商务听说第三册全套电子整本书电子教案教学教程整套课件.ppt

,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 1,On the Trade Fair,Aims,To listen and understand the operation of trade fair,To practice listening for specific information about trade fair,To practice listening for general ideas,Aims,Contents,Part I.Warm-Up,Part II Preparations for Trade Fairs,Part III Performance on Trade Fairs,Part IV Assessment after Trade Fairs,Contents,A trade fair is an exhibition organized so that companies in a specific industry can showcase and demonstrate their new products and services.Trade fairs often involve a considerable marketing investment by participating companies.Generally speaking,trade fairs are not open to the public and can only be attended by company representatives and members of the press.,Situation,Part I.Warm-Up,Task 1:Work with your partner and discuss the following questions.,1.Generally,trade fair,or trade show,is divided into Public or Trade Only.Do you know the difference between these two kinds of trade fairs?,2.Have you ever participate in some trade fairs?Can you name some?,Reference:,1,2,Trade shows can be categorized into three major groups;industry trade shows,consumer trade shows and trade shows that cater to both industries and consumers.Trade shows are also known as Expos.Industry trade shows are usually closed to the public,and consumer trade shows are organized to provide consumers with an opportunity to purchase goods and services.Industry and consumer trade show vendors typically occupy one or more 10-by-10 portioned spaces called exhibit booths.,Open-ended.,Word Bank,Task 2 KEYS,delegates,forum,educational programs,digital health,annually,showcased,Accessories,Lifestyle Electronics,Directions:Listen to the passage about CES and fill in the blanks with,the words and phrases you hear.,Task 3,Directions:There are many famous fairs or exhibitions,held worldwide every year.Look at the names of,several famous fairs or exhibitions and,match them with the corresponding exhibits.,Part II Preparations for Trade Fairs,Task 1 KEYS,1.The accident in power supply caused the difficulty for Monica to contact Mark.（True）,2.The Publication Exhibition will last 4 days.（False）,3.If Mark pays for the deposit after 1st September,Monica cannot guarantee Mark will get the booth he wants.（False）,4.Mark can pay for the deposit by cheque or money transfer.（False）,5.Mark has to pay the full amount before the 14th February.（True）,Directions:Listen to a dialogue between Mark and Monica about,participating in an exhibition.Does the following statements,are True or False.,Task 2 KEYS,Cost of,floor space,:from$130 to$200 per square metre.,Reservations to be made,in writing,by September,Reservation deposit:45%of total payable by,cheque,Will send,floor plan,Full amount to be paid one month before exhibition.,Otherwise space not,guaranteed,Directions:Listen to the dialogue again and look at Marks,notes and decide what type of information you need for each,gap.And then,complete Marks notes below.,Task 3 KEYS,Directions:Work with your partner and list all the sentences you may,use to talk about reserving an exhibition booth.And brainstorm,whether there are other preparations which should be done,before the trade fair.,Reference:,1,.You sent me an email/called me the other day asking about.I thought Id just ring you to give you the information.,2.Floor space at the exhibition,which runs from.To,costs between and a square metre,depending on where your stand is situated.,3.You have to reserve your space in writing by.,4.You should pay of the total amount as the deposit.,5.We work on a first-come-first-serve basis for space booking.,6.The deadline for paying the rest part is.before the exhibition starts.,Part III Performance on Trade Fairs,The International CES(or simply CES,acronym of Consumer Electronics Show)is a major technology-related trade show held each January in the Las Vegas Convention Center,Las Vegas,Nevada,United States.Not open to the public,the Consumer Electronics Association-sponsored show typically hosts previews of products and new product announcements.CES rose to prominence after COMDEX was canceled.,Background Information,Part III Performance on Trade Fairs,Task 1 KEYS,Directions:You will hear a conversation happening in the CES,between Mr.Arnaud and Miss Hamilton.Choose Right,Wrong or,Doesnt say for each of the following sentences.,1.Miss Hamilton is looking for some company which can provide some office software under their particular requirements.(B),2.The company that Mr.Arnaud works for is a computer provider.(A),3.High quality products and service are the main reasons which distinguish Mr.Arnauds company from its competitors.(B),4.There are more than 70 computer companies participating in the trade fair,but Mr.Arnauds company is the only one that provides customerized computers.(C),5.The company Mr.Arnaud works for also provides software and networking service.(A),Task 2 KEYS,Directions:Listen to another conversation in CES between,Mr.Kroc and Mrs.Olaya.Answer the following questions,according to what you hear.,1.Which of the following is not the selling point of the mobile?(D),Dual-core processor.,8-million-pixel camera,State-of-the-art WIFI function.,Price.,2.What is the unit price,if Mrs.Olaya places a large order?(C),$350.,$332.5.,$325.5,$308,Task 2 KEYS,3.What is the length of warranty?(B),Half a year.,A year.,Two years.,Not mentioned.,4.What can we infer from the dialogue?(C),This new model is beautiful designed,but not durable.,Mrs.Olaya will place a large order to Mr.Kroc.,Mrs.Olaya cannot make decisions by herself.,The price of this mobile is higher than that of the similar products.,Directions:Listen to another conversation in CES between,Mr.Kroc and Mrs.Olaya.Answer the following questions,according to what you hear.,Task 2 KEYS,Directions:Listen to another conversation in CES between,Mr.Kroc and Mrs.Olaya.Answer the following questions,according to what you hear.,5.Which of the following sentences is true?(A),Users can install electronic dictionary into the mobile.,Mrs.Olaya is the purchasing manager in a large mobile retailer.,The price on the leaflet is the final price.,D.The WIFI function of this model is much better than that of the previous one.,Task 3 KEYS,Directions:Have you ever thought how to increase the attraction of,the booth in the trade fair?Brainstorm with your partners about,the positive effects of the following methods.,Reference:,Attending trade shows,fairs and other events may increase your sales and enlighten individuals about your products and services.Despite rows of exhibition stands,you can make yours stand out to attract potential customers.,Participate in events where you may find a customer base.View the layout map and request preferred placement in a heavily trafficked area near other exhibits.,Advertise your exhibition participation by placing ads in local papers,town newsletters and radio,if its affordable.,Place promotional objects on a table at the front of your exhibition.Put colorful,eye-catching toys and objects-such as pens and key rings with your business name,logo,website and phone number-on the table as handouts for potential customers.,Use greeters to attract the attention of passersby.Hire a celebrity,if your budget allows.Greeters can drive individuals to your exhibition who wouldnt normally stop by.,Present your products for sale on tables,shelves and hanging bars.Allow potential customers to handle your goods to get an idea of each products quality.,Part IV Assessment after Trade Fairs,Task 1 KEYS,Directions:Listen to a passage about how to how to increase the,effectiveness of trade shows and answer the following questions.,What is the main purpose of the company participating in a trade show?,Showcasing their latest products and services and staying current on competitors.,2.If you want to enforce your brand,what should you print on your publicity materials?,Print your logo on the informational printed pieces,3.If you want the potential customers to buy your product on the trade fair,what should you to attract them?,Offering a prize,or a special discount only available to trade show guests,Task 2 KEYS,Directions:Listen to a passage again and fill in the blanks,according to what you hear.,Design a space that is welcoming.Use brightly colored fabric,backgrounds,to draw attention to your booth.,Print brochures or fliers about your business.Use your logo on the,informational printed pieces,to enforce branding.,Use prizes to lure potential customers in.Offering a,prize,or a,special discount,only available to trade show guests,may increase sales.,Write a,press release,.Notify the public that the business will be attending the trade show.,Task 2 KEYS,Directions:Listen to a passage again and fill in the blanks,according to what you hear.,Bring your latest product with you.Allow guests to see,firsthand,why it is better than the competitors.,Write and,execute a survey,before and after the event to measure the effectiveness.Note changes to make for next year,and note what increased sales.,Task 3 KEYS,Brainstorm:List the key elements which determine whether the,performance during the trade fair is successful or not.,Reference:,Once you return from a trade show it is important to measure the success of the trade show.This information can be used to report to management the effectiveness of the show and to improve exhibit performance for future shows.Success can be measured by the return on objectives set,and also by the return on investment.Here are some aspects you could use to assess your performance:,Promote your company capabilities/awareness,Introduce new products,Sales leads from new prospects,Sales leads from present customers,Enter new markets,Generate immediate sales orders,Public relations,Part I,Part II,Part III,Part IV,Warm-Up,Preparations for Trade Fairs,Performance on Trade Fairs,Assessment after Trade Fairs,Summary,Thank You!,Unit 2,Marketing,Aims,To listen and understand significance of marketing environment;,To practice listening for specific information about marketing mix;,To practice listening for general ideas.,Aims,Contents,Part I.Warm-Up,Part II Promotional campaign,Part III Marketing Mix&Management,Part IV Marketing Strategy,Contents,Marketing involves finding out what your customers want and supplying it to them at a profit.Marketing is how you define your product,promote your product,distribute your products,and maintain a relationship with your customers.To be an effective marketer,one has to know about marketing environment,marketing mix as well as marketing strategy.,Situation,Part I.Warm-Up,Task 1:Directions:Work with your partner and discuss the following questions:,1.Generally,the marketing environment includes demographic environment,economic environment,natural environment,technological environment,political&legal environment and social&cultural environment.Do you know what elements demographic environment include?,2.Why is it important to study elements of demographic environment?,Reference:,1,2,Demographic environment includes variables of a population,such as age,sex,education level,income level,marital status,occupation,religion,birth rate,death rate,average size of a family,average age at marriage.,2,Knowing the demographic environment means knowing the customers,which is essential to marketers.It is the prerequisite for marketing segmentation.,Word Bank,Task 2,Directions:Listen to a marketing manager explaining demographic marketing environment to a young intern.As you listen,complete the following notes using information from the recording.,Task 2 KEYS,Task 3,Directions:,Discuss with your partner about the,significance of studying other elements of marketing environments.,Part II,Promotional campaign,Task 1 KEYS,Directions:,Two employees from Marketing Department are talking about the promotional campaign plan.They decided to use a variety of media for full coverage.Look at the following pictures while you listen and tick those media that are used according to what you hear.Then write down the means of the promotional campaign.,Task 2 KEYS,Directions,Listen to the dialogue again and answer the,following questions.,Task 3,Directions:,Choose two of the following types of,advertising media and compare their advantages and disadvantages.,Newspaper,TV,Magazine,Web,Reference for the teacher,Part III,Marketing Mix&Management,Task 1 KEYS,Task 2 KEYS,Part IV,Marketing Strategy,Task 1,Direction:,Before listening to the tape,think of the following,questions first.,1.Where do you go shopping mostly?Do you buy your daily necessities online?If yes,talk about your shopping experience.,2.What do you think of the prospect of retailers operating off-line?,The answer to the questions in this task is open-ended.,Task 2 KEYS,Directions:,Listen to the news about Online Retailer Launches,Fruit Business and fill in the blanks with missing words,.,Task 3 KEY,Part I,Part II,Part III,Part IV,Warm-Up,Promotional Campaign,Marketing Mix&Management,Marketing Strategy,Summary,Thank You!,Unit 3,E-Commerce,To practice listening for specific information about E-commerce,Aims,To listen and understand what is E-commerce,To listen and understand different types of E-commerce;,To practice listening for general ideas,Aims,To practice listening for general ideas,Contents,Part I.Warm-Up,Part II Types of E-commerce,Part III Creating an Online Store,Part IV Advantage and Disadvantage of E-commerce,Contents,With the growth of the Internet community and the limitless possibilities the Internet gives to the single user,it didnt take long before someone realized that the World Wide Web is a really good place for the commercial entrepreneur.So,very quickly the online market was born,offering almost all kinds of goods to be purchased and delivered to your door.This new online sensation was called electronic commerce,or ecommerce.,Situation,Part I.Warm-Up,1.In your opinion,what is E-commerce?,2.Can you give some examples to explain that?What can you do with E-commerce?,Task 1:Directions:Work with your partner and discuss the following questions:,Task 1,Keys,1,Broadly speaking,electronic commerce is the production,advertising,sale and distribution of products via telecommunications networks.,e.g.Amazon,360buy,Taobao,Task 1,Keys,2,Buy and sell nearly all kinds of product,book tickets,find jobs,reserve rooms,etc.,Word Ban