商务计划书写作汇总.doc

商务计划书写作汇总商务英语：如何写商业计划书（现状分析）这部分尽也许简明扼要而又全面地介绍公司的情况，以及公司所在行业的信息。市场环境，例如：The marketplace has been stagnant for 2 years. We are poised now to.产品或服务，例如：The present stage of S30 is in the design stage.产品生命周期，例如：Our current product line is.价格和利润，例如：Current prices are. and profits are.客户，例如：Current customers are using our. for.销售渠道，例如：We have service centers, retailers, manufacturers representatives.管理团队情况，例如：Most of our management is in place, however, we require a production manager to complete our team.财务状况，例如：Current cash available is.商务英语：如何写商业计划书（拟定目的）公司目的是公司使命和指导方针的具体化和数量化，它反映公司在一定期期内经营活动的方向和所要达成的水平。公司目的的实现时间较长，一般为三到五年或者更长时间。好的公司目的具有总体性、与外部环境联系密切、有很大的激励作用、切实可行等特点。公司的基本目的，例如：The primary objectives of our organization are to:ABC投资收益率(ROI)，例如：Based on a XXX% market share for our XXX product by 20XX, we estimate our return on investment to be XXX%.财务目的，例如：Last Year This Year Next YearSales$ VolumeUnit Volume% Increase/DecreaseShare of MarketGross ProfitManufacturingFully BurdenedMarketing ExpensesAdvertisingSales PromotionTrade AllowancesOther欲计将来增长、改善的目的，例如：Other objectives we have set for ourselves include XXX.We expect to replace (competitive/existing products or services) by XXX% by 20XX.We plan to add XXX (retailers, distributors, service centers) per month/year and we will have a total of XXX (retailers, distributors) by 20XX.商务英语：如何写商业计划书（组织结构）投资者考察公司时，管理是最为重要的因素。没有一支优秀的管理团队和有效的组织模式，科技成果不也许和资本很好结合发明现实的生产力。一般需要介绍的管理人员有：总裁、常务副总裁、人事部总监、营销副总裁、财务副总裁、生产部总监。对每一位关键人员用文章一个段落的篇幅进行描述就可以。介绍组织结构时要注意以下问题：1 重要管理人员和专业人员的发展途径是如何的？他们具有哪些技能？2 公司未来的组织机构是如何的？3 谁将成为部门领导者？4 在哪些领域的管理应当加强？5 报酬机制如何？团队结构介绍，例如：Of the XXX people who make up the development staff, there are XXX founders who hold the following positions:XXX, PresidentXXX, Vice President of FinanceXXX, Vice President of MarketingXXX, Vice President of SalesXXX, Vice President of EngineeringXXX, Vice President of ResearchXXX, Vice President of OperationsXXX, Director of MarketingXXX, Manager XXX DevelopmentXXX, Corporate Attorney管理人员描述，例如：XXX, PresidentXXX Degree, University of XXXXXXs professional experience includes many different areas in the XXX industry.人力资源需求，例如：(Company) development team recognizes that additional staff is required to properly support marketing, sales, research, and support functions商务英语：如何写商业计划书（产品分析）产品介绍应涉及以下内容：1 产品名称2 性能及特性3 产品所处的生命周期4 产品的市场竞争力5 产品的研究和开发过程6 发展新产品的计划和成本分析7 产品的市场前景预测8 产品的品牌和专利此外，还要从顾客和投资者角度出发回答下面的问题：1 顾客希望公司的产品能解决什么问题，顾客能从公司的产品中获得什么好处？2 公司的产品与竞争对手的产品相比有哪些优缺陷，顾客为什么会选择本公司的产品？3 为什么用户会大批量地购买公司的产品？4 本公司能提供哪些购买便利？5 公司为自己的产品采用了何种保护措施，公司拥有哪些专利、许可证，或与已申请专利的厂家达成了哪些协议？6 为什么公司的产品定价使公司产生足够的利润？介绍产品，例如：This capability for XXX is a unique feature enjoyed by (Company) and our customers.专利保护，例如：Our product(s) is protected under the following:.产品价格优势，例如：Regarding cost savings (product/service) will save our customers money in terms of XXX.产品测试，例如：Completed tests have shown that XXX (results).产品特性描述，例如：XXX is another powerful feature. This includes XXX.XXX saves a tremendous amount of time when XXX商务英语：如何写商业计划书（市场分析）这部分内容涉及行业分析、市场分析和竞争分析。行业分析涉及公司所在行业概述、对行业发展方向的预测、对驱动因素的分析。市场分析的核心内容是在市场细分的基础上拟定目的市场。要让投资者了解市场的规模有足够大的赢利空间和发展空间；知道市场有良好的发展前景，即所拟定的目的市场在未来将会长生不衰。竞争分析中要对所有竞争产品及竞争厂家作出描述与分析。特别要分析这些竞争对手所占有的市场份额、年销量与销售收入，以及他们的财务实力。此外还要对自己产品所具有的优势作分析，对未来市场变化趋势作预测。介绍目的顾客购买的因素，例如：It is easy to understand why the principal buying motives are XXX because XXX.介绍项目的顾客的特点，例如：Young Married CouplesAge: 35-55Income: Medium to highSex: Male or FemaleFamily: Married or no childrenGeographic: SuburbanOccupation: White collarAttitude: Early adapters描述产品的竞争优势，例如：The ability to XXX (what it can do) is unique to this product/service, and our research indicates that its performance is superior to anything else on the market today.对竞争产品做对比，例如：Companies with competitive products/services in this market are XXX. XXX (competitor) products only operate in a XXX (limited, etc.) way商务英语：如何写商业计划书（市场策略）市场营销策略极富挑战性，投资者希望了解公司的产品从生产到大最终用户手中的全过程，因此这部分应当涉及以下内容：1 营销机构和营销队伍；2 营销渠道的选择和营销网络的构建；3 广告策略和促销策略；4 价格策略；5 市场渗透与开拓计划；6 市场营销中意外情况的应急对策等。价格制定策略，例如：The prices for our products /services are determined first and foremost by XXX (competition, costs, suppliers, manufacturers, package deals).关于折扣，例如：We can take advantage of volume purchases by XXX.关于直销，例如：The majority of sales will be through direct sales by the (Company) sales staff. (Company) anticipates hiring XXX additional sales representatives to (cover additional territories, retailers, distributors, markets, sell specific products /services).销售渠道，例如：By operating within these distribution channels in this manner we feel that we can maintain control of our market. In addition, we can generate growth at a reasonable pace and obtain excellent sales results.关于顾客服务，例如：Another service to add value is to provide warehousing of customer inventory. This allows us to book larger orders and provide faster order response商务英语：如何写商业计划书（生产分析）这部分重要涉及以下内容：1 新产品的生产经营计划；2 公司现有的生产技术能力；3 品质控制和质量改善能力；4 现有生产设备或将要购置的生产设备；5 改善或购置生产设备的成本；6 现有的生产工艺流程研发阶段，例如：Much of the time and effort at (Company) during the past XXX year period has been spent on research and XXX product/process development.生产制造，例如：The process used to produce (product) begins with XXX (full description).产品性能，例如：The acquisition cost for land and improvements is $XXX which will be allocated in XXX increments.关于设备，例如：This equipment is used in the processes as described and configured above to ensure yield, lead-time, and costs are sufficient to provide projected gross margin商务英语：商业计划书（财务分析）财务分析应涉及以下内容：1 展示财务现状；2 此后三年的发展预测；3 投资计划；4 财务预测：损益预测表、资产负载预测表、钞票流量预测表；5 资本退出方式钞票流量预测表，例如：Cash Flow Forecast Last Year This Year Next YearBeginning Cash BalanceCash ReceiptsCollection of ReceivablesInterest IncomeTotal Cash ReceiptsCash DisbursementsAccounts PayablePayments of Other ExpensesIncome Tax PaymentsTotal Cash DisbursementsNet Cash from (Used for) OperationsSale of StockPurchase of EquipmentDecrease (Increase) in Funds InvestedShort-term Borrowings (Repayments)Ending Cash Balance