Module4Unit1Reading.pptx

Module 4 Unit 1 AdvertisingAdvertisementsPeriod 1.What type of this advertisement?2.What is the aim of this ad?1.What type of this advertisement?2.What is the purpose of this ad?Please read the title and subtitles,then guess what the article is going to talk about.Step 1.Prediction1.What is an advertisement?2.What are the main types of ads?3.What is the purpose of commercial ads?What about PSAs?Step 2:Careful Reading for details 1.Read the article again and decide whether the following sentences are true or false.1.Most people are not aware of how many ads are around them.T /F2.Advertisements are always meant to promote a product or service.T /F Commercial ads 3.PSAs are only found in newspapers and on TV.T /F magazines,radio and television4.PSAs and commercial ads use some of the same methods.T /F 5.Commercial ads can often give us valuable information about how to live our lives.T /F PSAs6.An ad warning people against smoking is an example of a PSA.T /F 2.What are the similarities and differences between commercial ads and PSAs?Types of adsSimilaritiesDifferencesPlaces foundMethods found PurposesValidityCommercial adsThey are not altogether10._They are 11._and we can learn a lot by following the12._they give.PSAs4._language,and5._ picturesto promote a 6._ or serviceto educate people about.7_,8._or any other problem affects9._1._2._radio and 3._newspapers.magazinestelevisioncleverattractivehealthsafetypublic welfareinnocenthelpfuladviceproductTypes of ads ExamplesCommercial ads 1._2.PSAs 1._2.Knowledge changes life3.Project Hope educating every child4._Your are proud of your cooking,so shouldnt you buy the very freshest food?Yes to life,no to drugsWhen you smoke cigarettes,you are slowly killing yourself.Bright-Teeth fights bad breath!Step 3:Post-reading Discussion 1.Do advertisements play a positive or negative role in our daily life?Why?2.What should you do when you are faced with ads?Step 4:Homework:1.Preview the article.