课程描述-商务英语.doc

(完整版)课程描述-商务英语Course DescriptionName： xxxxxxxStudent Number：xxxxxxxCollege： Shanghai Maritime UniversityMajor: Business English 1。 Name of Course： Physical Education I II Credits: 2。0 Hours： 72 Course Description: This course is compulsory for all the students. Students are evaluated according to their performance on General PE or an integration of Option PE， PE theories， health standard and PE clubs。 It provides a more detailed knowledge and skills of a specific sport。 It introduces the principles and methods of exercise。 The purpose is to help the students to exercise in a scientific way. 2. Name of Course: Mao Zedong Thought， Deng Xiaoping Theory and Important Thought of Three Represents Credits: 4.0 Hours： 72 Course Description: The course focuses on the process that Chinese Communist Partys combining the basic theories of Marxism with Chinas reality, which has fully reflected the three major theoretical results by using the Marxism in China。 The course helps students to systematically master Mao Zedong Thought, Deng Xiaoping Theory and the basic principles and main content of the Three Represents” important thought, to strengthen the ideals and beliefs of following the socialist road with Chinese characteristics under the leadership of the Communist Party of China.3. Name of Course： Fundamentals of Computer Applications Credits: 4.0 Hours: 72 Course Description： This course is for non computer majors。 It consists of two parts： theories and practical application。 The former one which introduces basic concepts, principles and techniques of computer to students is compulsory and taught by teachers. The latter one which is about the manipulation of computer, is optional but must be included in the final test.4. Name of Course: Ideological and Moral Cultivation and Basis of Law Credits: 3.0 Hours： 54 Course Description: The first part of the course is helping the students to foster a correct world outlook and correct views on life and values， offering answers to various kinds of problems concerning morals and ethics raised by college students at the turning-point of their life， improving students ability of identifying and rejecting faulty trends of thought， dealing with setbacks and adapting to a new environment, cultivating their moral integrity and norms of conducts， and enhancing their skills in coping with various conflicts and problems occurring from studies， daily life， job-choosing and friends-making， etc。 The secondary part of the course focuses on the expatiation upon general principles of law as well as the socialist laws， introducing to the basic knowledge concerning Chinese constitution, administrative law， civil law， etc， in order for students to have an general understanding of the Marxist law and the socialist legal system with Chinese characteristics, to grasp the essence of Chinese constitution and general law, to acquaint themselves with some knowledge about civil obligations and rights， and to further accommodate themselves to the legal society。5. Name of Course： College English I II Credits: 16.0 Hours: 288 Course Description: This course is designed for first year student . Its contents include intensive reading, extensive reading， grammar, listening， writing， etc. With the help of this course, college students are expected to arrive at College English Test - 4 and Test-6 in terms of English proficiency level6. Name of Course： Advanced Mathematics C Credits: 5。0 Hours： 81 Course Description： Advanced Mathematics is aim to help the students establish a solid foundation of mathematics and introduces the applications of mathematics in physics. The Courses main contents include limits of sequences and functions; derivatives and differentials, differential mean value theorem and applications of derivatives， indefinite integral, definite integral, integral and its applications, spatial analytic geometry and vector algebra。 7. Name of Course: Applied Writing Credits： 2。0 Hours： 36 Course Description: This course is an under the heading of Professional Skills Courses. It aims to acquaint students with practical writing and improve studentsskills in writing practical English， such as reports, application letters， etc, so as to prepare for a career after graduation.8. Name of Course： Economic Law Credits: 2.0 Hours： 36 Course Description: Economic Law is a basic important course in a college or a university， especially for the economics major and management major。 It includes all of the laws and regulations referred to market economy, such as business organizations, including corporation law, partnership and other enterprise, contract law, finance law， intellectual property rights law, litigation and arbitration law and so on. It is very important and it can give us an basis to study other economic courses.9。 Name of Course： E-Commerce Credits: 3。0 Hours： 54 Course Description:The course objective is to provide a student with an introduction to electronic commerce from a management and technical perspective. This course is designed to familiarize individuals with current and emerging electronic commerce technologies. Topics include networks， security and privacy issues， various internet business models, legal and social issues and the use of web development and database tools。10. Name of Course: Basic Accounting Credits: 3。0 Hours: 45Course Description： This course is to introduce the basic concepts of accounting；Accounting equation；Double entry system;Accounting Cycle；Accounting element；Financial reports；Financial analysis. Through learning this course, students can systematically grasp basic theories, methods， and techniques of accounting and deeply understand the importance of accounting in economy development. Students will gain abilities to analyze and solve practical problems in use of basic principles and a firm basis for later work and research。11。 Name of Course: Western Economics Credits: 3.0 Hours： 54Course Description： This course is the economic categories of undergraduate students need to learn the basis of the professional classes, with the Western Economics Correspondingly, it is the overall economic performance of social basis of an analysis of economic theory。12。 Name of Course: International Trade Practice Credits： 4.0 Hours: 72 Course Description: Students will learn about the detailed procedures of a typical international trade transaction; the specific terms and conditions of import and export contract， its negotiation and execution； the precaution on contract breach and disputes/claims settlement; and the international usual customs and practices governing international trade， in order to do business with foreign trade partners professionally， effectively and successfully. This course will be given with the aid of multi-media, and classroom teaching will be combined with case study and discussions.13。 Name of Course: Training of International Trade Credits： 1.0 Hours： 24 Course Description:The aim of this course is to provide students with an understanding of the principles and applications of international trade, so that students will be prepared to face the future complexities of the world economy. The course will cover the law of comparative advantage， the gains from trade, the Ricardian model， the HeckscherOhlin theory， the standard and alternative trade theories， international factor movements， and trade polices such as tariff and nontariff barriers. The political economy and controversies in trade theory are also discussed。 14. Name of Course: Business English Credits: 3。0 Hours: 54Course Description:Participants in this class students will learn how to meet the needs of students learning Business English in various settings. Course will cover all four language skill areas within a business context, how to adapt material for various language levels， and how to prepare to teach a Business English class。 Participants will become familiar with resources and materials for Business English。 15。 Name of Course： The Principles of Management Credits: 2。0 Hours: 36Course Description： This course introduces students to the concept of a business as an integrated set of business processes and associated systems designed to deliver value to customers。 Students will learn the terminology， concepts, and theories that provide an understanding of how to align processes with business strategy and operational objectives， design the physical aspects of processes to satisfy customer requirements， ensure the process is executed as intended， measure and monitor the execution of the process and react to less than desired results, and implement accepted practices for consistent and sustained efforts。 Students will examine various techniques that will assist in achieving optimal business results. Topics include enterprise models， value chain network， strategic capacity planning， breakeven analysis， production and serviceoriented process analysis， tracking and forecasting methods， strategic sourcing analysis, process flow measures， six sigma， lean synchronization, and constraint management。16. Name of Course: Marketing Credits：3。0 Hours: 54Course Description: This course lays a basis for the study of major directional courses and systematically introduces basic theoretical framework of marketing。 It is an applied science based on economic science, behavioral science， and modern management。 It studies the marketing activities and the law of marketing on the basis of meeting the needs of customers。 Its major contents are: basic theories of marketing, elaboration on the nature of marketing, management idea of marketing， traits of conSubtotaler market and organization market； marketing environment and strategy， elaboration on analysis of marketing environment， marketing research and need prediction, market segmentation strategy， target market selection strategy, and positioning strategy respectively； marketing mix theory, to systematically elaborate on the principles and planning process of product tactics， positioning tactics, distribution tactics, and promotion tactics; and marketing planning， organization， implementation and control process, etc。17. Name of Course： Oral English I II Credits: 8.0Hours： 144Course Description: This course recognizes that university students， with their many years of grammar training, have the language ability to begin a more rapid development of their English proficiency. Students studying this course will interact with classmates in a variety of communicative activities: problem solving, role-play， discussions （pairs, small groups， whole class)， interviews， story telling and description。 Its intent is to present oral English in a meaningful way， to give students systematic training on different functions of English expression and to arouse students interests in speaking English. The students will learn how to express their ideas properly as well as how to communicate with others efficiently after finishing this course。18. Name of Course: Advanced English Credits： 3.0Hours: 54Course Description： This course integrates with the five specialized skills of listening， speaking, reading, writing and translating。 Combining language and cultural knowledge. It provides listening and speaking training, reading comprehension， language drills, and systematic English language knowledge about pronunciation, grammar, vocabulary, discourse analysis, and language function。 It also provides the students proficiency in using both EnglishChinese and English - English dictionaries in order to encourage independent language explorations and problem solutions。 Whats more, by way of basic language training， discourse analysis and textretelling， students will gain knowledge of the stylistic features of English texts, improve their reading ability， develop their vocabulary， familiarize themselves with useful structures， and develop basic speaking and writing ability。19。 Name of Course: English Translation Credits: 3.0Hours: 54Course Description: This intensive course is designed to equip students with the basic knowledge and skills students will need to produce effective and fine written translation versions. Because this course adopts a practical, handson approach to translating, all class discussions will be geared toward helping students produce an actual and sound written versions of translation. It will try to provide students with detailed feedback comments, corrections， suggestions on all assignments to encourage your revise your versions until it is error free and polished to a diamond-hard finish。 20. Name of Course: English Listening and Speaking I II Credits： 4.0Hours: 72Course Description： The course aims to improve the students listening comprehension， their knowledge of English and their comprehensive language abilities。 Emphasis is on every aspect of the daily economic activities of modern society and the most common subjects of conversation in language communication, such as cyber-shopping and payment, travel and accommodation, tax and insurance， wealth and poverty， finance and market, credit and loans， business and profit， fame and reputation。 By listening to various kinds of materials， watching interesting movies and films, and enjoying and learning to sing English songs students are expected to have an increased interest in the English language， and be better equipped at making quick response， correct judgment, inference and deduction, summary, handling with information and taking notes etc.21. Name of Course: SinoForeign Culture Comparison Credits: 2。0Hours: 36Course Description： This survey course gives students a broad overview of culture and customs as well as the economy， government， and other facets of China and English speaking countries。 The goal of this course is to gain a basic understanding of and information about each country， including how they compare and contrast with each other as well as China. Class assignments include discussion about social issues and challenges found in these two countries。 Through interaction with terms and content relevant to the UK and USA， students will have ample opportunity to develop and enhance their English speaking, reading, writing, and listening skills。22。 Name of Course： JapaneseCredits: 3.0Hours： 54Course Description： This course will introduce basic Japanese grammar, vocabulary， and writing systems （katakana and hiragana）， together with some relevant aspects of Japanese culture。 Emphasis on developing communicative conversational skills. 23。 Name of Course: Essentials of Economics Credits： 3.0Hours： 45Course Description： This cou