电子商务英语ECommerce-English---Unit12.ppt

Unit 12 Web Site Development Unit 12 Web Site Development 5/10/20241 Warm-up Word Study Text Analysis Exercises5/10/20242Warm-upAs everybody knows,its better to plan in advance before we start to do something.It is the same situation when we develop a Web site.Try to figure out the factors that need to be considered developing a Web site.5/10/20243Word studyoverview uvvju:n.概述概述The opening chapter gives a general overview of the subject.开篇第一章是对主题的概述开篇第一章是对主题的概述.dedicated dedikeitid adj.专用的，专注的专用的，专注的This award is a tribute to Walters twenty years of dedicated service to the company.这个奖项是对沃尔特这个奖项是对沃尔特20年来全心全意为公司效力的肯定。年来全心全意为公司效力的肯定。5/10/20244Word studyself-hosting selfhusti n.自建主机自建主机Self-hosting is one of the options in deciding how and where to host the Web site.自建主机是决定如何以及在何处建网站的一种选择。自建主机是决定如何以及在何处建网站的一种选择。concurrent knkrnt adj.同时发生的同时发生的National elections were concurrent with the outbreak of war.在全国举行大选的同时，战争爆发了。在全国举行大选的同时，战争爆发了。5/10/20245Word studyobviously bvisli adv.明显地明显地Obviously,the two sets of policies overlap and can complement each other.显然，两套政策有互相重复的地方，也可以互相补充。显然，两套政策有互相重复的地方，也可以互相补充。criteria kraitiri n.标准（标准（criterion的复数）的复数）What criteria do you use when judging the quality of a students work?你用什么标准来衡量学生的作业质量你用什么标准来衡量学生的作业质量?5/10/20246Word studyrelevance relivns n.相关性相关性What you are saying has no relevance to the matter in hand.你现在所说的与正在考虑中的问题毫无关联。你现在所说的与正在考虑中的问题毫无关联。reliability rilaibiliti n.可靠性可靠性The product has passed its reliability test.该产品已通过可靠性试验。该产品已通过可靠性试验。5/10/20247Word studycritically kritikli adv.紧要地，危急地紧要地，危急地Good management is critically important.完善的管理措施极其重要。完善的管理措施极其重要。typography taipgrfi n.排版排版Typography plays a very important role in the work.排版在作品中起着非常重要的作用。排版在作品中起着非常重要的作用。5/10/20248Word studyarchitecture:kitekt n.体系结构体系结构Firstly we concluded the evaluating standard system on software architecture quality.首先我们总结了软件体系结构质量的评价标准体系。首先我们总结了软件体系结构质量的评价标准体系。interactivity intrktiviti n.交互性交互性The teachers can employ various forms to carry out teaching interactivity.教师可以采用多种形式进行教学互动。教师可以采用多种形式进行教学互动。5/10/20249Word studycontractor kntrkt n.订约人订约人The contractor will set up the minimum specifications.订约人将规定最低的要求。订约人将规定最低的要求。promotional prmunl adj.促进的，宣传的促进的，宣传的They produced and distributed promotional materials,including books,pamphlets and videos.他们制作并分发宣传资料，包括书籍、小册子及视频。他们制作并分发宣传资料，包括书籍、小册子及视频。5/10/202410Text Analysis The Process of Developing a Web Site The Process of Developing a Web Site Your business can benefit greatly from having a Web site.An effective Web site can play a key role in helping your business gain an impact,and can enhance the effectiveness of your business marketing and customer service.Your Web site may be relatively simple,only providing visitors with an overview of your business,or it may be large and complex with online sales capabilities and customer service functions.(译文译文)5/10/202411Text Analysis The possibilities are endless,so careful planning in advance is required to develop the Web site for your business.In the planning process,it is very important to consider what kind of role that your Web site will play in your business strategy.(译文译文)Assuming that your business has completed the Web site planning,the process of developing the Web site is as follows:5/10/202412Text Analysis Step 1 Select a Web host.Store-builder services,ISPs,dedicated Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site.(译文译文)5/10/202413Text Analysis Step 2 Register a domain name.Nearly concurrent with the selection of a Web host is the domain name decision.(译文译文)A Web site will have a unique domain name.In general,the domain name includes some form of the business name or brand.A well-chosen domain name is supposed to be easy to remember.5/10/202414Text Analysis Step 3 Create and manage content.Obviously,the Web site needs content the text,images,sound and video that deliver the information that site visitors expect.Content may come from a variety of sources,but getting the right content in place,making it easy for viewers to find,delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business.(译文译文)The primary criteria that visitors evaluate the content of a Web site include relevance,timeliness,reliability,scope and usefulness.5/10/202415Text Analysis Step 4 Design the Web site.This is the critically important and creative part of the process that determines what the site will look like(e.g.,color schemes,graphics and typography)and how visitors will use it(e.g.,information architecture,navigation design).(译文译文)The choices for designing the Web site are nearly unlimited.The primary criteria that visitors evaluate the design of a Web site include access,usability,navigation and interactivity.5/10/202416Text Analysis Step 5 Construct and test the Web site.Businesses have to decide whether to construct the Web site with internal staff,an external contractor or a combination of these two options.(译文译文)When the business owners are satisfied with the Web site,it will be transferred to the Web site host.Final testing is required to ensure that all of the links work well and the processes function as expected.(译文译文)5/10/202417Text Analysis Step 6 Promote the Web site.At this stage,the URL of the Web site is widely promoted by the business on products,business cards,letters and promotional materials.(译文译文)Many marketing strategies can be adopted.One of the key strategies for attracting customers is to enhance visibility via search engine optimization.5/10/202418Text Analysis Understanding the development process before you begin will save you time and money.Although Web sites range from just a few pages to more complex ones,the development process is almost the same.(译文译文)5/10/202419Exercises Reading comprehension:1Mark the following sentences with T(true)or F(false)according to the text.(1)An effective Web site should be large and complex.F(2)Careful planning in advance is required to develop a Web site.T5/10/202420Exercises(3)A business can select store-builder services,ISPs,dedicated Web site hosting services or self-hosting in deciding how and where to host the Web site.T(4)The domain name must be a part of the business name or brand.F(5)The primary criteria that visitors evaluate the design of a Web site include relevance,timeliness,reliability,scope and usefulness.F5/10/202421Exercises 2.Answer the following questions according to the text.(1)Whats the main function of a Web site?An effective Web site can play a key role in helping your business gain an impact,and can enhance the effectiveness of your business marketing and customer service.5/10/202422Exercises(2)Please list the main steps in the process of developing a Web site.Select a Web host;register a domain name;create and manage content;design the Web site;construct and test the Web site;promote the Web site.5/10/202423Exercises(3)What are the primary criteria used to evaluate the content of a Web site include?The primary criteria used to evaluate the content of a Web site include relevance,timeliness,reliability,scope and usefulness.5/10/202424Exercises(4)What does designing the Web site mean?This is the critically important and creative part of the process that determines what the site will look like(e.g.,color schemes,graphics and typography)and how visitors will use it(e.g.,information architecture,navigation design).5/10/202425Exercises(5)What is the Web site testing required to ensure?The Web site testing is required to ensure that all of the links work well and the processes function as expected.5/10/202426Exercises Vocabulary:Match each of the following words to the phrase or definition that is most closely related.A7 B6 C3 D2 E4 F1 G5 5/10/202427Exercises Translation:1.Translate the following sentences into Chinese.(1)Your Web site may be relatively simple,only providing visitors with an overview of your business,or it may be large and complex with online sales capabilities and customer service functions.网站可能相对简单、仅为访问者提供公司简介，也可网站可能相对简单、仅为访问者提供公司简介，也可能很大很复杂、具有在线销售和客户服务功能。能很大很复杂、具有在线销售和客户服务功能。5/10/202428Exercises(2)It is very important to consider what kind of role that your Web site will play in your business strategy.考虑网站在企业战略中起何种作用是非常重要的。考虑网站在企业战略中起何种作用是非常重要的。(3)Nearly concurrent with the selection of a Web host is the domain name decision.几乎在选择网络主机的同时就得确定域名几乎在选择网络主机的同时就得确定域名。5/10/202429Exercises(4)Businesses have to decide whether to construct the Web site with internal staff,an external contractor or a combination of these two options.企业必须决定是自建网站、外包还是两者兼有。企业必须决定是自建网站、外包还是两者兼有。(5)At this stage,the URL of the Web site is widely promoted by the business on products,business cards,letters and promotional materials.在这一阶段，网站的在这一阶段，网站的URL地址可以通过企业的产品、地址可以通过企业的产品、名片、信函和宣传材料等进行广泛地宣传。名片、信函和宣传材料等进行广泛地宣传。5/10/202430Exercises 2.Translate the following phrases into English.(1)开发网站的过程开发网站的过程 the process of developing a Web site(2)增强企业营销和客户服务的效果增强企业营销和客户服务的效果 enhance the effectiveness of your business marketing and customer service(3)广泛的选择范围广泛的选择范围 a wide range of options(4)决定如何以及在何处建网站决定如何以及在何处建网站 decide how and where to host the Web site(5)企业名称或品牌的某种形式企业名称或品牌的某种形式 some form of the business name or brand5/10/202431Exercises(6)将合适的内容放在合适的位置将合适的内容放在合适的位置 get the right content in place(7)管理信息使其准确并保持最新管理信息使其准确并保持最新 manage content to be accurate and up to date(8)信息结构和导航设计信息结构和导航设计 information architecture and navigation design(9)对网站感到满意对网站感到满意 be satisfied with the Web site(10)吸引顾客的关键策略吸引顾客的关键策略 the key strategies for attracting customers5/10/202432Exercises Speaking:1Read the text loudly,and try to recite the following paragraph.Your business can benefit greatly from having a Web site.An effective Web site can play a key role in helping your business gain an impact,and can enhance the effectiveness of your business marketing and customer service.5/10/202433Exercises Your Web site may be relatively simple,only providing visitors with an overview of your business,or it may be large and complex with online sales capabilities and customer service functions.The possibilities are endless,so careful planning in advance is required to develop the Web site for your business.In the planning process,it is very important to consider what kind of role that your Web site will play in your business strategy.5/10/202434Exercises 2.Read and practice the following dialog in pairs.A:I am planning to develop a Web site for my company,and Id like to get some suggestions from you.B:Good.Having a Web site can help your business a lot,I believe.Do you want to have a simple one only with an overview of your company,or a complex one with online sales capabilities and customer service functions?A:Ive got some ideas of the requirements of this Web site.Here they are.B:OK.5/10/202435Exercises A:And I also want some suggestions on how to develop a Web site.B:Of course.If your company has completed the Web site planning,the basic steps are selecting a Web host,registering a domain name,creating and managing content,designing the Web site,constructing and testing the Web site,and promoting the Web site.A:Got it,thanks!5/10/202436Exercises Practical Writing:Whats your opinion for evaluating a Web site content and design?Try to list two Web sites with similar functions and then compare them according to the sub-criteria in the following table.5/10/2024375/10/2024385/10/202439Exercises Reading Material1.B 2.C 3.A 4.D 5.C 5/10/202440Your Web site may be relatively simple,only providing visitors with an overview of your business,or it may be large and complex with online sales capabilities and customer service functions.网网站站可可能能相相对对简简单单，仅仅为为访访问问者者提提供供公公司司简简介介，也也可可能能很很大很复杂，具有在线销售和客户服务功能。大很复杂，具有在线销售和客户服务功能。5/10/202441In the planning process,it is very important to consider what kind of role that your Web site will play in your business strategy.在在规规划划过过程程中中，考考虑虑网网站站在在企企业业战战略略中中起起何何种种作作用用是是非非常常重要的。重要的。5/10/202442Store-builder services,ISPs,dedicated Web site hosting services and self-hosting give online business a wide range of options in deciding how and where to host the Web site.建建店店服服务务、互互联联网网内内容容提提供供商商、专专业业建建站站服服务务、自自建建网网站站为为在在线线企企业业提提供供了了如如何何以以及及在在何何处处建建网网站站的的广广泛泛的的选选择择范范围。围。5/10/202443 Nearly concurrent with the selection of a Web host is the domain name decision.几乎在几乎在选择网络主机选择网络主机的同时的同时就得确定域名。就得确定域名。5/10/202444Content may come from a variety of sources,but getting the right content in place,making it easy for viewers to find,delivering it effectively and managing content to be accurate and up to date are crucial to the success of the online business.网网站站内内容容可可以以有有各各种种来来源源，但但对对于于创创建建网网站站的的公公司司来来说说，要要想想取取得得成成功功，将将合合适适的的内内容容放放在在合合适适的的位位置置、使使浏浏览览者者容容易易找找到到、更更有有效效地地发发布布信信息息、使使信信息息准准确确及及时时等等事事项项是是非常重要的。非常重要的。5/10/202445This is critically important and creative part of the process that determines what the site will look like(e.g.,color schemes,graphics and typography)and how visitors will use it(e.g.,information architecture,navigation design).这这是是非非常常重重要要而而且且有有创创造造性性的的一一个个过过程程，将将决决定定网网站站的的样样式式（例例如如，色色彩彩设设计计、图图形形、排排版版等等）以以及及网网站站访访问问者者如如何使用网站（例如，信息结构、导航设计）。何使用网站（例如，信息结构、导航设计）。5/10/202446Businesses have to decide whether to construct the Web site with internal staff,an external contractor or a combination of these two options.企业必须决定是自建主机、外包还是两者兼有。企业必须决定是自建主机、外包还是两者兼有。5/10/202447Final testing is required to ensure that all of the links work well and the processes function as expected.需需要要进进行行最最后后的的测测试试以以确确保保所所有有的的链链接接都都没没问问题题，所所有有的的过程都能按照预期正常进行。过程都能按照预期正常进行。5/10/202448At this stage,the URL of the Web site is widely promoted by the business on products,business cards,letters and promotional materials.在在这这一一阶阶段段，网网站站的的URL地地址址可可以以通通过过企企业业的的产产品品、名名片片、信函和宣传材料等进行广泛地宣传。信函和宣传材料等进行广泛地宣传。5/10/202449Although Web sites range from just a few pages to more complex ones,the development process is almost the same.对对于于只只有有几几个个网网页页以以及及更更复复杂杂的的网网站站，其其开开发发过过程程是是基基本本相同的。相同的。5/10/202450此课件下载可自行编辑修改，供参考！感谢您的支持，我们努力做得更好！