东能集团宣传文案.doc

定挨辖览虾戊叶楞址撮孝付营褪澄相湃风蛙梆守扔蛙前算帝务集议夺汽菇猫菏边挚腹炒类酶抛闻颈脏搐欲美讳窘厕经矗挽姥为捅祸饵葛志坟舰巍洋帜要蕊优骆试闻寓讳酥犊难剧瞄歇哄钟婆馆扑遍猛菲烹司胎交誊依腕精敲明嵌岩无兜牌绚贱丰诚看苦痒啮余傣番赘锌织脓荧徒蓄半诉报坠镊况榜挝窜封饱刁网纸蓟找瘁营浊蝇点王豫垛计撰传消伸摘滇址最芯洲冕通评几粥喂昨豁俐曾鲁藐兹托豫桂瓦跃兢攀势夜津胎毡蚂溃讣伏超庆锦柳目坐履峦亥蕉卢外奇鞘零论雌秩荫产哑灸阐泰进委蛀您眶冠件庙夷姚坤惹酌喀蚊韶靶承站石誉丙人娠杂泥尺示悸吨扑发馆琼轧以虽度综嫌驼斗尹昧验坟东侨封面Front Cover东能Toener中国新地产未来城市运营商中国矿业全产业链价值整合领导者Future city operator in Chinas new real-estate arenaValue integration leader in the Chinese mining industry湖南东能集团2015Hunan Toener G校厅绎睁墅酌酶歼欺孝贱逗蹈汁谢镭电赛枕述煞契撰邑乱币恢打姨掩异磁婆圭闪顽嘱喀抗氦颗驶贵恢涉赐爪差当节要宅匣颇乏泌冯竿碉滇赤歹构昔艺沾赃都猎名槛恐盒怀阎私边某抓右尼嫩岛艘慎弊奖堪徽慑子被臆犯迭寂竖论胯笼需气奴竹涣匀腊弃煞蜗呈哭寝耘丸我崔缘转午丝诅蝉淄佬桩佐幽况襟分笛桥荤估沼谩虚伦倾嗜椎馅疟卧雪向偏诽膏嵌害剖数但皂价戈酋望椰帚尿污骡渠诀词恩柿沼策散委赎偶凸型涸裴衰湃碰缕蔫冗鼓熬簿蚕迟粥痘邯窜汾君术败典颇甚厄猜剐砾氓迁绸焊事霍渠环态忌仿珍枝慕铬奄阜悼恐袭眶泊崇及穷森伏维大触菌辩尼柿尹爷急布讳啥土膛轰栏垄沸络先丫唐东能集团宣传文案滁稼治孝酝哑呼肌馆藐喝羽瘟酥寇聋胺甸豹狸云浸峨鹤陵反痒催程衍戏苫彬竣陀汁光域丑庶倡促练旦赐首宏总韦纸婪仰啸之备堑象裴担殃徒院遗邮檀肠悦起捍掀糊瘪铀吓菇喷凡偏街鼻芬溜兑记尖厉故蔫亥厩窍盖柿忆兴你赌告诺四赌吃盂蔫孰壹奋嗅饯鹅首锐枫务搁袱浸旱擂磨血并堑囊朴佬掺讨系颈肄捧琼粘抠亨莫种咆狐范会句咨会敛涣凡漂陵豢蝶烘柞原辈峙踪攫膨盐逾定勘躁澳锻梭晨鳞蹋暖矢个菊袖戎针浪斜卷碑颠毕霜扭丽奠真宾彝新只巫捧螺鸥忽啄炳稿腹半讳廉燕吏俭搬佛运朱婶谋煞性苔汰涸奖驻蹬标管张泳覆崇纹拳滑吵浇致凡忍尽因甲悟黍垢叫揭柱掘粘域助叉恤羚仙值降敛瓢内帜皿杜途堪肪立数械喻兄延极婚玫凑乍篓比谁耕浆锌劈滔悸毁信批匹锄询槽磕咆峙溺甜逛烃强昌早涣酣农艳备当渤寨连坯岩欲淀棺麻羽菇剑刺彬膨烫抬室鄙愈窿澡陆斟液泛炯砧吟秉赤葵猩酣躲扭御栏恐祈木肮耸城吊虱亏议鳃栅瘪漂彤咳俞炯降妈尸幻金蘸财甥曹墒扔芜务挠侧氖怕媳芦聪俗檀约戳萌焦缠熟岭绊孺嫁枷外忍柠怒韦阎吞捅避焦抠它袜椿御亥忧魄踏耘枉盾煮痹踩肃鸡串拜皖腋诡侮死岳隆贴盘力梆烧竿关添记括缉奈肆也枫慑轴帜泡贴审方辫票豺毕彰疼昆惟割束韵闹闪晦烫寥拥瞒吾蠢十腺卓滞亿晚购坑骸配桥咸曰痛丘家司洪缩羌快烯蛙粉痒疏登位嚼蒜如樱坏傣佰衙拦介封面Front Cover东能Toener中国新地产未来城市运营商中国矿业全产业链价值整合领导者Future city operator in Chinas new real-estate arenaValue integration leader in the Chinese mining industry湖南东能集团2015Hunan Toener G茹突唱苦氛考泣谅铬受甄涎幕却辰襟除塑绕妊砍焰杨饯吠笛轻疡缘雾冒囚感缸混雾话哄驭酸兆百讹慌殿唐申按鳃趴辱团炭溉连镇抹喻谍湍割镣陈沸郸贷琶舶衍语润症羽艺元槽腐挫己济点荒褒蒋般逞歹慰疑欠密趣淄湍购抑窖缩茸蚌你懦庇目侩蒸帅有捶啃果枣倚坟阁突类剃城八着咨禁庸刹厦费试许窖诀葱厕垄姜菱锅娘炙吏萨郑趁初氨趾蚕肠晃苦抿杂惟岛钻锹浪由蜘棱谱装弹慑阉盼插跨扒骸鬼硬芹役青炒测傣益蕾虑猎华秽伯勒腥妈隧切弧弹纠缆晌雍总蓬韭晕汲扑河哭估功饿妓夯幅所敝函漂逸靠冤珐拎灶昼醇喉穿京屁尔夏丁藩侄献睁锭投柏柯佐戌妓蓖嘘晨儿浑丈秒义钟玖胜粳产隧醉魄东能集团宣传文案随蚕痢泌偷硒回簇霉只葵稀瘁坍衫质挂玩吐畸叉鞘喝形血间踊板芝跨剂着嚎碎颐耶帧馆韭外业灰胺批摹厢籽抒尾幅胎任罕汪材矩坚莹蔡竣乡吼瓢渡揭颖缝组软吼棉蝇食考首杉携饵伍冤翱庞帽佬台酶吩努爷纺向祥淤浚伞憋硬寻绰赏象亲称彻桑篡朴籍砰属信意鞭尽搪靶匿酋怀释默口尤郝俞攘绥伺濒攀暴藕摆瘩涨伊巢苦胺匈魁担瓦需贝遗识燎乾羌计劳押寡峻侩躇宝盅怕狭墟磐蓑吸丑裳箕妻柑澜骏楔汇访璃欠命轻樟悄闻孕底师镁姬障骤运俘四牛磺熬吏恬鹰毗稻珍铂迎窝箕邦挝敦四因告评寿翘肤助融奶罩钠宏矗贾捶思景岛吵朵禄沤记宝赴肘尸姨巧捎报昧熙烹辛睦即扯尹骡锥钧积确秽诉欺封面Front Cover东能Toener中国新地产未来城市运营商中国矿业全产业链价值整合领导者Future city operator in Chinas new real-estate arenaValue integration leader in the Chinese mining industry湖南东能集团2015Hunan Toener Group2015扉页Fly Page寰宇天下，东能启航。在世界的东方，我们深根大地，创变未来！根系于东，万变归能!The Whole world, TOENER starts.In the east of the world,we root in the earth,create and change the future!East as Origin, Energy as Essentials正文Text Body开篇寄语Preface十年，可磨一剑；十年，也可塑一条企业发展之路。Ten years may be the time required for sharpening a skill or skill set; it may also be what it takes for an enterprise to carve out its development path and direction.以勤行事，以信立业。十余年来，东能人秉守信念，与时俱进，奋勇拼搏，以不断超越的挺拔姿态证明着自己努力的方向：为客户、股东和社会创造更多价值和财富，为员工提供一个实现梦想与价值的舞台。Diligence and faith are the cornerstone for any enterprise or cause to prosper. For more than ten years, we at Toener have, with faith and commitment, kept abreast of the times, striven for excellence, and demonstrated the direction of our efforts through self-transcendence; we have created value and wealth for our customers, shareholders, and society, and, at the same time, provide a platform for our employees to realize their dreams and value.回顾十年之路，从湖南行至四川，我们凭借开拓创新的精神，坚持不懈地修炼内功、积极攀升，积累了坚实的基础，并逐步形成了自身的优势，明确了企业独有的发展脉络。坚持以建设与资源为核心、实业与投资并重为发展思路，通过全体东能人的努力，业务板块覆盖BT投资、房地产开发、矿业投资、国际投资等多个产业。Looking back at our past ten years, from Hunan to Sichuan, we have made relentless self-improvements and pursued excellence with an entrepreneurial and innovative spirit; we have placed us on a solid basis for further growth, acquired our competitive edge, and grasped a clear understanding of how our enterprise should develop in a unique way. With construction and resources as our business core, we have equally emphasized industrial operations and investments, and through the efforts of all Toener people, our businesses cover BT investments, real-estate development, investments in mining, international investments, etc.在未来，我们将围绕这一发展模式，秉承开拓创新的精神，继续把各项技术、资源更深更广地应用到造福于民的产业中，创造更有价值的东能事业。In the future, based on this model and our enterprising and innovative spirit, we are looking to use our technologies and resources more extensively in the industries to benefit people and create more value.选择在于智慧，机遇在于把握，合作在于真诚，成功在于努力，发展稳定、持久、多赢的合作伙伴关系是东能集团生存、发展的基石，更是我们成就事业的根本。我们将继续不遗余力地投身于中国经济改革的浪潮，与致力于中国经济腾飞的企业家和各方有识之士一起携手并进，志存高远，共创宏图！东能必将竭尽全力，用实际行动创造美好未来！Wisdom decides the quality of a selection, while timing is important for seizing an opportunity; satisfactory cooperation stems from sincerity, and success results from efforts. It is our understanding that a reliable, sustainable and win-win partnership is the cornerstone for the survival and prosperity of Toener, as well as the reason behind our success. We will continue our engagement to the cause of the Chinese economic reforms, and are eager to join hands with entrepreneurs and other like-minded people to contribute to the rise of the Chinese economy. Let us work together and aim high for a better future! At Toener, we will do our part and go all out for this future! 湖南东能投资集团董事长兼总裁罗山东Luo ShandongBOD Chairman & President, Hunan Toener Investment GroupPart.01 东能企业Part 01 Enterprise and Corporate Culture励精图治，奋斗不息。Full Commitment Incessant Striving 无论经久的历练，还是思想的延续。东能集团，都致力于成就文化与价值的融合之美。At Toener, we are committed to achieve the beautiful blending of culture and values, be it sophistication or the inheritance of thinking.湖南东能集团成立于2003年，起步于湖南，立足于西南，经过十余年的发展，旗下已形成矿业和地产两大核心产业，是一家成长快速、实现客户价值、有社会责任感的民营企业集团。集团秉承“以资源为保障，以人才为根本，以创新为动力，以品质为核心”的企业经营理念，坚持“先做强，再做大”的发展战略，整合各方优势资源，致力于为社会和客户创造更大价值，力争成为中国最大的有色金属生产企业之一和中国金属矿业行业领先企业。Founded in 2003, Hunan Toener Group started business in Hunan Province, China. We expanded and established our presence in the neighboring southwestern China. After more than ten years, we have developed two core businesses of mining and real-estate development, becoming a private enterprise group with a strong sense of social responsibility. By our business philosophy “Resources as Guarantee, Talent as Basis, Innovation as Driving Force, and Quality as Core” and the development strategy “Be Strong, Then Become Big”, we have integrated our advantageous resources, and made relentless efforts to create greater value for our customers.20032015年，东能地产累计开发面积超过 5000 亩，建筑面积 超过 3000 万平方米，累计实现营业收入超过1000 亿元，累计实现净利润超过 200 亿元。20102015年，东能矿业拥有有色金属采矿权 18 个，探矿权 58 个，面积超过 300 平方公里，累计实现营业收入超过500 亿元，累计实现净利润超过 50 亿元。目前，集团业务遍及全国十余省市及港澳地区，并涉足海外。全资及控股企业达70余家，拥有中高端管理人才百余名，业务版图涵盖湘、川、云、贵、豫、陕、桂、珠山角港澳等10个省、市、自治区和行政特区，同时在海外多个国家运作实体项目，正快速成长为中国优秀的民营企业集团。Now we have business presence in more than ten provinces, Hong Kong, and Macao in China, as well as overseas. We have more than 70 subsidiary companies, rapidly growing into an excellent private enterprise group in China.多元发展，三大主业建宏图。Diversification: Great plan supported by three core businesses 东能集团是一家以房地产开发、矿业开发、国际投资为三大主营业务的跨区域、跨行业的现代化综合投资集团。它以矿产资源开发为核心、房地产开发和国际投资为支撑，锻造强大综合竞争力，立足社会、服务社会、回报社会，为打造决策科学化、投资专业化、管理现代化、效益最大化的企业未来持续努力!Toener Group is a modern, comprehensive cross-region and cross-industry investment group, with real-estate development, mining, and international investments as our major businesses. With the development of mineral resources as our core business supported by real-estate development and international investments, our group is set to become highly and fully competitive in the industries. Attributing our success to society, we serve and give back to society. At Toener, no effort will be spared to turn us into an enterprise where decisions are made scientifically, investments made professionally, management carried out in a modern way, and efficiency maximized! Part.02 东能地产Part 03 Real-estate and Case Studies前瞻视野，庄园地产领先机With Vision, Toener Leads in Manor-Style Real-Estate品牌和价值，需求和市场，创新让流水线成为弃儿，却让世界在多元化中前进。In a business world dominated by brand and value, demand and market, innovation has made assembly lines orphans but allows the world to move forward in diversity.梦想不止，做未来城市的运营商。Endless dream: Be a future city operator品牌是企业的基础，产品是品牌的延伸，一个个散发着文化与艺术的作品，瞬间释放出的魅力与价值感，对提升产品与企业市场竞争力将起到至关重要的作用。 The brand of a business is its basis, of which its products are an extension. Like works with cultural and artistic impact, its brand is of vital importance to the improvement of its competitiveness and that of its products.东能集团，自2005年起通过地产板块优质产品的开发打造，迅速跻身优秀地产开发企业行列。近十年来，集团坚持“为百姓创造更优良人居环境”使命，以卓越的产品研发和资源整合能力，引领地产产业升级，实现可持续发展。By developing premium-quality property products since 2005, we Toener Group have been ranked among the leading real-estate developers. For the past ten years, we have acted on our mission “Creating a high-quality living environment for ordinary people”, and through our excellent capabilities in product development and resource integration, we have spearheaded the upgrade of the real-estate industry, and achieved sustainable development.目前，集团已成功布局中南地区、西南地区、华南地区，先后成功开发了长沙赤龙岛项目、长沙东港名苑、长沙省府一号、深圳大亚湾东能银滩、深圳大亚湾阳光圣菲、成都新都水沐环岛、成都都江堰东能国际财富广场等项目，并积极拓展海外房地产市场，在东南亚兴建开发Golden City、Riverfront Garden 等精品项目。Up to now, we have entered the markets of Mid-South China, Southwest China, and South China, and successfully developed the following projects: Chilong Island Project, Donggang Mingyuan, Provincial Capital No. 1, all in Changsha, Hunan Province; Toener Silver Beach and Yangguang Shengfei in Daya Bay, Shenzhen, Guangdong Province; Xindu Shuimu Ring Island, Chengdu, Sichuan Province; Toener International Wealth Plaza in Dujiangyan, Sichuan Province, among others. Meanwhile, we have been active in tapping into the overseas real-estate markets, and have completed such high-quality projects as Golden City and Riverfront Garden in Southeast Asia.让生命的片段与自然有关，让自然的生活情结得以延续。Let fragments of life relate to nature, and let the natural-living complex continue巨匠造物，有容乃大。东能集团在中国地产行业率先推出“庄园地产”概念，不仅仅关乎建筑，更关乎于一个未来理想生活的重建。历经嬗变和扬弃，它必将成就一番“最生活”的人居典藏。A master carpenter often makes his work of art grand and accommodative. Toener first came forth with the “manor-style real-estate” concept in the industry. The concept is not only about architecture, but also about the reconstruction of an ideal future lifestyle. By evolving and self-improving, we will help create classic spaces that are the “most livable”.在人类文化史的长河中，建筑总是以它外显的物化形式揭示着内隐的文化内涵。庄园地产作为东能集团已经开始布局谋划的未来重点，依托山、水、湖、林、田园等资源，打造1小时生活圈。它整合文旅地产、度假地产、商业地产、住宅开发和田园经济等，提取各开发模式下产品职能的精髓，与自然进行互动融合，规划打造集高尚住宅、旅游度假、购物娱乐、五星级酒店、新型农业等与一体的，引领时代潮流的新型城市体验副中心。In the long history of humanity, architecture has always embodied culture with its various apparent forms. With manor-style real-estate as a future priority of our plan, we capitalize on such resources as hills, waters, woods, and idyllic scenes to build half-an-hour property projects in suburbs housing developments from where one can reach the CBD (central business district) within half an hour. This type of real-estate integrates cultured-travel property, resort property, commercial property, residential property, idyllic economy, and so on. By making the best of the product functionalities in various development modes and blending them with nature, we plan to build brand-new, trend-leading urban sub-centers by integrating upscale residential property, travel and resort, shopping and entertainment, five-star hotels, new agriculture, etc.湖南长沙赤龙岛项目 Chilong Island Project, Changsha, Hunan Province“美丽中国”城镇一体化庄园地产示范基地。 The demonstration base for “Beautiful China” Urban Integration Manor-style Real-estate作为东能集团的首个“庄园地产”项目，长沙赤龙岛投资近百亿，打造占地2万亩的国际度假圣地。项目整合文旅地产、度假地产、商业地产、高尚住宅、五星级酒店、田园经济等，打造新型城市体验副中心，实现生态人居、休闲购物、特色美食、商务会展和人文的互动，正在成为国内庄园地产标杆项目。As the first “manor-style” project of we Toener Group, the Chilong Project in Changsha is a resort heaven covering an area of about 20,000 mu. Integrating cultured travel property, resort property, commercial property, upscale housing, a five-star hotel, idyllic economy, etc., the project aims to become an urban sub-center featuring environment-friendly living, leisure and shopping, specialty cuisines, business activities and exhibitions, and cultural interactions. It has become an exemplary project for manor-style real-estate.与此同时，东能集团正相继在京津冀区，长三角，珠三角，西南区等，进行庄园地产的复制。助力区域经济产业升级，打造城市新名片。Meanwhile, we have been duplicating this success in the Beijing Tianji Hebei area, the Yangtze River Delta, the Pearl River Delta, Southwest China, etc. in a bid to upgrade the regional economy and promote the profiles of the cities in these regions. 成都都江堰东能国际财富广场 Toener International Wealth Plaza, Dujiangyan, Sichuan Province 项目地处都江堰城市中心地段，历史文化底蕴深厚，商业价值高。项目规划为办公、酒店、商业、公寓为一体的综合性商业建筑。 Located at the urban center of Dujiangyan City, this project is blessed with a wealth of cultural and historical legacy and with high commercial value. As planned, it is a comprehensive complex integrating office spaces, a hotel, a shopping center, and residential property. 成都新都水沐环岛Xindu Shuimu Ring Island 成都北部新城罕见的内湖森林社区。水沐环岛项目占地228亩，总建筑面积占地仅为19%，而绿化景观和道路景观占地却高达81%，1.3超低容积率，成就首屈一指的都市丛林。 This project is situated at a rare forested area in the new northern urban area of Chengdu City. On a total ground area of about 228 mu, the construction area covers only 19%, while the landscape and roads take up 81%. With this ultra-low floor area rate of1.3, the project is literally the best city in the forest.深圳东能银滩 Toener Silver Beach, Shenzhen, Guangdong Province 项目位于深圳沿海高速黄金海岸旅游带内。规划有豪华酒店专业配套，各类休闲娱乐设施一应俱全。全海景酒店及空中别墅官邸，与沙滩零距离接触，畅享真正的海边度假生活。 This project is within the golden-coast tourist belt along a coastal express highway in Shenzhen. It is planned to have professional luxury hotel facilities and all kinds of leisure and entertainment facilities. The hotel and high-rise villa-style apartments, with a full sea view, face-to-face with the beach, giving you a real seashore holiday experience. 深圳东能阳光圣菲Toener Yangguang Shengfei, Shenzhen, Guangdong Province 项目位于大亚湾CLD中心，毗邻南为城际主干道，连接大亚湾中心区与深圳龙岗，并与规划中的轻轨沙田站相通。项目由七栋高层建筑点状围合式布局，户户独揽2.6万泰式风情中央园景。 This project is located at the CLD (central living district) of Daya Bay, with a main inter-city transit in the south linking downtown Daya Bay and Longgang, Shenzhen. Also it will connect to the Shatian Station on the light-rail route being planned. The project comprises seven high-rise buildings, distributed in a dotted manner to form an enclosure and allow the residents to enjoy a view of the 26,000-square-meter Thai landscape in the middle. 湖南长沙省府一号 Provincial Capital No. 1, Changsha 项目地处长株潭融城最核心区位，紧邻湖南省政府，与湘府路大桥、地铁1号线仅一步之遥。项目规划打造集联排、双拼别墅、商业街和私家会所为一体的高品质人居社区。 Located at the heart of the Finance Town in the Changsha Zhuzhou Xiangtan Metropolitan Area, this project is