商务英语1.pptx

Unit 1Unit 1Functions&Essential Qualities of Business WritingFunctions&Essential Qualities of Business WritingFunctions&Essential Qualities of Business Writing Objectives:To give a brief introduction to functions&essential qualities of business writingTo enable Ss to become aware of functions&essential qualities of business writingTo do exercises by using functions&essential qualities of business writing 1.Functions of Business Writing1.Functions of Business Writing Generally speaking,the functions of business writing are:1)to inform,2)to influence and 3)to entertain.2.Essential Qualities of Business Writing 2.Essential Qualities of Business Writing Effective business writing has five characteristics,whichcan be summed up in the Five Cs,i.e.1)Correctness;2)Clearness;3)Completeness;4)Conciseness and 5)Courteousness.ExerciseExercise1.Rewrite the worn-out,trite and wordy phrases in the following sentences with fresh,more concise ones.In the event that we cannot meet the deadline,we will refund your money.We are reluctant to commit to that date due to the fact that our plant closes for vacation July 411.It is not within our power to obtain the letter he has in his possession.We will write to you at an early date.We will furnish all the required documents.AnswerExerciseExercise1.Rewrite the worn-out,trite and wordy phrases in the following sentences with fresh,more concise ones.Consequent upon the changes made,you will be in charge of the general office.We are in receipt of your remittance in the sum of US$7890.We hope to receive your catalogue by return mail.Thanking in advance.We have duly received your order No.68 dated March 5,for which please accept our thanks.AnswerExerciseExerciseDear Sirs,Sub.Childrens Leather Shoes We have received your letter of March 12,2003 and the enclosure requesting quotes for the captioned shoes.As requested,we are submitting our quotation in triplicate and are anxious for your placing your orders with us as early as possible because we have a large backlog.We await your decision.Yours faithfully,Analysis2.Read the following letter and tell what is used by the writer to achieve accuracy.Unit 2Unit 2Basic Writing SkillsBasic Writing SkillsBasic Writing Skills Objectives:lTo give a brief introduction to basic business writing skillslTo enable Ss to become aware of basic business writing skills lTo do exercises by using basic business writing skills Simply learning the Five Cs does not make you a skilled business writer.To master the Five Cs or to be able to write business messages containing all these characteristics,you must study business writing techniques or skills and practice them.Needless to say,good English is the important foundation of the writing skills we discuss.In the following are the basic business writing techniques or skills:1.Create an Appropriate Tone2.Cultivate the You Attitude3 Consider the Level of Diction4.Select the Appropriate Writing Style5.Outline and Organize the Material Before Writing 5.1.Two basic patterns of organization 5.2.Careful paragraphingExerciseExerciseImprove the following sentences.Answer1.Mr.Smith wrote to Mr.Wang that he had received his order.2.We have duly received your order,for which please accept our thanks.3.We have ordered the goods,and they will be received by us in two weeks.4.We hope to receive your catalogue by return mail.Thanking you in advance.5.Your letter of recent date to hand and contents noted with thanks.We shall appreciate a line from you at an earliest date.AnswerAnswerPart OnePart OneUnit 1Unit 11.If we cannot meet the deadline,we will refund your money.2.We are reluctant to commit to that date because our plant closes for vacation July 4-11.3.We are unable to obtain the letter he has in his possession.4.We will write to you soon.5.We will give/provide all the required documents.AnswerAnswerPart OnePart OneUnit 1Unit 16.As a result of the changes made,you will be in charge of the general office.7.We have received your remittance of US$7890.8.We hope to receive your catalogue soon.9.Thank you for your order No.68 dated March 5.ExerciseExercise2.Read the following letter and tell what is used by the writer to achieve accuracy.Analysis:In order to achieve accuracy,the writer writes a subject line which can draw the readers attention to the content,for the subject line tells the reader what he wants to know.As you can see,the lined part in the above letter is a subject line and its a common practice to get it underlined to draw the correspondents attention.From the subject line we can conclude that the recipient of the letter has sent a letter to the writer to require a quotation for the captioned goods.She will be very careful with this reply as the subject line tells it is about her previous inquiry letter.AnswerAnswerPart One Part One Unit 2Unit 21.Mr.Smith wrote to Mr.Wang that he had received Mr.Wangs order 2.We have received your order No.60 dated 22nd March,for which we thank you.3.We have ordered the goods and will receive them in two weeks.4.We shall appreciate it if you will send us your catalogue by return mail.5.We thank you for your letter of 14th April.We shall appreciate your writing us soon