长沙瑞龙长安轿车南大区各区域市场16月分析报告.ppt

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Sunday,#,2026/11/4,长沙瑞龙长安轿车南大区各区域市场16月分析报告,一.南大区各省1-6月经济型轿车市场容量及各品牌上户数,省份,骊威,乐风,悦翔,V3菱悦,金刚,雅绅特,新赛欧,自由舰,旗云,羚羊,1-6月容量,福建省,1477,1071,974,1315,502,1500,729,762,272,151,18629,广东省,8466,1725,1892,2698,1604,812,1369,961,961,559,49478,广西省,888,658,882,237,717,569,519,438,169,195,13122,海南省,374,329,448,178,47,65,157,71,47,22,4327,湖南省,1137,1454,822,641,1124,483,679,882,904,92,15782,江西省,815,937,1022,349,1003,613,590,585,259,63,12731,大区汇总,13157,6174,6040,5418,4997,4042,4043,3699,2612,1082,114069,排名,1,2,3,4,5,6,7,8,9,10,1-6月南大区经济型轿车总上户数为114069辆，其中量最大的为广东省和福建省，分别为49478辆和18629辆；江西省和海南省容量最小，其中海南省仅为4327辆；1-6月南大区悦翔总上户数为6040辆，在经济型轿车中排名第3，比第2名乐风少134辆；悦翔在南大区6省市中上户量最大的是广东省（1892辆），其次是江西省（1022辆），最少的是广西省、湖南省、海南省，该三省悦翔上户总量为2152辆，总体上悦翔区域上户量多少符合区域总容量分布规律。经济型轿车中上户量最大的是骊威(13157辆)，其次为乐风。,1、1-6月南大区经济型轿车总上户数为114069辆，其中量最大的为广东省和福建省，分别为49478辆和18629辆；江西省和海南省容量最小，其中海南省仅为4327辆；,2、1-6月南大区悦翔总上户数为6040辆，在经济型轿车中排名第3，比第2名乐风少134辆；悦翔在南大区6省市中上户量最大的是广东省（1892辆），其次是江西省（1022辆），最少的是广西省、湖南省、海南省，该三省悦翔上户总量为2152辆，总体上悦翔区域上户量多少符合区域总容量分布规律。,3、经济型轿车中上户量最大的是骊威(13157辆)，其次为乐风。,二.南大区各省1-6月占有率,1.悦翔在南大区经济型轿车中占有率为5.3%，占有率较好，其中海南省、广西省、江西省的占有率略高于这个数字；广东省只有3.82%。2.骊威在1-6月南大区经济型轿车中占11.53%，再从细分市场上看，骊威在广东占有率最高，为17.11%，而在其他区域也表现平平，尽管其只有广东区域的一支独秀，然而广东的大容量保证了骊威的上户量居南大区第一。,3.从占有率看，悦翔虽处于第三的位置，但排名在后面的品牌，只要在营销上再做此工作，也有可能超过。所以在各个区域市场，还要加大市场营销努力。,省份,骊威,乐风,悦翔,V4菱悦,金刚,雅绅特,新赛欧,自由舰,旗云,羚羊,福建省,7.93%,5.75%,5.23%,7.06%,2.69%,8.05%,3.91%,4.09%,1.46%,0.81%,广东省,17.11%,3.49%,3.82%,5.45%,3.24%,1.64%,2.77%,1.94%,1.94%,1.13%,广西,6.77%,5.01%,6.72%,1.81%,5.46%,4.34%,3.96%,3.34%,1.29%,1.49%,海南省,8.64%,7.60%,10.35%,4.11%,1.09%,1.50%,3.63%,1.64%,1.09%,0.51%,湖南省,7.20%,9.21%,5.21%,4.06%,7.12%,3.06%,4.30%,5.59%,5.73%,0.58%,江西省,6.40%,7.36%,8.03%,2.74%,7.88%,4.82%,4.63%,4.60%,2.03%,0.49%,大区汇总,11.53%,5.41%,5.30%,4.75%,4.38%,3.54%,3.54%,3.24%,2.29%,0.95%,三.2010年5月和6月南大区各省上户数据对比,1.从南大区经济型轿车上户数据分析,南大区经济型轿车容量2010年6月比2010年5月有小幅度下降,总体减少2377台,环比减少11.58%。各省市均出现下降趋势，其中福建省环比减少21.68%，广西环比减少18.78%，江西环比减少16.79%。,2.在整个市场容量呈现下降的情况下，悦翔上户量6月比5月减少141台,悦翔在南大区环比减少率为14.49%；分解到各省后，只有海南省出现了环比增长，环比增长率达到了41.51%；江西省的环比下降率最高为32.32%和湖南省环比下降率为24.44%。,3.悦翔排名上，北大区6月较5月下降1位，福建上升1位，广东下降1位，湖南、江西则下降3位，广西、海南排名保存不变。,省份,2010年5月,2010年6月,环比增长,环比增,长率,悦翔5月,上户量,悦翔6月,上户量,环比,增长,环比增,长率,悦翔5,月排名,悦翔6,月排名,升幅,福建省,3460,2710,-750,-21.68%,165,139,-26,-15.76%,5,4,1,广东省,8935,8532,-403,-4.51%,305,264,-41,-13.44%,3,4,-1,广西,2593,2106,-487,-18.78%,151,141,-10,-6.62%,2,2,0,海南省,729,680,-49,-6.72%,53,75,22,41.51%,1,1,0,湖南省,2551,2243,-308,-12.07%,135,102,-33,-24.44%,4,7,-3,江西省,2263,1883,-380,-16.79%,164,111,-53,-32.32%,1,4,-3,汇总,20531,18154,-2377,-11.58%,973,832,-141,-14.49%,3,4,-1,四.南大区经济型轿车5.6月上户排名对比,南大区5月悦翔排名第3，6月排名第4，下降一个名次，6月比5月少上户141辆；其中乐风下滑了1名，新赛欧上升了3个名次,车型,5月上户数,排名,车型,6上户数,排名,骊威,2405,1,骊威,2485,1,V3菱悦,1180,2,V3菱悦,944,2,悦翔,973,3,新赛欧,903,3,乐风,955,4,悦翔,832,4,金刚,856,5,乐风,796,5,新赛欧,762,6,金刚,703,6,雅绅特,752,7,雅绅特,638,7,自由舰,545,8,自由舰,441,8,旗云,415,9,旗云,406,9,羚羊,138,10,羚羊,4,10,五.,1-6月福建省经济型轿车市场容量及各品牌上户数,行政区划,雅绅特,骊威,V3菱悦,乐风,悦翔,自由舰,新赛欧,金刚,旗云,羚羊,1-6月容量,福州市,225,227,509,294,114,70,94,91,36,21,3442,龙岩市,263,61,54,102,63,33,86,25,22,6,2232,南平市,52,55,69,18,84,17,9,28,5,15,755,宁德地区,34,31,56,30,100,6,15,4,3,486,莆田市,64,83,47,79,33,25,38,30,2,2,731,泉州市,365,588,199,284,266,370,210,121,164,78,5220,三明市,157,32,54,22,103,31,29,39,898,厦门市,189,209,207,156,163,64,127,140,26,17,2995,漳州市,151,191,120,86,48,146,121,24,17,9,1870,福建省 汇总,1500,1477,1315,1071,974,762,729,502,272,151,18629,排名,1,2,3,4,5,6,7,8,9,10,1-6月份福建省经济型轿车总容量是18629辆，悦翔上户数为974辆，排名第5，跟第6名有212辆的差距，但仅为第一名雅绅特的1/2；1-6月福建容量最大的市是泉州市，总上户数为5220辆，悦翔在泉州市的上户数是266辆，总上户数第二的是福州市，悦翔在福州市的上户数为114辆，为悦翔在福建省各市上户数的第三名。,(一),、,1-6月福建省经济型轿车各品牌占有率,行政区划,雅绅特,骊威,V3菱悦,乐风,悦翔,自由舰,新赛欧,金刚,旗云,羚羊,福州市,6.54%,6.60%,14.79%,8.54%,3.31%,2.03%,2.73%,2.64%,1.05%,0.61%,龙岩市,11.78%,2.73%,2.42%,4.57%,2.82%,1.48%,3.85%,1.12%,0.99%,0.27%,南平市,6.89%,7.28%,9.14%,2.38%,11.13%,2.25%,1.19%,3.71%,0.66%,1.99%,宁德地区,7.00%,6.38%,11.52%,6.17%,20.58%,1.23%,3.09%,0.82%,0.00%,0.62%,莆田市,8.76%,11.35%,6.43%,10.81%,4.51%,3.42%,5.20%,4.10%,0.27%,0.27%,泉州市,6.99%,11.26%,3.81%,5.44%,5.10%,7.09%,4.02%,2.32%,3.14%,1.49%,三明市,17.48%,3.56%,6.01%,2.45%,11.47%,3.45%,3.23%,4.34%,0.00%,0.00%,厦门市,6.31%,6.98%,6.91%,5.21%,5.44%,2.14%,4.24%,4.67%,0.87%,0.57%,漳州市,8.07%,10.21%,6.42%,4.60%,2.57%,7.81%,6.47%,1.28%,0.91%,0.48%,福建省 汇总,8.05%,7.93%,7.06%,5.75%,5.23%,4.09%,3.91%,2.69%,1.46%,0.81%,悦翔在福建各市占有率较高的几个市是宁德地区、三明市、南平市，分别为20.58%、11.47%、11.13%，可以看出悦翔在福建省的几个容量较大的区的占有率都比较低，相反在这几个容量较小的区占有率相对较大。我们首先要做的就是提高容量较大区域的占有率，同时进一步提升宁德地区、三明市、南平市等占有率相对较高的区域的销量，从而达到福建悦翔占有率的整体提升。,（二）、福建省经济型轿车5、6月上户排名,福建市场5月悦翔排名第5，6月第5，名次没有变化，上户数减少26；从比照表可看出，各车型上户数都有不同程度的减少。,车型,5月上户数,排名,车型,6月上户数,排名,V3菱悦,297,1,骊威,247,1,雅绅特,290,2,雅绅特,196,2,骊威,288,3,V3菱悦,186,3,乐风,172,4,新赛欧,143,4,悦翔,165,5,悦翔,139,5,新赛欧,115,6,乐风,122,6,金刚,114,7,自由舰,87,7,自由舰,90,8,金刚,73,8,旗云,38,9,旗云,29,9,羚羊,22,10,羚羊,0,10,六.1-6月广东省经济型轿车市场容量及各品牌上户数,行政区分,骊威,V3菱悦,悦翔,乐风,金刚,新赛欧,旗云,自由舰,雅绅特,羚羊,1-6月容量,潮州市,132,25,85,10,15,13,9,5,74,25,1046,东莞市,1198,341,125,147,205,132,282,91,89,42,5630,佛山市,355,141,104,40,26,36,26,28,22,13,2102,广州市,1757,620,226,490,200,326,205,108,110,39,8878,河源市,33,13,19,5,43,4,16,23,4,79,523,惠州市,304,106,90,87,34,45,39,57,13,30,1897,江门市,357,71,103,38,139,42,2,53,5,9,2341,揭阳市,279,2,38,11,36,10,3,36,43,41,1110,茂名市,138,62,144,19,23,8,7,31,31,12,972,梅州市,116,17,80,16,85,12,31,100,13,51,1102,南海市,344,119,55,29,40,38,14,23,19,12,2000,清远市,109,32,40,26,67,19,22,24,12,33,740,汕头市,372,25,46,64,28,37,38,23,24,16,2102,汕尾市,33,3,3,2,7,3,5,33,11,193,韶关市,115,26,17,25,64,26,20,33,4,27,778,深圳市,1365,417,288,419,210,321,142,164,188,61,8203,顺德市,356,231,116,59,56,63,10,36,40,15,2556,阳江市,96,113,34,10,24,3,2,11,22,4,945,云浮市,103,10,15,10,56,17,1,22,4,7,508,湛江,172,21,74,45,52,28,3,41,10,15,875,肇庆市,139,58,41,64,70,76,9,22,11,8,1236,中山市,385,126,44,81,97,83,48,10,25,7,2382,珠海市,208,119,105,28,27,27,32,15,16,2,1359,广东省汇总,8466,2698,1892,1725,1604,1369,961,961,812,559,49478,排名,1,2,3,4,5,6,7,8,9,10,上半年广东省经济型轿车总上户49478辆，悦翔上户1892辆，排名第3，不到第一名骊威的1/4。比第4名只多了167辆,(一)、上半年广东省经济型轿车各品牌占有率,行政区分,骊威,V3菱悦,悦翔,乐风,金刚,新赛欧,旗云,自由舰,雅绅特,羚羊,潮州市,12.62%,2.39%,8.13%,0.96%,1.43%,1.24%,0.86%,0.48%,7.07%,2.39%,东莞市,21.28%,6.06%,2.22%,2.61%,3.64%,2.34%,5.01%,1.62%,1.58%,0.75%,佛山市,16.89%,6.71%,4.95%,1.90%,1.24%,1.71%,1.24%,1.33%,1.05%,0.62%,广州市,19.79%,6.98%,2.55%,5.52%,2.25%,3.67%,2.31%,1.22%,1.24%,0.44%,河源市,6.31%,2.49%,3.63%,0.96%,8.22%,0.76%,3.06%,4.40%,0.76%,15.11%,惠州市,16.03%,5.59%,4.74%,4.59%,1.79%,2.37%,2.06%,3.00%,0.69%,1.58%,江门市,15.25%,3.03%,4.40%,1.62%,5.94%,1.79%,0.09%,2.26%,0.21%,0.38%,揭阳市,25.14%,0.18%,3.42%,0.99%,3.24%,0.90%,0.27%,3.24%,3.87%,3.69%,茂名市,14.20%,6.38%,14.81%,1.95%,2.37%,0.82%,0.72%,3.19%,3.19%,1.23%,梅州市,10.53%,1.54%,7.26%,1.45%,7.71%,1.09%,2.81%,9.07%,1.18%,4.63%,南海市,17.20%,5.95%,2.75%,1.45%,2.00%,1.90%,0.70%,1.15%,0.95%,0.60%,清远市,14.73%,4.32%,5.41%,3.51%,9.05%,2.57%,2.97%,3.24%,1.62%,4.46%,汕头市,17.70%,1.19%,2.19%,3.04%,1.33%,1.76%,1.81%,1.09%,1.14%,0.76%,汕尾市,17.10%,1.55%,1.55%,1.04%,3.63%,1.55%,0.00%,2.59%,17.10%,5.70%,韶关市,14.78%,3.34%,2.19%,3.21%,8.23%,3.34%,2.57%,4.24%,0.51%,3.47%,深圳市,16.64%,5.08%,3.51%,5.11%,2.56%,3.91%,1.73%,2.00%,2.29%,0.74%,顺德市,13.93%,9.04%,4.54%,2.31%,2.19%,2.46%,0.39%,1.41%,1.56%,0.59%,阳江市,10.16%,11.96%,3.60%,1.06%,2.54%,0.32%,0.21%,1.16%,2.33%,0.42%,云浮市,20.28%,1.97%,2.95%,1.97%,11.02%,3.35%,0.20%,4.33%,0.79%,1.38%,湛江,19.66%,2.40%,8.46%,5.14%,5.94%,3.20%,0.34%,4.69%,1.14%,1.71%,肇庆市,11.25%,4.69%,3.32%,5.18%,5.66%,6.15%,0.73%,1.78%,0.89%,0.65%,中山市,16.16%,5.29%,1.85%,3.40%,4.07%,3.48%,2.02%,0.42%,1.05%,0.29%,珠海市,15.31%,8.76%,7.73%,2.06%,1.99%,1.99%,2.35%,1.10%,1.18%,0.15%,广东省汇总,17.11%,5.45%,3.82%,3.49%,3.24%,2.77%,1.94%,1.94%,1.64%,1.13%,悦翔在上半年福建经济型轿车中占比为3.82%，其中占有率最高的区是茂名市14.81%，其次是潮州市8.13%，其余各区占有率都很低。在广东省经济型轿车市场和悦翔形成主要竞争的是乐风，金刚、V3菱悦等车型。,（二）、广东,经济型轿车5、6月上户排名对比,车型,5上户数,排名,车型,6月上户数,排名,骊威,1588,1,骊威,1661,1,V3菱悦,604,2,V3菱悦,526,2,悦翔,305,3,新赛欧,331,3,金刚,272,4,悦翔,264,4,新赛欧,271,5,金刚,246,5,乐风,234,6,乐风,232,6,自由舰,183,7,旗云,228,7,旗云,166,8,雅绅特,159,8,雅绅特,133,9,自由舰,140,9,羚羊,81,10,羚羊,1,10,广东省悦翔5月排名第3名，6月第4名，悦翔6月比5月少上户41辆。,七.上半年广西省经济型轿车市场容量及各品牌上户数,行政区划,骊威,悦翔,金刚,乐风,雅绅特,新赛欧,自由舰,V3菱悦,羚羊,旗云,1-6月总容量,百色地区,20,28,71,45,26,22,31,5,3,579,北海市,93,65,57,26,31,33,42,13,3,4,913,防城港市,26,26,8,6,18,4,2,2,3,268,贵港市,51,53,19,25,29,18,14,18,2,5,551,桂林市,115,126,128,104,63,64,111,11,47,1618,河池地区,23,37,35,26,68,23,16,26,3,1,548,贺州地区,25,49,23,9,15,9,17,12,6,12,405,柳州地区,20,18,15,17,18,10,26,11,6,3,314,柳州市,77,127,41,122,66,125,61,60,11,41,2365,南宁市,287,146,162,202,118,129,64,51,8,34,3271,钦州市,52,38,35,17,34,18,17,8,100,6,664,梧州市,24,46,19,6,16,9,7,3,47,1,402,玉林市,63,115,77,41,50,48,18,13,9,4,1025,广西省 汇总,888,882,717,658,569,519,438,237,195,169,13122,排名,1,2,3,4,5,6,7,8,9,10,广西上半年总上户数是13122，其中最高的几个市分别是南宁市（3271辆）、柳州市（2365辆）、桂林市（1618辆）；上半年悦翔在广西省的上户数为882辆，排名第2，仅比排名第一的骊威少了6台相对讲，悦翔在钦州河池北海等地上户量都很低，还有很大的提升空间,(一)、上半年广西省经济型轿车各品牌占有率,行政区划,骊威,悦翔,金刚,乐风,雅绅特,新赛欧,自由舰,V3菱悦,羚羊,旗云,百色地区,3.45%,4.84%,12.26%,7.77%,4.49%,3.80%,5.35%,0.86%,0.00%,0.52%,北海市,10.19%,7.12%,6.24%,2.85%,3.40%,3.61%,4.60%,1.42%,0.33%,0.44%,防城港市,9.70%,9.70%,2.99%,2.24%,6.72%,1.49%,0.75%,0.75%,0.00%,1.12%,贵港市,9.26%,9.62%,3.45%,4.54%,5.26%,3.27%,2.54%,3.27%,0.36%,0.91%,桂林市,7.11%,7.79%,7.91%,6.43%,3.89%,3.96%,6.86%,0.68%,0.00%,2.90%,河池地区,4.20%,6.75%,6.39%,4.74%,12.41%,4.20%,2.92%,4.74%,0.55%,0.18%,贺州地区,6.17%,12.10%,5.68%,2.22%,3.70%,2.22%,4.20%,2.96%,1.48%,2.96%,柳州地区,6.37%,5.73%,4.78%,5.41%,5.73%,3.18%,8.28%,3.50%,1.91%,0.96%,柳州市,3.26%,5.37%,1.73%,5.16%,2.79%,5.29%,2.58%,2.54%,0.47%,1.73%,南宁市,8.77%,4.46%,4.95%,6.18%,3.61%,3.94%,1.96%,1.56%,0.24%,1.04%,钦州市,7.83%,5.72%,5.27%,2.56%,5.12%,2.71%,2.56%,1.20%,15.06%,0.90%,梧州市,5.97%,11.44%,4.73%,1.49%,3.98%,2.24%,1.74%,0.75%,11.69%,0.25%,玉林市,6.15%,11.22%,7.51%,4.00%,4.88%,4.68%,1.76%,1.27%,0.88%,0.39%,广西省 汇总,6.77%,6.72%,5.46%,5.01%,4.34%,3.96%,3.34%,1.81%,1.49%,1.29%,上半年悦翔在广西省的占有率为6.72%，其中在最高是贺州地区12.10%，梧州市和玉林市紧随其后，分别是11.44和11.22占有率最低的是南宁市4.46%。从占有率可看出，悦翔在广西的主要竞争对手是骊威，金刚和乐风,（二）、广西经济型轿车5.6月上户排名对比,车型,5月上户数,排名,车型,6月上户数,排名,骊威,155,1,骊威,162,1,悦翔,151,2,悦翔,141,2,金刚,137,3,新赛欧,124,3,雅绅特,127,4,雅绅特,105,4,乐风,123,5,乐风,98,5,新赛欧,101,6,金刚,89,6,自由舰,70,7,自由舰,49,7,V3菱悦,55,8,V3菱悦,46,8,旗云,29,9,旗云,28,9,羚羊,11,10,羚羊,10,广西市场悦翔5.6月份排名都是第二名，上户量增加的车型有新赛欧和骊威，其余都有下滑。,八上半年海南省经济型轿车市场容量及各品牌上户数,行政区分,悦翔,骊威,乐风,新赛欧,V3菱悦,自由舰,雅绅特,旗云,金刚,羚羊,1-6月总容量,海口市,308,242,220,104,128,44,46,25,37,12,2987,琼北,79,39,49,26,29,19,9,8,7,9,607,琼南,12,11,10,2,4,4,2,1,1,1,118,三亚市,47,77,46,24,15,4,6,13,2,577,洋埔,2,5,4,1,2,2,38,海南汇总,448,374,329,157,178,71,65,47,47,22,4327,排名,1,2,3,4,5,6,7,8,9,10,上半年海南省经济型轿车市场容量为4327辆，排名第1的是悦翔448辆，紧随其后的是骊威374辆和乐风329辆,（一）、1-6月海南省经济型轿车各品牌占有率,行政区划,悦翔,骊威,乐风,新赛欧,V3菱悦,自由舰,雅绅特,旗云,金刚,羚羊,海口市,10.31%,8.10%,7.37%,3.48%,4.29%,1.47%,1.54%,0.84%,1.24%,0.40%,琼北,13.01%,6.43%,8.07%,4.28%,4.78%,3.13%,1.48%,1.32%,1.15%,1.48%,琼南,10.17%,9.32%,8.47%,1.69%,3.39%,3.39%,1.69%,0.85%,0.85%,0.85%,三亚市,8.15%,13.34%,7.97%,4.16%,2.60%,0.69%,1.04%,2.25%,0.35%,0.00%,洋埔,5.26%,13.16%,10.53%,2.63%,5.26%,0.00%,5.26%,0.00%,0.00%,0.00%,海南汇总,10.35%,8.64%,7.60%,3.63%,4.11%,1.64%,1.50%,1.09%,1.09%,0.51%,1-6月悦翔在海南省占有率为10.35%，占有率第一，目前在海南省主要竞争对手是骊威和乐风等。,（,二）、海南省,经济型轿车5.6月上户排名对比,车型,5月上户数,排名,车型,6月上户数,排名,悦翔,53,1,悦翔,75,1,骊威,51,2,骊威,62,2,乐风,49,3,新赛欧,36,3,V3菱悦,34,4,乐风,31,4,新赛欧,28,5,V3菱悦,26,5,自由舰,18,6,旗云,7,6,旗云,11,7,自由舰,6,7,雅绅特,9,8,金刚,6,8,金刚,6,9,雅绅特,5,9,羚羊,2,10,羚羊,0,10,海南省市场悦翔5.6月上户量都排第一名，上户量增加的车型有悦翔，骊威、，其余都有下滑。,九.,1-6月湖南省经济型轿车市场容量及各品牌上户数,行政区划,乐风,骊威,金刚,旗云,悦翔,自由舰,新赛欧,V3菱悦,雅绅特,羚羊,1-6月总容量,长沙市,565,489,406,404,261,318,278,319,97,5,6483,常德市,91,104,123,61,43,56,40,19,60,3,1056,郴州市,88,67,56,19,35,14,30,13,28,1,673,蘅阳市,84,78,45,43,29,57,65,29,33,932,怀化市,26,25,35,11,36,28,10,4,9,15,424,娄底市,51,35,4,107,29,81,28,10,30,63,817,邵阳市,45,32,83,14,67,41,18,48,39,801,湘潭市,113,51,60,90,38,95,64,73,53,2,1156,湘西,5,8,15,7,22,28,4,4,6,171,益阳市,86,67,78,26,30,53,29,6,15,1,612,永州市,55,54,46,11,27,18,29,11,10,509,岳阳市,99,53,101,45,159,68,40,73,46,1,1047,张家界市,17,15,31,5,2,15,3,5,4,171,株州市,129,59,41,61,44,10,41,27,53,1,930,湖南省 汇总,1454,1137,1124,904,822,882,679,641,483,92,15782,排名,1,2,3,4,5,6,7,8,9,10,上半年湖南省经济型轿车市场容量为15782辆，在湖南省悦翔上户数为822辆，主要竟争对手为旗云，自由舰,(一)、1-6月湖南省经济型轿车市场各品牌占有率,行政区划,乐风,骊威,金刚,旗云,悦翔,自由舰,新赛欧,V3菱悦,雅绅特,羚羊,长沙市,8.72%,7.54%,6.26%,6.23%,4.03%,4.91%,4.29%,4.92%,1.50%,0.08%,常德市,8.62%,9.85%,11.65%,5.78%,4.07%,5.30%,3.79%,1.80%,5.68%,0.28%,郴州市,13.08%,9.96%,8.32%,2.82%,5.20%,2.08%,4.46%,1.93%,4.16%,0.15%,蘅阳市,9.01%,8.37%,4.83%,4.61%,3.11%,6.12%,6.97%,3.11%,3.54%,0.00%,怀化市,6.13%,5.90%,8.25%,2.59%,8.49%,6.60%,2.36%,0.94%,2.12%,3.54%,娄底市,6.24%,4.28%,0.49%,13.10%,3.55%,9.91%,3.43%,1.22%,3.67%,7.71%,邵阳市,5.62%,4.00%,10.36%,1.75%,8.36%,5.12%,2.25%,5.99%,4.87%,0.00%,湘潭市,9.78%,4.41%,5.19%,7.79%,3.29%,8.22%,5.54%,6.31%,4.58%,0.17%,湘西,2.92%,4.68%,8.77%,4.09%,12.87%,16.37%,2.34%,2.34%,3.51%,0.00%,益阳市,14.05%,10.95%,12.75%,4.25%,4.90%,8.66%,4.74%,0.98%,2.45%,0.16%,永州市,10.81%,10.61%,9.04%,2.16%,5.30%,3.54%,5.70%,2.16%,1.96%,0.00%,岳阳市,9.46%,5.06%,9.65%,4.30%,15.19%,6.49%,3.82%,6.97%,4.39%,0.10%,张家界市,9.94%,8.77%,18.13%,2.92%,1.17%,8.77%,1.75%,2.92%,2.34%,0.00%,株州市,13.87%,6.34%,4.41%,6.56%,4.73%,1.08%,4.41%,2.90%,5.70%,0.11%,湖南省 汇总,9.21%,7.20%,7.12%,5.73%,5.21%,5.59%,4.30%,4.06%,3.06%,0.58%,1-6月湖南省经济型轿车市场占有率为5.21%，其中在岳阳市占有率最高达到15.19%，,(二)、湖南经济型轿车5.6月上户排名对比,车型,5月上户数,排名,车型,6月上户数,排名,乐风,224,1,骊威,228,1,骊威,181,2,乐风,195,2,金刚,171,3,金刚,158,3,悦翔,135,4,新赛欧,125,4,新赛欧,132,5,V3菱悦,111,5,旗云,129,6,自由舰,104,6,V3菱悦,123,7,悦翔,102,7,自由舰,112,8,旗云,88,8,雅绅特,81,9,雅绅特,78,9,羚羊,14,10,羚羊,3,10,湖南市场，悦翔5月排名第4,6月排名第7，上户量减少33辆；除骊威外所有车型上户量下降,十.1-6月江西省经济型轿车市场容量及各品牌上户数,行政区划,悦翔,金刚,乐风,骊威,雅绅特,新赛欧,自由舰,V3菱悦,旗云,羚羊,1-6月总容量,抚州地区,60,58,37,35,36,24,64,10,3,614,赣州市,114,170,99,102,110,69,101,116,27,22,1920,吉安地区,62,139,55,68,34,27,52,15,28,875,景德镇市,144,62,26,44,17,16,41,7,11,3,825,九江市,107,126,174,116,69,70,106,31,56,4,1865,南昌市,257,124,243,159,145,195,59,69,45,4,2944,萍乡市,19,27,12,55,28,14,56,32,16,3,512,上饶地区,134,153,191,115,72,108,38,25,20,24,1496,新余市,27,7,24,22,23,18,5,5,14,359,宜春地区,70,110,52,82,66,27,54,29,35,3,1006,鹰潭市,28,27,24,17,13,22,9,10,4,315,江西省汇总,1022,1003,937,815,613,590,585,349,259,63,12731,排名,1,2,3,4,5,6,7,8,9,10,1-6月江西省经济型轿车市场容量为12731辆，排在最前面的分别是南昌市、赣州市、九江市。,(一)、1-6月江西省经济型轿车各品牌占有率,行政区划,悦翔,金刚,乐风,骊威,雅绅特,新赛欧,自由舰,V3菱悦,旗云,羚羊,抚州地区,9.77%,9.45%,6.03%,5.70%,5.86%,3.91%,10.42%,1.63%,0.49%,0.00%,赣州市,5.94%,8.85%,5.16%,5.31%,5.73%,3.59%,5.26%,6.04%,1.41%,1.15%,吉安地区,7.09%,15.89%,6.29%,7.77%,3.89%,3.09%,5.94%,1.71%,3.20%,0.00%,景德镇市,17.45%,7.52%,3.15%,5.33%,2.06%,1.94%,4.97%,0.85%,1.33%,0.36%,九江市,5.74%,6.76%,9.33%,6.22%,3.70%,3.75%,5.68%,1.66%,3.00%,0.21%,南昌市,8.73%,4.21%,8.25%,5.40%,4.93%,6.62%,2.00%,2.34%,1.53%,0.14%,萍乡市,3.71%,5.27%,2.34%,10.74%,5.47%,2.73%,10.94%,6.25%,3.13%,0.59%,上饶地区,8.96%,10.23%,12.77%,7.69%,4.81%,7.22%,2.54%,1.67%,1.34%,1.60%,新余市,7.52%,1.95%,6.69%,6.13%,6.41%,5.01%,1.39%,1.39%,3.90%,0.00%,宜春地区,6.96%,10.93%,5.17%,8.15%,6.56%,2.68%,5.37%,2.88%,3.48%,0.30%,鹰潭市,8.89%,8.57%,7.62%,5.40%,4.13%,6.98%,2.86%,3.17%,1.27%,0.00%,江西省汇总,8.03%,7.88%,7.36%,6.40%,4.82%,4.63%,4.60%,2.74%,2.03%,0.49%,悦翔在1-6月江西省经济型轿车中占有率为8.03%，细分到各市占有率：最高的是在景德镇市为17.45%，其次是：抚州地区9.77%；上饶地区8.96%。,（二）、江西经济型轿车5、6月上户排名对比,车型,5月上户数,排名,车型,6月上户数,排名,悦翔,164,1,新赛欧,144,1,金刚,156,2,金刚,131,2,乐风,153,3,骊威,125,3,骊威,142,4,乐风,118,4,新赛欧,115,5,悦翔,111,5,雅绅特,112,6,雅绅特,95,6,自由舰,72,7,自由舰,55,7,V3菱悦,67,8,V3菱悦,49,8,旗云,42,9,旗云,26,9,羚羊,8,10,羚羊,0,10,悦翔从5月的166台下降到6月的111台，排名降到第5名。,