超级有用-unit-1建立业务往来关系.ppt

Unit 1 Unit 1 Establishing Business Relations Establishing Business Relations建立业务关系建立业务关系BUSINESS LETTERS 商务函电 大连理工大学电子音像出版社大连理工大学出版社Unit 1 Establishing Business RelationsUnit 1 Establishing Business Relations建立业务关系建立业务关系建立业务关系建立业务关系 0Introduction1Lesson 1 Importers Self-Introduction2Lesson 2 Exporters Self-Introduction3Lesson 3 Inquiring About Foreign Trade Policy and Supply4Sum-upIntroductionIntroduction 写信人通过如广播、电视、报纸、他人介绍、商务写信人通过如广播、电视、报纸、他人介绍、商务参赞处、交易会等渠道得知潜在交易人的名称、地址，参赞处、交易会等渠道得知潜在交易人的名称、地址，了解到一点有关对方的经营范围，写信给对方希望建立了解到一点有关对方的经营范围，写信给对方希望建立业务关系，同时介绍一下自己的购买意图、经营范围，业务关系，同时介绍一下自己的购买意图、经营范围，表达对对方的希望与要求。表达对对方的希望与要求。写作要点及要求写作要点及要求写作要点及要求写作要点及要求:这类信函通常包括：这类信函通常包括：这类信函通常包括：这类信函通常包括：开头：开头：开头：开头：1 1）说明自己的消息来源）说明自己的消息来源）说明自己的消息来源）说明自己的消息来源;2)2)表达建立业务关系的希望表达建立业务关系的希望表达建立业务关系的希望表达建立业务关系的希望;正文：正文：正文：正文：3)3)自我介绍自我介绍自我介绍自我介绍;包括自己公司，经营范围，公司资信情包括自己公司，经营范围，公司资信情包括自己公司，经营范围，公司资信情包括自己公司，经营范围，公司资信情 况等；况等；况等；况等；4)4)表达要求表达要求表达要求表达要求;结尾：结尾：结尾：结尾：5)5)期望；此部分其实是客套话，一般是表示希望对期望；此部分其实是客套话，一般是表示希望对期望；此部分其实是客套话，一般是表示希望对期望；此部分其实是客套话，一般是表示希望对 方早日回信，听到对方的好消息等。方早日回信，听到对方的好消息等。方早日回信，听到对方的好消息等。方早日回信，听到对方的好消息等。回信要点：回信要点：回信要点：回信要点：同意建立业务关系的回信：同意建立业务关系的回信：同意建立业务关系的回信：同意建立业务关系的回信：开头：开头：开头：开头：1 1）收到来信并表示愿意建立业务关系；）收到来信并表示愿意建立业务关系；）收到来信并表示愿意建立业务关系；）收到来信并表示愿意建立业务关系；正文：正文：正文：正文：2 2）对对方信中提及的要求，问题给予答复，并做自）对对方信中提及的要求，问题给予答复，并做自）对对方信中提及的要求，问题给予答复，并做自）对对方信中提及的要求，问题给予答复，并做自 我介绍；我介绍；我介绍；我介绍；结尾：结尾：结尾：结尾：3 3）期望：可以做生意，或收到具体询盘。）期望：可以做生意，或收到具体询盘。）期望：可以做生意，或收到具体询盘。）期望：可以做生意，或收到具体询盘。不能与之建立业务关系的回信：不能与之建立业务关系的回信：不能与之建立业务关系的回信：不能与之建立业务关系的回信：开头：开头：开头：开头：1 1）收到来信；）收到来信；）收到来信；）收到来信；正文：正文：正文：正文：2 2）很遗憾不能建立业务关系，并详细说明原因；）很遗憾不能建立业务关系，并详细说明原因；）很遗憾不能建立业务关系，并详细说明原因；）很遗憾不能建立业务关系，并详细说明原因；结尾：结尾：结尾：结尾：3 3）期望：以后合作的机会，或再次表示道歉。）期望：以后合作的机会，或再次表示道歉。）期望：以后合作的机会，或再次表示道歉。）期望：以后合作的机会，或再次表示道歉。每封信件的具体内容会有变化，需要根据实际情况加以每封信件的具体内容会有变化，需要根据实际情况加以每封信件的具体内容会有变化，需要根据实际情况加以每封信件的具体内容会有变化，需要根据实际情况加以调整。调整。调整。调整。Lesson 1 Importers Self-IntroductionLesson 1 Importers Self-Introduction进口商自我介绍进口商自我介绍进口商自我介绍进口商自我介绍TEXTArm yourselfMain pointsMake yourself skilledTEXTArm yourselfMain pointsMake yourself skilled3.Main points3.Main pointsSpecimen 1Specimen 1 a.source of information and intension(where)a.source of information and intension(where)b.self introduction and detailed requirements(who&b.self introduction and detailed requirements(who&what)what)c.expectation of early reply c.expectation of early replySpecimen 2Specimen 2 a.receipt of letter and agreement to the wishes a.receipt of letter and agreement to the wishes b.sending of catalogue and pricelist b.sending of catalogue and pricelist c.expectation of a specific enquiry.c.expectation of a specific enquiry.Chinese VersionChinese Version信件一信件一信件一信件一麦克唐那和伊万有限公司麦克唐那和伊万有限公司美国纽约劳顿大街美国纽约劳顿大街5858号号中国赢路贸易有限公司中国赢路贸易有限公司中国广东广州白云区前进街中国广东广州白云区前进街4040号号送交：销售部吴刚先生送交：销售部吴刚先生敬启者敬启者:我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展我们从伏特公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。商务关系。多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠多年来，本公司经营休闲鞋类进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。寄商品目录与报价单。如贵司产品价格有竞争力，本公司必定向你方试订。如贵司产品价格有竞争力，本公司必定向你方试订。我方银行为花旗银行，中国上海分行，次行可向贵司提供我方商业和财政信息。我方银行为花旗银行，中国上海分行，次行可向贵司提供我方商业和财政信息。恭候佳音。恭候佳音。麦克唐那和伊万有限公司麦克唐那和伊万有限公司（签名）（签名）麦克麦克.伊万伊万 经理经理 谨上谨上20132013年年44月月2020日日 信件二信件二信件二信件二中国赢路贸易有限公司中国赢路贸易有限公司中国广东广州白云区前进街中国广东广州白云区前进街4040号号麦克唐那和伊万有限公司麦克唐那和伊万有限公司美国纽约劳顿大街美国纽约劳顿大街5858号号敬启者敬启者敬启者敬启者:感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。感谢贵公司八月二十日的来函，我们非常渴望与贵公司建立商务关系。我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室我们鞋厂致力于设计和生产各种传统和时尚男女鞋产品。我们已开发和上市了室内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满足国内外不同市场需求。内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满足国内外不同市场需求。内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满足国内外不同市场需求。内拖鞋，棉拖鞋，新款刺绣拖鞋；童鞋和布鞋。可以满足国内外不同市场需求。谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。谨遵要求另函奉上最新的出口商品目录及报价单，涵括目前可供的出口商品。如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。如你方对任何一款感兴趣，请让我方知道。期盼你方具体询盘。福建鞋业进出口公司福建鞋业进出口公司福建鞋业进出口公司福建鞋业进出口公司（签名）（签名）（签名）（签名）吴刚吴刚吴刚吴刚经理经理经理经理谨上谨上谨上谨上20132013年年年年44月月月月2525日日日日 4.Make yourself skilled 4.Make yourself skilled I.Basic TrainingI.Basic Training 1.Translate the following expressions into Chinese:1.Translate the following expressions into Chinese:quotation quotation export range export range extensive connection extensive connection latest catalogue latest catalogue leading importer leading importer order order（n.n.）specific enquiry specific enquiry competitive price competitive price报价报价出口产品范围出口产品范围广泛的联系广泛的联系最新目录最新目录一流的进口商一流的进口商订单订单具体询盘具体询盘 有竞争力的价格有竞争力的价格2.Choose the best answer:2.Choose the best answer:1)We would like to receive your inquiries _ our hardware.a.about b.to c.for d.into2)We wish to establish direct business relations _ you.a.with b.for c.from d.to3)We are _ your detailed requirement.a.forwarding b.looking to c.looking forward d.looking forward to4)We are writing you _ you can give us the lowest quotation.a.hope b.hoping to c.in the hope that d.in the hope of 5)We _ make business contact with you.a.desirous to b.desire c.are desirous to d.are desirous of cadcc2.Choose the best answer:2.Choose the best answer:6)We would _ very much if you send us a few sample books.a.appreciated b.appreciate it c.appreciate you d.appreciate7)We send a copy of our export list _ the main items available at present.a.covered b.covering c.cover d.are covered8)We are planning to _ our business activities to our neighboring countries.a.execute b.extend c.extension d.enlarging9)We are interested in your cotton piece goods and wish to receive your _ soon.a.specific enquiry b.special enquiry c.specific enquire d.enquire specifically10)We intend to place an order _ you _ 300 sets“Huanan”brand sewing machines.a.fromabout b.withfor c.withof d.fromfor bbbab3.Improving Training:3.Improving Training:1)1)我们想介绍一下我们的业务范围。我们想介绍一下我们的业务范围。我们想介绍一下我们的业务范围。我们想介绍一下我们的业务范围。(business range)(business range)2)2)我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。我们从史密斯先生处得知你方的名称与地址，他与我们做了很多年的生意。(obtain name and address from)(obtain name and address from)3)3)尽早告知你方感兴趣的商品为盼。（尽早告知你方感兴趣的商品为盼。（尽早告知你方感兴趣的商品为盼。（尽早告知你方感兴趣的商品为盼。（shall appreciate it if you couldshall appreciate it if you could）4)4)我们已收到从国外寄来的许多询价单。我们已收到从国外寄来的许多询价单。我们已收到从国外寄来的许多询价单。我们已收到从国外寄来的许多询价单。(enquiry)(enquiry)5 5）如果你方价格有竞争力，我们相信我们之间能达成大量的交易。）如果你方价格有竞争力，我们相信我们之间能达成大量的交易。）如果你方价格有竞争力，我们相信我们之间能达成大量的交易。）如果你方价格有竞争力，我们相信我们之间能达成大量的交易。(competitive,close deals with)(competitive,close deals with)1)We would like to introduce our business range.2)We obtained your name and address from Mr.Smith,who has done business with us for many years.3)We shall appreciate it if you could inform us of the goods you are interested in.4)We have received many enquiries from abroad.5)If your price is competitive,we trust we can close great deals with each other.6)6)我公司是拉哥斯市我公司是拉哥斯市我公司是拉哥斯市我公司是拉哥斯市(Lagos)(Lagos)最大的电器用品进口商，主要经营电器用品进口业最大的电器用品进口商，主要经营电器用品进口业最大的电器用品进口商，主要经营电器用品进口业最大的电器用品进口商，主要经营电器用品进口业务。务。务。务。(leadinghandling)(leadinghandling)7)7)他们以前从英国进口机器，现在想同我们建立业务关系。他们以前从英国进口机器，现在想同我们建立业务关系。他们以前从英国进口机器，现在想同我们建立业务关系。他们以前从英国进口机器，现在想同我们建立业务关系。(establish(establish business relations with)business relations with)8 8）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。）如蒙你方能将此信转交给负责此事的人，我们将不胜感激。(It shall be(It shall be appreciated if you could)appreciated if you could)9 9）我方在）我方在）我方在）我方在1212月月月月1 1日的信中通知你方，我们愿与你方订购日的信中通知你方，我们愿与你方订购日的信中通知你方，我们愿与你方订购日的信中通知你方，我们愿与你方订购500500辆飞鸽牌自行车辆飞鸽牌自行车辆飞鸽牌自行车辆飞鸽牌自行车.。(inform,place orders with sb.For sth.)(inform,place orders with sb.For sth.)7)They used to import machines from UK,but now they would like to establish business relations with us.6)We are the leading importer of electronic products in Lagos,handling the import of electronic goods.8）It shall be appreciated if you could pass this letter on to the person in charge.9）We informed you in our letter of December 1that we would like to place with you an order for 500 sets Flying Pigeon bicycles.4.Letter-writing practice:4.Letter-writing practice:You are an importer of electronic goods in US.Recently You are an importer of electronic goods in US.Recently you got a piece of information about ayou got a piece of information about a Rainbow Electronic Products Co.,Ltd in China on the Rainbow Electronic Products Co.,Ltd in China on the Internet as follows:Internet as follows:彩虹牌电风扇使用军工技术生产的，低噪声，噪声低，风力彩虹牌电风扇使用军工技术生产的，低噪声，噪声低，风力彩虹牌电风扇使用军工技术生产的，低噪声，噪声低，风力彩虹牌电风扇使用军工技术生产的，低噪声，噪声低，风力柔和。按照国际标准生产，建立质量保证体系，柔和。按照国际标准生产，建立质量保证体系，柔和。按照国际标准生产，建立质量保证体系，柔和。按照国际标准生产，建立质量保证体系，获得中国电工产品认证合格证书，取得长城标志。彩虹牌系列电获得中国电工产品认证合格证书，取得长城标志。彩虹牌系列电获得中国电工产品认证合格证书，取得长城标志。彩虹牌系列电获得中国电工产品认证合格证书，取得长城标志。彩虹牌系列电风扇，有落地扇、台扇两大类共十多个花色品种。风扇，有落地扇、台扇两大类共十多个花色品种。风扇，有落地扇、台扇两大类共十多个花色品种。风扇，有落地扇、台扇两大类共十多个花色品种。Sample letter:Sample letter:Dear sirs,Dear sirs,We are one of the leading importers of We are one of the leading importers of electric goods in this city and shall be electric goods in this city and shall be pleased to establish business relations with pleased to establish business relations with your firm.your firm.At present we are interested in your At present we are interested in your electric fan,details as per our enquiry note electric fan,details as per our enquiry note no.1345 attached,and shall be glad to no.1345 attached,and shall be glad to receive your lowest quotation as soon as receive your lowest quotation as soon as possible.possible.We would like to mention that if your price We would like to mention that if your price is attractive and delivery date acceptable,we is attractive and delivery date acceptable,we shall place our order with you immediately.shall place our order with you immediately.Your early reply will be highly appreciated.Your early reply will be highly appreciated.Yours faithfully,Yours faithfully,II II II More exercises More exercises 1.Fill in the blanks with proper forms of given words:1.Fill in the blanks with proper forms of given words:compete enquire establish extend desire complycompete enquire establish extend desire comply1)Upon receipt of your specific1)Upon receipt of your specific ,well airmail the,well airmail the quotation and sample books.quotation and sample books.2)Your price is 2)Your price is and acceptable to us.and acceptable to us.3)Were writing you for the 3)Were writing you for the of business of business relations with your company.relations with your company.4)In 4)In with your request,a pricelist covering the with your request,a pricelist covering the various bicycles available for export has been airmailed to various bicycles available for export has been airmailed to you.you.5)We have a 5)We have a to buy this product from you.to buy this product from you.6)We are looking forward to receiving the 6)We are looking forward to receiving the of L/C of L/C immediately.immediately.enquirycompetitiveestablishmentcompliancedesireextension2.Complete the following sentences in English:2.Complete the following sentences in English:1)We are interested to 1)We are interested to 购买你公司的永久牌自行车。购买你公司的永久牌自行车。购买你公司的永久牌自行车。购买你公司的永久牌自行车。(buyForever(buyForever bicycles)bicycles)buy your Forever bicyclesbuy your Forever bicycles 和你公司建立友好关系。和你公司建立友好关系。和你公司建立友好关系。和你公司建立友好关系。(establish business relations)(establish business relations)establish friendly relations with youestablish friendly relations with you 知晓你公司是最大的电风扇进口商。知晓你公司是最大的电风扇进口商。知晓你公司是最大的电风扇进口商。知晓你公司是最大的电风扇进口商。(largest)(largest)know that you are the largest importer of electronic fan know that you are the largest importer of electronic fan 2)We shall be pleased to 2)We shall be pleased to 马上收到你方最新价目表。马上收到你方最新价目表。马上收到你方最新价目表。马上收到你方最新价目表。(latest(latest pricelist)pricelist)receive your latest pricelistreceive your latest pricelist 收到你方订单。收到你方订单。收到你方订单。收到你方订单。(order)(order)receive your orderreceive your order 3)We are looking forward to 3)We are looking forward to 早日收到你方复信。早日收到你方复信。早日收到你方复信。早日收到你方复信。(reply)(reply)receiving your early replyreceiving your early reply 你们的好消息。你们的好消息。你们的好消息。你们的好消息。(good news)(good news)your good newsyour good news 3.Complete the following letter in English:3.Complete the following letter in English:Dear Sir,Dear Sir,我们作为毛衣主要进口商我们作为毛衣主要进口商我们作为毛衣主要进口商我们作为毛衣主要进口商1515年，年，年，年，and are planning to and are planning to 扩大业务扩大业务扩大业务扩大业务 to our neighboring countries,from the clients to our neighboring countries,from the clients 我们收到了许多有关毛衣的询价。我们收到了许多有关毛衣的询价。我们收到了许多有关毛衣的询价。我们收到了许多有关毛衣的询价。We are considering the We are considering the possibility of possibility of 与你方建立业务关系与你方建立业务关系与你方建立业务关系与你方建立业务关系 if possible.if possible.盼望贵方尽早回复。盼望贵方尽早回复。盼望贵方尽早回复。盼望贵方尽早回复。Yours faithfully,Yours faithfully,We have been the leading importers of sweater for 15 years,extend our businesswe have received many enquiries for sweater.establishing business relations with youYour early reply shall be appreciated.Unit 1 Establishing Business RelationsUnit 1 Establishing Business Relations建立业务关系建立业务关系建立业务关系建立业务关系 0introduction1Lesson 1 Importers Self-Introduction2Lesson 2 Exporters Self-Introduction3Lesson 3 Inquiring About Foreign Trade Policy and Supply4SumupLesson Two Exporters Self-IntroductionLesson Two Exporters Self-Introduction出口商自我介绍出口商自我介绍出口商自我介绍出口商自我介绍 TEXTArm yourselfMain pointsMake yourself skilledTEXTArm yourselfMain pointsMake yourself skilled 3.Main points3.Main pointsSpecimen 1Specimen 1 a.source of information and intension a.source of information and intension b.self introduction and sending of export list b.self introduction and sending of export list c.expectation of early reply and assurance of best c.expectation of early reply and assurance of best attentionattentionSpecimen 2Specimen 2 a.receipt of letter and agreement to the wishes a.receipt of letter and agreement to the wishes b.asking for quotations and sample books b.asking for quotations and sample books c.expectation of a favorable reply c.expectation of a favorable reply Chinese VersionChinese Version信件一信件一信件一信件一敬启者敬启者:承蒙德国工商会的介绍承蒙德国工商会的介绍,我们获悉你方是贵国最大的编织品进口商我们获悉你方是贵国最大的编织品进口商之一。由于此货属于我们的经营范围之一。由于此货属于我们的经营范围,特写信给你方希望建立业务关特写信给你方希望建立业务关系。系。我们专营中国编织品出口我们专营中国编织品出口,产品包括女士产品包括女士,男式男式,儿童和青年的针儿童和青年的针织衫织衫,我们还设计和生产用于纺织品生产的设备和机器。我们的产品我们还设计和生产用于纺织品生产的设备和机器。我们的产品品质优良价格合理。品质优良价格合理。为使你方了解我们的经营业务为使你方了解我们的经营业务,随函附上出口清随函附上出口清单一份单一份,包括目前可以供应的主要商品。如你方对任何一款感兴趣包括目前可以供应的主要商品。如你方对任何一款感兴趣,请与我们联系。请与我们联系。希望收到你方早日回复希望收到你方早日回复,我们可以保证会及时处理你方的要求的。我们可以保证会及时处理你方的要求的。谨上谨上信件二信件二信件二信件二敬启者敬启者敬启者敬启者:收到你方收到你方收到你方收到你方20042004年年年年5 5月月月月6 6日来信日来信日来信日来信,谢谢谢谢谢谢谢谢.我们愿与你方建立业务关系。我们愿与你方建立业务关系。我们愿与你方建立业务关系。我们愿与你方建立业务关系。你们的纺织品非常吸引人你们的纺织品非常吸引人你们的纺织品非常吸引人你们的纺织品非常吸引人,我们有信心我们有信心我们有信心我们有信心,一定会为你方获得大定单的一定会为你方获得大定单的一定会为你方获得大定单的一定会为你方获得大定单的.如你方能寄来报价单和样品本如你方能寄来报价单和样品本如你方能寄来报价单和样品本如你方能寄来报价单和样品本,我们将不胜感激。我们将不胜感激。我们将不胜感激。我们将不胜感激。期盼你方佳音。期盼你方佳音。期盼你方佳音。期盼你方佳音。谨上谨上谨上谨上 4.Make yourself Skilled 4.Make yourself Skilled I.Basic TrainingI.Basic Training1.Fill in the blanks with proper forms of the given words:1.Fill in the blanks with proper forms of the given words:attract confident interest contact supply encloseattract confident interest contact supply enclose1)We