《跨境电子商务英语》课程单元教案.docx

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《跨境电子商务英语》教学单元教案设计授课周次授课时间计划学时数教学单元 Unit 1 Overview of Cross-Border E-Commerce 授课方式 J理论课口实验（实训）课口上机课口其他教学目标 Unit Objectives: • Learn the concept of cross-border e-commerce. • Learn to tell the differences between traditional foreign trade and cross-border e-commerce. • Learn about the current situation of cross-border e-commerce in China. 教学重点及难点 Key points: • the concept of cross-border e-commerce and its related words and expressions • the differences between traditional foreign trade and cross-border e-commerce • the speaking and reading exercises Difficult points: • the differences between traditional foreign trade and cross-border e-commerce, and how to tell them in English • the listening sentences and their practices 教学方法与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some abbreviations related with the concept of CBEC. 2) Write down the Chinese names of some platforms, and give a short introduction to each of them. 3) Learn some words and expressions related with the current situation of CBEC in China. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Learn the way CBEC goes. 2) Learn the methods of selling products abroad. 3) Get to know the situation of CBEC in China. 课外安排 • Homework 1) Go through the supplementary materials and finish the exercises. 2) Search for some main CBEC platforms as the preparation for next unit. 授课周次授课时间计划学时数教学单元 Unit 7 Cross-Border E-Commerce Marketing Activities 授课方式 J理论课口实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn about the promotion and marketing strategies of CBEC. • Learn the concepts of SEO and SEM. • Learn how to build a brand while doing CBEC transactions. 教学重点及难点 Key points: • promotion and marketing strategies of CBEC. • The concept of Social Networking Service Difficult points: • concepts of SEO and SEM • the difference and relation between SEO and SEM • Process of Brand Building in CBEC 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays. • Listening Listen to the sentences of marketing and promotion of CBEC • Speaking Get to know about the promotional activities of platform-inside of CBEC. • Reading Key points: 1) The concept of Social Networking Service一SNS 2) Learn about Search Engine Marketing 3) Process of Brand Building in CBEC 课外安排 • Homework 19) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 20) Read Supplementary Materials: Four Keys to Amazon's Marketing Success 21) Prepare for the dictation 22) Some students get ready for the presentation 授课周次授课时间计划学时数教学单元 Unit 8 Cross-Border E-Commerce Payment 授课方式 J理论课□实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn different ways of cross-border e-commerce payment. • Learn the payment process of cross-border e-commerce. • Learn how to draw the account when doing CEBC transactions. 教学重点及难点 Key points: • difference between offline payment and online payment. • Payment process of CBEC. Difficult points: • Payment process of CBEC. • Process of account withdrawal 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Students preview words and expressions about Cross-Boarder E-Commerce and write down their Chinese meaning. • Listening Students listen to a dialogue about payment in CBEC and fill in the blanks. • Speaking Students role play the given dialogue and translate the underlined expressions into Chinese. • Reading Key points: 1) difference between offline payment and online payment. 2) difference between traditional cross-border payment methods and cross-border e-commerce payment methods 课外安排 • Homework 23) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 24) Read Supplementary Materials: Online Payment Platforms of CBEC in China 25) Remember new words and expressions 26) Some students get ready for the presentation 授课周次授课时间计划学时数教学单元 Unit 9 Cross-Border E-Commerce Logistics and Warehousing 授课方式 J理论课口实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn the packing materials of cross-border e-commerce. • Learn about international logistics channels with overseas warehouses. • Learn about the delivery tracking and transportation time. 教学重点及难点 Key points: • Expressions of different packing materials • Logistics Channels in CBEC • Delivery Tracking and Transportation Time Difficult points: • Making choice between different logistics channels in CBEC • Ways to track delivery and check transportation time 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Do you know the Chinese names of these pictures? Match the pictures with the right words or expressions, and write down their Chinese meanings. • Listening Listen to the following sentences about packaging and fill in the blanks. • Speaking Customer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the dialogue. • Reading Key points: 1) The introduction of different packaging material 2) Different logistics channels in CBEC 课外安排 • Homework 27) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 28) Read Supplementary Materials: Cross-Border E-Commerce Shines Bright: Tech System will Quicken Logistics Pace 29) Remember new words and expressions. 教学反思授课周次授课时间计划学时数教学单元 Unit 10 Customer Service of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他教学目标 Unit Objectives: • Learn about customer service procedures. • Learn about the problems usually complained and how to deal with them. • Learn about the returning and refunding policies. 教学重点及难点 Key points: • the concept of customer service and its related words and expressions • customer service procedures ; common complaints ; the returning and refunding policies • the speaking and reading exercises Difficult points: • methods of dealing with common complaints ; the returning and refunding policies • the listening sentences and their practices 教学方法与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some expressions related with customer service. 2) Learn some words and expressions and write down their Chinese meanings. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Get to know customer service procedures. 2) Get to know types of complaints that lead to Amazon suspension. 3) Get to know how to promote a return policy customers love. 课外安排 • Homework 30) Finish the exercises after the reading sections. 31) Go through the supplementary materials and finish the exercises. 授课周次授课时间计划学时数教学单元 Unit 11 Transaction Evaluation of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他教学目标 Unit Objectives: • Learn how to give feedback to five-star reviews. • Learn how to deal with bad customer reviews. • Learn how to leave feedback for buyers. 教学重点及难点 Key points: • the concept of transaction evaluation and its related words and expressions • methods of generating five-star reviews and deaing with bad reviews • the speaking and reading exercises Difficult points: • methods of generating five-star reviews and deaing with bad reviews • the listening sentences and their practices 教学方法与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some expressions related with reviews. 2) Learn some words and expressions and write down their Chinese meanings. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Learn the way of generating five-star reviews. 2) Learn the methods of dealing with negative customer reviews. 3) Get to know when to leave feedback for buyers on eBay. 课外安 • Homework 32) Finish the exercises after the reading sections. 33) Go through the supplementary materials and finish the exercises. 授课周次授课时间计划学时数教学单元 Unit 12 ERP and Supply Chain of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn the functions and advantages of ERP. • Learn how to choose the ERP system for cross-border e-commerce. • Learn about the supply chain service and management. 教学重点及难点 Key points: • The concept of Enterprise Resource Planning • The function and advantages of ERP Difficult points: • Introduction to different types of ERP • How to Choose the Best ERP for Cross-Border E-Commerce • Amazon: Changing Supply Chain Management 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Get to know the main expressions related to Enterprise Resource Planning. • Listening Listen to the sentences of ERP and know the function and advantages of ERP • Speaking Get to know about different ERP systems for CBEC at home and abroad. • Reading Key points: l.ERP for CBEC: Automating Routine Customer Transactions 2. How to Choose the Best ERP for Cross-Border E-Commerce 3. How Amazon Is Changing Supply Chain Management? 课外安排 • Homework 34) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 35) Read Supplementary Materials: How to Find the Perfect Dropshipping Products 36) Prepare for the dictation 37) Some students get ready for the presentation 可围绕以下几个方面进行小结和反思： 1、教学目标：是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。 2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重点、难点是否把握得当；如何对教材进行加工和取舍更加得当。 3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否到位，某些教学思想方法的渗透与应用的过程等等，将教学过程中的亮点和灵感记录下来，在此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。 4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否更有效，形成新感知，发现新问题，开始新循环。 5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学水平。授课周次授课时间计划学时数教学单元 Unit 2 Main Cross-Border E-Commerce Platforms 授课方式 J理论课口实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn how to introduce a cross-border e-commerce platform. • Learn how to express the pros and cons of cross-border e-commerce platforms. • Learn how to choose a suitable cross-border e-commerce platform based on personal needs. 教学重点及难点 Key points: • Introductions of major cross-border e-commerce platforms • The pros and cons of cross-border e-commerce platforms Difficult points: • The difference and similarities between different platforms • The selection of a suitable platform based on concrete situations 教学方法与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • Cooperative learning method Teaching means: • Multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the expressions related to cross-border e-commerce platforms. • Listening Listen to the sentences about cross-border e-commerce platforms. • Speaking Get to know about the main features of cross-border e-commerce platforms. • Reading Key points: 1) Amazon and eBay 2) Alibaba and AliExpress 3) Shopee and Lazada 课外安排 • Homework 3) Read Supplementary Materials: Shopee Found to Be the Most Popular E-Commerce Site for Indonesian Mothers and finish the exercises. 4) Search for how to operate a CBEC store as the preparation for next unit. Key points: 1) New words and expressionsKey sentences 授课周次授课时间计划学时数教学单元 Unit 3 Opening a Cross-Border E-Commerce Store 授课方式 J理论课□实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn how to choose a CBEC platform. • Learn how to start an online shop. • Learn some information about frequently asked questions during shop registration. 教学重点及难点 Key points: • ways to choose a CBEC platform. • procedures to start an online shop. Difficult points: • registration procedures • frequently asked questions • advantages and disadvantages of different popular platforms 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the expressions, and write down their Chinese meanings. • Listening Listen to the sentences of settings of an online shop. • Speaking Get to know about the advantages and disadvantages of Shopee. • Reading Key points: 1) Rules on Shopee platform 2) Ways to become an online seller 3) The advantages and disadvantages of Shopee 课外安排 • Homework 5) Finish the exercises on reading 1, reading 2 and readings, check it next class. 6) Read Supplementary Materials: How to Decide Among Etsy, Amazon, and Shopify for Selling Online 7) Think about a name for your online shop 授课周次授课时间计划学时数教学单元 Unit 4 Store and Product Description 授课方式 J理论课口实验（实训）课口上机课口其他教学目标 Unit Objectives • Learn how to describe a store on a cross-border e-commerce platform. • Learn how to add title and key words for a product. • Learn how to choose a suitable cross-border e-commerce platform based on personal needs. 教学重点及难点 Key points: • Store Description • Title and Key Words of a Product • Product Description & Features Difficult points: • Store Description • Product Description 教学方法与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Part 1: Store Description Warming-up Learn the following words and expressions about store descr

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