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1、《跨境电子商务英语》教学单元教案设计 授课周次 授课时间计划学时数 教学单元 Unit 1 Overview of Cross-Border E-Commerce 授课方式 J理论课口实验（实训）课口上机课 口其他 教学目标 Unit Objectives: • Learn the concept of cross-border e-commerce. • Learn to tell the differences between traditional foreign trade and cross-border e-commerce. • Learn about th
2、e current situation of cross-border e-commerce in China. 教学重点 及难点 Key points: • the concept of cross-border e-commerce and its related words and expressions • the differences between traditional foreign trade and cross-border e-commerce • the speaking and reading exercises Difficult points: •
3、 the differences between traditional foreign trade and cross-border e-commerce, and how to tell them in English • the listening sentences and their practices 教学方法 与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedi
4、a is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some abbreviations related with the concept of CBEC. 2) Write down the Chinese names of some platforms, and give a short introduction to each of them. 3) Learn some words and expres
5、sions related with the current situation of CBEC in China. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Learn the way CBEC goes. 2) Learn the methods of selling products abroad. 3
6、) Get to know the situation of CBEC in China. 课外安排 • Homework 1) Go through the supplementary materials and finish the exercises. 2) Search for some main CBEC platforms as the preparation for next unit. 授课周次 授课时间 计划学时数 教学单元 Unit 7 Cross-Border E-Commerce Marketing Activities 授课方式 J理
7、论课口实验（实训）课口上机课 口其他 教学目标 Unit Objectives • Learn about the promotion and marketing strategies of CBEC. • Learn the concepts of SEO and SEM. • Learn how to build a brand while doing CBEC transactions. 教学重点 及难点 Key points: • promotion and marketing strategies of CBEC. • The concept of Social N
8、etworking Service Difficult points: • concepts of SEO and SEM • the difference and relation between SEO and SEM • Process of Brand Building in CBEC 教学方法 与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and
9、supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the important holidays in the western countries, which are also sales days. Give a short introduction about these shopping holidays. • Listening Listen to the sentences of marketing and promotion of CBEC • Speaking
10、 Get to know about the promotional activities of platform-inside of CBEC. • Reading Key points: 1) The concept of Social Networking Service一SNS 2) Learn about Search Engine Marketing 3) Process of Brand Building in CBEC 课外安排 • Homework 19) Finish the exercises on reading 1, reading 2 and read
11、ing3, check it next class. 20) Read Supplementary Materials: Four Keys to Amazon's Marketing Success 21) Prepare for the dictation 22) Some students get ready for the presentation 授课周次 授课时间计划学时数 教学单元 Unit 8 Cross-Border E-Commerce Payment 授课方式 J理论课□实验（实训）课口上机课口其他 教学目标 Unit Objectives •
12、Learn different ways of cross-border e-commerce payment. • Learn the payment process of cross-border e-commerce. • Learn how to draw the account when doing CEBC transactions. 教学重点 及难点 Key points: • difference between offline payment and online payment. • Payment process of CBEC. Difficult poi
13、nts: • Payment process of CBEC. • Process of account withdrawal 教学方法 与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Students pr
14、eview words and expressions about Cross-Boarder E-Commerce and write down their Chinese meaning. • Listening Students listen to a dialogue about payment in CBEC and fill in the blanks. • Speaking Students role play the given dialogue and translate the underlined expressions into Chinese. • Read
15、ing Key points: 1) difference between offline payment and online payment. 2) difference between traditional cross-border payment methods and cross-border e-commerce payment methods 课外安排 • Homework 23) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 24) Read Supp
16、lementary Materials: Online Payment Platforms of CBEC in China 25) Remember new words and expressions 26) Some students get ready for the presentation 授课周次 授课时间计划学时数 教学单元 Unit 9 Cross-Border E-Commerce Logistics and Warehousing 授课方式 J理论课口实验（实训）课口上机课 口其他 教学目标 Unit Objectives • Learn the p
17、acking materials of cross-border e-commerce. • Learn about international logistics channels with overseas warehouses. • Learn about the delivery tracking and transportation time. 教学重点 及难点 Key points: • Expressions of different packing materials • Logistics Channels in CBEC • Delivery Tracking
18、 and Transportation Time Difficult points: • Making choice between different logistics channels in CBEC • Ways to track delivery and check transportation time 教学方法 与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priori
19、ty to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Do you know the Chinese names of these pictures? Match the pictures with the right words or expressions, and write down their Chinese meanings. • Listening Listen to the following sentences about packaging and fil
20、l in the blanks. • Speaking Customer A and Customer service B are talking about the packaging requirements for the factory and shipping agent. Please try to role play the dialogue. • Reading Key points: 1) The introduction of different packaging material 2) Different logistics channels in CBEC
21、 课外安排 • Homework 27) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 28) Read Supplementary Materials: Cross-Border E-Commerce Shines Bright: Tech System will Quicken Logistics Pace 29) Remember new words and expressions. 教学反思 授课周次 授课时间计划学时数 教学单元 Unit 10 Cus
22、tomer Service of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他 教学目标 Unit Objectives: • Learn about customer service procedures. • Learn about the problems usually complained and how to deal with them. • Learn about the returning and refunding policies. 教学重点 及难点 Key points: • the concept
23、 of customer service and its related words and expressions • customer service procedures ; common complaints ; the returning and refunding policies • the speaking and reading exercises Difficult points: • methods of dealing with common complaints ; the returning and refunding policies • the lis
24、tening sentences and their practices 教学方法 与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some
25、expressions related with customer service. 2) Learn some words and expressions and write down their Chinese meanings. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Get to know custo
26、mer service procedures. 2) Get to know types of complaints that lead to Amazon suspension. 3) Get to know how to promote a return policy customers love. 课外安排 • Homework 30) Finish the exercises after the reading sections. 31) Go through the supplementary materials and finish the exercises. 授课
27、周次 授课时间 计划学时数 教学单元 Unit 11 Transaction Evaluation of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他 教学目标 Unit Objectives: • Learn how to give feedback to five-star reviews. • Learn how to deal with bad customer reviews. • Learn how to leave feedback for buyers. 教学重点 及难点 Key poin
28、ts: • the concept of transaction evaluation and its related words and expressions • methods of generating five-star reviews and deaing with bad reviews • the speaking and reading exercises Difficult points: • methods of generating five-star reviews and deaing with bad reviews • the listening s
29、entences and their practices 教学方法 与手段 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up 1) Get to know some expressi
30、ons related with reviews. 2) Learn some words and expressions and write down their Chinese meanings. • Listening Listen to the sentences of each part. • Speaking Practice and finish the exercises in the speaking section of each part. • Reading Key points: 1) Learn the way of generating five-s
31、tar reviews. 2) Learn the methods of dealing with negative customer reviews. 3) Get to know when to leave feedback for buyers on eBay. 课外安 • Homework 32) Finish the exercises after the reading sections. 33) Go through the supplementary materials and finish the exercises. 授课周次 授课时间计划学时数 教学单元
32、 Unit 12 ERP and Supply Chain of Cross-Border E-Commerce 授课方式 J理论课□实验（实训）课口上机课口其他 教学目标 Unit Objectives • Learn the functions and advantages of ERP. • Learn how to choose the ERP system for cross-border e-commerce. • Learn about the supply chain service and management. 教学重点 及难点 Key points:
33、 • The concept of Enterprise Resource Planning • The function and advantages of ERP Difficult points: • Introduction to different types of ERP • How to Choose the Best ERP for Cross-Border E-Commerce • Amazon: Changing Supply Chain Management 教学方法 与手段 Teaching methods: • task-driven teaching
34、 method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Get to know the main expressions related to Enterprise Resource Planning. • Listening Listen to the sentences of ERP and know t
35、he function and advantages of ERP • Speaking Get to know about different ERP systems for CBEC at home and abroad. • Reading Key points: l.ERP for CBEC: Automating Routine Customer Transactions 2. How to Choose the Best ERP for Cross-Border E-Commerce 3. How Amazon Is Changing Supply Chain Mana
36、gement? 课外安排 • Homework 34) Finish the exercises on reading 1, reading 2 and reading3, check it next class. 35) Read Supplementary Materials: How to Find the Perfect Dropshipping Products 36) Prepare for the dictation 37) Some students get ready for the presentation 可围绕以下几个方面进行小结和反思： 1、教学目标
37、是否到达预期的教学效果，学生对知识和技能的掌握是否到达了预期目标。 2、教学内容：深度和范围对学生是否恰当；与教学目标的贴合度，两者是否相互适应；重 点、难点是否把握得当；如何对教材进行加工和取舍更加得当。 3、教学过程：采取的教学方法和手段是否得当，摸索出了哪些教学规律，有无改革与创新 的余地；对教学计划是否严格执行，假设有改变，那么改变计划的原因是什么，更改后的计划是否 更合理有效；课堂教学中临时应变得当的措施，师生思维碰撞产生的好方法、好思路；知识点 上有什么发现，组织教学方面有何新招，解决问题的误区有无突破，启迪是否得当，实训是否 到位，某些教学思想方法的渗透与应用的过程等等，将
38、教学过程中的亮点和灵感记录下来，在 此基础上不断地改进、完善、推陈出新，供以后教学时参考使用。 4、教学策略：对教学中存在问题有清醒的认识；对教学活动与倡导的理论、行为结果与期 望进行比拟，明确问题根源；重审教学思想，寻求新策略；检验新思想、新策略、新方案是否 更有效，形成新感知，发现新问题，开始新循环。 5、再教设计：综合以上几个方面，作出小结，对本堂课的得失进行必要的归类与取舍，考 虑一下再讲这局部内容时应该如何做，扬长避短、精益求精，写出“再教设计”，逐步提高教学 水平。 授课周次 授课时间计划学时数 教学单元 Unit 2 Main Cross-Border E-Comme
39、rce Platforms 授课方式 J理论课口实验（实训）课口上机课 口其他 教学目标 Unit Objectives • Learn how to introduce a cross-border e-commerce platform. • Learn how to express the pros and cons of cross-border e-commerce platforms. • Learn how to choose a suitable cross-border e-commerce platform based on personal needs.
40、教学重点 及难点 Key points: • Introductions of major cross-border e-commerce platforms • The pros and cons of cross-border e-commerce platforms Difficult points: • The difference and similarities between different platforms • The selection of a suitable platform based on concrete situations 教学方法 与手段
41、 Teaching methods: • TBLT method (TBLT: Task-based Language Teaching) • Cooperative learning method Teaching means: • Multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the expressions related to cross-border e-commerce platforms
42、 • Listening Listen to the sentences about cross-border e-commerce platforms. • Speaking Get to know about the main features of cross-border e-commerce platforms. • Reading Key points: 1) Amazon and eBay 2) Alibaba and AliExpress 3) Shopee and Lazada 课外安排 • Homework 3) Read Supplementary
43、 Materials: Shopee Found to Be the Most Popular E-Commerce Site for Indonesian Mothers and finish the exercises. 4) Search for how to operate a CBEC store as the preparation for next unit. Key points: 1) New words and expressionsKey sentences 授课周次 授课时间计划学时数 教学单元 Unit 3 Opening a Cross-Border E
44、Commerce Store 授课方式 J理论课□实验（实训）课口上机课口其他 教学目标 Unit Objectives • Learn how to choose a CBEC platform. • Learn how to start an online shop. • Learn some information about frequently asked questions during shop registration. 教学重点 及难点 Key points: • ways to choose a CBEC platform. • procedures
45、 to start an online shop. Difficult points: • registration procedures • frequently asked questions • advantages and disadvantages of different popular platforms 教学方法 与手段 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given pri
46、ority to and supplemented by a small amount of blackboard teaching 教学过程 • Warming-up Learn the expressions, and write down their Chinese meanings. • Listening Listen to the sentences of settings of an online shop. • Speaking Get to know about the advantages and disadvantages of Shopee. • Rea
47、ding Key points: 1) Rules on Shopee platform 2) Ways to become an online seller 3) The advantages and disadvantages of Shopee 课外安排 • Homework 5) Finish the exercises on reading 1, reading 2 and readings, check it next class. 6) Read Supplementary Materials: How to Decide Among Etsy, Amazon,
48、and Shopify for Selling Online 7) Think about a name for your online shop 授课周次 授课时间 计划学时数 教学单元 Unit 4 Store and Product Description 授课方式 J理论课口实验（实训）课口上机课 口其他 教学目标 Unit Objectives • Learn how to describe a store on a cross-border e-commerce platform. • Learn how to add title and key
49、 words for a product. • Learn how to choose a suitable cross-border e-commerce platform based on personal needs. 教学重点 及难点 Key points: • Store Description • Title and Key Words of a Product • Product Description & Features Difficult points: • Store Description • Product Description 教学方法 与手段
50、 Teaching methods: • task-driven teaching method and cooperative learning method Teaching means: • multimedia is given priority to and supplemented by a small amount of blackboard teaching 教学过程 • Part 1: Store Description Warming-up Learn the following words and expressions about store descr
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