm,封底裡,Inside Back Cover,$120,000,23 28.5cm,內全頁,Inner Page(Whole Page),$100,000,23 28.5cm,中跨頁,Centerfold,$220,000,46 28.5cm,一般跨頁,Two-Page Spread,$180,000,46 28.5cm,廣告稿印刷特別色需於簽約前先另行估價,特殊製作物另行估價,截稿時間，除非有不可抗拒理由，廣告主或廣告代理商不得任意取消任何廣告。,Advertisements which require special colors or special production techniques may require,additional fees;we ask that clients bring up these issues before signing a contract.,Advertisements buyers and ad agencies should not cancel ads after the submission deadline except,for unavoidable reasons.,