苹果APPSTORE产品上架与审批流程模板.doc

苹果APP STORE 产品上架和审批步骤

该文档供参考，实际页面随时会有改动，以实际官网页面为准，不过步骤基础是一样。

一、 整个步骤包含时间点：
IDP注册审批（1-2周）(企业已经有账号，忽略)à 产品提交后审批（1-2周）
假如审批不经过，会有邮件通知并通知哪里审批不经过，改好后重新提交审批（又是1-2周）。

二、 需要尤其注意点：
1、 产品稳定性，不要动不动就瓦解，这么会审批不经过
2、 按钮等一看就懂，且可用
3、 Appstore上较多小应用就不要放了，审批比较难经过
4、 比较有创意应用审批比较轻易经过
5、 产品版本号不要包含以下：build，version，beta

三、 具体产品上架和审批步骤：
1、 先在iPhone DevCenter上注册成为iphone develope （企业已经有账号）
2、 现在我们在浏览器中输入
3、 登录，进入Manage Your Applications ，以下图

4、 点击Add New Application ，以下图，添加一个新App

5、

6、关键提醒：此页配置將会应用到此iTunes Connect账号下全部应用程序，其中包含两个关键配置项：主语言和企业名称。切记：一旦这两项配置提交后，以后就不能修改了！
图中A是主语言配置项：即用戶稍后输入程序具体数据所会使用关键语言。
图中B是企业名称：对于个人开发者，提议尽可能起一个有趣，轻易记名称吧，不要省事就用自己账号名，除非你账号名也很有特色：）

7、 上步两项配置完成后，选择 Continue继续下面配置，即出口产品承诺页相关配置。
這是因为美国法律对加密算法等要求，假如你应用程序沒有包含到加密啥，能够选择No，就能够跳過了。（通常开发者而言，做点小工具、小游戏啥，应该不会包含到加密，所以能够直接skip跳过，继续下面內容）。
假如确实有包含到加密，那么请选择Yes，以后回复两到三个相关用加密算法具体问题，以后依据需要还要提供相关文档，当Apple认为全部OK了，那么才能继续下面配置，这就比较麻烦了，所以假如是个人开发者，沒有特殊要求话，就別搞啥子加密了，那样会自找麻烦哦。
8、 我们继续，下面就是提交程序时关键数据了，即概要数据配置页面，以下图所表示（图是网上找，关键看格式吧）：
对设备要求（Device Requirements）：
这就要依据你应用程序类型來做出选择了，比如假如你应用程序跟电话功效结合很紧密，那么就请不要选择iPod，不然用戶下载了，卻不能用，那就不好了。还有，请切记要给出明确说明，此应用所支持iPhone版本信息，现在iPhone已经到4.x了。Apple要求，新提交应用必需支持4.0以上系统，不然审查是通不过了。

其中必填项包含：程序名(App Name），唯一标示（SKU Number）

A. 程序名(Application Name）：
這一项中所填內容，必需和你程序安裝在iPhone或iPod中后显示程序名是一致，不然无法经过Apple审查。
B. 唯一标示（SKU Number）：
这个字符串能够是任意格式，不过提议使用Apple ID中定义，试用URL格式标示串，如：com.xxx.getst。影响到产品在APPSTOREurl链接。

其中必填项包含：产品公布日期和价格和销售区域

9、定价
想要收钱吗？想話，就给自己程序定个价，不想话也很好啊，那就选择Free，供人无偿下载，呵呵。估量大多数人还是想着挣些小钱吧，那就选一个适宜价位吧。
注意：Apple提供这个App Store可不是无偿啊，所以它要从你收入中分成！Apple采取7:3分成，即开发者得到总收入7成，Apple得到剩下3成。Apple就是这么强势！
10、地域选择
这个地方，能够选择另外一个输入用戶应用程序数据語言，假如你应用程序支持多语言，那么强力提议此处增加对应语言描述，不然，English這個主语言就够了

版本信息：版本信息（Version Number），程序描述(Description），关键分类（Primary）， 子分类（subcatepory），关键字（Keywords），版权（Copyright），技术支持网址（Support URL），技術支持Email（Support Email Address）。

这个此页需要填写内容，有以下需要注意地方：
A. 版本信息（Version Number）：
这个就无需多说了，通常全部从1.0开始。
B. 程序描述(Description）：
即使我们之前选择了主语言，通常为English，不过此处，我们一样能够用两种或多个语言输入对自己程序描述。对于此项具体內容，这是消费者了解这个应用很关键描述，同时对其做出购置決定影响也是很大，所以尽可能言简意核、引人入胜吧。
注意：此处不要给部分关键字列表！为了提升搜索可見性，开发者输入尽可能多关键字是无可厚非，但这里绝不是输入关键字理想场所，毕竟这个简单描述是用来给消费者看，本页下面专门提供了供用戶输入关键字地方！
C. 关键分类（Primary category）：
这个很简单，依据所开发程序类型选择适宜分类，比如：电纸书（Book）、小工具（Utilities）、音乐（Music），旅游（Travel），游戏（Games）等等。
此页还提供了子分类（subcategory）选择，这能够愈加正确描述程序类型，比如游戏子类包含：纸牌（Card），运动（Sports）等等。
D. 关键字（Keywords）：
开发者能够输入尽可能多、正确关键字方便提升程序被搜索概率！但最多不能超出100个字符。所以要选择适宜，站在消费者角度，注意消费者很可能不是技术人员！所以这里关键字一定不要太多技术术语了！
E. 版权信息：
这就是刚才起到那个企业名称官方名称了
F. 技术支持URL和Email（Support URL和Support Email Address）：
这两项內容是必需提供，Email相信全部回有，Support URL，就是产品网站，或介绍网页，假如沒有话，最简单辦法就是到某個有名博客站上申请一個账号，然後把博客地址写进去就好了！

11、对程序评级
Apple提供了好多个评级标准，开发者需要依据所开发程序实际情況进行对应选择，比如是否包含成人內容等，以后该页会依据用戶选择给出对应程序评级，这个大家依据实际情況填写就好了，沒有什么好坏之分，开发者自己体会吧，呵呵。

12、上传数据
完成了上面数据搜集后，Apple就要求用戶上传对应程序文件和截屏图了。相关这部分，用戶只需要依据提醒，上传对应文件即可，包含：
程序文件：是个zip包，该包中只包含编译成功app文件。
512图标：这是个jpg格式大图标，用于在Apple Store中显示。
程序截图：主截图和最多4個其它截图。
再次强调一下，截图是重中之重！尽可能給用戶展示出最好界面！

13、检验页面
当全部上述页面全部完成后，我们能够在这个最终页面再次检验一下我们所填入內容是否完整、正确，毕竟这可是商品包装啊！只有好包装才能吸引消费者眼光，从而才会产生潜在收入。
点击提交后，我们退出编辑界面，回到了此篇第二幅图所表示界面，程序处于In Review状态！
通常而言，Apple会在1-2周内经过Email通知你审查结果，假如经过了，那么此处就变为了Ready for Sale状态，那么你就能够在iTunes中搜索到自己应用程序了。假如沒有经过，此处会是Rejected状态，Apple会经过邮件给出原因，开发者需要依据邮件中描述做出修改后，再次提交申请。
整个上架公布步骤到此结束。

苹果上架官方审批规则请看下面网站（需要有IDP登陆）：

没有账号看后面吧，我也贴出来。
Apple App Review Guideline

Introduction 介绍

We're pleased that you want to invest your talents and time to develop applications for iOS. It has been a rewarding experience - both professionally and financially – for tens of thousands of developers and we want to help you join this successful group. We have published our App Store Review Guidelines in the hope that they will help you steer clear of issues as you develop your app and speed you through the approval process when you submit it.
我们很快乐，你要投资你才能和时间来开发应用程序操作系统。它一直是一个有益经验-专业和财政–数以万计开发者，我们想帮助你加入该集团成功。我们已经出版了我们应用程序商店审查准则期望，她们会帮助你避开问题你发展你应用程序和速度经过审批程序当您提交。
We view Apps different than books or songs, which we do not curate. If you want to criticize a religion, write a book. If you want to describe sex, write a book or a song, or create a medical app. It can get complicated, but we have decided to not allow certain kinds of content in the App Store. It may help to keep some of our broader themes in mind:
我们认为，应用不一样书籍或歌曲，我们没有牧师。假如你要批评宗教，写一本书。假如你想描述，写一本书或一首歌，或创建一个医疗程序。它能够变得很复杂，但我们决定不许可一些类型内容应用程序商店。它能够帮助保持我们部分更广泛专题思想：
§ We have lots of kids downloading lots of apps, and parental controls don't work unless the parents set them up (many don't). So know that we're keeping an eye out for the kids.
§
§ We have over 350,000 apps in the App Store. We don't need any more Fart apps. If your app doesn't do something useful or provide some form of lasting entertainment, it may not be accepted.
§ If your App looks like it was cobbled together in a few days, or you're trying to get your first practice App into the store to impress your friends, please brace yourself for rejection. We have lots of serious developers who don't want their quality Apps to be surrounded by amateur hour.
§ We will reject Apps for any content or behavior that we believe is over the line. What line, you ask? Well, as a Supreme Court Justice once said, "I'll know it when I see it". And we think that you will also know it when you cross it.
§ If your app is rejected, we have a Review Board that you can appeal to. If you run to the press and trash us, it never helps.
§ If you attempt to cheat the system (for example, by trying to trick the review process, steal data from users, copy another developer's work, or manipulate the ratings) your apps will be removed from the store and you will be expelled from the developer program.
§ This is a living document, and new apps presenting new questions may result in new rules at any time. Perhaps your app will trigger this.
Lastly, we love this stuff too, and honor what you do. We're really trying our best to create the best platform in the world for you to express your talents and make a living too. If it sounds like we're control freaks, well, maybe it's because we're so committed to our users and making sure they have a quality experience with our products. Just like almost all of you are too.
Table of Contents
1. Terms and conditions
2. Functionality
3. Metadata, ratings and rankings
4. Location
5. Push notifications
6. Game Center
7. iAds
8. Trademarks and trade dress
9. Media content
10. User interface
11. Purchasing and currencies
12. Scraping and aggregation
13. Damage to device
14. Personal attacks
15. Violence
16. Objectionable content
17. Privacy
18. Pornography
19. Religion, culture, and ethnicity
20. Contests, sweepstakes, lotteries, and raffles
21. Charities and contributions
22. Legal requirements
1. Terms and conditions
· 1.1
As a developer of applications for the App Store you are bound by the terms of the Program License Agreement (PLA), Human Interface Guidelines (HIG), and any other licenses or contracts between you and Apple. The following rules and examples are intended to assist you in gaining acceptance for your app in the App Store, not to amend or remove provisions from any other agreement.
2. Functionality
· 2.1
Apps that crash will be rejected
应用程序瓦解将被拒绝
· 2.2
Apps that exhibit bugs will be rejected
表现犯错误，将被拒绝应用程序
· 2.3
Apps that do not perform as advertised by the developer will be rejected
不实施由开发商公布应用程序将被拒绝
· 2.4
Apps that include undocumented or hidden features inconsistent with the description of the app will be rejected
无证或隐蔽特点和应用程序描述不一致应用程序，包含将被拒绝
· 2.5
Apps that use non-public APIs will be rejected
使用非公开API应用将被拒绝

· 2.6
Apps that read or write data outside its designated container area will be rejected
读取或写入其指定容器区域外数据将被拒绝
· 2.7
Apps that download code in any way or form will be rejected
以任何方法或形式下载代码将被拒绝
· 2.8
Apps that install or launch other executable code will be rejected
安装或开启其它可实施代码将被拒绝
· 2.9
Apps that are "beta", "demo", "trial", or "test" versions will be rejected
“试用”，“演示”，“审判”，或“测试”版本将被拒绝
· 2.10
iPhone apps must also run on iPad without modification, at iPhone resolution, and at 2X iPhone 3GS resolution
· 2.11
Apps that duplicate apps already in the App Store may be rejected, particularly if there are many of them, such as fart, burp, flashlight, and Kama Sutra apps.
· 2.12
Apps that are not very useful, are simply web sites bundled as apps, or do not provide any lasting entertainment value may be rejected
· 2.13
Apps that are primarily marketing materials or advertisements will be rejected
· 2.14
Apps that are intended to provide trick or fake functionality that are not clearly marked as such will be rejected
· 2.15
Apps larger than 20MB in size will not download over cellular networks (this is automatically prohibited by the App Store)
· 2.16
Multitasking apps may only use background services for their intended purposes: VoIP, audio playback, location, task completion, local notifications, etc.
· 2.17
Apps that browse the web must use the iOS WebKit framework and WebKit Javascript
· 2.18
Apps that encourage excessive consumption of alcohol or illegal substances, or encourage minors to consume alcohol or smoke cigarettes, will be rejected
· 2.19
Apps that provide incorrect diagnostic or other inaccurate device data will be rejected
· 2.20
Developers "spamming" the App Store with many versions of similar apps will be removed from the iOS Developer Program
· 2.21
Apps that are simply a song or movie should be submitted to the iTunes store. Apps that are simply a book should be submitted to the iBookstore.
· 2.22
Apps that arbitrarily restrict which users may use the app, such as by location or carrier, may be rejected
3. Metadata (name, descriptions, ratings, rankings, etc)
· 3.1
Apps or metadata that mentions the name of any other mobile platform will be rejected
· 3.2
Apps with placeholder text will be rejected
· 3.3
Apps with descriptions not relevant to the application content and functionality will be rejected
· 3.4
App names in iTunes Connect and as displayed on a device should be similar, so as not to cause confusion
· 3.5
Small and large app icons should be similar, so as to not to cause confusion
· 3.6
Apps with app icons and screenshots that do not adhere to the 4+ age rating will be rejected
· 3.7
Apps with Category and Genre selections that are not appropriate for the app content will be rejected
· 3.8
Developers are responsible for assigning appropriate ratings to their apps. Inappropriate ratings may be changed/deleted by Apple
· 3.9
Developers are responsible for assigning appropriate keywords for their apps. Inappropriate keywords may be changed/deleted by Apple
· 3.10
Developers who attempt to manipulate or cheat the user reviews or chart ranking in the App Store with fake or paid reviews, or any other inappropriate methods will be removed from the iOS Developer Program
· 3.11
Apps which recommend that users restart their iOS device prior to installation or launch may be rejected
· 3.12
Apps should have all included URLs fully functional when you submit it for review, such as support and privacy policy URLs
4. Location
· 4.1
Apps that do not notify and obtain user consent before collecting, transmitting, or using location data will be rejected
· 4.2
Apps that use location-based APIs for automatic or autonomous control of vehicles, aircraft, or other devices will be rejected
· 4.3
Apps that use location-based APIs for dispatch, fleet management, or emergency services will be rejected
· 4.4
Location data can only be used when directly relevant to the features and services provided by the app to the user or to support approved advertising uses
5. Push notifications
· 5.1
Apps that provide Push Notifications without using the Apple Push Notification (APN) API will be rejected
· 5.2
Apps that use the APN service without obtaining a Push Application ID from Apple will be rejected
· 5.3
Apps that send Push Notifications without first obtaining user consent will be rejected
· 5.4
Apps that send sensitive personal or confidential information using Push Notifications will be rejected
· 5.5
Apps that use Push Notifications to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
· 5.6
Apps cannot use Push Notifications to send advertising, promotions, or direct marketing of any kind
· 5.7
Apps cannot charge users for use of Push Notifications
· 5.8
Apps that excessively use the network capacity or bandwidth of the APN service or unduly burden a device with Push Notifications will be rejected
· 5.9
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the APN service will be rejected
6. Game Center
· 6.1
Apps that display any Player ID to end users or any third party will be rejected
· 6.2
Apps that use Player IDs for any use other than as approved by the Game Center terms will be rejected
· 6.3
Developers that attempt to reverse lookup, trace, relate, associate, mine, harvest, or otherwise exploit Player IDs, alias, or other information obtained through the Game Center will be removed from the iOS Developer Program
· 6.4
Game Center information, such as Leaderboard scores, may only be used in apps approved for use with the Game Center
· 6.5
Apps that use Game Center service to send unsolicited messages, or for the purpose of phishing or spamming will be rejected
· 6.6
Apps that excessively use the network capacity or bandwidth of the Game Center will be rejected
· 6.7
Apps that transmit viruses, files, computer code, or programs that may harm or disrupt the normal operation of the Game Center service will be rejected
7. iAds
· 7.1
Apps that artificially increase the number of impressions or click-throughs of ads will be rejected
· 7.2
Apps that contain empty iAd banners will be rejected
· 7.3
Apps that are designed predominantly for the display of ads will be rejected
8. Trademarks and trade dress
· 8.1
Apps must comply with all terms and conditions explained in the Guidelines for Using Apple Trademarks and Copyrights and the Apple Trademark List
· 8.2
Apps that suggest or infer that Apple is a source or supplier of the app, or that Apple endorses any particular representation regarding quality or functionality will be rejected
· 8.3
Apps which appear confusingly similar to an existing Apple product or advertising theme will be rejected
· 8.4
Apps that misspell Apple product names in their app name (i.e., GPS for Iphone, iTunz) will be rejected
· 8.5
Use of protected 3rd party material (trademarks, copyrights, trade secrets, otherwise proprietary content) requires a documented rights check which must be provided upon request
· 8.6
谷歌 Maps and 谷歌 Earth images obtained via the 谷歌 Maps API can be used within an application if all brand feat