商务英语课程UnitEnquiriesOffers市公开课一等奖百校联赛特等奖课件.pptx

Learning Objectives Asking for and giving information about the products Mastering the ways of making enquiries and offers Understanding cultural differences in international business negotiations Writing enquiries and offers 第1页 Follow-up Practice Writing Task第2页We need to discuss some questions about what we are going to learn in this unit.Sure,thatll help us understand better about what we are asked to do.第3页 1.Discussion1)What are the basic procedures to be followed if a contract is to be signed in any business transaction?Now complete the following links with what may be involved in a business negotiation and then give your reasons.第4页Business Negotiation in International TradeBefore a transaction can be made,the two parties involved have to reach an agreement over the goods to be bought or sold as well as the terms and conditions of the deal.A contract is concluded when such an agreement is reached.In a typical transaction,this occurs when an offer made by one party is finally and unconditionally accepted by the other party.The conclusion of export trade begins with the construction of a contract between an importer and exporter.In the contract the following terms and conditions must be stipulated:name of commodity,quality,quantity,packing,price(unit price&total value),time of shipment(place of shipment and destination),payment terms and rights and obligations of each side.All the terms and conditions must be specified clearly in order to avoid any dispute in the implementation of the contract.The basic procedures to be followed if a contract is to be signed in any business transaction can be classified into the following five links:Enquiry0fferCounter-offerAcceptanceConclude a contract第5页2)When quoting a price in international trade,you must use a price term.Now match the price terms the under the INCOTERMS with their Chinese equivalents and then tell which price terms are commonly used and what are the rights and obligations under such price terms.va.EXW(EX Works)1.船边交货vb.FAS(Free Alongside Ship)2.运费付至vc.FCA(Free Carrier)3.目港船上交货vd.FOB(Free On Board)4.未完税交货 ve.CFR(Cost and Freight)5.工厂交货vf.CIF(Cost,Insurance and Freight)6.货交承运人 vg.CPT(Carriage Paid To)7.运费、保险费付至vh.CIP(Carriage and Insurance Paid To)8.装运港船上交货vi.DAF(Delivered At Frontier)9.成本加运费vj.DES(Delivered Ex Ship)10.目港码头交货vm.DEQ(Delivered Ex Quay)11.完税后交货 vn.DDU(Delivered Duty Unpaid)12.边境交货vo.DDP(Delivered Duty Paid)13.成本、保险费加运费a.5/b.1/c.6/d.8/e.9/f.13/g.2/h.7/i.12/j.3/m.10/n.4/o.11Check:第6页EnquiryAn enquiry is a request for trade terms of certain commodity.Enquiries may be made by letter,telegram,telex,fax or even by telephone or through face-to face talk.Since the 1990s enquiries made by E-mail have been on the increase.When making an enquiry,keep it brief,specific,clear and to the point;say what needs to be said and ask what to be asked and then stop.For instance,the buyer may want general information,a catalogue or a price list,a sample,a quotation,and so on.Sometimes,the buyer should mention the size of his order as large order may obtain more favorable quotation.An enquiry received must be answered fully and promptly.If it is from a new customer,say the sellers are glade to receive it and express the hope of a long and friendly business relationship so as to create good impression on the buyer.In a word,the reply to an enquiry should be prompt and courteous and cover all the information asked for.第7页Offer An offer means submitting or furnishing details including prices,conditions and other related items needed for a contract.Or,according to the United Nations Convention on Contracts for the International Sales of Goods,a proposal for concluding a contract addressed to one or more specific persons constitutes an offer if it is sufficiently definite and indicates the intention of the offerer to be bound in case of acceptance.第8页In this part you are going to listen to a dialogue and a passage.Try to finish the exercises while listening.Are you ready?第9页 8.1.1 Listen to the dialogue and answer the following questions.1)What is Mr Woods line of business?Textiles.2)Why did Mr Wood come to inquire about carpets？Under the request of one of his clients.3)How did Ms Zhang describe her products?Their carpets were handmade of pure Chinese wool.They were resilient and had fine workmanship.They had a ready market in many European countries.4)On what condition would Mr Wood place his order with Ms Zhang?If the carpets were of the specifications and colours he wanted,he would place an order.5)What did Ms Zhang mean when she said they also took special orders?Thats to say,they could make carpets according to their customers requirements.6)What price terms did Mr Wood prefer?CIF prices.7)Was the business concluded on the spot?No.Ms Zhang would check the requirements carefully before she made a commitment.第10页 8.1.2 Listen to the passage and answer the following questions.1)By whom can an offer be made?2)An offer can be made either by a seller or buyer.2)What are the two main kinds of offer?Offer with engagement or firm offer and offer without engagement or non-firm offer.3)What is a counter offer?An amended offer made by the offeree in response to a received offer.A counter offer is actually a new offer.4)What is the difference between“firm offer”and“non-firm offer”?A firm offer keeps binding on the part of the offeror until it expires,whereas a non-firm offer is subject to change without prior notification.5)What is a“bid”?A bid is an offer made by a buyer.第11页In this part you are going to read two dialogues in pairs and then you will be asked to answer some questions about what you have read.第12页8.2.1 Dialogue Read the dialogs and then answer the following questions.Mr Barry,a businessman from the U.S.,is interested in the Flying Horse Brand bicycle and inquires about it.1)Why did Mr Yao ask Mr Barry to tell him the quantity before he quoted the price?Because the price varies according to the quantity.2)How much will 1000 sets of bicycles cost based on Mr Yaos US$50 000 3)What was the offer made by Mr Yao?US$50 per set CIF New York with a commission of 5 percent.4)What were the terms of payment Mr Yao required?Letter of credit at sight.5)When was the earliest possible time of shipment?Within one month after receipt of letter of credit.6)How long will Mr Yao keep his offer open?For two days.第13页8.2.2 Dialogue Mr Alison Field,an English importer in textile business,is having an initial talk with Mr Chen,a sales manager from the textile corporation.1.What was the purpose of Mr Fields visit to Mr Chens company?He was prepared to place the textile goods of the company in his market.2.Which articles was Mr Field interested in？Article A40 and B30.3.Why did Mr Chen recommend Article A50?Because Article A40 wont be available until November.Article 50 is similar to A40 and ever superior to it.4.What did Mr Field say about Article 50?Article 50 hasnt been introduced into his market before.So,it is quite new to his buying public and they are not sure of its quality.5.What was the price of Article A50?40 cents per yard CIF London.6.Why did Mr Chen give a 2%commission to Mr Field?As an encouragement of business.第14页第15页 1.What do cross cultural negotiations involve?2.Do you think it is important for international business people to take cross cultural negotiation training?Why or why not?PRE-READING QUESTIONS FOR PAIR WORK第16页Fill in the table describing the behavioral differences between an American and a Chinese negotiator.AmericanChineseEye contactStrong,directAvoid prolonged eye contactpersonal space&touchLeave a certain amount of space when interacting,Touching only between friendsLeave a gap of four feet when conversing,Touching only between close friends and family memberstimePunctuality is crucialPunctuality is importantmeeting&greetingHandshake regardless of genderHandshake,less common between two gendersgift-givingCarry negative connotationsAn integral part of business protocol第17页Questions1.What are the three interconnected aspects to be considered before entering into a cross cultural negotiation?2.The basis of the relationship,information at negotiations,negotiation styles.2.Try to Identify some other cultural differences in negotiation styles by consulting a negotiation book or some senior cross cultural negotiators.(Open)第18页In this part you are going to learn how to write letters of enquiry and offer.第19页 Enquiries Enquiries are often written in response to an advertisement that we have seen in the paper,a magazine,a commercial on television or on the Internet when we are interested in purchasing a product,but would like more information before making a decision.Most letters of inquiry,especially from longtime or regular customers may be very short and simple in content.But there are some other inquiries which are in great details including the main terms and conditions of a sale required by the buyer so as to enable the seller to make proper offers.For a first inquiry a letter sent to a supplier with whom you have not previously done business，usually,the following information should be included：A brief mention of how you obtained your potential suppliers name;Some indication of the demand in your area for the goods which the supplier deals in;Details of what you would like your prospective supplier to send you.Normally you will be interested in a catalogue,price list,a sample,a quotation,and so on.第20页Sample Enquiry Dear Sirs,We have heard from the British Embassy in Paris that you are producing for export hand-made shoes and gloves in natural materials.There is a steady demand in France for high-quality goods of this type.Sales are not high,but a good price can be obtained for fashionable designs.Will you please send us your catalogue and full details of your export prices and terms of payment,together with samples of leathers used in your articles and if possible,specimens of some of the articles themselves?We are looking forward to hearing from you.Yours faithfully,第21页Sample OfferDear Sirs,We are in receipt of your letter of March 21 and,as requested,are airmailing you,under separate cover,one catalogue and two sample books for our Printed Shirting.We hope they will reach you in due course and will help you in making your selection.In order to start a concrete transaction between us,we take pleasure in making you a special offer,subject to our final confirmation,as follows:Art.No.81000 Printed Shirting Design No.72435-2A Specifications:30 x36x72x60 35/6”x42 yds Quantity:18,000 yds Packing:In bales or in wooden cases,at sellers option Price:USD per yard CIF3 Hamburg Shipment:To be made in three equal monthly installments,beginning from May,.Payment:By confirmed,irrevocable L/C payable by draft at sight to be opened 30 days before the time of shipment.We trust the above will be acceptable to you and await with keen interest your trial order.Yours faithfully,第22页 LANGUAGE POINTS FOR AN INITIAL INQUIRY The start:Dear Sir or Madam/Dear Sirs/Gentlemen/To Whom It May Concern-(very formal as you do not know the person to whom you are writing)Giving reference:With reference to your advertisement in./Regarding your advertisement in./We have seen your advertisement in(For more expressions,see Language Focus in Unit 7.)Requesting a catalogue,brochure,etc.:Will/Would/Could you please send us.?/Please send us/I should be pleased if you would send us Requesting further information:I would also like to know./Could you tell me whether.?The complimentary close:Yours truly/Yours faithfully-(very formal as you do not know the person to whom you are writing)Signature:The addressers signature,his/her typed name and his/her title.第23页 LANGUAGE POINTS FOR ANSWERING AN INITIAL INQUIRY The start:Dear Mr/Ms/Mrs/Miss(Use Ms for women unless asked to use Mrs or Miss)Thanking the potential customer for his/her interest:Thank you for your letter of.enquiring(asking for information)about./We would like to thank you for your letter of.enquiring(asking for information)about.Providing requested materials:We are pleased to enclose./Enclosed you will find./We enclose.Providing additional information:We would also like to inform you./Regarding your question about./In answer to your question(enquiry)about.Closing a letter hoping for future business:We look forward to.hearing from you/receiving your order/welcoming you as our client(customer).The complimentary close:Yours sincerely(remember use Yours faithfully when you dont know the name of the person you are writing and Yours sincerely when you do.)第24页 Writing PracticeRead the following advertisement:Morris Docherty&Company LimitedMorris Docherty&Company Limited 200 Regent Street,Oxford OX43 19TN FOGLAMPS For Cars and Motorcycles We are manufacturers and can supply a good range of lamps from stock(rectangular,round and high intensity types),with mounts and wiring.Write for further information to the Manager.第25页 Compose two letters based on the following situations:1）You are one of the leading importers of motor-car accessories in your area.After you have read the above advertisement,you write a letter to the company enquiring about their products.You should think about these points in your enquiry：Checklist：Make sure you know who to write to.Refer to the advertisement.Ask for information about the goods.Explain your own business.Explain what sort of order you may place.Ask if you can receive a catalogue,price list,a sample,a quotation,and so on.Ask for such terms as payment and delivery.Mention any other useful points.第26页 2)Now suppose you are the manager of the above company.You reply to this enquiry.You should think about these points in your reply：Checklist：Decide who you write to Refer to the enquirers letter.Give the information the enquirer needs about the goods.Explain your payment terms and delivery dates Explain your discount.Give any further helpful information.第27页Practice makes perfectWe will practice what we have learnt in this unit.Yes,lets do it!第28页1.Questions and Answers What would you say?1)A:May I know what particular items you are interested in?B:_2)A:Could you give me some idea about your prices?B:_3)A:Could you recommend some articles to me?B:_4)A:Would you please quote your price for this product?B:_5)A:Do you quote CIF or FOB?B:_6)A:Is your offer a firm one or one without engagement?B:_7)A:How long does your offer remain valid?B:_8)A:Id like to know whether you can offer me 500 more cases of black tea.B:_9)A:How long does it usually take you to make delivery?B:_10)A:Could you tell me the earliest possible time of shipment?B:_ 第29页 2.Description Describe what the two parties do in their enquiry and offer.Sellers action Buyers action 买方对卖方工艺地毯感兴趣并询价买方对卖方工艺地毯感兴趣并询价买方希望取得卖方产品详细资料买方希望取得卖方产品详细资料 卖方报价并寄商品目录卖方报价并寄商品目录买方回复收到报价和商品目录买方回复收到报价和商品目录买方要求卖方尽快寄样买方要求卖方尽快寄样卖方同意尽快寄样并欢迎一切问询卖方同意尽快寄样并欢迎一切问询123456第30页 3.Presentation PracticeMake a short presentation on one of the following topics.Try to find as much information as you