英语应用文写作商品广告省公共课一等奖全国赛课获奖课件.pptx

common errors in business writing1.writing in the passive voice 90%of your writing should be in the active voice.When you send the bad news and not blame the reader,you can write in passive voice.e.g.The data that you presented was misinterpreted.英语应用文写作多媒体课件第2页2.Grammer mistakes1)主谓一致 e.g.it have2）动词原形不能直接放在句首做主语 e.g.Fall asleep is harder and harder.Falling asleeping is harder and harder.3）一些代词做主语，谓语动词和对应名词形式应该是单数。anyone，anybody，everyone，everybodye.g.Everyone had their homework done.(wrong)Everyone had his/her homework done.4)词性错误 e.g.choose/choice select/selection英语应用文写作多媒体课件第3页3.wrong sentences1)平行结构。e.g.To say is one thing,doing is another.(wrong)To say is one thing,to do is another.2）不完整句子。e.g.Equipped with our latest developed.Because the department could not pay for the new computer.英语应用文写作多媒体课件第4页4.wrong puctuation1)正确使用和书写标点符号2）在商务英语写作中，除了营销宣传文档中使用感叹号，其余基本不用。英语应用文写作多媒体课件第5页Note1.审题构思写作。2.信息点齐全。3.固定句型会背会用4.字数。英语应用文写作多媒体课件第6页广告文档写作广告文档写作广告文档写作广告文档写作英语应用文写作多媒体课件第7页商品广告商品广告(Commodity(Commodity Advertisement)Advertisement)1 1 惯用词语及句型惯用词语及句型attractivedesign款式新奇款式新奇withalong-standingreputation久负盛名久负盛名exquisiteanddurable精美耐用精美耐用goodsgenuineandpricereasonable货真价实货真价实unparalleledbothinbeautyandinart制作精良，外观华美，无与伦比制作精良，外观华美，无与伦比theworldfamousbrand世界著名品牌世界著名品牌image形象形象 Thechoiceisyours,Thehonorisours.英语应用文写作多媒体课件第8页Please do not leave it too late.事不宜迟。More choices,more enjoyment.语意双关使用：语意双关使用：A deal with us means a good deal to you.译文：和我们做买卖意味着您做了一笔好买卖。该句妙处于于很好地利用了句中deal三种含义，“做买卖”、“一笔好买卖”和“许多”。a good deal组成一个绝妙双关。英语应用文写作多媒体课件第9页普通疑问句普通疑问句通惯用在广告前面。通惯用在广告前面。例1Haveyoueverdreamedofascendingthestepsofagreattemplebuilttothegods?（旅行社广告）您是否梦想过登上为众神修建宏伟庙宇台阶？例2Canatired,overworkedvoicecommand attentioninclass?一个疲惫、过劳声音能吸引全班注意力吗？英语应用文写作多媒体课件第10页 疑问句轻易激起人们反应，尤其是广告标题或正疑问句轻易激起人们反应，尤其是广告标题或正文开头使用疑问句，能激发读者好奇心理，增加文开头使用疑问句，能激发读者好奇心理，增加他们阅读兴趣。以以下一则黄油广告：他们阅读兴趣。以以下一则黄油广告：Whats so special about Lurpark Danisb butter?Well,can you remember what butter used to taste like-real fresh from house butter?Do you remember how you used to enjoy it when you were young?Today,the taste of Lurpark bring it all back to you thats why its so special.这则广告屡次使用疑问句，从第一句这则广告屡次使用疑问句，从第一句“黄油特点黄油特点是什么？是什么？”入手，一环扣一环，抓住读者心理，入手，一环扣一环，抓住读者心理，突出了这种黄油特点。如用陈说句则平淡无奇。突出了这种黄油特点。如用陈说句则平淡无奇。这种使用疑问句，抓住读者注意力广告彼彼皆是。这种使用疑问句，抓住读者注意力广告彼彼皆是。英语应用文写作多媒体课件第11页 比较级比较级 比较级在广告中用得非常多，这是因为英比较级在广告中用得非常多，这是因为英语广告中有大量形容词和副词做修饰语缘故语广告中有大量形容词和副词做修饰语缘故。例1 Today in business fast is no longer fast enough,even faster is still too slow to keep pace with the incredible demands placed on people and the computers they work with.Thats one reason why IBM developed P60/D.60MHz 64-bit Pentium Chip computers so fast,so powerful,it makes todays conventional computers like they are moving at a snails space.例2 These days succeeding in business means getting more competitive and making tougher decisions.英语应用文写作多媒体课件第12页2 2 实例实例 例例:Now,GEDeliversIceandColdWaterRighttoYourDoorGeneralElectricpresentstheworldsfirstrefrigeratorwithacustomdispenseronthedoor.Bothiceandcoldwateratatouch.Pushthecradlemarked“Ice”bucket.Pushtheotheroneandyougetacolddrinkofwater.Youcanusebothdispensersatthesametime.Allwithoutopeningadoor.AndGeneralElectrichassomeothersurprisesforyou.英语应用文写作多媒体课件第13页Likeaconvertibleseven-daymeatkeepthatkeeps unfrozen fresh and ready to cook for anentireweek.Orjustaflipofaleverandyoucanuse it for more vegetable storage.Slide-outtempered-glassshelvesareeasytocleanandspillsdontdropthrough.Ano-frostsystemthatkeepseverything,including the freezer,completelyfrostless.GE also gives you an automatic ice makerthatfeedscubestothedispenserinthedoor.Andtheresabigstorage 英语应用文写作多媒体课件第14页binthatkeepsapartysupplyoficeanhand.Therearesevenwheels-soyoucanrolltherefrigeratoroutandcleanbehindit.Allthatplus23.5cubicfeetofcoolintherefrigerator.Go whereGEissoldandseethemall.YouwillseldomneedserviceonGErefrigerator,butitsnicetoknowwearenearby.Progressisourimportantproduct.英语应用文写作多媒体课件第15页解析：解析：这则美国通用电气企业为其冰箱所这则美国通用电气企业为其冰箱所作广告使用了第二人称作广告使用了第二人称you,you,使人们以为格使人们以为格外亲切。广告在介绍了产品各种独特功效外亲切。广告在介绍了产品各种独特功效后，谈到了售后服务，采取了以后，谈到了售后服务，采取了以butbut连接连接并列句，既强调了产品质量（并列句，既强调了产品质量（seldomneedservice），又说明了产品售后服务周），又说明了产品售后服务周到（到（wearenearby）。其口号）。其口号Progressisourimportantproduct富有新意，富有新意，progress和和product在拼写和读音方面类同在拼写和读音方面类同之处也给广告增加了色彩。之处也给广告增加了色彩。英语应用文写作多媒体课件第16页customdispenser:专制分配器专制分配器cradle:支架，托架，摇架支架，托架，摇架cubes:冰块冰块convertibleseven-daymeatkeep:可随时可随时取用七天肉食储存取用七天肉食储存flipofalever:一拉手柄一拉手柄slide-outtempered-glassshelves:外拉式外拉式强化玻璃架强化玻璃架no-frostsystem:除霜系统除霜系统partysupplyofice:接连供给冰块接连供给冰块needservice:需要服务，需要维修需要服务，需要维修英语应用文写作多媒体课件第17页3 同时同时练习练习：Writeanadvertisementforthefanaccordingtotheinformationgiven.台式电风扇台式电风扇 最新遥控和程控设计最新遥控和程控设计 胜美牌系列电风扇装备有最新集成电路胜美牌系列电风扇装备有最新集成电路AS9201AS9201，它是最先进程控设计。，它是最先进程控设计。胜美牌电风扇提供胜美牌电风扇提供3 3种风速选择。胜美牌种风速选择。胜美牌电风扇在你午休时给你阵阵自然凉风。在你电风扇在你午休时给你阵阵自然凉风。在你瞌睡时，胜美牌电风扇给你微风助你入睡，瞌睡时，胜美牌电风扇给你微风助你入睡，在你设定时刻自动停顿。在你设定时刻自动停顿。英语应用文写作多媒体课件第18页 有有1515种时间和速度选择。时间从半小种时间和速度选择。时间从半小时到七个半小时不等。时到七个半小时不等。规格规格额定电流：额定电流：220220伏交流电伏交流电5050赫兹赫兹用电量：用电量：4646瓦瓦重量：重量：6 6千克千克制造商：深圳先科机电企业制造商：深圳先科机电企业地址：中国深圳八卦东四路地址：中国深圳八卦东四路 电话：电话：22644532264453英语应用文写作多媒体课件第19页参考答案参考答案：TABLEFLOORELECTRICFANWith remote controller and programcontrollerShengmeiBrandseriesfansareequippedwithourlatestdevelopedintegratedcircuit-AS9201,whichismadewiththemostadvancedprogramandthelatestformulaintheindustry.Shengmei Electric Fan provides youwithmoderatewindwithuptothreekindsofwindspeedselections.英语应用文写作多媒体课件第20页ShengmeiElectricFanalsoprovidesyouwiththerhythmicwindonceyouhaveashortrestinthedayremindingyouofthenaturesbreeze.Whenyoufeelsleepy,ShengmeiElectricFanwillblowasoftandcomfortablewindtohelpyougotosleep.Thewindwilldecreasegraduallybeforeitstopsautomaticallyatthetimeyouset.Youwillhave15selectionsoftimesettingandwindspeed.Thetimeselectionsvaryfrom0.5hourto7.5hoursasyouwantittobe.英语应用文写作多媒体课件第21页MainspecificationsRatedVoltage:220voltsAC.50hzPower:46WattWeight:6kgManufacturer:ShenzhenAdvancedScienceMachinery&ElectronicsCorp.Address:EastofBagua4RoadShenzhenChinaTel:2264453英语应用文写作多媒体课件第22页Task 1 Suppose you are Frank Harton who has three years experience in the field of retail sales.Now you would like to apply for a position as a senior retail sales representitive with Daily Youth Sports Product Co.,Ltd.Write an application letter in no less than 350 words.英语应用文写作多媒体课件第23页Task 2Suppose you are Michael Smiths manager at XYZ Engineering.But now you are going to retire and so you recommend Michael Smith who is a mechanical engineer and has been working for XYZ for ten years to take the place of you.Write a recommendation letter in no less than 350 words.英语应用文写作多媒体课件第24页Note1.商务信函中平等协商e.g.I will be grateful if you give me an opportunity.(有强迫对方必须要给意思，有命令意味)I would be grateful if you give me an opportunity.英语应用文写作多媒体课件第25页2.人称代词前后不一致，不统一3.名词前面加冠词，主要是定冠词the，而不要用this.4.部分同学Chinglish很严重。5.尽可能不要使用生僻词，注意拼写错误。territory，propersphere6.依据信件情景设置，有时需要去除你学生身份和思维。英语应用文写作多媒体课件第26页Task 3Directions:Write an invitation to Mr John Sze,inviting him to be the calligraphy competition judge.The number of the words is no less than 200 words and you dont need to write the address.英语应用文写作多媒体课件第27页Task 4Directions:Write a company profile no less than 200 words according to the information below.企业名称：苹果企业 外文名称：Apple Inc.总部地点：美国加利福尼亚州 成立时间：1976年4月1日企业性质：上市企业、跨国企业 经营范围：电子科技产品 企业口号：Switch（变革）员工数：76,100（年）年营业额：1565亿美元（年）联合创始人：乔布斯、沃兹尼亚克、韦恩主打产品介绍：在高科技企业中以创新而闻名，设计并打造了iPod、iTunes和Mac 笔记本电脑和台式电脑、OS X 操作系统，以及革命性iPhone和 iPad。世界500强：第19位（年）英语应用文写作多媒体课件第28页