肉鸡标准化育雏、饲养、屠宰加工产业化基地项目申请建设可研报告.doc

球还是水球？The Wayle is a small river that cuts across the park near my home. I like sitting by the Wayle on fine afternoons. It was warm last Sunday, so I went and sat on the river bank as usual. Some children were playing games on the bank and there were some people rowing on the river. Suddenly, one of the children kicked a ball very hard and it went towards a passing boat. Some people on the bank called out to the man in the boat, but he did not hear them. The ball struck him so hard that he nearly fell into the water. I turned to look at the children, but there werent any in sight: they had all run away! The man laughed when he realized what had happened. He called out to the children and threw the ball back to the bank. Lesson31 Success story 成功者的故事Yesterday afternoon Frank Hawkins was telling me about his experiences as a young man. Frank is now the head of a very large business company, but as a boy he used to work in a small shop. It was his job to repair bicycles and at that time he used to work fourteen hours a day. He saved money for years and in 1938 he bought a small work-shop of his own. During the war Frank used to make spare parts for aeroplanes. At that time he had two helpers. By the end of the war, the small work-shop had become a large factory which employed seven hundred and twenty-eight people. Frank smiled when he remembered his hard early years and the long road to success. He was still smiling when the door opened and his wife came in. She wanted him to repair their sons bicycle! Lesson32 Shopping made easy 购物变得很方便People are not so honest as they once were. The temptation to steal is greater than ever before-especially in large shops. A detective recently watched a well-dressed woman who always went into a large store on Monday mornings. One Monday, there were fewer people in the shop than usual when the woman came in, so it was easier for the detective to watch her. The woman first bought a few small articles. After a little time, she chose one of the most expensive dresses in the shop and handed it to an assistant who wrapped it up for her as quickly as possible. Then the woman simply took the parcel and walked out of the shop without paying. When she was arrested, the detective found out that the shop-assistant was her daughter. The girl gave her mother a free dress once a week !lesson33 Out of the darkness 冲出黑暗Nearly a week passed before the girl was able to explain what had happened to her. One afternoon she set out from the coast in a small boat and was caught in a storm. Towards evening, the boat struck a rock and the girl jumped into the sea. Then she swam to the shore after spending the whole night in the water. During that time she covered a distance of eight miles. Early next morning, she saw a light ahead. She knew she was near the shore because the light was high up on the cliffs. On arriving at the shore, the girl struggled up the cliff towards the light she had seen. That was all she remembered. When she woke up a day later, she found herself in hospital.Lesson34 Quick work 破案“神速”Ted Robinson has been worried all the week. Last Tuesday he received a letter from the local police. In the letter he was asked to call at the station. Ted wondered why he was wanted by the police, but he went to the station yesterday and now he is not worried any more. At the station, he was told by a smiling policeman that his bicycle had been found. Five days ago, the policeman told him, the bicycle was picked up in a small village four hundred miles away. It is now being sent to his home by train. Ted was most surprised when he heard the news. He was amused too, because he never expected the bicycle to be found. It was stolen twenty years ago when Ted was a boy of fifteen !Lesson35 Stop thief! 捉贼！Rov Trenton used to drive a taxi. A short while ago, however, he became a bus-driver and he was not regretted it. He is finding his new work far more exciting. When he was driving along Catford Street recently, he saw two thieves rush out of a shop and run towards a waiting car. One of them was carrying a bag full of money. Roy acted quickly and drove the bus straight at the thieves. The one with the money got such a fright that he dropped the bag. As the thieves were trying to get away in their car, Roy drove his bus into the back of it. While the battered car was moving away, Roy stopped his bus and telephoned the police. The thieves car was badly damaged and easy to recognize. Shortly afterwards, the police stopped the car and both men were arrested. Lesson36 Across the Channel 横渡海峡Erna Hart is going to swim across the English Channel tomorrow. She is going to set out from the French coast at five oclock in the morning. Erna is only fourteen years old and she hopes lo set up a new world record. She is a strong swimmer and many people feel that she is sure to succeed. Ernas father will set out with her in a small boat. Mr Hart has trained his daughter for years. Tomorrow he will be watching her anxiously as she swims the long distance to England. Erna intends to take short rests every two hours. She will have something to drink but she will not eat any solid food. Most of Ernas school friends will be waiting for her on the English coast. Among them will be Ernas mother, who swam the Channel herself when she was a girl.Lesson37 The Olympic Games 奥林匹克运动会The Olympic Games will be held in our country in four years time. As a great many people will be visiting the country, the government will be building new hotels, an immense stadium, and a fine new swimming pool. They will also be building new roads and a special railway-line. The Games will be held just outside the capital and the whole area will be called Olympic City. Workers will have completed the new roads by the end of this year. By the end of next year, they will have finished work on the new stadium. The fine modern buildings have been designed by Kurt Gunter. Everybody will be watching anxiously as the new buildings go up. We are all very excited and are looking forward to the Olympic Games because they have never been held before in this country.Lesson38 Everything except the weather 惟独没有考虑到天气My old friend, Harrison, had lived in the Mediterranean for many years before he returned to England. He had often dreamed of retiring in England and had planned to settle down in the country. He had no sooner returned than he bought a fine house and went to live there. Almost immediately he began to complain about the weather, for even though it was still summer, it rained continually and it was often bitterly cold. After so many years of sunshine, Harrison got a shock. He acted as if he had never lived in England before. In the end, it was more than he could bear. He had hardly had time to settle down when he sold the house and left the country. The dream he had had for so many years ended there. Harrison had thought of everything except the weather.Lesson39 Am I all right? 我是否痊愈？While John Gilbert was in hospital, he asked his doctor to tell him whether his operation had been successful, but the doctor refused to do so. The following day, the patient asked for a bedside telephone. When he was alone, he telephoned the hospital exchange and asked for Doctor Millington. When the doctor answered the phone, Mr Gilbert said he was inquiring about a certain patient, a Mr John Gilbert. He asked if Mr Gilberts operation had been successful and the doctor told him that it had been. He then asked when Mr Gilbert would be allowed to go home and the doctor told him that he would have to stay in hospital for another two weeks. Then Dr Millington asked the caller if he was a relative of the patient. No, the patient answered, I am Mr John Gilbert. Lesson40 Food and talk 进餐与交谈Last week at a dinner-party, the hostess asked me to sit next to Mrs Rumbold. Mrs Rumbold was a large, unsmiling lady in a tight black dress. She did not even look up when I took my seat beside her. Her eyes were fixed on her plate and in a short time, she was busy eating. I tried to make conversation. A new play is coming to The Globe soon, I said. Will you be seeing it ? No, she answered. Will you be spending your holidays abroad this year ? I asked. No, she answered. Will you be staying in England? I asked. No, she answered. In despair, I asked her whether she was enjoying her dinner. Young man, she answered, if you ate more and talked less, we would both enjoy our dinner ! lesson41 Do you call that a hat? 你把那个叫帽子吗？Do you call that a hat ? I said to my wife. You neednt be so rude about it, my wife answered as she looked at herself in the mirror. I sat down on one of those modern chairs with holes in it and waited. We had been in the hat shop for half an hour and my wife was still in front of the mirror. We mustnt buy things we dont need, I remarked suddenly. I regretted saying it almost at once.You neednt have said that, my wife answered. I need not remind you of that terrible tie you bought yesterday. I find it beautiful, I said. A man can never have too肉鸡标准化育雏、饲养、屠宰加工产业化基地建设可行性报告第一部分 项目可行性研究报告第一章总论一、项目提要项目名称：肉鸡标准化育雏、饲养、屠宰加工产业化基地建设建设性质：新建项目建设单位、法人代表、所有制形式项目建设单位：禽业有限公司法人代表：公司类型：有限责任公司建设地点、规模、期限及建设内容建设地点：绥中县沙河镇叶家村建设规模：一是建设肉鸡标准化育雏、饲养、屠宰加工为一体的产业化基地，鸡舍建筑面积6000平方米，年育雏能力2000万只，年肉鸡饲养量20万只，年肉鸡屠宰量2000万只。二是建设肉鸡标准化饲养科技推广示范基地，推广规模达2000户，培训人员10000人/次，辐射葫芦岛六个县（市）区。建设期限：三年半 2007年5月2010年12月建设内容：办公楼1340平方米，屠宰生产车间2600平方米，冷冻冷藏库2500平方米，包装物库房800平方米，锅炉房200平方米，变电所210平方米。羽毛加工车间260平方米。环保车间150平方米。标准化鸡舍10栋。.项目申请单位及法人代表项目申报单位：禽业有限公司法人代表：.投资规模：项目总投资3200万元，其中固定资产投资1214万元，机器设备投资936万元，科技投资200万元，周转资金850万元。7.资金筹措：企业总投资3200万元，企业自筹1500万元，银行贷款1500万元，科技资金200万元。8.主要技术经济指标：项目达产后，年屠宰加工能力达2000万只，屠宰加工业务可实现产值3.7亿元，利润1620万元；年饲养肉鸡20万只，可实现年利润74.2万元；年饲养鸡雏2000万只，可实现年利润200万元。9.项目辐射范围及带动能力为了更好地发挥龙头企业的科技示范作用，禽业有限公司在放雏、饲料供应、饲养、屠宰加工为一体的基础上，采用公司加农户的经营模式，并实行赊销饲料,提高养殖户的经济利益，降低饲养成本，更好的带动农民致富。立项运作后，将产生明显的经济效益和社会效益，可直接安排就业职工700人，带动农户2000户，解决社会劳动力4000人，使农户年增收达2.5万元，获利2万元以上，为下岗职工再就业提供方便条件。培训人员10000人/次，辐射葫芦岛六个县（市）区。二、综合评价公司坚持以农业产业化为主的一元化经营，紧紧围绕肉鸡产品的产、供、销产业链，运用市场机制来完善与之相关的配套环节，开展肉鸡标准化饲料生产经营、孵化、饲养、屠宰加工为一体的系列化、产业化生产，使企业能够做大做强，充分利用区位优势、资源优势提升养殖优势，带动养殖业迅猛发展，解决剩余劳动力就业，提高养殖户的人均收入，取得良好的经济效益和社会效益，实现多盈多收，因此，此项目是可行的。第二章 项目提出的背景及意义一、项目提出的背景近年来，我市肉鸡生产作为畜牧业生产的重要组成部分具备了相当的规模，成为人们生活消费的主要来源。伴随我市畜牧业产业结构的调整，以及城乡居民的生活水平不断地提高，在膳食结构上越来越趋向营养性、安全性、保健性、科学性。从人们的消费习惯的结构和未来消费的趋势来看，禽蛋、禽肉仍为广大居民消费的主要产品。从消费市场上看，肉鸡产品远销京津唐、南方沿海城市及香港等地。从肉鸡产品深加工上看，肉鸡仍然备受加工企业和消费者的欢迎。但是，我市肉鸡生产存在的问题较多：一是设备简陋，多数饲养蛋鸡户没有按标准建舍；二是管理粗放，在肉鸡饲养管理上没有执行无公害饲养标准，肉鸡生产的产量和质量不高，有药物残留；三是疫病综合控制能力弱，一些饲养户在疫病防治过程中滥用药，从而使肉鸡时时受各种疾病的威胁，特别是来自鸡瘟和禽流感的威胁；四是环境污染严重，由于鸡的排泄物没有得到有效的无害化处理，使得周边空气污浊，水源及土壤被污染。五是肉鸡屠宰加工企业规模小、设备简陋、卫生条件差。这些问题严重制约了肉鸡生产的稳定发展。随着社会消费意识、质量意识、安全意识增强，推行肉鸡标准化生产具备了最佳时机和良好的外部条件。为了打造品牌，增强禽蛋市场的竞争力，适应消费者以及市场的需求，在我市实施肉鸡标准化生产技术十分必要。引进优良品种的鸡雏，以及饲喂优质的全价配合饲料，加强示范小区建设，提高肉鸡屠宰加工水平是搞好标准化生产的保证，其意义重大，势在必行。二、项目实施的意义 我市是省畜产品的主产区，肉鸡生产方兴未艾，推行肉鸡标准化生产技术既让消费者安全，又让饲养者得实惠。实施标准化生产，第一有利于综合配套技术的推广应用和规范化饲养管理，防止疾病的感染，促进肉鸡生产持续稳定健康发展。第二增加了肉鸡生产的技术含量和养鸡的经济效益，增加养殖户的收入。第三肉鸡标准化生产的推广应用，利于环境的治理，减少排泄物对环境的污染，保护生态环境。可见，实施、推广肉鸡标准化生产技术应用项目是极其重要的。第三章 建设条件一、项目区概况（一）地理位置及区域范围 葫芦岛市位于辽宁省西南部，地处辽西走廊，辽东湾北岸，东临锦州市，南临渤海，西接秦皇岛，北连朝阳市。总面积10300平方公里，总人口275万人，西南距北京市448公里，东距沈阳市260公里。绥中县位于葫芦岛市西南部，地处辽西走廊西端，称作“关外第一县”。 绥中地处东经11934至12031，北纬3959至4037。东隔六股河与兴城市为邻，南邻渤海辽东湾，西与河北省秦皇岛市山海关区、抚宁县、青龙满族自治县接壤，北靠建昌县。总面积2,765平方公里，总人口62万，县内辖25个乡镇。（二）自然资源：境内南部沿海平原广阔，西北山区中部丘陵绵延起伏，整个机构为六山三水一分田。气候宜人，属温带半湿润大陆性季风气候。年降水量平均为600-700mm，年平均气温为9.6C，冬无严寒，夏无酷暑。年平均地面温度为11.9，年平均降水量为652.5毫米，年均日照时数2,544.2小时，日照百分率为57%，平均无霜期176天。 二、有利的政策环境和人文优势 （一）政策环境 绥中县是全国百强养殖县，养殖位于全国第62位，养殖资源丰富。政府给予养殖户很多的优惠扶持政策，为养殖业创造良好的发展空间。县政府对农业龙头企业也给予一系列的扶持政策：一是土地使用权优先审批。二是水、电、路、通讯等基础设施建设给予重点支持。三是政府相关部门全力为企业服务，集中办理一切手续。四是银行信贷实行优惠。（二）资源优势绥中县地处辽宁西部，葫芦岛东麓，自然区化明显，经济各具特色，养殖、水果、蔬菜、粮食构成绥中农业经济四大支柱产业。绥中县有耕地80万亩，是重要的粮食主产区，项目所需粗精饲料足以得到保证。绥中交通四通八达，102国道、京沈高速公路、京哈铁路横贯绥中大地，山海关民航机场距绥中最近处仅12公里。绥中是全国最大的物流运输基地之一，拥有6000台大货车从事公路运输业务。项目区位于绥中县沙河镇叶家村，102国道北侧，距绥中县15公里，地理位置十分优越。项目区内用水、用电、通讯、能源条件较好。(三)市场优势葫芦岛市275万城乡居民就是一个肉鸡产品消费的主要市场，境内有182个农贸市场。从消费市场上看，肉鸡产品已远销京津唐、南方沿海城市及香港等地，因全市拥有数十家中介组织和近千人的营销队伍，向外埠市场销售渠道基本畅通。 (四)科技开发能力项目单位以辽宁省畜牧兽医科学研究所、葫芦岛市动物疫病预防控制中心为技术依托单位，从事高新技术开发与应用。目前葫芦岛市、乡两级畜牧兽医科技人员，常年为农村实施综合服务和配套技术推广。三、面临主要困难主要困难是资金不足，自有资金主要用于基础设施建设，按标准孵化和饲养肉鸡数量不够，进一步技术开发与应用的资金短缺，因此申请科技资金支持。第四章 建设单位基本情况一、建设单位概况禽业有限公司是市级农业产业化龙头企业，其法人代表先生，是北宁宏伟集团有限公司董事长，北宁宏伟集团有限公司是省级农业产业化龙头企业，位于沟帮子经济开发区北部，始建于1996年，占地面积24000平方米，建筑面积8000平方米，拥有员工600人，固定资产5100万元，是集育雏、放料、回收为一体的辽西地区规模较大的肉鸡屠宰加工企业。拥有养殖小区42个，年饲养量20万只，生产的低脂肪、高蛋白“羽佳”牌速冷清真鸡肉为绿色食品，是北宁宏伟集团有限公司的一个主要产品，在全国的大中城市都有很好的销售市场，产品畅销全国。为此，在绥中地区建肉鸡育雏、饲养、屠宰加工产业化基地，大力发展养殖户，利用优势的生产条件，利用北宁宏伟集团的生产经营经验，具有良好的发展前景。（一）宏伟集团有年生产10万吨的饲料生产加工厂，产品质量好，深受广大养殖户的好评。产品主要供应本集团公司的养殖户及养殖小区。（二）北宁宏伟集团有限公司是省级农业产业化龙头企业，具有一定的经济基础，宏伟集团在绥中地区建肉鸡标准化孵化、饲养、屠宰加工产业化基地，也是宏伟集团不断的发展和壮大。宏伟集团为项目建设已投入资金1800万元，其中贷款1500万元，主要用于基础设施建设和购置设备。（三）集团是集饲料生产、肉鸡屠宰加工、孵化、畜禽饲养为一体的综合型企业，公司主场区占地面积22，698平方米，资产总值3，136万元，其中固定资产为2，227万元。公司实现“公司加农户”的产业化经营模式，已成为连接粮食、畜禽两大产业的桥梁和纽带，正发挥着龙头企业的作用，为农民脱贫治富、财政增收和地方经济发展作出了突出的贡献。二、研发能力（一）企业自身公司现有职工700人，其中管理人员28人，科技人员30人，全部为大专以上学历，中、高级以上职称12人。随着项目的进展程度，公司将继续增加科技人员的引进数量，以满足项目科技研究和技术推广的需要。（二）、技术依托公司与科研单位长期建立了良好的技术合作关系，聘请辽宁省畜牧兽医科学研究所、葫芦岛市动物疫病预防控制中心作为项目依托单位。辽宁省畜牧兽医科学研究所是省畜牧兽医科研基地，全所有科研人员120人，其中具有高级技术职称40人，中级技术职称76人，在畜牧兽医新技术开发、示范、试验方面始终走在我省的前列。葫芦岛市动物疫病预防控制中心是隶属于葫芦岛市动物卫生监督管理局的副县级事业法人单位，共有职工15人，其中各类技术人员13人，占全中心总人数的87%，其中高级兽医师1人，中级兽医师3人，研究生学历1人，其余均为本科学历，完全能够承担本项目技术工作。该项目研究人员中有三位是从事畜牧技术推广二十年的科技人员，参加并组织实施多次国家、省、市畜牧科技示范、实验、推广工作，有较强的组织能力和过硬的技术本领，多年来，出色地完成了多项国家和省、市的畜牧科研、示范、试验项目，并取得了良好经济和社会效益。以上两所技术依托单位技术力量雄厚，完全具有资质和能力承担该项目的技术服务工作，具备作为该项目技术依托单位的要求条件。第五章 市场分析与销售方案一、市场分析（一）肉鸡产品市场 1、市场需求：国内市场目前还处于卖方市场，市场需求潜力巨大，国内许多大型屠宰加工企业由于缺少原材料不能满负荷运转。目前葫芦岛市场商品缺口较大，市场前景十分看好。从外埠市场上，沈阳、天津、北京等大城市的市场空间广阔。今后，随着鸡肉品质提高，肉鸡及其产品出口量会明显增大。可见国内外市场前景十分广阔。2、价格走势：2007年，辽宁省肉鸡总体上看是在高成本、高效益状态下运行的，肉鸡、鸡雏、鸡料价格同创历史新高。但不同时期肉鸡、鸡雏、鸡料呈现出不同的价格走势，因此也呈现出不同的肉鸡效益。肉鸡价格：2007年肉鸡一直保持高价位运行。据统计，2007年全省平均肉鸡收购价格为7.78元/千克，同比增长21.49。鸡雏价格：2007年肉鸡雏价格基本与肉鸡价格同步呈高价位运行。据统计，2007年全省平均肉鸡雏价格为3.40元/只，同比增长81.33。配合料价格：2007年肉鸡配合料价格在保持3年相对稳定的高价位后，再创新高。据统计，2007年全省平均肉鸡配合料价格为1.95元/千克，同比增长11.75。肉鸡效益：2007年辽宁省肉鸡生产全面赢利。（二）屠宰加工市场：屠宰加工产业如雨后春笋般崛起，大大小小数不胜数，主要聚集在大连、海城、盘锦、锦州等城市，市场竞争激烈，但前景看好，优胜劣汰的竞争规则必将推出有实力的品牌，每况愈下的生产格局必将得以扭转，销售市场价格战、质量战必将调动需求量的升高。产品销售市场很好，人们对肉类产品的需求量有所增加。（三）企业市场竞争优势项目产品兴阳牌速冷清真鸡肉低脂肪、高蛋白，技术方案与工艺流程严格按照行业标准和质量要求，优质、绿色、无公害。该公司具有廉价饲料和廉价的劳动力，产品成本低，国内市场竞争优势明显。国际市场鸡肉价格比较稳定，中国企业在价格上有明显竞争优势。因此，该项目产品参与国内、国外市场竞争具有明显优势。二、销售方案：（一）运用价格策略占领市场。即在不同的条件下，实行不同的价格，吸引消费者购买。为此要逐步扩大基地生产规模，采取公司加农户的经营模式，降低生产成本，提高投资收益率。（二）立足国内市场，抢占国际市场。一是以葫芦岛市为主体，在各活禽交易市场进行销售；二是通过屠宰加工厂批发销售；三是在国内大中城市的大型超市建立项目鸡肉供销点；四是争取做出口销售外贸基地，进入国际市场，获取更广阔的发展空间。（三）加大无公害绿色产品宣传力度。借助多种媒介，进行广告宣传，突出产品的营养性、优质性，突出绿色、安全、无公害特点，提高消费者认知程度，进而达到购买产品的效果。（四）健全和完善销售渠道。大力发展农村经纪人队伍，培植运销大户，保证产品的销路广阔、畅通，运输高效、快捷。同时要运用农业相关网站及时进行信息发布和采集。第六章 项目实施方案一、建设任务和规模一是建设肉鸡标准化育雏、饲养、屠宰加工为一体的产业化基地，鸡舍建筑面积6000平方米，年育雏能力2000万只，年肉鸡饲养量20万只，年肉鸡屠宰量