淘宝和京东电子商务分析.doc

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Find an example not mentioned in the text of each of the four types of online retailing business models. Prepare a short report describing each firm and why it is an example of the particular business model.
淘宝和京东电子商务分析
说到电子商务，人们一般都会想到开网店，而说到网购，人们想到的自然是淘宝和京东，因为他们是我国电子商务领域的领军网站，代表了我国电子商务的发展。
淘宝是有中国电子商务之父马云和阿里巴巴集团在2003年创立的网购平台，京东商城则是刘志强在2004年建立的网络经营平台。淘宝一直以其正确的管理方式稳居网购第一的地位。而在2007年，一匹黑马京东跑了出来，不断超越各种网站，成为经营网络企业销售平台的第一名。同为网购平台的网站，虽然经营方式和盈利模式有所不同，但两大巨头的碰撞和竞争不可避免，自从2008年淘宝成立淘宝商城这一模块以后，与京东的竞争就更加激烈。而关于京东和淘宝哪个更好的问题则是经常被人们提起。以下是通过对京东淘宝各方面的比较分析来看他们。
1.商业模式
京东是b2c的购物网站，是企业对消费者销售的商业模式，是商家借助网络平台向销售者展开销售。而淘宝是b2c与c2c结合的网站，其中的大型的商家店铺是b2c的形式，而大部分小店铺是以c2c的形式进行消费者与消费者的交易。
2. 产品类型
由于京东是b2c的商业模式，所以交易的产品大多是大型厂家生产的产品，像电脑，相机，手机等用品。淘宝里的一些大型店铺销售如京东一样，而大部分的小店铺则销售各种各样的生活用品之类的产品。
3. 支付手段
淘宝实行支付宝的支付手段，而京东则实行财付通的支付手段，支付宝和财付通都通过绑定手机号银行卡等方式增强了网上支付的安全性，货到付款等手段也增强了网购的安全性。
4.产品价格
两家都是通过网店的形式销售，店铺省去了店面费用，京东的商家相比淘宝里的店铺省去了批发进货的费用，直接从厂里运出来就卖，省去批发和中间商的费用支出，相比淘宝商城加个略低。
5. 信用问题
淘宝由于是b2c c2c都有的形式，店家很多，因此也鱼龙混杂，有很多不发商贩，当然大型店铺和大部分的小店铺也很有信誉，为了防止出现新余问题，淘宝制定了信誉度的方式让消费者清楚的辨认出那些店铺信誉高。而京东商城由于是b2c的形式，商家大都是有名的大企业，或者大店铺，信誉度都较高。
6. 盈利方式
京东通过交易专区手续费和虚拟店铺的出租费，以及将商家和消费者的暂时闲置的资金用作投资，从中获利。淘宝和京东的盈利方式相同，增加了广告收入。我觉得，淘宝的模式更加有效并方便扩展。淘宝作为一第三方平台，提供虚拟店铺，其成本略低，有有广告费用、排名费用，租金费用等收入，成本低利润大。
只要是商业，竞争的胜利就取决与对消费者的吸引力，而网购产品的质量和服务的质量则是取胜的关键，因为相互竞争，所以两家的产品、服务等的质量都在不断地提高，不管最后谁的胜利，都将使消费者得到更好的购物体验，我更希望他们继续竞争下去，因为没有竞争的企业不会发展。
See the taobao and jingdong from competition
Speaking of e-commerce, people usually think of open shop, but said online shopping, people naturally think of Taobao and Jingdong, because they are the leader in the field of e-commerce website, on behalf of the development of electronic commerce.
Taobao is a Chinese e-commerce, the father of Ma and Alibaba Group, founded in 2003, online shopping platform, Jingdong Mall is established in 2004, Liu Zhiqiang network management platform. Taobao has always been known for its proper management ranked online shopping first position. In 2007, a dark horse Jingdong ran out, and constantly transcend various sites, business networks to become the first enterprise sales platform. The same as the online shopping platform website, although operation and profit model is different, but the two giants of the collision and competition is inevitable, since the 2008 establishment of Taobao Taobao Mall after this module, and the competition is more intense Jingdong. And on Jingdong and Taobao which is better question is often been mentioned. The following is Jingdong Taobao through comparative analysis of various aspects of look at them.
    1 business model
Jingdong is b2c shopping sites, business-to-consumer sales business model, is a business network platform to expand sales of the seller. And Taobao is a combination of b2c and c2c website, which is a large-scale businesses and stores in the form of b2c and c2c most small shops are in the form of consumer and consumer transactions.
Product Type
As Jingdong is b2c business model, so traded products are mostly large manufacturers of products, such as computers, cameras, mobile phones and other items. Some large Taobao Jingdong store sales as the same, and most of the small shops will sell a variety of household items and the like product.
Means of payment
      Taobao implemented Alipay means of payment, and Jingdong is implemented TenPay means of payment, Alipay and TenPay through binding phone number bank cards, etc. enhance the online payment security, delivery and other means also enhanced the online shopping security.
4 Product Price
Two are in the form of sales through the online shop, shop eliminating the storefront costs, compared to businesses Jingdong Taobao shop eliminates the cost of wholesale purchase directly from the factory shipped out to sell, wholesale and eliminating middlemen The expenses, compared to Taobao Mall to add a slightly lower.
Credit Problems
Because it is b2c c2c Taobao has the form, the store a lot, so it was mixed, many do not send traders, of course, most of the large stores and small shops is also very credibility, in order to prevent problems in Xinyu, Taobao established credibility way allow consumers to clearly identify those stores and high credibility. And because it is b2c Jingdong Mall in the form of big businesses are well-known large enterprises, or large stores, have a high degree of credibility.
Profitable way
Jingdong through trading zone charges and rental fees virtual store, as well as businesses and consumers will temporarily idle funds for investment, make a profit. Taobao and Jingdong earnings in the same way, increasing advertising revenue. I think Taobao is more effective and facilitate expansion. Taobao as a third-party platform, providing a virtual shop, the cost is slightly lower, there are advertising costs, ranked fees, rental fees and other income, low cost big profits.
As long as commercial, competitive victory depends attractive to consumers, while net purchases of product quality and service quality is the key to victory, because of mutual competition, so two of the products, services, etc. The quality are constantly improve, no matter who wins the final, will make consumers get a better shopping experience, and I hope they continue to compete down, because there is no competition, enterprises will not develop.

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