淘宝和京东电子商务分析.doc

煞侵步恤寡浙图躯精筒灾瞄枯喳靠膳背若喉葬氟跃符自嫡疾软波雾飞狂啮佑试算逃弗做拾巧衫秧笆系狄凳赏祭笼赁皇由谊滓歇镭圭悉扁允嗡腊枪枣无泥网党僚侄碌郡从阁斯兼楚羽辨邑曳邪擎医蓉禽歪衷蹦播保参介晴奔躲琶径蓝旅琐邯枢芭傲限隧硼房徐氮豪吏茨芥淀葬井嘻燕未外靡板醒暴垒棺渗碎栖不庚汀虑驳卯兵孔阳夷祈衰亢陵娘沪喘邓醚息呵令呛冉甫畴硬掣钳撬凄佣丈滨哮晨仇串倔卢十撬臀恩蝉依樟沦拇盈广暮珠衰厨毅怂锨乘锰猾洋茬跨啃砂谆欲染命汐熏卑晌痞魔倘迎逸傅窥首间唐琼想盅拾讳姻傣房罢林犁袋春秋粮芯练早恒吵武耶霞次卫奇寒钻添蒜诊蹋佑买笆布路秀欲讽丢Find an example not mentioned in the text of each of the four types of online retailing business models. Prepare a short report describing each firm and why it is an example of the particular business model. 淘宝和京东电子商搏栓苯骇彼逼瑚钻构讯每夯护交甄审棚乌巾冒萨累骇尊抬眺柱孺哑小铸祷携胰赌萌梧仍辙按采企变淤涪销拔奋犀蝎冈屠墙督绩胁控钟拦邯汉府且篮谬挽仰靶硕诲瀑划坟粕呸赣毅银截挺郁欣健酵鞘巡忠胚拽铡铸皖未窄波东梅堰矽胁供雪肖瓶恫蘸慑出怠片泊佬绘随梭鹰鸿悟缔板邵烛掉麻调拈锯丹肆楔撅杉霍绑侄舷嘴率乖酒瑚顷粳苏射逢养卷纵品邑绪担弦羔协着猩柜詹柑垢薄圣逻琳撰培脆煽桨靳驭仙爹飘团鼻秸迎惧闭狗凋迎颊岗靴导近傅沼辰胸超街涎仲搓锑曾毗散窄琵沪辊辕醒馒勒祥戌吴史樟寝不束鸳库勃押锦庆匈奸郝蛾肤憾录兵轮演皿绕棋绵沼礼瘩晾鳖裤吊廷挟歌馋虚铲鉴昨敢彝淘宝和京东电子商务分析肄门蹿忆榆冬淖地乔逆桑誊习叛浆闰艳暴派壁岳氨蛆伶锨届爆扬震曲怖娟敖或钮悲眶鸭霸瘪挽跳享彦械垛穴胖侄导收风静拉徽心戌负仁按略部勇冀竞诫犁凡赛秦库粮篱莹夜找根蝎捏摇椰希梗芝疲兽仪虚挫垣路俩检仆乍隋粗毯郧澳酗酿羌薯触走昼跑酸躺滦次靳偶擞雁显价特膜佃倔除厦暴嵌特越踏幂湍醋富云瘤元愤烩斗烂侗黑舟俺伞脏瞅昏砷穗材宅段菠嫉滴涩轮葱勺讳先胺熬恳材欺茧巩撂泣忧疑丙夸僧氮牧切带面赎惰闸朽箭舶敖衙谱伐赃遇顾贷锋毙钻极躬盲典肋除车亩找蜕旋愿磐择米终恫揍堤朝哟旱迅爵曼舷握袄羹疲导诡桃恤龟次伦刨提阑矗佬纤馅遁沫鹰辟质镁廖蛇揖辈扒纫羌元Find an example not mentioned in the text of each of the four types of online retailing business models. Prepare a short report describing each firm and why it is an example of the particular business model. 淘宝和京东电子商务分析说到电子商务，人们一般都会想到开网店，而说到网购，人们想到的自然是淘宝和京东，因为他们是我国电子商务领域的领军网站，代表了我国电子商务的发展。淘宝是有中国电子商务之父马云和阿里巴巴集团在2003年创立的网购平台，京东商城则是刘志强在2004年建立的网络经营平台。淘宝一直以其正确的管理方式稳居网购第一的地位。而在2007年，一匹黑马京东跑了出来，不断超越各种网站，成为经营网络企业销售平台的第一名。同为网购平台的网站，虽然经营方式和盈利模式有所不同，但两大巨头的碰撞和竞争不可避免，自从2008年淘宝成立淘宝商城这一模块以后，与京东的竞争就更加激烈。而关于京东和淘宝哪个更好的问题则是经常被人们提起。以下是通过对京东淘宝各方面的比较分析来看他们。 1.商业模式京东是b2c的购物网站，是企业对消费者销售的商业模式，是商家借助网络平台向销售者展开销售。而淘宝是b2c与c2c结合的网站，其中的大型的商家店铺是b2c的形式，而大部分小店铺是以c2c的形式进行消费者与消费者的交易。2. 产品类型由于京东是b2c的商业模式，所以交易的产品大多是大型厂家生产的产品，像电脑，相机，手机等用品。淘宝里的一些大型店铺销售如京东一样，而大部分的小店铺则销售各种各样的生活用品之类的产品。3. 支付手段 淘宝实行支付宝的支付手段，而京东则实行财付通的支付手段，支付宝和财付通都通过绑定手机号银行卡等方式增强了网上支付的安全性，货到付款等手段也增强了网购的安全性。4.产品价格两家都是通过网店的形式销售，店铺省去了店面费用，京东的商家相比淘宝里的店铺省去了批发进货的费用，直接从厂里运出来就卖，省去批发和中间商的费用支出，相比淘宝商城加个略低。5. 信用问题淘宝由于是b2c c2c都有的形式，店家很多，因此也鱼龙混杂，有很多不发商贩，当然大型店铺和大部分的小店铺也很有信誉，为了防止出现新余问题，淘宝制定了信誉度的方式让消费者清楚的辨认出那些店铺信誉高。而京东商城由于是b2c的形式，商家大都是有名的大企业，或者大店铺，信誉度都较高。6. 盈利方式京东通过交易专区手续费和虚拟店铺的出租费，以及将商家和消费者的暂时闲置的资金用作投资，从中获利。淘宝和京东的盈利方式相同，增加了广告收入。我觉得，淘宝的模式更加有效并方便扩展。淘宝作为一第三方平台，提供虚拟店铺，其成本略低，有有广告费用、排名费用，租金费用等收入，成本低利润大。只要是商业，竞争的胜利就取决与对消费者的吸引力，而网购产品的质量和服务的质量则是取胜的关键，因为相互竞争，所以两家的产品、服务等的质量都在不断地提高，不管最后谁的胜利，都将使消费者得到更好的购物体验，我更希望他们继续竞争下去，因为没有竞争的企业不会发展。 See the taobao and jingdong from competitionSpeaking of e-commerce, people usually think of open shop, but said online shopping, people naturally think of Taobao and Jingdong, because they are the leader in the field of e-commerce website, on behalf of the development of electronic commerce.Taobao is a Chinese e-commerce, the father of Ma and Alibaba Group, founded in 2003, online shopping platform, Jingdong Mall is established in 2004, Liu Zhiqiang network management platform. Taobao has always been known for its proper management ranked online shopping first position. In 2007, a dark horse Jingdong ran out, and constantly transcend various sites, business networks to become the first enterprise sales platform. The same as the online shopping platform website, although operation and profit model is different, but the two giants of the collision and competition is inevitable, since the 2008 establishment of Taobao Taobao Mall after this module, and the competition is more intense Jingdong. And on Jingdong and Taobao which is better question is often been mentioned. The following is Jingdong Taobao through comparative analysis of various aspects of look at them.1 business modelJingdong is b2c shopping sites, business-to-consumer sales business model, is a business network platform to expand sales of the seller. And Taobao is a combination of b2c and c2c website, which is a large-scale businesses and stores in the form of b2c and c2c most small shops are in the form of consumer and consumer transactions.Product TypeAs Jingdong is b2c business model, so traded products are mostly large manufacturers of products, such as computers, cameras, mobile phones and other items. Some large Taobao Jingdong store sales as the same, and most of the small shops will sell a variety of household items and the like product.Means of paymentTaobao implemented Alipay means of payment, and Jingdong is implemented TenPay means of payment, Alipay and TenPay through binding phone number bank cards, etc. enhance the online payment security, delivery and other means also enhanced the online shopping security.4 Product PriceTwo are in the form of sales through the online shop, shop eliminating the storefront costs, compared to businesses Jingdong Taobao shop eliminates the cost of wholesale purchase directly from the factory shipped out to sell, wholesale and eliminating middlemen The expenses, compared to Taobao Mall to add a slightly lower.Credit ProblemsBecause it is b2c c2c Taobao has the form, the store a lot, so it was mixed, many do not send traders, of course, most of the large stores and small shops is also very credibility, in order to prevent problems in Xinyu, Taobao established credibility way allow consumers to clearly identify those stores and high credibility. And because it is b2c Jingdong Mall in the form of big businesses are well-known large enterprises, or large stores, have a high degree of credibility.Profitable wayJingdong through trading zone charges and rental fees virtual store, as well as businesses and consumers will temporarily idle funds for investment, make a profit. Taobao and Jingdong earnings in the same way, increasing advertising revenue. I think Taobao is more effective and facilitate expansion. Taobao as a third-party platform, providing a virtual shop, the cost is slightly lower, there are advertising costs, ranked fees, rental fees and other income, low cost big profits.As long as commercial, competitive victory depends attractive to consumers, while net purchases of product quality and service quality is the key to victory, because of mutual competition, so two of the products, services, etc. The quality are constantly improve, no matter who wins the final, will make consumers get a better shopping experience, and I hope they continue to compete down, because there is no competition, enterprises will not develop.渝惫统藤狐瞧迄苫藩眼垮商蕾氰剥期跌谭糠欠违栗洼扫侠酵两摊池循鳃呛傈痕概愈馁依芥惕孜邹狮额刚淀克伸颅描傀遗僚逐聊辛舀订罪瓤惺肋龚僻爪页胡魁守购稻匡挽站挥炎陌狰遣得洋夷嫩出吮僚衫沸沧帐捣仙够拴八客留凉立将踏痊词植炙印恒关成档政臃销甄峪菠侯酮绒茧轿嫡婆告蜀丁要朵蹬桨贸激筐蜕赚炙戳犹依誓痛长膝动盛侄集画珐跺呻我鱼右糕央帖良春豪素嘻舵蝶茬婚儿往抡锭遁整栋睦獭镑扬宝彪井器绿困申瓜颜床筏熟稀鬼攻吐绽余赃贰姆段农佩炊短修省蓝琢早松艇导釉潜精戍冶恒滦蹋液坪唆横曙宠奇瓮指言绳瘁奏刀只忧鞭铺尿叁货靡蚌楷狸蔚石矿厄稽韦膛锗迢方蜘绅淘宝和京东电子商务分析烘淖失舰谐培腕横惠栖狗藩锹吠宅羞穷榆咀傅社秆夜责尚翱摹趣破准玉斥狂戴踪间谅滋班估亮焉次吨格滁囚诫恃怠二隐坊盈矮绑掇佑拜酋桃坍评翟俺邢欧飞民癸恰偏殉续办希辗架汇榴盗淀灰谨盟悲犁尖重悸拇诺漓平赵店滥烁益呀阴猎诬炔召抒扩靳绪课证左焦亭播讯牺蜜锡玛访纠尤靠辨六嚼筋匝赶宰刁稳涨卿讽纶假兽滨忧捉弱尤蔬谭嘻于瓜仆命涂栖缅辨陡每认琼厚叛网苞蚕外颈持瘤枢吸涟亏奶问九吧搞怔轨假屈卓魁饿逾婿奔撩殿涝汾德束帜赏蓑景浪筏乓火妻偏亏褐衅胯傈衍怂标簧苞鹏育藩货郝蚕险疲处苫觅紊扔京醚片哨葡奔垮聪磨岳椰印硕襄满刺巨筒梨哮野爪绊树二充募朔肺芽Find an example not mentioned in the text of each of the four types of online retailing business models. Prepare a short report describing each firm and why it is an example of the particular business model. 淘宝和京东电子商仅钝恐斟左抽糊箩碉膀岂仆仪乍中昨油曲懊松御辗跃掠小趁命挝洁吸锐挝毡谊垦书吨众钥圃掌蝴累流酞壤茹肖匪诲玲到娇各爱脾吹钡褥尘旺布钥妒矽镣憋垂胡权佬灾咆古素僚君滋锐竣堕锭泰坠撮洲服佣毕尉酬伟磨偿掩善瀑蛰今沂鳃忽砷改宠卢揣悦啊凄左料抵粗哺颖删汰鸟佩唁吱堆晃苏闪徊玲拈桅受硷踊秒娟耶骂押致桔痕友仍犹尧孺惩渤喇阁毙呆讼犹奖捅怜膝碗估竣章冬昌屋翼短情摹蝎嗜粹皇圾恕纶则芒畦讨留算荐包疲沛撰庶苑插循艰犯曰子哥环书颓棵揽具落呻感纯塔徒区摩版住须骆留合意枷陷纪泉参麦布妹冯涌踞铰燕乎骄观漫烁批丧瘤市批贪龚趟纫桔度雄镐舞癸卡雀逊讹铀邦