Unit-Four市公开课一等奖省赛课微课金奖课件.pptx

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,*,Unit Four,1/32,Hotels Groups Around the World,Introduction Part 1,2/32,Accor,Accor,is a large French multinational corporation,operating in nearly 100 countries.Accor is the European leader in hotels(Accor Hospitality)and a global leader in corporate services(Accor Services).,Accor Hospitality,the Accor hotels branch,has more than 4,000 hotels worldwide.It starts from the most luxurious hotels to the most economic lodging solution.,3/32,Best Western,Best Western International,Inc,claims to be the worlds largest hotel chain,with over 4,000 hotels in nearly 80 countries.The Phoenix-based chain operates more than 2,000 hotels in North America alone.Since year Best Western International created an upscale brand for some properties located in Europe and Asia:Best Western Premier.,4/32,Unlike other chains,which are often a mix of company-owned and franchised units,each Best Western hotel is an independently owned and operated franchise.Best Western does not offer franchises in the traditional sense(where both franchisee and franchisor are operating for-profit),however.Rather,Best Western operates as a,nonprofit,membership association,with each franchisee acting and voting as a member of the association.,5/32,Cendant,Early in,Cendant acquired the trademark rights to the Ramada brand in the United States,where there were 819 franchised properties.It also acquired the Canadian rights.,On September 15,Cendant purchased the Ramada International Hotels&Resorts unit from Marriott International.At the time,this was primarily a franchised brand of 204 hotels operating in 26 countries and territories.,6/32,Hilton Hotels Corporation,Hilton Hotels Corporation,a subsidiary of the Blackstone Group,is a global hospitality company.As of January Hilton brands encompass 3,200 hotels with 545,000 rooms in 77 countries.,7/32,The company owns,manages or franchises a portfolio of brands,including Hilton Hotels,Conrad Hotels,Doubletree,Embassy Suites Hotels,Hampton Inn,Hampton Inn&Suites,Hilton Garden Inn,Hilton Grand Vacations Company,Homewood Suites by Hilton,Home2 Suites by Hilton and The Waldorf=Astoria Collection.,It was founded by Conrad Hilton in Cisco,Texas and has been headquartered in Beverly Hills,California since 1969.The company will move to Fairfax County,Virginia in.,8/32,Hyatt,Hyatt,is an international brand of hotels within the Global Hyatt Corporation that operates numerous properties.,In 1969,Hyatt opened its first hotel overseas,the Hyatt Regency Hong Kong(which closed at the end of and was demolished,the new one will open in).In 1980,the Grand Hyatt and Park Hyatt brands were introduced.Hyatt has become known for its resorts after the opening of Hyatt Regency Maui in 1980.Today Hyatt has over 340 hotels worldwide.,9/32,Kempinski,Kempinski,is a hotel group founded in 1897.Kempinski Hotels,the trading name for Kempinski Aktiengesellschaft,is an independent German delisted AG,which is involved in a number of hotel and hospitality related businesses,including conference,catering and hotel supplies.,Kempinski Hotels now owns and operates an international portfolio of 60 hotels.A further 43 hotels are either under final development or construction in Europe,the Middle East,Africa,Asia,and Latin America.,10/32,Marriott International,Marriott International,Inc.,(NYSE:MAR)is a worldwide operator and franchisor of a range of luxury hotels and related lodging facilities.Marriott currently has 2,300 accommodation properties in North America alone,。,11/32,Its heritage can be traced to founder J.Willard Marriotts experience as a Mormon missionary and later operating a root beer stand.He and his wife,Alice,opened the stand in Washington,D.C.,in 1927.The Key Bridge Marriott in Arlington,Virginia is Marriott Internationals longest operating hotel,and will celebrate its 50th anniversary in.,Today,Marriott International has about 3,150 lodging properties located in the United and 67 other countries and territories.,12/32,Starwood Hotels&Resorts Worldwide,Starwood Hotels&Resorts Worldwide,Inc.,(NYSE:HOT)is a hospitality ownership,management,and franchise organization based in White Plains,New York.One of the worlds largest hotel companies,it owns,operates,franchises and manages hotels,resorts,spas,residences,and vacation ownership properties under its nine owned brands.So far,Starwood Hotels&Resorts Worldwide,Inc.,owned,managed,or franchised 925 properties and as of December 31,the firm employed about 155 000 people.,13/32,法国雅高（,Accor,）：高雅艺术,生活,索菲特：格调细致豪迈、服务精粹超群 索菲特（,Sofitel,）是雅高集团顶级品牌，提供卓尔不群一流服务及最豪华设施，主要位于世界上最主要城市以及观光旅游胜地。,诺富特（,Novotel,）,:,是世界著名商务及休闲酒店品牌。,雅高酒店集团美居品牌（,Mercure,）为一个多层面品牌，从经济型到豪华型涵盖了酒店市场各个消费层次。,14/32,雅高集团其它品牌还有：,诺富特（,Novotel,）是世界著名商务及休闲酒店品牌。,诺富特品牌包含了海滨度假酒店以及休闲高尔夫球场,雅高酒店集团美居品牌（,Mercure,）为一个多层面品牌，从经济型到豪华型涵盖了酒店市场各个消费层次。,宜必思品牌（,ibis,）主要经营理念是让旅客以经济性价位享受国际标准酒店住宿。,15/32,最正确西方（,Best Western,）：,个性港湾,最正确西方国际集团是一间非盈利性会员制企业，最正确西方国际集团是由独立拥有、独立经营组员饭店组成会员联合体，并向组员提供可信任全球品质标准，最好全球品牌效应和饭店行业最低价格以及巨大设计灵活性。,最正确西方主要采取是一个建立战略联盟方式，经过其全球预订系统，把各个组员饭店联合起来，方便适应市场竞争需要和加强同行业间沟通和交流。,16/32,圣达特（,Cendant,）：,多元之道,圣达特饭店集团总部设在美国新泽西州帕萨帕尼，在全球五大洲拥有豪生（,Howard Johnson,）、,速,8,（,Super 8,）、,戴斯（,Days Inn,）、,华美达（,Ramada,）、,旅游住宿饭店（,Travelodge,）、,骑士客栈（,Knights Inn,）、,赢门客栈（,Wingate Inn,）、,美国主人客栈（,AmeriHost Inn,）,等品牌。,17/32,凯悦：芝加哥豪门,凯悦为了更加好统一标识其全球范围内各种不一样类型资产和进行营销管理，集团开创了君悦酒店和柏悦酒店设计思绪。高水平个性化服务、舒适和用户满意是君悦酒店（,Grand Hyatt,）宗旨；而柏悦酒店（,Park Hyatt,）是较小型豪华饭店，是为那些追求个性化服务和欧洲典雅格调散客而设计。,18/32,凯宾斯基：百年贵族,凯宾斯基饭店在全力配置五星级设施之外，更着重于本身经营特色与格调，以独特方式展示本身至尊地位法则，饭店秉承人性化设计与管理宗旨，在各方面把握客人与饭店之间良好沟通。,凯宾斯基经营理念是：满足客人。他们认为：只有员工肯干和能干才能提升对客人服务质量；只有拥有了完美服务，才能吸引客源。,凯宾斯基有五个令人称道第一：第一，是客人第一选择；第二，是员工第一选择；第三，是投资股东第一选择；第四，是供给商第一选择；第五，是小区公众第一选择。,19/32,万豪：豪华帝尊,诠释豪华新境界,JW,万豪酒店（,JW Marriott Hotel&Resorts,）,JW,万豪是首个由全球旅客塑造酒店品牌，,JW,万豪酒店是针对一个新兴消费群，他们希望享受比较含蓄优雅环境、温馨及愉快地酒店服务。,20/32,精益求精,万丽酒店（,Penaissance Hotels&Resorts,）,万丽酒店是万豪国际集团旗下全方位服务酒店品牌，具备高雅时髦、与众不一样格调。其主要特色包含：每家酒店拥有独一无二设计，细致周到“,Savvy Service”,服务精神，以及餐厅融合当地餐饮文化色彩以吸引当地客人。,21/32,喜达屋：品位经典,喜达屋集团收入主要起源于酒店经营，包含：集团本身所拥有饭店经营，集团依照协议向其管理饭店收取管理费以及特许经营费。,最优选址标准是喜达屋饭店一大法宝。选址标准遵照是盯准待进入地域市场根本：该地域是否有大量、连续增加、全方位服务豪华高档饭店需求。企业战略是经过对豪华高档市场进行细分和进行有力规模扩张来实现。,在喜达屋集团中占据着主要位置赌场业，主要是经过,Caesars,品牌来经营此业务。,22/32,集团 下品牌包含：圣,瑞吉斯（,St.Regis,）、,至尊精选（,The Luxury Collection,）、,威斯丁（,Westin,）、,喜来登（,Sheraton,）、,福朋（,Four Points,）,以及,W,饭店（,W Hotels,）,等。不一样品牌是为适应不一样客人需要而提供不一样服务。,23/32,Caribe Hilton Hotel,The,Caribe Hilton Hotel,located in San Juan,Puerto Rico,is one of the best-known hotels in the Caribbean.It was the first facility ever operated by Hilton Hotels outside of the continental United States.,24/32,25/32,Introduction Part 2,Drill on C-E Interpretation,26/32,上海奥特茵中心,上海奥特茵中心,(Shanghai Autoin Center),是一家,装潢华丽,四星级,花园式旅游宾馆,。“中心”,占地面积,30,亩，,集住宿、餐饮、娱乐、健身、商务和会务于一体,。宾馆拥有,88,间豪华套房、,168,间标准客房，以及可,容纳,300,多人,会议厅,。宾馆内设有中西餐厅，全天供给各种,应时美味佳肴,，直至深夜。,27/32,各种娱乐设施一应俱全,：如网球场、保龄球场、游泳池、健身房、台球房、迷你高尔夫球场、卡拉,OK,歌舞厅等。,宾馆提供各种便利服务项目,，其中包含,出租车联络,、机票和火车票预订、外汇兑换、信用卡收费、衣服洗熨、美容美发、桑拿浴、按摩等服务。,28/32,上海奥茵特中心地处沪嘉高速公路,(Shanghai-Jiading Expressway),北出口，毗邻,享受“东方迪士尼”美誉,哥士摩乐园,(Cosmo Island),。上海奥茵特中心,地理位置优越，交通便利,，驱车,20,分钟可达虹桥机场，,30,分钟可至上海火车站，前往,市中心商贸区或举世闻名,外滩,风景区也,一样便利。,29/32,Translation,I have a distinct impression that I am being watched.,He got involved in a heated debate.,I dont know him very well,so its not for me to judge/estimate his abilities.,My nephew is intelligent/bright/clever/smart as well as courteous/polite.,30/32,The landlord demands that rent(must)be paid two weeks in advance.,Advantages from/brought by economic development always outweigh disadvantages.,Dramatic changes have taken place in China during the past/last 20 years./China has dramatically changed during the last 20 years.,The internet caf outside our college/school is filled with people on/at/over weekends.,31/32,Little Carrey doesnt talk much.She prefers to listening to her friends telling jokes.,The meeting is cancelled and you can take your time writing the report now.,32/32,