Unit-7-Cultures.ppt

Unit,7,Cultures,Share our similarities,celebrate our differences.,Starting up,Vocabulary,Idioms,Listening,Cultural awareness,Reading,Cultural advice,Language review,Advice,obligation and necessity,Skills,Social English,CASE STUDY,Visitors from China,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 7 Cultures,What do you miss most about your own country or culture when you go abroad?,A,B,Why is cultural awareness important for businesspeople?Give examples.,What is culture?Choose the four factors which you think are the most important in creating a culture.Give your reasons.,climate language historical events,institutions arts social customs&traditions,ideas&beliefs religion ceremonies&festivals,cuisine geography architecture,Do you think cultures are becoming more alike?Is this a good thing or a bad thing?Give reasons for your answers.Think about:,C,improved communications,global business,cheap foreign travel,trading groups(such as the EU,ASEAN),D,How important are the following things when doing business in China and other countries?Are they:a)important b)not important or c)best avoided?,exchanging business cards being formal or informal,shaking hands punctuality,kissing humor,socializing with contacts giving presents,small talk before meetings being direct(saying,exactly what you think),accepting interruption using first names,Listen to the first part of an interview&complete the list of the issues.,A,Issues covered by the training course,.awareness,Practical issues of.and.overseas,Dealing with.,Schooling;.care;international security,How to negotiate.,Communication,telephone e-mail the.,Presentation skills,the words you use,the.you use,how to deal with.and answers,managing your.,Cultural,living,working,culture shock,health,contracts,written words,colors,questions,audience,B,Listen to the second part of the interview.Which three personality traits does Jeff consider to be important?,adaptability,to listen carefully&a positive attitude,C,Listen to the third part of the interview.Which two cultural aspects does Jeff mention and what does he say about them?,Entertaining Gift-giving Hierarchy,Time Greetings Dress,Which country would you like to visit on business?What would you like to know about the culture of this country before visiting?Think of some questions to ask.Use the topics listed above to help you.Add some others of your own.,Group discussion,A,Choose the most appropriate word in the box to complete the idioms in the sentences below.,eye eye foot water water fire ice end,1 I was,thrown in at the deep,.when my,company sent me to run the German office.I was,only given two days notice to prepare.,2 We,dont see eye to,.about relocating,our factory.The Finance Director wants to move,production to the Far East,but I want it to remain,in Spain.,3 I,got into hot,.with my boss for wearing,casual clothes to the meeting with our Milanese,customers.,4 Small talk is one way to,break the,.when,meeting someone for the first time.,end,eye,water,ice,大家应该也有点累了，稍作休息,大家有疑问的，可以询问和交流,5 I really,put my,.,in it,when I met our,Japanese partner.Because I was nervous,I said,Who are you?rather than How are you?,6 I,get on like a house on,.with our Polish,agent;we like the same things and have the same,sense of humor.,7 When I visited China for the first time I was,like a,fish out of,.Everything was so different,and I couldnt read any of the signs!,8 My first meeting with our overseas clients was,a,real,.,-opener,.I had not seen that style of,negotiation before.,foot,fire,water,eye,C,Consider the context of each idiom in Exercise A and write down those which have:,a)a positive meaning.,b)a negative meaning.,.,4 6 8,1,2 3 5 7,D,Match the idioms in Exercise A to the correct meanings a)to h).,a),given a difficult job to do without preparation.,b),quickly have a friendly relationship with someone.,c),feel uncomfortable in an unfamiliar situation.,d),say or do something without thinking carefully,so that,you embarrass or upset someone.,e),to disagree with someone.,f),an experience where you learn something surprising,or something you did not know before.,g),make someone you have just met less nervous and,more willing to talk.,h),to get into trouble.,1,6,7,5,2,8,4,3,Group discussion,1 What tips do you have for,breaking the ice,at,meetings with new clients?,2 Talk about a place you have visited which was,a real eye-opener,.,3 Describe a situation when you,put your foot in it.,b),felt like a fish out of water.,c),got into hot water.,d),were thrown in at the deep end.,A,Work in pairs.,Student A:read the articles A and B on page 57.,Student B:read the articles C and D on pages 142,and 146.,Then choose the two most interesting points about each country and tell your partner.,B,Read your articles again and answer as many of the following questions as you can.,In which country or countries:,1,do people talk in a lively way?.,2,do people ask questions about your personal life?,.,3,does the host invite you to comment on a previous,conversation?.,4,do the hosts like to hear praise about their country?.,5,do people like gifts with your company logo?.,6,is it important to give a more expensive gift to the most,senior person?.,7,does your host open your gift immediately?.,8,is it a mistake to offer an expensive gift?.,9,is it bad manners to refuse an invitation to a meal?.,10,is it rude to refuse to sing when asked?.,11,is it important to be punctual for lunch or dinner?.,12,is it important not to offer food with your left hand?.,Italy,Brazil,South Korea,Brazil,UAE,Italy,S Korea,S Korea,UAE,Brazil,Italy,S Korea,Brazil,UAE,D,What advice would you give a business visitor to your country?,Give a short presentation.You could mention conversation,gifts,entertainment,appointments and business dress.,1 Advice,We can use,should,and,shouldnt,to give or ask for,advice.,You should learn a song to sing before going to Korea.,For strong advice we can use,must,or,mustnt.,You mustnt refuse an invitation to dinner in Italy.It may,cause offence.,2 Obligation/Necessity,We often use,must,when the obligation comes from the,person speaking or writing.,We must buy a gift for our visitor.,We use,mustnt,to say something is prohibited or is not,allowed.,You mustnt use a mobile phone in an aeroplane,.,We often use,have to,to show that the obligation comes from,another person or institution,not the speaker.,You have to get a visa to enter the country.,(This is the law.),3 Lack of obligation/Lack of necessity,dont have to,and,mustnt,are very different:,dont have to=,it is not necessary,A,Choose the most appropriate verb.There are some situations where both verbs are possible.Can you say why?,1 Visitors,must,/,should,carry an identity card at all times,when traveling.,2 Passengers,mustnt,/,dont have to,smoke anywhere on the,aircraft.,3 All personnel,should,/,must,wear their badge while in the,building.,4 The visitors,dont have to,/,mustnt,enter the radioactive,zone unless authorized.,5 I think you,should,/,must,learn how to negotiate in Chinese.,It would be a good skill if you had the time to learn it!,6 My boss,doesnt have to,/,shouldnt,travel so much he is,looking ill.,7 When going to a new country to do business,you,should,/,must,do some research on the etiquette and taboos of the,host country.,8 Monday is a public holiday.I,mustnt,/,dont have to,work.,B,Read these notes on US business protocol.How does each piece of advice compare with the situation in China?,US business protocol,Timing,You must arrive at business meetings on time.,Only a 15-minute delay because of traffic problems,is allowed.,Greetings and polite conversation,You must shake hands during introductions.,You dont have to make a lot of small talk.,Americans like to get down to business quickly.,You mustnt ask about a businesswomans marital,status.It is considered rude.,Business cards,You dont have to exchange business cards,unless there is a reason to get in contact later.,Smoking,You mustnt smoke in many public spaces.Most,businesses,cabs and many restaurants,nowadays have a no-smoking policy.,Gift-giving,Business gifts shouldnt be given until after the,business negotiations are over.,You mustnt give an expensive business gift.It,may cause embarrassment.,Entertaining at home,You should write a short thank you note to your,host and hostess if you are entertained at their,home.You dont have to give a gift but flowers or,wine are appreciated.,A,Listen to the conversation between two people who have recently met.What is wrong?How can it be improved?,Sample answer,A:So where did you go for your summer holiday?,B:Italy.,A:Did you have a good time?,B:Yes,it was great!,A:Which part of Italy did you go to?,B:We rented a villa in Tuscany.,A:I went to Pisa really enjoyed it.What did you think of it?,B:I thought it was wonderful the Leaning Tower,but,there isnt just the Tower all the buildings around the,Tower are so beautiful.,A:Yes,its a marvelous place we want to go back to Italy,next year.So,hows it going at work?,B:Were really busy.,A:Thats really good,isnt it?,B:Yes,its better that way!,B,In what business situations would you use the words and expressions below?Discuss your ideas with a partner.,Congratulations!I dont mind.Im afraid.,Cheers!Excuse me.Please.,Make yourself at home.Sorry.Could you.?,Help yourself.Its on me.That sounds good.,C,1 You dont hear someones name when you are,introduced to them.,2 You have to refuse an invitation to dinner with a,supplier.,3 You are offered food you hate.,4 You want to end a conversation in a diplomatic way.,5 You have to greet a visitor.,6 You have to introduce two people to each other.,7 You offer to pay for a meal.,8 You have to propose a toast.,9 Your colleague has been made redundant.,10You arrive half an hour late for a meeting.,What would you say in the following situations?,Choose the best answer from a)to j)for each of the questions 1 to 10.,E,1 Is this your first visit to,the Far East?,2 Oh really.What do you do?,3 How long have you,been there?,4 Have you been to Hong,Kong before?,5 Business or pleasure?,6 How long have you,been here?,7 How long are you,staying?,8 Where are you staying?,9 Whats the food like?,10 So,what do you think,of Hong Kong?,a)At the Peninsula Hotel.,b)Nearly ten years.,c)No,I come here quite often.,d)No.This is my first trip.,e)Im the Marketing Director for,a small importexport company.,f)Business,Im afraid.,g)Till tomorrow night.,h)A week.,i)I really like it.Theres so much,to do.,j)Its very good,but eating in the,Peninsula can be quite,expensive.,G,In your opinion,which of these items of advice for a successful conversation are useful and which are not?,1 Listen carefully,2 Give only yes or no answers,3 Interrupt a lot,4 Be polite,5 Ask questions,6 Stay silent,7 Keep eye contact,8 Be friendly,Some important business contacts from a Chinese manufacturing company are coming to visit a subsidiary of a US toy retailer.Work on a program for their visit that will promote relations between the two companies.,Background,Toyworld,Seattle,USA,Subsidiaries in over 30 countries,Suppliers all over the world,Welcome two visitors from a toy manufacturing firm in Guangdong,China,Get to know Toyworlds management better,Possibly set up a joint venture,Background,Draft program,Mr.Lee Chung,head of the toy firm,Mr.John Wong,export manager,Mon.20 June Thurs.23 June,-A meeting to discuss business plans,-Meetings&activities with the staff to,give them an understanding of the,company,-Social&cultural activities,Let them leave with an excellent impression of the company and the way we treat foreign visitors,Catherine Engs Talk,Relationships,Consider your visitors to be important people.Developing a personal relationship&having a good social program is more important than a business meeting.Pay attention to what senior people say.,Language,Try to learn a few words in Chinese.Use someone in the company who speaks Chinese to win their trust.,Gift-giving,Chinese people often refuse a gift several times before finally accepting.Dont offer too expensive gifts.Give similar gifts to people of equal importance.Wrap gifts in red paper.Chinese like famous brands.,Being punctual&sincere,You are members of the planning committee for Mr.Chungs visit.Read the documents.Then,plan a draft program in small groups.After that,compare your ideas with the rest of the class and produce the final program.,Task,Speaking,As Marketing Director at Toyworld,send an e-mail to Mr.,Chung with details of the program for his visit.The tone of the e-mail should be friendly and show that you and,your colleagues are looking forward to meeting him soon.,Writing,