Unit2TheHarryPotterEconomy.pptx

Unit 2Film IndustryCheckingReviewing(Unit 1)1.廉价的劳动力2.最先进的研究实验室3.二线城市4.谅解备忘录5.incremental changes6.outsourcing upstarts7.substantial spending8.beat global benchmarksPreviewing(Unit 2)9.盗版行为 10.电影制片厂11.一线明星12.优先合作协议13.manuscript14.belle15.blockbuster16.in retrospectCheckingReviewing(Unit 1)1.廉价的劳动力2.最先进的研究实验室3.二线城市4.谅解备忘录5.incremental changes6.outsourcing upstarts7.substantial spending8.beat global benchmarksReviewing(Unit 1)cheap laborcutting-edge research labssecond-tier citiesmemorandum of understanding逐步变化新成立的外包公司巨额开支达到国际标准CheckingPreviewing(Unit 2)9.盗版行为 10.电影制片厂11.一线明星12.优先合作协议13.manuscript14.belle15.blockbuster16.in retrospectPreviewing(Unit 2)piracystudioA-listera first-look deal手稿；原稿美女大片回想Lead-invWhat are universal languages?vWhat ensures the success of a film?vHow many genres of film do you know?Genres of FilmvAction FilmvAnimated FilmvRomantic TragedyvFantasyvComedyvRomantic EpicvDrama/Literary FilmvHorrorvDocumentary动作片动画片浪漫悲剧片神话剧喜剧浪漫史诗剧文艺片恐怖片纪录片Genres of FilmvForrest Gump 阿甘正传vTitanic 泰坦尼克vGone with the Wind 飘vThe Lion King 狮子王vThe Lord of the Ring 指环王vThe 007 Royale Casino 007皇家赌场Text AThe Harry Potter EconomyThe Harry Potter SeriesvHarry Potter and the Philosophers Stone 哈利波特与魔法石The Harry Potter SeriesvHarry Potter and the Chamber of Secrets 哈利波特与密室The Harry Potter SeriesvHarry Potter and the Prisoner of Azkaban 哈利波特与阿兹卡班的囚徒The Harry Potter SeriesvHarry Potter and the Goblet of Fire哈利波特与火焰杯The Harry Potter SeriesvHarry Potter and the Order of the Phoenix 哈利波特与凤凰社The Harry Potter SeriesvHarry Potter and the Half-Blood Prince哈利波特与“混血王子”The Harry Potter SeriesvHarry Potter and the Deathly Hallows 哈利波特与死亡圣器Text AThe Harry Potter Economyeconomyn.wealth from business and industryText AThe Harry Potter EconomyStructure AnalysisStructure AnalysisvParas.1-2A general introduction of the Harry Potter series.vParas.3-16A detailed illustration of how this book series transformed several companies involved.vParas.17The success of Harry Potter is difficult to surpass.Text AThe Harry Potter EconomyDetailed ReadingPart I(Paras.1-2)vWho writes the Harry Potter book series?J.K.Rowling.Part I(Paras.1-2)vWho produces the Harry Potter films?David Heyman.大卫海曼Part I(Paras.1-2)vWhere are the Harry Potter films produced?At Leavesden Studios,north of London.利维斯顿拍摄基地Part I(Paras.1-2)vHow many workers are hired to help make the film settings?At least 800 people.Part I(Paras.1-2)vCan say something about Harry Potter?an orphanHogwarts School of Witchcraft and Wizardry 霍格沃茨魔法学校Lord Voldemort 伏地魔Part II(Paras.3-16)vDo you know the story of Cinderella?a story of greatness overlooked,chance discovery and eventual riches 灰姑娘的故事一开始高贵被忽略，一个偶然的机会被慧眼所识，最终成就了无尽的财富Part II(Paras.3-16)vHow was the first book of Harry Potter series discovered by the publishing house?an employee at Christopher Littles Literary AgencyNigel Newton of Bloomsbury,a London publishing house 奈杰尔牛顿,布鲁姆伯利出版社The first book came out in 1996.Part II(Paras.3-16)vCinderellas transformation from kitchen grunt to belle is both delightful and disruptive.So it has proved for the companies involved with Harry Potter.gruntn.a soldier of low rank 低等兵 AE informal Im just a grunt.I have to follow everybodys orders.我只是个低等兵,谁的命令我都必须服从。belle bel n.a beautiful woman,especially the most beautiful woman at a party or in a group 美女belle of the ball 舞会之花disruptive disrptiv adj.characterized by unrest or disorder or insubordination 破坏的；颠覆性的disruptive innovation 破坏性创新 disruptive change 颠覆性的改变Part II(Paras.3-16)vCinderellas transformation from kitchen grunt to belle is both delightful and disruptive.So it has proved for the companies involved with Harry Potter.Those companies that had got involved with the publication and film production of the books have also undergone huge success and incredible changes.Part II(Paras.3-16)vWhat are the companies involved with Harry Potter?Bloomsbury,a London publishing houseHeyday Films,a young London production outfit founded by David HeymanWarner Bros 华纳兄弟电影公司Mattel(toys)Electronic Arts(computer games)Harry Potter theme park in FloridaPart II(Paras.3-16)vThe delightful and disruptive transformation of Bloomsbury.a somewhat unlikely home for.no mention of the forthcoming bookPart II(Paras.3-16)vThree big titles:Great Apes by Will Self 类人猿The Magicians Wife by Brian Moore 魔术师的妻子Fugitive Pieces by Anne Michaels 漂泊手记Part II(Paras.3-16)vThe delightful and disruptive transformation of Bloomsbury.a somewhat unlikely home for.no mention of the forthcoming bookthe tip of a publishing icebergPart II(Paras.3-16)vEven in the spring of 1999,by which point the Harry Potter books had sold 763,000 copies,the company still emphasizing other childrens books,referring to the Harry Potter series as the the tip of a publishing iceberg.Being referred to as the tip of a publishing iceberg,Harry Potter books with a sale of 763,000 copies still hadnt received proper recognition from the company,which was still emphasizing other childrens books.Part II(Paras.3-16)vThe delightful and disruptive transformation of Bloomsbury.a somewhat unlikely home for.no mention of the forthcoming bookthe tip of a publishing icebergthe icebergPart II(Paras.3-16)vIn fact the Harry Potter books were the iceberg.As each book appeared,it drew new readers to the series and expanded sales of earlier books in a snowball effect.实际上,“哈利波特”系列就是一座冰山。每一部新书的问世都会把新的读者吸引到这个系列，就像滚雪球一般增大前几部书的销量。Part II(Paras.3-16)v.Bloomsburys turnover,which had gradually increased from 11 million in 1995 to 14 million in 1997,took off.turnovern.value of the goods or services sold during a particular period of time 营业额 The company had a turnover of$3.8 million.那个公司拥有380万美元的营业额。take offIf something such as a product,an activity,or someones career takes off,it suddenly becomes very successful.突然成功 In 1944,he met Edith Piaf,and his career took off.1944年，他遇到伊迪丝琵雅芙，从此他的事业飞黄腾达。Part II(Paras.3-16)v.Bloomsburys turnover,which had gradually increased from 11 million in 1995 to 14 million in 1997,took off.Bloomsburys turnover started to surge compared with the gradual increase from 11million to 14 million between 1995 and 1997 before its publication of the Harry Potter series.Part II(Paras.3-16)v.,rival publishers were griping that there was no point in bidding against thefirm for a childrens plain 抱怨Why are football players griping when the average salary is half a million dollars?为什么足球运动员平均薪水50万美元还总是发牢骚呢？bid If you bid for something that is being sold,you offer to pay a particular amount of money for it.出价 bid against (拍卖中与某人)争出高价，抬价，竞买 Part II(Paras.3-16)v.,rival publishers were griping that there was no point in bidding against thefirm for a childrens title.rival publishers began to realize that they stand no chance to compete with the firm in the area of childrens books.Part II(Paras.3-16)vWhat was the key to the books success?A darker cover for adults.Part II(Paras.3-16)vCentral to the books success was a repackaging,with a darker cover,.A clever sales strategy of repackaging the book with a darker cover was the key to the books success,.Part II(Paras.3-16)vThe delightful and disruptive transformation of Bloomsbury.a somewhat unlikely home for.no mention of the forthcoming bookthe tip of a publishing icebergthe icebergPart II(Paras.3-16)vWhy did it take Warner Bros nearly two years before the project of film-making finally began?First some senior executives of Warner Bros were not enthusiastic about the story.They thought fantasy was not the fashion at the time.Then,they spent months negotiating with Steven Spielberg,who was interested in directing but later pulled out.Steven Spielberg史蒂文斯皮尔伯格Schindlers List(1993)Saving Private Ryan(1998)Jaws(1975)E.T.(1982)Jurassic Park(1993)Part II(Paras.3-16)vWhy was Warner Bros reluctant to make the films at first?Because it has had great success with films of the same type.Part II(Paras.3-16)vWhat was the contrast between Batman series and Harry Potter series?ActorsDirectorsBox OfficePart II(Paras.3-16)v.,a series that then numbered four big-budget films.at that time the Batman series ranked number four in terms of investment in the history of film production.Part II(Paras.3-16)vHarry Potter is a wholly different product.Instead of A-listers,the films feature hitherto obscure child actors and British theatrical talents.As a wholly different product,instead of using famous stars of Hollywood,up to now the Harry Potter films cast only consists of unknown child actors and talented British theater performers.Part II(Paras.3-16)vLike Lord of the Rings or Batman,the Harry Potter films are in the vanguard of a new apporach to big-budget film-making.What criteria do these blockbuster films share in common?Unlike other Hollywood blockbusters of the 1990s,the Harry Potter films had no big movie stars and were directed by respected but little-known directors.lNone of these franchises revolves around a star actor,although all have created stars.Para.13vIn Harry Potters case,creative experimentation is possible because of the rigorous control exerted over many aspects of the production.rigorous rirs adj.very thorough and strict 严格的，严厉的；严密的The selection process is based on rigorous tests of competence and experience.挑选过程是建立在对能力和经验严格缜密的考核的基础之上的。exertv.put to use 运用，发挥；施以影响exert an influence on 对产生影响Para.13vIn Harry Potters case,creative experimentation is possible because of the rigorous control exerted over many aspects of the production.哈利波特的例子表明，创新实验之所以得以实现是因为制作的诸多方面都实行了严格的控制。Para.17vGreat media products start trends.Harry Potter has educated publishers about appealing both to children and adults.伟大的传媒产品总会引领潮流。哈利波特给出版商上了一课：儿童和成年人要一并吸引。Words&Expressionschurn v.stir(cream)vigorously;be agitated 搅动;翻腾In Africa,conflicts in Sudan,Somalia and the Democratic Republic of Congo continue to churn.stitchv.fasten by sewing;do needlework 缝，缝合stitch clothstitch a woundgoblin oblinn.a small,ugly creature which usually enjoys causing trouble 小妖精；顽皮的丑小鬼sculptorn.an artist who creates sculptures 雕刻家wizardn.a man who has magic powers 男巫;术士;奇才might n.power or strength 力量 wizarding might 魔力spacklen.powder(containing gypsum plaster and glue)that when mixed with water forms a plastic paste used to fill cracks and holes in plaster 一种抹墙粉的商标名；抹墙粉于.production linean arrangement of machines in a factory where the products pass from machine to machine until they are finished 生产线 switch offv.cause to stop operating by disengaging a switch 关掉；切断She switched off the coffee-machine.她关掉了咖啡机。stifling staifli If a situation is stifling,it makes you feel uncomfortable because you cannot do what you want.令人感到压抑的 Life at home with her parents and two sisters was stifling.在家里和她父母及两个姊妹生活令人感到压抑。menace mens n.a threat or the act of threatening 威胁；恐吓In my view,you are a menace to the public.在我看来，你对公众是一个威胁。franchise frntaiz n.an authorization to sell a companys goods or services in a particular place 特许经营权fast-food franchises 快餐特许经营权the franchise to build and operate the tunnel 建造、运营隧道的特许权manuscript mnjuskript n.a handwritten or typed document,especially a writers first version of a book before it is published 手稿；原稿gruntn.a soldier of low rank 低等兵 AE informal Im just a grunt.I have to follow everybodys orders.我只是个低等兵,谁的命令我都必须服从。belle bel n.a beautiful woman,especially the most beautiful woman at a party or in a group 美女belle of the ball 舞会之花disruptive disrptiv adj.characterized by unrest or disorder or insubordination 破坏的；妨碍的;扰乱的disruptive innovation 破坏性创新 disruptive behavior 破坏性行为a home for sth.a place where sth can be kept 适于存放的地方The equipment itself is getting smaller,neater and easier to find a home for.该设备本身变得越来越小、越来越精巧，因而也就越来越便于存放。blockbuster n.a film or book that is very popular and successful usually because it is very exciting 大片;畅销书 informal the latest Hollywood blockbuster 最新的好莱坞大片market-testing市场测试 forthcoming adj.of the relatively near future 即将到来的in the forthcoming elections 在即将到来的选举中a snowball effectincreasing or accumulating at a rapidly accelerating rate 雪球效应The more they saved on everything,particularly the small things,the more disciplined they became,causing a snowball effect.在每样东西，特别是小东西上省得越多，他们就越训练有素，产生了滚雪球般的效果。turnovern.value of the goods or services sold during a particular period of time 营业额 The company had a turnover of$3.8 million.那个公司拥有380万美元的营业额。take offIf something such as a product,an activity,or someones career takes off,it suddenly becomes very successful.突然成功 In 1944,he met Edith Piaf,and his career took off.1944年，他遇到伊迪丝琵雅芙，从此他的事业飞黄腾达。plain 抱怨Why are football players griping when the average salary is half a million dollars?为什么足球运动员平均薪水50万美元还总是发牢骚呢？bid If you bid for something that is being sold,you offer to pay a particular amount of money for it.出价 bid against (拍卖中与某人)争出高价，抬价，竞买 repackagev.wrap or put(something)in a package again 重新包装wandn.a rod used by a magician 魔杖；棒commercial magic wand 商业魔杖outfitn.an organization 机构a private security outfit 一家私人保安公司a first-look dealan arrangement,usually in the film industry,with which the studio is ensured the right of first refusal in relation to developing and/or producing a project 优先合作协议 senior executives高级管理人员studio stju:diu n.film-making or recording company 电影公司;录音公司 optionn.an agreement or contract that gives someone the right to buy or sell something such as property or shares at a future date 购买权;出售权commissionv.formally arrange for someone to do a piece of work 委托The Department of Agriculture commissioned a study into organic farming.农业部委托了一项有机耕作的研究。screenplayn.a script for a film including dialogue and descriptions of characters and sets 编剧；(电影)剧本pull outIf you pull out of an agreement,a contest,or an organization,you withdraw from it.从退出 The World Bank should pull out of the project.世界银行应该退出这个项目。roll rul v.begin operating or running 运转 He slipped and fell on the step as the cameras rolled.在相机拍摄时,他滑倒在了台阶上。in retrospectWhen you consider something in retrospect,you think about it afterward,and often have a different opinion about it from the one that you had at the time.回想;回顾,追溯 In retrospect,I wish that I had thought about alternative courses of action.回想起来,我真希望自己当初考虑过其他的行动方案。unforgivablyadv.in an unpardonable manner or to an unpardonable degree 不可原谅地have an unforgivably smug expression on his face 一脸不可饶恕的得意之色 tardyadj.after the expected or usual time;delayed 缓慢的，迟缓的companies who are tardy in paying bills 付账拖拉的公司executive producerAn executive producer(EP)enables and backs up the making of a commercial entertainment product.He or she is concerned with management accounting and possibly with associated legal issues(like copyrights or royalties).(电影)监制人warm toIf you warm to a person or an idea,you become fonder of the person or more interested in the idea.(对某人)产生好感;(对某事)开始感兴趣 Those who got to know him better warmed to his openness and honesty.那些逐渐了解了他的人对他的率真与坦诚产生了好感。inherentlyadv.internally,intrinsically 内在地；固有地；天性地broomstickn.an old-fashioned broom that has a bunch of small sticks at the end 长柄细枝扫帚 initialadj.occurring at the beginning 最初的The initial reaction has been ex