1、!#$%&()*+,-2021 CBNData.All rights reserved.!#$%&()*+,-!#$%&!#$%&()*+,-!#$%&()*+,-./0123,456789:%;4?A()B!#$%&()*+,-./01234()*+,25167289:3&;()6?-+,AB!C()DE=FGHIJKLMNO-PQ2RRSTUVWX=Y-ZEC_abc-defghijkY-lmnopbmV2qr=stuvwStxn=yde-z|CDEP+,V-N*2()*+,S=8h-“2”!8CSzrE Z2*ZE-“2-v-ddbmCdd!9ddmDE()+,-C!#$%&()*+,-
2、TABLEOFCONTENTS!1 2 3第一部分:嗅觉市场发展现状洞察第二部分:嗅觉市场彩妆香水消费洞察第三部分:嗅觉市场家居香氛消费洞察4第四部分:嗅觉市场营销洞察!#$%&()*+,-嗅觉市场发展现状洞察01!#$%&()*+,-CD#$%EFGHIHJKLHGMNO3()*CD#$%P(QR#$%&%()*+,-./01234!567!#$%#$&$!#$!$!%$!&$!$!($!#.!/01234356789:;?ABCVd2Vd!Sg22&E!-BCkdcCVddb-2Zd-2Vdd!KO2!5C()*+,-.!#DEFG!#DEFG%!&%/!/%/%/!/$!0$/0!11!
3、#!#%!#&!#!#(!#)!#*!#+!#!.!0123435HIJKLM!#$%&()*+,-”!Kg!ddm#C$%&2()*+,-./0112.345678091:;?dmABCDEF-%C8989:898;?ABC2?DEFGH%&%IJKLST#$%UVWXYZ_ab%cdefghi2jk123435NOPQRSTUVWXYZ_C#$%#$%&()&()&*+&*+&,-&,-././0123234!256.789:;?23!A43BCD*7E9F:;GHIJKLM23!B43NOPQRS*!3339F:;TU.KVWXY232!43AZ*789FJ_?Oabc23!d43NS*
4、789:;efghiCWI23!j43NOPQRS*789:;klm.nopq23234!256.rstuvIiwx.yz|QP23234!2S*rstIQ|Q232!43S*rst232343BOPQRS*789:;I232343CD*rst“?”/Sb bJ232!43!56.rstIi?O|232!43!CD*789:;2PQRSTUddmCDE()#VWX2dedYWZS_aCbcmddWd-e28f()!-&8ECNOaHIbc3435Ndefgh3ijbckl89232!B232!B232!“?J_#SSbSi QZQJ_CJ_/J_iJ_232!B232!B23!AR2323JP
5、QbJ!#$%&%()*+,m-+f./0123f4232!5567789:;J_$iJ?ABJCDJEFGHIJKLMNOJPJ+,23iQRSTUVWXY232!232!3232!3ZKVWXY56_/WawbcRdeifg7hifgijklmnUhopqrs)J_#|tuvw?FxJC#Z!B3Ny?Wz)|RFx#!#$%&()*+,-ST#$%cPlmmnUVWXYZop3qrsST#$%UVWXYZD_%abcdefg(h2%ijklmn34()opq”dYghij2kdYlmn5o2pY-q&rdY-vsCt2opurdevMwDTUxnd)yz|Cxnd-W2g()!pCl23
6、iiJPJifJ23iiJPJifJ(JPJii23itfH23iiJPJif9Jl23iiJPJiitifCHJRf!0m%6nop%6qr3s3iHItu3vLwTxy23!AS:J“”7=bZv23!BJPPQbSbJ_“”OP J_232!3=?4L%J_Sa a Oab-kxH=O)J_!#$%&()*+,-,-.-z|!#$%&67CD#$%tuvwxLx01yCDWXY()Zrstuv2wsxyz|(tuY*/*0*0+0+0 0*/*0*0+0+0 0,-.-z|!#$%&67u1234512367CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDrrZZ*2
7、ddwZC_#()!-Z 2S)Ctdd-2rr-Z“f”C!ZqO2ddZx!C#8!8%8&9(8z|!#$%&676$u1234512367!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCD%&xP%ngWXY()Z2%BC:;3?ABC=-!a-B2()ZC!Z-zz-&2ZUqq*-Cz|!#$%&67!#$%&()*+,-IJKLNMKOz|!#$%&67,-.-IJKLNMKOz|!#$%&67*/*0*0+0+00IJKLNMKOz|!#$%&676$#8!8%8&9(8CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCD
8、CD#$%tuvwxLx01yCD2dm-Zgp2dcZ2rr!xC!ddcZ2O!xS()Z-C!#$%&()*+,-z|!#$%&672“PQRSPTRSIJKLNMKOz|!#$%&67|”NOHUV#9HUV(9#HUV#9!WXvS232!vS232!J_-J_-O23O23#SQQP|Q=cbcb SvSbZ|cZaZLwQPQZP|v|Q|ZQ|Z3 QOQ|QJ|P|PuQPQQCD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCDab%cdefz|i2jkg%&()#.2$vSd!V2rm-NO-m20-bX2S!V CON
9、V-#d!V2o5mErm2j!”-ZCbd!2Eo5V-bmC2345678934:;7!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCDab%cdefgh|i2jk$%&I.()2$I#vPQRSPTRSPQRSPTRSIJKLNMKOz|!#$%&672NO#YZ#9!Y!9%Y%9&Y&9(Y(9*Y*9#Y#YZVd2OddVd!-c2!L-a-aCS#d!V2rmOd!2bmqNVSD“zCmV8f2rmmzq”BD2bmz CFGH!#FGH!#8IJKLPTRS1238IJKLPTRS123HUVHUVARAR#$%pJBAZ|,J_
10、2!Bj3S Z b.!#$J_!2B3Oa vScb SZ%J2NA&wZS()*+“,J_NA32FGH!#FGH!#8IJKLPQRS1238IJKLPQRS123HUVHUVARAR#$%ZP$J_O-./AN3!33 Q|Q Q0$J_!AB!33QJ12“,3j4J!2B3!33QJ5“$J_AB3!33|Pv|P67$JC!2B3!33!#$%&()*+,-ST#$%UVWXYZST#$%UVWXYZD_%QQ2$%I-#88乂J!j33R2333&3A!B3Rd339:;JC!j33R22333Q|J_B3Rd23N3?|QdB3RB3N3WZ-p-2dCdmuUd|001-=
11、deyd乂d o6-01!0=#,5O?d$%V&COddm;()-d*-d&+-9,-.2/0jbd1z-234C34NO_K abcdefbghigjegjfkblA%O#JiBJiOJCDy(E#J_:FJiiCGHIJKxLJ_mnKopdkqbhigjegjfkbr#MNiOPIi-QRi-iS0TUVWWLM4IXYZI#stKJR_)QabHWZc)OdIefgJ_#2 3NO!#$%&()*+,-ST#$%UVWXYZST#$%UVWXYZST#$%UVWXYZd%IWlxxZtu56/68()*+789?:;d?bmTU;d)ABbmCC78D?EFGTUH&I)J-dbmC
12、K?LGM“!2EZN-bmC!/!=?ABCDEFGHIJK:LMNOPQQ?RST!/1=UVWXYZ787qrsi2j:LMklPtumnvwxyzTfg_abcdemnklPqrsvwxyzPhijKVklRmno)pqYabr%misit0CuT|hi778TT!/%=/&V“”7?j“78D T“H“-T H“T|?D!/1G78Ti:887iT7856TG78P27T|789!7#$TG!#$%&()*+,-嗅觉市场彩妆香水消费洞察02!#$%&()*+,-%&%i%a%JST#$%WOP%&()*7+,-./017234.57)TvJvJ/67.89:;?/0-7TABCD76
13、7FBGHIJKLMTwwN+,KOP.Q-+R7-ST7U=VW)/0XY7ZIT/_abcde)*.fgTh7%Aijkl7em72nop78qArfgmsk7Txyxy/tue=5vw=7x.8yz:7)v7%|wTiziz7:7:fnCZe(8”T_QRS-727&:A78“T”-78ITRR“t-e172t772:”1 7IT|/|/I”|7/T-GP78TvT5)*/98.78/0A8)nP78T:%jkK778TJJ7.7:K78(AB7uKKB7T6J6J!#$%&()*+,-z|!#.!#$%34-34uKLuKvwnLxKvyKLST#$%WoWXYZCD#$%tuvwxL
14、x01yCDCD#$%tuvwxLx01yCD%&%&gvtu%&JdUde-RVE2#Wd-ZLNOC2-dXYZ_abcdefguWdCh#r2H2-ij0!k7.lmnd5o#iox-k7 i 5p q81/q6.6-WdrstuC234ad!/034ad!934ad!/FGH!#8PQzSuKL|ARFGH!#8stRSuKL|AR7a7hpD78uEwxKHJxGKx“”lFx wKmxGIx IJKLxIJKLxkJ_OJP:NJ()I_JP:2RJ()!R2($J_JP:&R!3J()2RN($JPOJP:BR!J()NR&(JPOJP:!R2J()dRA(!#$%&()*+,-
15、KLWXKz|!#.!#$%343uFGH!#+123FGH!123FGH!#123FGH!#12367CD#$%tuvwxLx01yCDx-%gv%2$IwZCbmGd2rmE|nwCKLz|!#$%342NO3KLz|!#$%342NO3!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCDab%l!-,01l!-,01nyVnVB2WBZ#s%nrs,-K.-K-Kz|!#.!#$%34nn13FGH!#+,-FGH!,-FGH!#,-FGH!#+.-FGH!.-FGH!#.-,-K.-K-Kz|!#$%34nn133KLWXK-d-dV-dV-d
16、2zd-d-d26S-dnV-dV2nLOCL”3-d2-V-d-vOCV-d-Sf01*2S-2suC!#$%&()*+,-L)*_7uR-77-7=-!=a#$+,XY7a%&7z|!#$%343vac|”3vCCD#$%tuvwxLx01yCDCDab%_noo0101l!01-l!01!01l!01-l01!xxgv%i2xituxy#ZLNO-d)J2xynzd#dC“)dZ2”-d“u-“)dC()*+()*,!#$%&()*+,-vS232!vS232!J_SJ_SO!3O!3JVJVJVB3B3BA3A33!/z2xy66“J/zN”xyh6&66“Jh6”6“JjJ”d B6
17、;J,-AJ!36JCD#$%tuvwxLx01yCDCDab%l!01l!01nyVnV9!%WBZ2“x99“rr=Sdd)-#S gCrrdU*2zxyd)NstuCrrE2xyz|I-qd)&CKRK!#$%&()*+,-CD#$%tuvwxLx01yCD%&()s2sl!BCbcZ8f2d!-pZq2dd2md-O#C333z|!#$%34|”#!#$%&()*+,-0/-/.#/-&.!/-$./-!.U/-0.&/-%.$/-#././m%/-1.1/-U./-/.z|!#$%348a#/-&./-!.0/-/.%/-1.$/-#.z|!#$%34#348CD#$%tuvwxLx
18、01yCDCDab%01l!01-l!01!01l!01-l01!CD#$%tuvwxLx01yCD#$%&g;9()*%&()+.2()#,-%&v#p6“-dZLO2p6-C22qd,-wp6&2p6!-OdZ-TB2#ZxC()*+()*,JcJ0J!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCD#$%&./01xs+2342%56g7dDE-d2Oz8 d-2HqG(2#ZvCx#onefe?m-d,uS#&-qChFGH!#+hFGH!hFGH!#z|!#.!#$%343FGH!#8IJKLs“K”123HUVARSb&JEJ_#_“j“,J
19、&d4NJ_U J_O avZsC/JcJ0J!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDw8%&%&9:;?Y299“A%BhM-p-)2-dZv2rr-ZN2H&-d-CO-dXYabcduf-hVCbmV-nddfC“U“U&“0“0&“Uz|!#$%34aFGH!#FGH!#8IJKL8IJKL0.-PTRS1230.-PTRS123HUVHUVARAR“J_DG J_m J_7 J_.!#$J_FGH!#FGH!#8IJKL8IJKL0.-PQRS1230.-PQRS123HUVHUVARAR Q|Q Q0$J_Q|_G _$J_ O-.
20、/0$J_$J_J 5“$J_()*+()*,JcJ0J!#$%&()*+,-PQPQz|!#.!#$%3434hFGH!#+hFGH!hFGH!#*/*0*0+0+00z|!#$%3434CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCDab%l!01l!01nyVnVCD#$%Q-+54i:B#Cs&DEF%2#C%nC2034=+Jv|vPQZPQ|h:QzSyJ_vv/JcJ0J!#$%&()*+,-CD#$%tuvwxLx01yCDST#$%UVWXYZ#Cs&LM!N2O%PQtuhj2d2ZdiZd*-2TU=0C#J-0d Om2Mx 5#ox1p 1C“
21、JV2bmo#x,nn#idTU=0d2dvZCFGH!#+FGH!FGH!#z|!#.!#$%34348KL=8aKSOS;HJ_SOSy3O;(SiEii;J_|P:J“,:J“,y:J!):j”J_/#$m%0JC(&Gy()JC*(G+(,%K:JC-./|PSb bJbJ6J01J_!J_23?:H4J_65)!3bJ6788)RbJ_!nJcJ0J!#$%&()*+,-ST#$%CDSTab%!Q!7!nQ!7!cdefgh|jk|m!MQw!7mimn|m!MQw!7mST#$%UVWXYZ#Cs&RSITU2#CIVWCXYdm-#S?Gp2LG2#o5-2dmcqCq81/q
22、6.6n2q1/10.p.#q2m*SChj#m2o#ixx=x55x-81 o167.27 x0.6.o.76?2dmvhZ!7C#34NOPNO=N232!232!C_C_!R9:;R9:;O23O23#SSSOOSSQQP|Q=SPOPtQPJv|vPQv|QQOQ|QPQQ23232323C_C_!R9:;R9:;O23O23#SSSOOSSQQP|Q=SPOPtQPJOQ|_首次入围TOP50首次登榜TOP20c0123456_78bd9:;a6.aJcJ0J首次登榜TOP20!#$%&()*+,-hhFGH!#+hhFGH!hhFGH!#z|!#.!#$%343CD#$%tuvwx
23、Lx01yCDCD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDZ%&8989$IR%()2Z%4tu#dZ:2TUdbm-bmc-q2bmd-ZLrmCO2#H-dbm”$2M%dbm2S&d-8(&CPQRSPTRSz|!#.!#$%343NOLMhFGH!#+hFGH!hFGH!#z|!#.!#$%343PQRSPTRS234ad!/034ad!934ad!/JcJ0J!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDZ%&%IBC2%&I%ST%IJ”3)dmq2d!#pCr*ij0!k7.+3dZo52,!-sib)m./C)
24、mj678091:;C?A7.5010CBiCDiEOavScbSZ%JpJ=?w|Q OP|NABJ_=CQ|Q=GDSJ_z|!#$%23=NFGH!#+FGH!FGH!#z|!#.!#$%343|”NOHUV#HUV!HUV%HUV&HUVHUV9#JcJ0J!#$%&()*+,-嗅觉市场家居香氛消费洞察03!#$%&()*+,-ST#$%,-O3CD#$%tuvwxLx01yCD_ab%nb!CD#$%tuvwxLx01yCDW_%aZbc2P%ode-2f4f$IgZ4O2q=G!Ac2d-!vi5MC6&7d)89:Od;Zn2,qSd)?hjAB*2q-=dbm2CqCPQRSP
25、TRSz|!#.!#$%352NOLMhFGH!#+hFGH!hFGH!#!+!#!#!#!#!#!#%!#&!#!#(!#)!#*!0.!#0F$%35-:;_)N!#)PKT_Z!9%76!#$%&()*+,-FFiGiGPH&PH&78787#$7#$7IJ7IJK7LK7L7#7#MN7MN7cd-!#t$%&vv!#HF(xvvv!#)*+vvGKLFxvv,%x-Hvvvv.u/G0Hvvvv!,wK(L/Fvv-O#1_s2v!菓3vv!xK4K056vv!,E7v&8&%9:vvv!;8xJ0 xJ0$LLHGKvvv!#P?vABCcd-!#DEvvvvv!#;Fllv-O#
26、gGHcv!IJK!,Lvu8EvvvvvMNcd-!.D,%EOEvvvST#$%UVWXYZST#$%UVWXYZ_ab%PQcdRSTUOcnVQcdWXTUOchi-jklP%tu2Imnop IKLDEdbmrjFGZeH2-dI-Jm-2dbm-K-n=-Cd!%&0#E2dLMNdLOPdQdLMRSTdLqbmC2323!3232!2323A2323EJC#ZPQ|E8FbSG8“,JHIJiJ_#Q|L%8KJCIJQ A#L%K8JCIJ“,LMJCIJiJ#kNOP$JC#菓QlLMmRJPJ23L%8KJC“,35N35NONd“_C!#$%&()*+,-CD#$%tu
27、vwxLx01yCDCD#$%tuvwxLx01yCDxqr(Atu012nP%tu0s#8!8%8&9(8z|!#.!#$%356$FGH!#+FGH!FGH!#*/*0*0+0+00z|!#.!#$%35FGH!#+FGH!FGH!#_dZ-=2,rrqUj-dnZU2=-dZLvO2Z=qUpC!Z-ZLv2ESdZ-V=C!#$%&()*+,-CD#$%tuvwxLx01yCDST#$%UVWXYZP%tu;%i2vixw-in.%i#dbmqExyzd)J2,-Wd)2|-d)2Xd-YZ)u&-Zq2qUdd)-qD-CY)z)-Z2e-Y78D-zC-uE-Y)z)dbmCSDJ
28、CIJi0TJJHUVyzPWJHIJiJI6;()8KJCXJYiJHIJvav35NKKz|!#.!#$%353vaFGH!#+123FGH!123FGH!#123FGH!#12367!#$%&()*+,-CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCDxyzvP%)52%|nxyz IdN-Z2E_CdLMNdLOPdLNqab-dbm2_VEdLdLOPqCddbm2Eecd=-deCKKKKKKKKKKz|!#$%3535|”Nz|!#$%3535|”N!#$%&($%$&)*+,-./0+12345678卧室卫生间客厅厨房!#$
29、%&()*+,-KKKKKKKKKz|!#$%353NaFGH!#+123FGH!123FGH!#123FGH!#12367)ZJHH)ZJHJHIJhZJHS22nob-plq2=rs 2siZtuCTldLMN-ZOwdLMNC78Dt?qdLMNmTUTlMNCxyWGzDcG(|ZPqIJklSnoGyok(JW2JW|IJklS|ojstHIoklIJo(ZKKq“uvwH-cq#2dLbm3-“xyzsiCKd+Er=“xyz-gC+),-5!#!#$#,-%3&%3&!Z!#”!#$%&()*+,-$%&$()*+,-./0z|!#$%353CD#$%tuvwxLx+!_01as
30、BCDab%!,5(nv!CD#$%tuvwxLx01yCDCD#$%tuvwxLx01yCD”%|2xxntuodiD|nvJm|r=eH#-3CwHuvE#NO-dLMN20E#ZN-Cz-dLMNSEr|=“x-gCz|!#$%353&0O#O!0O!UO!&O!#O/1O/O/O1O12345%&6789:34#78;78?7878ABCDEFG$%*()0*+,-./01!#$%&()*+,-嗅觉市场营销洞察04!#$%&()*+,-%/O%/UO&1/0O$!/O$/&O!&/$O!$/$O/$O0/#O1/#O%/UO%/OHIRSJKKsLMKNOPQRSTUTRVWKXYKN
31、ZK_Cabcdefgh9iKjUCkfgh9iMl!012342343456%/!O#1/&O#$/&O/1/$O/%/1O/$O0/O#/UO#/1O#/$O$/$O!/0OHIRSJKPQRKsLMKNOKXYKNZSTUTRVWK_Cefgh9ikfgh9iabcdMlKjUC!01234237343456CD#$%bcdeCDab%fghijklnmhnophijklnmCD#$%bcdeCDab%fghijklnmhnophijklnmST#$%UVWXYZg*2$I)5bdm=-Jm-nZ2#“-Pw2;A?/c!C/F2Cd*2Iy!cBi#C?C“JbdGp2bcy7GHZC
32、yz8nS#Zeyj#b5F,_%63V#sH7 Wi:|*g-G“-”2bc-B228igC()+,*672T-gL&2Opn:;d-/yCJ_#Taw.i-Rm%&4i22!4B9-)e,J_HRPe2323_!)#&24A9Y-Y-O!3y;|RJ_#89:;89:%!0#;A?NOAB|”#!#$%&()*+,-CD#$%&()*ST#$%UVWXYZM2$%&IMK2 a-dZS“2a-ZstdC=Y&jd2so“dCW=Ydp*-Z2mbcQ?gTU2-Cm$no%1/!Op$no$!/UO!01234P3520C“Fqo&/&OFrst$qo!0/&OuxVFqo/&/%OFrs
33、t/qo!/Ovwx&o/OyzV9o/#O!01234234DE234NOFGYZKVWXYO$J_()$J_OSLHY$J_mnopbO$!#$%&()*+,-FGH!#+FGH!FGH!#z|!#.!#$%34HIJ*/*0*0+0+00z|!#.!#$%34HIJqrst,-12uvqrst.-12uvCD#$%tuvwxLx01yCDCD#$%tuvwxLxCD#$CDab%wxbyz4l!01Zl!01nyVnV01yCDST#$%UVWXYZtu29“Rr7sZ-Z2;dZvC-;-O-2_rr-_2;&OC2”;lAQddr7=C232!J_:232!JC:232!dJ_:232!i=#:!#034NOHIKYZ!#$%&()*+,-ST#$%UVWXYZST#$%UVWXYZBWZ2$%&U%ibdmTUVWXYIxyZjI$345678+(9:;?ABC+ABDECFGABCEDF=?AA+ABCECFGAAEDF=?AB+AAECFGABCEDFHI6J+KL%&MNOPQRE%&STUVWTXYZ%&M_abcdefg(hijklmno!#$!#$%&()!#$%&()*+,-!#$%&