商务英语阅读Unit-5-Business-Elite.ppt

单击此处编辑母版标题样式,单击此处编辑母版文本样式,第二级,第三级,第四级,第五级,*,Unit 5 Business Elite,CONTENTS,Welcome to the unit,Text A,Text B,Supplementing Reading,Text A,Fast reading,Read the passage quickly then decide the following statements are true or false.,1.Mr.Dell is the only one CEO of the company.,2.Dell founded the company in his dorm room at the University of Texas at the age of 19.,3.It proved that Dells business model didnt serve Dell well.,F,T,F,4.According to Dell,Services is a business where the demand is really greater than the supply.,5.Whether Dell succeeds or not mostly will depend on how Dell does in places like China and India.,T,T,Careful Reading,Read the passage again then answer the following questions.,1.Why did Dell take charge again at the company he founded?,2.What is a commodity of customization model.,3.How does Mr Dell explain his firms sudden loss of poise?,4.Why do many analysts worry that Dell will not be able to get its costs under control?,4.,generic,dinerik adj.类的；一般的；属的；非商标的,generic advertising 大类广告,generic products 非商标(非专利)产品generic identifier 通用标识符；同属识别符,generic brand 通用品牌,5.,emerging markets,新兴市场,This is an,emerging area,we need to do in-depth research.,这是一个新兴的领域，需要我们做深入的研究。,6.,erode,irud vt.腐蚀，侵蚀 vi.侵蚀；受腐蚀 Inflation,erodes,the value of our money.,通货膨胀使我们的货币贬值了,7.,mono,lithic,mnuliik adj.整体的；巨石的，庞大的；完全统一的 n.,单块,集成电路，单片电路,8.,deteriorate,ditirireit vi.恶化，变坏 vt.恶化 economic deteriorate 经济萧条The patients condition has,deteriorated,over the last few hours.,几个钟头前病人的病情已恶化。,His sight have begin to,deteriorate,.,他的视力已经开始下降。,9.,hyperbole,haip:bli n.夸张的语句；夸张法,Test Yourself,1.The political scandal,the reputation of the president.,2.Ive a feeling this week that something,is going to happen.,3.Financial crises can pose such a threat to national incomes because of the way they,national wealth.,4.With this amount of freedom you can see how easy it is then to,yourself and your build.,Check your answer,1.tarnished,2.momentous,3.erode,4.diversity,5.continuity,6.stylish,modity,8.deteriorate,Post reading,Discussion,1.what is your idea about Dells coming back?,Share your opinions with your partner.,2.If you were Dell,what will you do?,Text B,Do you know Anne Moor?,Give an introduction,about her.,Fast Reading,Read the passage quickly then decide the following statements are true or false.,1.Ann Moore graduated from Harvard University in 1978.,2.Ann Moore moved to People in 1991,and helped make it one of the most profitable magazines in the world.,3.At some of her magazines,such as Time,advertising revenues are down by around 40%compared with this time last year,according to Media Industry Newsletter.,F,T,F,4.Magazines may indeed be better placed than newspapers to cope with the recession and readers shift towards the web.,5.Ms Moore doesnt think her firm can lead the way in this shift from freebies to fees.,T,F,Careful Reading,Read the passage again then answer the following questions.,1.Why does Moor say somebody does have to pay for the Baghdad bureau?,2.After tearing up Moors companys five-year plan,what is her a new two-year one.,3.Who is Richard Parsons?What do you think of him?,4.According to Moor,what are the two possibilities.,Words and Expressions,1.,unnerve,:,nn:v,vt.使失去勇气；使身心交疲；使焦躁；使失常,The sight of so much blood unnerved her.一见那么多血，把她吓坏了。,2.,nifty,:nifti,adj.俏皮的；漂亮的 n.俏皮话,3.,ambivalence,:,mbiveilns,mbiv-,-lnsi,n.矛盾情绪；正反感情并存,ambitious paranoia 夸大性偏执狂ambivalence of the will 意志矛盾,ambivalent behavior 双重行为,7.,evolve,:ivlv,vt.发展，进化；进化；使逐步形成；推断出.vi.发展，进展；进化；逐步形成,to evolve a scheme 制订(或发展)一项计划,8.,crystallize,:krist,laiz,vt.使结晶；明确；使具体化；做成蜜饯 vi.结晶，形成结晶；明确；具体化,9.,freeby,:fri:bi,n.免费赠品,freebase,fri:beis,vt.加热精炼；加热吸用,vi.加热精炼或吸用可卡因,n.毒品（俚语）,10.,hybrid,:haibrid n.杂种，混血儿；混合物 adj.混合的；杂种的,11.,premium,:pri:mim n.保险费，额外费用；奖金,forward premium,(,远期升水,)是外汇汇率上的概念，是指因为汇金广场币种的利率不同，而2008三季度思想汇报的两个币种的远期理论汇率的差别。,12.,subsidize,:sbsidaiz vt.资助；给与奖助金；向行,subsidize price 补贴价格,subsidize exports 出口津贴,Soldiers are,subsidized,in our country.,在我国军人享受津贴待遇。,Text yourself,1.He hoped to,Kennedy and force him into concessions.,2.Unfortunately,modern protocols and applications have no idea about QOS,so for most LANs,this is just one more very,but unused feature.,3.While this,is a factor that affects American behavior,there is also a characteristic pendulum-type movement between the two ethics.,4.If the current trends continue,by 2020,the population of Singapore may start to,.,Check your answers,Answers,1.unnerve 2.nifty,3.ambivalence 4.shrink,5.evolve 6.subsidize,7.revenues 8.highlight,9.hybrid 10.available,Discussing,1.Did you read the magazine Time?,2.Do you think,what the best qualities,a successful woman,must have?,Supplementary reading,About Facebook and Mark Zuckerberg,Facebook,is a,social network service,and website launched in February 2004 that is operated and privately owned by Facebook,Inc.As of July 2010 Facebook has more than 500 million active users,which is about one person for every fourteen in the world.Users may create a personal profile,add other users as friends and exchange messages,including automatic notifications when they update their profile.,Thank you!,